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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Jurnal Social Economic of Agriculture Media Wisata PROFIT : Jurnal Administrasi Bisnis Jurnal Mirai Management Journal of Accounting and Management Innovation Jurnal Manajemen dan Bisnis Indonesia Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi IJBE (Integrated Journal of Business and Economics) EKONOMIS : Journal of Economics and Business Jurnal Organisasi Dan Manajemen Management and Economics Journal (MEC-J) REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) SENTRALISASI SEIKO : Journal of Management & Business Sketsa Bisnis Jurnal Manajemen Strategi dan Aplikasi Bisnis YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Samudra Ekonomi dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Bisnis dan Akuntansi MABIS: Manajemen dan Bisnis Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Administrasi dan Manajemen JURNAL PEMASARAN KOMPETITIF Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Maker: Jurnal Manajemen BALANCE: Economic, Business, Management and Accounting Journal Value: Jurnal Manajemen dan Akuntansi Performance : Jurnal Bisnis dan Akuntansi Journal of Global Business and Management Review Jurnal Sains dan Teknologi Prosiding National Conference for Community Service Project JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekuilnomi Jurnal Disrupsi Bisnis Jurnal Manajemen Bisnis dan Keuangan Jurnal Ekonomi Efektif Journal of Accounting and Management Innovation Golden Ratio of Marketing and Applied Psychology of Business Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Masyarakat Akademisi Journal of Management and Digital Business Jurnal Cakrawala Ilmiah Jurnal Riset Manajemen Komunikasi JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Manajemen dan Pemasaran Jasa Journal of Business Studies and Management Review JAMAS: Jurnal Abdi Masyarakat Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) GEMBIRA (Pengabdian Kepada Masyarakat) Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Branding: Jurnal Manajemen & Bisnis Jurnal Ragam Pengabdian Jurnal Manajemen Maranatha Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Economics and Digital Business Review
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Analisis Social Influence, Perceived Ease of Use terhadap Behavioural Intention dengan Mediasi Perceived Usefulness Lily Purwianti; Maggie Maggie
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 1: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i1.3003

Abstract

The emergence of Covid-19 pandemic has spread widely to various countries, which of one includes Indonesia. Where in 2020, Indonesia also impact on this pandemic, so the government took action on PPKM policy regulations by recommending all activities carried outside such as work, carried out at home to reduce circulation wider spread of the virus. After going through a situation where people must comply with health protocols and maintain cleanliness. Where at the end of 2022, the Ministry of Health announced that active cases of Covid-19 had decreased consistently and gave optimism to the current efforts to deal with Covid-19, of course it has made people accumulate an extraordinary willingness to travel. Due to the emergence of people's behavioral intentions to travel by ordering their travel activities on online booking service provider applications, where these applications can provide convenience and useful for them so that does not require excessive effort also can be used easily and efficiently. Indirectly it can also make the tourism industry continue to experience the most significant growth in searching for online travel agents because people's behavioral intentions are influenced by social influences that can provide convenience and benefits when using online booking service provider applications.
Reinforcing Green Consumption Intentions: Attitudes as a Mediator and the Role of Environmental Concerns, Lifestyles, Social Media, and Subjective Norms Lily Purwianti; hepy Hefri Ariyanto; Kevin Winata; Liu Changbo
Integrated Journal of Business and Economics (IJBE) Vol 9, No 4 (2025): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v9i4.1275

Abstract

This study explores the determinants of green consumption intention, with attitude acting as a mediating variable. The examined characteristics include subjective norms, environmental concerns, healthy lifestyles, and social media engagement. We employed a quantitative methodology, collecting data from 396 participants via Google Forms and utilizing SEM-PLS for analysis. The results demonstrate that attitude functions as a vital mediating element in the association between the four elements and the inclination towards green consumption. Without attitude serving as a mediator, subjective norms, healthy lifestyles, and environmental concerns do not significantly impact green consumption intentions. These conclusions highlight the significant influence of mindset on the development of green consumer behavior. The study's recommendations, particularly the suggestion to incorporate factors such as the urge to spend for environmentally friendly products in future research, have the potential to inspire further exploration of the topic. The findings provide vital guidance, enabling governments and organizations to develop more effective policies that promote sustainable and environmentally responsible consumption.
Revolusi Kinerja Bisnis di Era Digital: Menggali Kekuatan Kemampuan Bisnis Digital Fendy Cuandra; Jenny Kartika Dewi; Lily Purwianti; Edy Yulianto Putra; Stefhani Susanto
Jurnal Ekuilnomi Vol. 8 No. 1 (2026): Ekuilnomi Vol 8(1), Feb 2026
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/30rhx821

