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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Jurnal Social Economic of Agriculture Media Wisata PROFIT : Jurnal Administrasi Bisnis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Journal of Accounting and Management Innovation Jurnal Manajemen dan Bisnis Indonesia Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi IJBE (Integrated Journal of Business and Economics) EKONOMIS : Journal of Economics and Business Management and Economics Journal (MEC-J) REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) SENTRALISASI SEIKO : Journal of Management & Business Sketsa Bisnis Jurnal Manajemen Strategi dan Aplikasi Bisnis YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Samudra Ekonomi dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Administrasi dan Manajemen JURNAL PEMASARAN KOMPETITIF Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Maker: Jurnal Manajemen BALANCE: Economic, Business, Management and Accounting Journal Value: Jurnal Manajemen dan Akuntansi Performance : Jurnal Bisnis dan Akuntansi Journal of Global Business and Management Review Jurnal Sains dan Teknologi Prosiding National Conference for Community Service Project JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekuilnomi Economics and Digital Business Review Jurnal Disrupsi Bisnis Jurnal Manajemen Bisnis dan Keuangan Jurnal Ekonomi Efektif Journal of Accounting and Management Innovation Golden Ratio of Marketing and Applied Psychology of Business Jurnal Kolaboratif Sains Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Masyarakat Akademisi Journal of Management and Digital Business Jurnal Cakrawala Ilmiah Jurnal Riset Manajemen Komunikasi JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Manajemen dan Pemasaran Jasa Journal of Business Studies and Management Review JAMAS: Jurnal Abdi Masyarakat Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Journal of Ekonomics, Finance, and Management Studies Jurnal Manajemen Maranatha
Lily Purwianti
Universitas Internasional Batam, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Penggunaan Media Digital Sebagai Sarana Promosi UMKM Nasi Campur: The Use of Digital Media as a Promotional Tool for Nasi Campur MSMEs Lily Purwianti; Randy
Jurnal Kolaboratif Sains Vol. 9 No. 1: Januari 2026
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v9i1.9800

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) Nasi Campur Nagoya Foodcourt menghadapi keterbatasan dalam memperluas jangkauan pasar dan meningkatkan daya saing akibat belum optimalnya pemanfaatan media digital. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan visibilitas dan kesiapan digital UMKM melalui penerapan strategi promosi digital yang terstruktur dan mudah diterapkan. Metode yang digunakan meliputi pengumpulan data primer melalui wawancara dengan pemilik usaha, perancangan luaran berdasarkan analisis kebutuhan mitra, serta implementasi dan evaluasi strategi digital. Luaran utama yang dihasilkan mencakup optimalisasi akun Instagram sebagai media promosi, pembuatan Linktree sebagai pusat akses informasi digital, serta pendaftaran dan pengaktifan akun GoFood sebagai saluran penjualan online. Hasil implementasi menunjukkan peningkatan aktivitas dan interaksi media sosial, kemudahan akses informasi bagi pelanggan, serta mulai munculnya pemesanan melalui platform pesan-antar makanan. Kegiatan ini memberikan dampak positif terhadap kesiapan digital UMKM dan meningkatkan pemahaman mitra mengenai pentingnya pemasaran digital yang konsisten untuk mendukung keberlanjutan usaha.
Revolusi Kinerja Bisnis di Era Digital: Menggali Kekuatan Kemampuan Bisnis Digital Cuandra, Fendy; Kartika Dewi, Jenny; Purwianti, Lily; Yulianto Putra, Edy; Susanto, Stefhani
Jurnal Ekuilnomi Vol. 8 No. 1 (2026): Ekuilnomi Vol 8(1), Feb 2026
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/30rhx821

Abstract

Pertumbuhan bisnis digital yang pesat khususnya di kawasan urban seperti Kota Batam, mendorong perlunya pemahaman mendalam terhadap kemampuan teknologi yang berperan dalam meningkatkan kinerja bisnis secara keseluruhan. Penelitian ini bertujuan untuk menganalisis berbagai faktor yang memengaruhi kinerja bisnis digital di Batam dengan menempatkan kinerja produk sebagai variabel mediasi dalam model penelitian. Subjek yang digunakan dalam penelitian ini yaitu pemilik usaha berbasis digital yang menjalankan usahanya di Kota Batam. Data diperoleh dari 445 responden melalui penyebaran kuesioner secara online menggunakan media sosial. Penelitian ini menggunakan metode pengambilan sampel yaitu purposive sampling serta analisis data menggunakan Smart PLS. Temuan penelitian ini mengindikasikan bahwa seluruh hubungan dalam model yang diajukan memiliki pengaruh positif dan signifikan terhadap kinerja bisnis
Determinants of Green Purchase Intention and Willingness to Pay a Premium: An Extension of the Theory of Planned Behavior Purwianti, Lily; Indah, I.; Lady, L.
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 2 (2026): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i2.1997

