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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Jurnal Social Economic of Agriculture Media Wisata EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Journal of Accounting and Management Innovation Jurnal Manajemen dan Bisnis Indonesia Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi IJBE (Integrated Journal of Business and Economics) EKONOMIS : Journal of Economics and Business Management and Economics Journal (MEC-J) REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) SENTRALISASI SEIKO : Journal of Management & Business Sketsa Bisnis Jurnal Manajemen Strategi dan Aplikasi Bisnis YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Samudra Ekonomi dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Administrasi dan Manajemen JURNAL PEMASARAN KOMPETITIF Maker: Jurnal Manajemen Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Journal of Global Business and Management Review Jurnal Sains dan Teknologi Prosiding National Conference for Community Service Project JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara Economics and Digital Business Review Jurnal Disrupsi Bisnis Jurnal Manajemen Bisnis dan Keuangan Jurnal Ekonomi Efektif Journal of Accounting and Management Innovation Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Masyarakat Akademisi Journal of Management and Digital Business Jurnal Cakrawala Ilmiah Jurnal Riset Manajemen Komunikasi JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Manajemen dan Pemasaran Jasa Journal of Business Studies and Management Review JAMAS: Jurnal Abdi Masyarakat Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Journal of Ekonomics, Finance, and Management Studies Jurnal Manajemen Maranatha
Lily Purwianti
Universitas Internasional Batam, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Transportation Other

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Analisis Pengaruh Service Quality, Product Quality, Brand Image, Store Atmosphere, dan Price terhadap Customer Loyalty Ritel Waralaba dengan Mediasi Customer Satisfaction Sirait, Salsabilah; Purwianti, Lily
Jurnal Ekonomi Efektif Vol. 6 No. 4 (2024): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v6i4.41137

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh service quality, product quality, brand image, store atmosphere, dan price terhadap customer loyalty di ritel waralaba seperti Indomaret, Alfamart, Alfamidi, dan sejenisnya di Kota Batam, dengan customer satisfaction sebagai mediator, dengan menggunakan Smart PLS sebagai alat analisis. Pendekatan kuantitatif digunakan untuk meneliti hubungan antara variabel-variabel tersebut. Data dikumpulkan melalui kuesioner yang dirancang khusus dan disebarkan melalui Google Forms, dengan sampel sebanyak 280 responden yang dipilih melalui teknik purposive sampling. Analisis statistik dilakukan untuk menguji hipotesis yang dirumuskan. Hasil penelitian menunjukkan bahwa Product Quality, Brand Image, Store Atmosphere, dan Price memiliki pengaruh signifikan positif terhadap Customer Loyalty, baik secara langsung maupun melalui mediasi Customer Satisfaction, sementara Service Quality tidak menunjukkan pengaruh signifikan. Customer Satisfaction terbukti berperan penting sebagai mediator dan berpengaruh signifikan positif terhadap Customer Loyalty.
Pengaruh Brand Satisfaction Terhadap Brand Loyalty Dengan Mediasi Brand Preference, Brand Trust, Dan Brand Love Pada Generasi Z Dikota Batam Purwianti, Lily; Rusiana, Nia; Fahlevi, Renza
JURNAL ADMINISTRASI & MANAJEMEN Vol 13, No 3 (2023): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v13i3.3259

Abstract

Generasi Z memiliki karakteristik yang berbeda dengan generasi lainnya. Generasi Z merupakan generasi yang menyukai teknologi sehingga mereka bisa mengetahui tentang hal-hal yang beredar di internet dengan cepat. Generasi Z tidak bisa hidup tanpa internet karena mereka lahir dan besar dalam kemajuan teknologi, dan juga dikenal sebagai generasi yang mampu menggunakan internet untuk hiburan, pendidikan, dan pekerjaan. sehingga generasi Z sangat mudah untuk mengetahui perkembangan fashion yang sangat gencar saat ini. Generasi Z juga memiliki kemampuan untuk berpikir secara global dan cerdas, tidak bisa melepas dari smartphone ataupun teknologi lainnya, memiliki pengetahuan finansial yang baik, dan lain-lain. Peneliti memiliki tujuan yaitu menganalisis pengaruh loyalitas merek merek fashion yang sering dipakai oleh generasi Z di kota Batam dengan menggunakan kepuasan merek berperan menjadi variabel independen dengan preferensi merek, kepercayaan merek, dan cinta merek menjadi variabel mediasi. Penelitian ini menggunakan generasi Z sebagai populasi, berumur 11-26 tahun. Metode pengambilan sampel menggunakan metode non-probability sampling dan intentional sampling, dan jumlah sampel sebanyak 467 responden. Sebagai metode survei, pengumpulan data dilakukan dengan menyebarkan kuesioner dalam bentuk Google Forms. SEM (Structural Equation Modeling) adalah metode analisis data dengan menggunakan teknik Partial Least Squares (PLS) dengan menggunakan perangkat lunak komputer yaitu SmartPLS. Dalam temuan ini peneliti menunjukkan bahwa penerapan brand satisfaction tidak berpengaruh terhadap brand loyalty merek fashion akan tetapi kepuasan merek berpengaruh terhadap loyalitas merek dengan peranan mediasi yaitu preferensi merek, kepercayaan merek, dan cinta merek.
Analisa pengaruh social media marketing activity terhadap brand loyalty dengan mediasi brand awareness, brand trust, dan brand love Purwianti, Lily; Fionna, Fionna
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 2 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i2.1105