Abstract

Pertumbuhan bisnis digital yang pesat khususnya di kawasan urban seperti Kota Batam, mendorong perlunya pemahaman mendalam terhadap kemampuan teknologi yang berperan dalam meningkatkan kinerja bisnis secara keseluruhan. Penelitian ini bertujuan untuk menganalisis berbagai faktor yang memengaruhi kinerja bisnis digital di Batam dengan menempatkan kinerja produk sebagai variabel mediasi dalam model penelitian. Subjek yang digunakan dalam penelitian ini yaitu pemilik usaha berbasis digital yang menjalankan usahanya di Kota Batam. Data diperoleh dari 445 responden melalui penyebaran kuesioner secara online menggunakan media sosial. Penelitian ini menggunakan metode pengambilan sampel yaitu purposive sampling serta analisis data menggunakan Smart PLS. Temuan penelitian ini mengindikasikan bahwa seluruh hubungan dalam model yang diajukan memiliki pengaruh positif dan signifikan terhadap kinerja bisnis
Exploring the Determinants of Customer Loyalty: Insights from Retail Companies Fendy Cuandra; Cory Carolyn; Lily Purwianti; Edy Yulianto Putra; Stefhani Susanto
BALANCE: Economic, Business, Management and Accounting Journal Vol 23 No 1 (2026): Januari
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v23i1.30448

Abstract

This study used PLS (Partial Least Squares) to examine and understand the factors that support and hinder e-customer loyalty on e-commerce websites. Research data was collected through a survey of 300 individuals who are actual consumers of e-commerce websites. The results of the PLS data analysis indicate that e-service quality has a significant positive influence on e-service satisfaction and e-service trust. It was also found that e-brand image has a strong positive influence on e-service satisfaction, e-service trust, and e-customer loyalty. Furthermore, it was determined that e-service satisfaction positively affects e-customer loyalty, whereas e-service trust does not. This study also shows that the overall quality of e-service, mediated by e-service satisfaction and e-service trust, has a substantial impact on e-customer loyalty, but the mediation path of e-service trust does not produce significant results. The conclusion that can be drawn is that to increase customer loyalty, e-commerce companies need to place more emphasis on improving service quality and good brand image, as well as paying attention to customer satisfaction. The recommendation is that companies should simultaneously strengthen service quality and brand image and prioritize these factors.
MEMAHAMI NIAT BELANJA LIVE-STREAMING MELALUI GRATIFIKASI KONSUMEN DAN EFEK JARINGAN Lady Lady; Owen Owen; Lily Purwianti
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol 21 No 1 (2025): Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/jemasi.v21i1.959

Abstract

Belanja melalui live-stream semakin populer, terutama di Asia Tenggara, namun penelitian mengenai niat konsumen dalam konteks ini masih terbatas. Penelitian ini mengeksplorasi faktor-faktor yang memengaruhi niat belanja live-stream dengan mengintegrasikan Teori Uses and Gratifications dan persepsi ukuran jaringan. Data dikumpulkan dari 310 responden Indonesia yang memiliki pengalaman belanja live-stream dan dianalisis menggunakan Structural Equation Modeling (SEM) melalui SmartPLS 3. Hasil penelitian menunjukkan bahwa influencer secara signifikan meningkatkan kenikmatan (enjoyment) dan interaksi sosial yang dirasakan, tetapi tidak memberikan pengaruh signifikan terhadap manfaat yang dirasakan (perceived utility). Selain itu, kenikmatan, interaksi sosial yang dirasakan, dan manfaat yang dirasakan memiliki pengaruh positif terhadap niat belanja live-stream. Analisis mediasi menunjukkan bahwa kenikmatan menjadi mediator signifikan antara pengaruh influencer terhadap niat belanja live-stream. Sebaliknya, interaksi sosial yang dirasakan dan manfaat yang dirasakan tidak memediasi pengaruh tersebut secara signifikan. Penelitian ini memberikan wawasan penting bagi platform dan penyelenggara live-stream untuk meningkatkan pengalaman belanja konsumen melalui fitur interaktif dan peran influencer.
PERAN STRATEGIC PLANNING CAPABILITY SEBAGAI KEBARUAN DALAM MENGUJI KINERJA BISNIS UMKM KULINER Cuandra, Fendy; Changnardy, Delys; Purwianti, Lily
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 03 (2026): Jurnal Manajemen Terapan dan Keuangan (On Proses)
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v15i03.59189