Abstract

Drawing on an extension of the Theory of Planned Behavior (TPB), this research investigates the factors influencing green purchasing intention (GPI) and willingness to pay a premium (WPP) for eco-friendly items. Two explanatory variables in the suggested framework are ethical obligation (EO) and environmental concern (EC). Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to analyze data from 395 respondents, collected via a five-point Likert scale. According to the findings, EO and SN significantly boost GPI and WPP, whereas EC has a direct effect on GPI but none on WPP. Also, there seems to be an attitude-behavior gap between how environmentally concerned customers are and how much they are ready to pay for products, as the correlation between GPI and WPP is not very strong. These results emphasize the significance of ethical and societal considerations in shaping environmentally conscious purchasing decisions. This research has practical applications for marketers, enabling them to highlight ethical principles and social impact while marketing environmentally friendly goods, and it contributes to TPB's expansion by incorporating ethical issues.
Exploring the Determinants of Customer Loyalty: Insights from Retail Companies Cuandra, Fendy; Carolyn, Cory; Purwianti, Lily; Yulianto Putra, Edy; Susanto, Stefhani
BALANCE: Economic, Business, Management and Accounting Journal Vol 23 No 1 (2026): Januari
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v23i1.30448

Abstract

This study used PLS (Partial Least Squares) to examine and understand the factors that support and hinder e-customer loyalty on e-commerce websites. Research data was collected through a survey of 300 individuals who are actual consumers of e-commerce websites. The results of the PLS data analysis indicate that e-service quality has a significant positive influence on e-service satisfaction and e-service trust. It was also found that e-brand image has a strong positive influence on e-service satisfaction, e-service trust, and e-customer loyalty. Furthermore, it was determined that e-service satisfaction positively affects e-customer loyalty, whereas e-service trust does not. This study also shows that the overall quality of e-service, mediated by e-service satisfaction and e-service trust, has a substantial impact on e-customer loyalty, but the mediation path of e-service trust does not produce significant results. The conclusion that can be drawn is that to increase customer loyalty, e-commerce companies need to place more emphasis on improving service quality and good brand image, as well as paying attention to customer satisfaction. The recommendation is that companies should simultaneously strengthen service quality and brand image and prioritize these factors.
STRATEGIC EDGE : HOW MARKET AND COMPETITOR ORIENTATION DRIVE RETAIL PERFORMANCE Cuandra, Fendy; Fernando, Rio; Purwianti, Lily; Nurjanah, Listia
JURNAL PROFIT Vol 9, No 2 (2025): Economic And Financial Institutions
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v9i2.11827

Abstract

This study aims to evaluate the influence of competitor orientation, market orientation, innovation, marketing strategy, and marketing through social media on marketing performance, with competitive advantage as a mediating variable. A quantitative approach with descriptive methods was used in this study. Primary data were collected from 350 respondents who are employees of retail companies in Batam City and analyzed using SmartPLS 3 software. The results show that most of the independent variables have a positive and significant effect on competitive advantage, which in turn has a strong impact on improving marketing performance. The findings strengthen the understanding that effective implementation of competitor orientation, market orientation, and marketing strategy can enhance competitive advantage as well as marketing performance in the retail industry.
Pengaruh E-Wom Terhadap Green Purchase Intention: Peran Mediator pada Produk Kosmetik di Kota Batam Randy, Randy; Purwianti, Lily; Nurjanah, Listia
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 1 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i1.10458