Abstract

Abstrak Penelitian ini bertujuan untuk menguji pengaruh technological capability, learning capability, strategic planning capability, dan marketing orientation terhadap business performance dengan product performance sebagai variabel mediasi pada UMKM kuliner di Kota Batam. Kebaruan utama penelitian ini terletak pada pengujian strategic planning capability (SPC) secara integratif bersama tiga kapabilitas lainnya dalam satu model struktural berupa sebuah konfigurasi yang belum pernah diuji sebelumnya pada sektor UMKM kuliner. Studi ini mengadopsi rancangan kausal-komparatif berbasis metode kuantitatif. Sebanyak 367 partisipan dilibatkan sebagai sumber data primer melalui instrumen kuesioner dengan skala Likert lima poin (1–5). Selanjutnya, pengujian hipotesis dan analisis hubungan antarvariabel dilakukan dengan teknik Partial Least Squares Structural Equation Modeling (PLS-SEM) menggunakan perangkat lunak SmartPLS. Hasil penelitian memaparkan bahwa seluruh kapabilitas technological capability, learning capability, strategic planning capability dan marketing orientation terbukti mampu memberikan suatu pengaruh positif dan signifikan terhadap product performance. Product performance terbukti berpengaruh sangat kuat terhadap business performance dan memediasi hubungan technological capability, learning capability dan marketing orientation terhadap business performance secara signifikan. Temuan ini menegaskan bahwa peningkatan kinerja bisnis UMKM kuliner di Batam tidak dapat dicapai melalui satu kapabilitas tunggal, melainkan melalui sinergi empat kapabilitas strategis yang ditransmisikan melalui kinerja produk sebagai hasil strategis utama.  Kata kunci: Kapabilitas, Orientasi Pemasaran, Kinerja Produk, Kinerja Bisnis, UMKM Kuliner
Emotional arousal as a psychological bridge: how digital stimuli shape hedonic and impulsive consumption Lady Lady; Cristina Anggrena; Lily Purwianti; Andina Fasha; Ronny Firdiansyah Arief
Manajemen dan Bisnis Vol 25, No 2 (2026): July 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i2.1134

Abstract

In the rapidly evolving digital landscape of Indonesia, the psychological mechanisms driving live streaming commerce (LSC) remain conceptually fragmented. This study seeks to bridge this gap by investigating how streamer attractiveness, para-social interaction, and information quality collectively shape consumer behaviors within the Stimulus-Organism-Response (S-O-R) framework. This research utilizes a quantitative design, whereby 273 valid responses from Indonesian consumers were collected via purposive sampling. Data were rigorously analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smart-PLS 4.0 to validate both direct and mediating effects. The findings reveal that all environmental stimuli significantly drive emotional arousal, which functions as the absolute primary catalyst converting digital engagement into hedonic and impulsive consumption behaviors. Notably, arousal serves as a functional substitute for traditional trust in collectivist markets, representing a massive driver for shopping pleasure. This study advances the S-O-R framework by validating emotional arousal as the critical psychological bridge to spontaneous consumption. Managers should prioritize "relational commerce" by fostering "digital friend" personas to sustain affective resonance in high-velocity digital environments.
The Impact of TAM, Social Influence, and Information Quality on Purchase Intention in E-commerce Lily Purwianti; Listia Nurjanah; Katherine Katherine; Robin Chen
Jurnal Organisasi dan Manajemen Vol. 20 No. 2 (2024)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v20i2.9123.2024

Abstract

Purpose – This study analyzes the impact of  TAM (Technology Acceptance Model), social influence, and quality of information on purchase intention with mediation of e-commerce attitude. Methodology– The study procedures were carried out using quantitative method, and data were collected with various instruments, and analyzed applying structural equation modeling technique (PLS-SEM). A total of 349 consumers who were familiar with e-commerce applications were then selected with purposive sampling using non-probability methods. Findings—The perceived usefulness, information quality, and social influence had a significant effect on attitude, while attitude had an impact on purchase intention. In addition, perceived ease of use was reported to have no significant impact. The results also showed that attitude could mediate the relationship between perceived usefulness, information quality, and social influence regarding purchase intention. However, the variable did not mediate the impact of perceived ease of use on purchase intention. Originality – This analysis developed TAM theory by adding new variables, namely social influence and information quality. Since social influence played a role in motivating technology use, information quality was also considered an essential variable in online platforms.
PEMANFAATAN CHATGPT UNTUK PENGUATAN PEMASARAN DIGITAL UMKM Lady; Kerlin; Lily Purwianti
Branding: Jurnal Manajemen dan Bisnis Vol 5 No 2 (2026): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v5i2.58648

Abstract

Perkembangan teknologi digital mendorong UMKM untuk memanfaatkan media digital sebagai sarana pemasaran sekaligus memperluas jangkauan informasi mengenai produk dan usaha. Namun, masih banyak pelaku UMKM yang mengalami kendala dalam menghasilkan konten promosi secara konsisten dan membangun identitas digital yang terintegrasi. Penelitian ini bertujuan menganalisis pemanfaatan ChatGPT dalam penyusunan konten digital serta implementasi pemasaran digital pada Toko Ahua. Penelitian menggunakan pendekatan kualitatif dengan metode action research dua siklus. Data diperoleh melalui observasi, wawancara terhadap satu pemilik dan enam pelanggan, dokumentasi, serta data insight platform. Implementasi dilakukan dengan memanfaatkan ChatGPT untuk menyusun ide konten, caption promosi, dan deskripsi produk, kemudian didukung melalui pengelolaan Instagram Business, Facebook, WhatsApp Business, dan Google Maps. Hasil penelitian menunjukkan bahwa ChatGPT membantu mempercepat penyusunan konten dan menghasilkan variasi materi promosi yang lebih beragam. Penggunaan beberapa variasi promptyang dipadukan dengan foto dan video asli produk menghasilkan konten yang lebih autentik dibandingkan penggunaan satu prompt secara berulang. Selain itu, selama periode implementasi terlihat peningkatan visibilitas usaha, perkembangan awal visibilitas digital, kemudahan komunikasi dengan pelanggan, serta terbentuknya identitas digital yang lebih lengkap. Temuan ini menunjukkan bahwa pemanfaatan ChatGPT yang didukung pengelolaan media digital secara konsisten dapat mendukung pembentukan fondasi awal ketahanan digital UMKM melalui peningkatan kemampuan adaptasi teknologi dan pengelolaan pemasaran digital yang lebih terstruktur.
Mengungkap Peran Ekuitas Merek dalam Membentuk Niat Pembelian Konsumen Fendy Cuandra; Chalvin Kho; Lily Purwianti; Stefhani Susanto
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.10763