Abstract

This study analyzes the effect of Electronic Word of Mouth (E-WOM) on Green Purchase Intention (GPI) by examining the mediating roles of Attitude, Environmental Concern, Health Concern, Perceived Behavioral Control, and Subjective Norm. This study is a quantitative study using a purposive sampling method with a population of 352 green product users in Batam City. Data were analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS). The results indicate that all variables have a significant influence on GPI, where E-WOM directly strengthens attitudes, environmental awareness, health concern, subjective norms, and perceived behavioral control. The indirect effect analysis shows that Environmental Concern, Health Concern, Perceived Behavioral Control, and Subjective Norm significantly mediate the relationship between E-WOM and GPI, whereas Attitude does not serve as a significant mediator. These findings reveal that digital information shared through social media plays a vital role in shaping ecological awareness and consumer confidence in purchasing green products. The study extends the Theory of Planned Behavior by incorporating health and environmental dimensions as cognitive–affective mediators. Practically, the findings highlight the importance of digital communication strategies that emphasize health benefits, ecological value, and ease of access to strengthen consumers’ intention to purchase green products in Indonesia
Membangun Brand Loyalty Mobil Listrik di Batam Melalui Strategi Pemasaran: Sebuah Studi Analisis Sia, Zendi; Qadri, Rizni Aulia; Purwianti, Lily
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10334

Abstract

                In this modern era, the level of public awareness regarding the use of environmentally friendly products tends to increase. This can be seen from the increase in the number of electric car users in various cities in Indonesia, including Batam City. The purpose of this research is none other than to analyze the effect of environmental beliefs and environmental knowledge on the formation of brand loyalty through the mediating role of environmental concern and environmentally friendly brand image. The research methodology used is quantitative, with a causality design (cause and effect between research variables), and data analysis is carried out using SMARTPLS software. The research results reveal that environmental beliefs and environmental knowledge both have a significant influence on environmental concern. Concern for the environment has a significant influence in shaping an environmentally friendly brand image. Furthermore, green brand image is the main factor driving increased brand loyalty. Environmental concern and environmentally friendly brand image able to act as mediators in connecting the influence of environmental beliefs and environmental knowledge with brand loyalty for electric car products in Batam City.
PENGARUH E-SERVICE QUALITY DAN E-SERVICE RECOVERY TERHADAP LOYALITAS PELANGGAN E-COMMERCE MELALUI KEPERCAYAAN DAN KEPUASAN Fendy Cuandra; Christina Christina; Lily Purwianti; Edy Yulianto; Stefhani Susanto
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 15, No 1 (2026): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v15i1.2750

Abstract

ABSTRAKPesatnya perkembangan e-commerce telah meningkatkan persaingan antar platform digital, sehingga mempertahankan loyalitas pelanggan menjadi tantangan strategis bagi perusahaan. Dalam kondisi tersebut, kualitas layanan elektronik dan kemampuan pemulihan layanan menjadi faktor penting yang diduga berperan dalam membangun hubungan jangka panjang dengan pelanggan. Penelitian ini bertujuan untuk mengkaji pengaruh kualitas layanan elektronik dan pemulihan layanan terhadap loyalitas pelanggan e-commerce, dengan kepercayaan dan kepuasan sebagai mediator, sesuai konteks Relationship Marketing Theory. Penelitian dilakukan dengan pendekatan kuantitatif menggunakan metode purposive sampling, melibatkan 264 responden pengguna e-commerce di Indonesia. Analisis data dilakukan dengan teknik Partial Least Squares–Structural Equation Modeling (PLS-SEM). Hasil menunjukkan bahwa baik e-service quality maupun e-service recovery tidak berpengaruh langsung terhadap loyalitas pelanggan, tetapi memiliki pengaruh tidak langsung yang signifikan melalui e-trust dan e-satisfaction. Kebaruan dari studi ini terletak pada penggunaan dua variabel mediasi dalam satu model konseptual yang utuh, untuk menjelaskan hubungan antara kualitas layanan dan loyalitas pelanggan secara lebih mendalam. Temuan ini menunjukkan bahwa loyalitas pelanggan e-commerce terbentuk secara langsung melalui kepercayaan dan kepuasan pelanggan. Hasil ini memperluas Relationship Marketing Theory dengan menegaskan bahwa hubungan jangka panjang di konteks digital bergantung pada kemampuan platform dalam menciptakan rasa aman, kepercayaan, dan pengalaman layanan yang memuaskan. ABSTRACTThe rapid development of e-commerce has increased competition between digital platforms, making maintaining customer loyalty a strategic challenge for companies. Under these conditions, e-service quality and service recovery capabilities are important factors thought to play a role in building long-term relationships with customers. This study aims to examine the effect of e-service quality and e-service recovery on e-commerce customer loyalty, with e-trust and e-satisfaction as mediators, in the context of Relationship Marketing Theory. The study was conducted with a quantitative approach using a purposive sampling method, involving 264 e-commerce user respondents in Indonesia. Data analysis was performed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) technique. The results show that neither e-service quality nor e-service recovery has a direct effect on customer loyalty, but has a significant indirect effect through e-trust and e-satisfaction. The novelty of this study lies in the use of two mediating variables within a single, coherent conceptual model to more deeply explain the relationship between service quality and customer loyalty. These findings suggest that e-commerce customer loyalty is formed directly through customer trust and satisfaction. These results extend Relationship Marketing Theory by emphasizing that long-term relationships in a digital context depend on the platform's ability to create a sense of security, trust, and a satisfying service experience
Co-Authors Adi Wilyanto agustin, isnaini nuzula Aliandrina, Dessy Ana Andi Andi Andina Fasha, Andina Andrew Andrew Andy Andy Andy Andy Angel Angel Angelina, Novi Angeline angeline Annisya Putri Nadhia Antoni Halim Arianto, Hepy Hefri Ariyanto , Hepy Hefri Ariyanto, Hepy Hefri Bendi Safero Calvin Owen Carolyn, Cory Catherine Catherine Chan, Keltine Richelle Chandra, Budi Changbo, Liu Christella Christiarini, Renny Christina Christina Conny Agustin Cuandra, Fendy Daisy, Viona Danielson Dian Sabrina Syaharni Dyfan, Dyfan Edy Yulianto Edy Yulianto Elviana Elviana, Elviana Enjelica, Elvina Erika Gustian Fauzi Erilia Kesumahati Erlin Erlin Erni Erni Evelyn Claudia Evelyn Patricia Fahlevi, Renza Felby Jeslyn Felix Filbert Fidia Fidia, Fidia Fionna, Fionna Fitri Gabriella Andrea Castillinov Runtu Giorgyna, Giorgyna Gita Aulia Hernando Iman, R Iqratul Indah, I. Ivone, Ivone Jacky Jason, Jason Javita, Javita Jeffrey Andelson Jesty, Jesty Joevenno Pangestoe Jollin Jollin Joy Happy Jones Kalvin Lee Kamilatunnaimah, Mutiara Karen Tio Kartika Dewi, Jenny Keltine Richelle Kenny Marcella Kevin Winata, Kevin Khesi, Khesi Lady Lady, L. Lady, Lady Leon, Winson Liana Ester Lidya Siska Khoviati Lidya Siska Khoviati Lie, Deviana Limanda, Kelfi Yanti Lionisa Verlinsya Liu, ChangBo Louis Hernandez lydia then Macnico, Peter Macnino, Peter Maggie, Maggie Marcelina Victoria Marcelina Victoria Mehdar Badrus Zaman Meliana Meliana Meliawati Melodya, Deslyn Melsen, Fandion Michelle Lim Muhamad Rizky Muhammad Adjie Muhammad Baharudin Nainggolan, Ferdinand Naufal Yusuf Widianto Nevi Ariyu De Utami Nia Rusiana Noviani, Metta Novilia, Vera Novita Novita Nurjanah, Listia Nuzula, Isnaini Ohanna, Nida Owen, Owen Putra, Chanda Vedalla Putra, Edy Yulianto Qadri, Rizni Aulia Ramadani, Arienda Gitty Randy Randy Randy Ratih Anggraini, Ratih Rio Fernando, Rio Rusiana, Nia Ryan Prastama Juliansyach Safitri, Destiana Salsabilah Sirait Sari Wahyuni, Lily Sudhartio, Sentoso, Antony Seren Seren Setyawan, Agustinus Shelby Esfandiany Shevia, Shevia Sia, Zendi Sihombing, Dame Afrina Sirait, Salsabilah Siti Shofiah Sri Intan, Debora Stefanie Stefanie, Stefanie Stefhani Susanto Steven Steven Steven steven tay Stevie Gracia Kurniawan Suryani Suryani Suryani, Mey Susanto, Stefhani Susanty Susanty, Susanty Tan Phey Lien Tan, Charles Tan, Elvy Tan, Windra Tarekar, Wendy Wihue Tasya Gebee Hasvia Tommy Ricarto Valen Oktavianti Valeska Lilya Kevin Vannesa Flesya Vicky Anggrianto Viona Daisy Waty, Indah Widya Nurfa Dila Wijaya, Calvin William William Vanders Willien Agustian Winky Winky Winston Winston Wiyandi Wiyandi Yendiarti, Yendiarti Yulianty Ratna Dewi Lukito Yuyu Enjelia Zaman, Mehdar Badrus