Abstract

The focus of this study is to find out what is able to influence purchase intention mediated by brand equity. Usually using random sampling techniques, quantitative research strategies consist of distributing questionnaires and analyzing certain populations or samples using quantitative data. The demographics in this study consisted of people who knew the Batam community who planned to buy e-Commerce goods. The target population of the study was 350 respondents. The research findings interpret that brand equity is significantly able to be positively impacted by e-WoM, social media marketing, brand performance, and brand awareness. Then purchase intention is significantly able to be positively impacted by e-WoM and brand equity. Then brand equity mediates the significant positive impact of e-WoM on purchase intention. Social media marketing, brand performance, and brand awareness do not significantly increase purchase intention. Social media marketing is also able to have a small impact on purchase intention mediated through brand equity.
Co-Authors Adi Wilyanto agustin, isnaini nuzula Aliandrina, Dessy Ana Andi Andi Andina Fasha Andina Fasha, Andina Andrew Andrew Andy Andy Andy Andy Angel Angel Angelina, Novi Angeline angeline Annisya Putri Nadhia Antoni Halim Arianto, Hepy Hefri Arienda Gitty Ramadani Ariyanto, Hepy Hefri Bendi Safero Calvin Owen Catherine Catherine Chalvin Kho Chan, Keltine Richelle Chandra, Budi Changbo, Liu Changnardy, Delys Charles Tan Christiarini, Renny Christina Christina Conny Agustin Cory Carolyn Cristina Anggrena Crystal Cornelyanti Cuandra, Fendy Daisy, Viona Danielson Dian Sabrina Syaharni Dyfan, Dyfan Edi Yulianto Putra Edy Yulianto Edy Yulianto Edy Yulianto Putra Elviana Elviana, Elviana Enjelica, Elvina Erika Gustian Fauzi Erilia Kesumahati Erlin Erlin Erni Erni Evelyn Claudia Evelyn Patricia Fahlevi, Renza Felby Jeslyn Felix Filbert Fidia Fidia Fidia Fionna, Fionna Fitri Gabriella Andrea Castillinov Runtu Giorgyna, Giorgyna Gita Aulia Hernando Iman, R Iqratul Indah, I. Ivone, Ivone Jacky Jason, Jason Javita, Javita Jeferey Phang Jeffrey Andelson Jenny Kartika Dewi Jesty, Jesty Joevenno Pangestoe Jollin Jollin Joy Happy Jones Justin Justin Kalvin Lee Kamilatunnaimah, Mutiara Karen Tio Katherine Katherine Keltine Richelle Kenny Marcella Kerlin Kevin Winata Khesi, Khesi Lady Lady Lady Lady Lady, L. Lady, Lady Leon, Winson Liana Ester Lidya Siska Khoviati Lidya Siska Khoviati Lie, Deviana Limanda, Kelfi Yanti Lionisa Verlinsya Liu Changbo Liu, ChangBo Louis Hernandez lydia then Macnico, Peter Macnino, Peter Maggie Maggie Maggie, Maggie Marcelina Victoria Marcelina Victoria Mehdar Badrus Zaman Meliana Meliana Meliawati Melodya, Deslyn Melsen, Fandion Michelle Lim Muhamad Rizky Muhammad Adjie Muhammad Baharudin Muhammad Ikhwanul Amri Nainggolan, Ferdinand Naufal Yusuf Widianto Nevi Ariyu De Utami Nia Rusiana Noviani, Metta Novilia, Vera Novita Novita Nurjanah, Listia Nuzula, Isnaini Ohanna, Nida Owen Owen Owen, Owen Putra, Chanda Vedalla Putra, Edy Yulianto Qadri, Rizni Aulia Ramadani, Arienda Gitty Ratih Anggraini, Ratih Raymond Gautama Putra Rio Fernando Robin Chen Ronny Firdiansyah Arief Rusiana, Nia Ryan Prastama Juliansyach Safitri, Destiana Salsabilah Sirait Sari Wahyuni, Lily Sudhartio, Sentoso, Antony Seren Seren Setyawan, Agustinus Shelby Esfandiany Shevia, Shevia Sia, Zendi Sihombing, Dame Afrina Sirait, Salsabilah Siti Shofiah Sri Intan, Debora Stefanie Stefanie, Stefanie Stefhani Susanto Stefhani Susanto Steven Steven Steven Steven steven tay Stevie Gracia Kurniawan Suryani Suryani Suryani, Mey Susanty Susanty, Susanty Tan Phey Lien Tan, Elvy Tan, Windra Tarekar, Wendy Wihue Tasya Gebee Hasvia Tommy Ricarto Valen Oktavianti Valeska Lilya Kevin Vannesa Flesya Vicky Anggrianto Viona Daisy Waty, Indah Widya Nurfa Dila Wijaya, Calvin William William Vanders Willien Agustian Winky Winky Winston Winston Wiyandi Wiyandi Yendiarti, Yendiarti Yulianty Ratna Dewi Lukito Yuyu Enjelia Zaman, Mehdar Badrus