Abstract

The study was conducted with the aim to evaluate the effect of social media marketing activity on brand loyalty mediated by brand awareness, brand trust, and brand love. Data were collected through questionnaires given to 260 respondents who live in Batam City, and are fans or users of several fast fashion brands in Indonesia, including zara, stradivarius, h&m, and uniqlo. To analyze the data, the software used is Smart PLS. The results obtained through data analysis state that social media marketing activity has a positive and significant influence on brand loyalty, brand awareness, brand trust, and also brand love. Brand loyalty is positively and significantly influenced by brand awareness, brand trust, and brand love. Brand awareness, brand trust, and brand love also mediate positively and significantly in the influence of social media marketing activity on brand loyalty.
Pengaruh Celebrity Endorser dan E-WOM terhadap Purchase Decision Batam Ogura dengan Brand Image sebagai Mediasi Purwianti, Lily; Agustin, Isnaini Nuzula; Shevia, Shevia; Giorgyna, Giorgyna; Ohanna, Nida; Limanda, Kelfi Yanti
Jurnal Disrupsi Bisnis Vol. 6 No. 3 (2023): [Mei-Juni] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v6i3.29639

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh celebrity endorser dan E-WOM terhadap keputusan pembelian Batam Ogura dengan brand image sebagai mediasi. Selain lokasinya yang strategis karena berlokasi di Kota Batam yang merupakan perbatasan antara Singapura dan Malaysia, Batam Ogura juga bergerak di bidang kuliner yang merupakan salah satu subsektor dengan penyumbang PDB tertinggi dalam industri ekonomi kreatif. Seluruh individu yang berusia di atas 17 tahun yang membeli produk dari Batam Ogura dijadikan sebagai objek penelitian. Metode sampling yang digunakan adalah non-probability yaitu judgmental sampling. Waktu pengambilan data dilakukan pada bulan Februari sampai dengan April 2023. Pengumpulan data dilakukan dengan menyebarkan kuesioner melalui Google-form. Peneliti berhasil mengumpulkan 220 responden, 215 di antaranya ditindaklanjuti untuk analisis data. Skala Likert digunakan sebagai skala pengukuran. Penelitian ini menggunakan metode analisis deskriptif dengan Structural Equation Modeling - Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa terdapat pengaruh langsung antara celebrity endorser terhadap brand image, E-WOM terhadap brand image, celebrity endorser terhadap keputusan pembelian, brand image terhadap keputusan pembelian, selebriti terhadap keputusan pembelian melalui brand image. nilai. dan E-WOM pada keputusan pembelian yang disampaikan melalui brand image. Namun, hasil penelitian ini tidak menunjukkan adanya hubungan yang signifikan antara E-WOM dengan keputusan pembelian.
Measuring The Amount Of Consumer Desire During Live Streaming Shopping Of Cosmetic Products Christiarini, Renny; Tarekar, Wendy Wihue; Purwianti, Lily
SKeTsa Bisnis (e-jurnal) Vol 12 No 2 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/gr2tkz46

Abstract

streaming shopping in the context of social commerce, specifically for cosmetic products followed by generation Z. The main focus of this research is to understand how generation Z interacts with live streaming shopping content and what factors influence their purchasing decisions. The main focus of this research is to understand how Generation Z interacts with live streaming shopping content and what factors influence their purchasing decisions. Methods, the research method used was to distribute questionnaires to 431 people from generation Z in Batam city who actively follow live streaming shopping for cosmetic products and using the Partial Least Square (PLS) method with Structural Equation Modelling (SEM) technique to process the collected data. Results, the results showed that eWOM, brand image, product, and promotion have a significant role in influencing generation Z's purchasing decisions. Conclusion, this research provides valuable insights for cosmetics industry players and social commerce platforms to design marketing strategies that are more effective and in accordance with generation Z's preferences.  
Reinforcing Green Consumption Intentions: Attitudes as a Mediator and the Role of Environmental Concerns, Lifestyles, Social Media, and Subjective Norms Purwianti, Lily; Ariyanto, hepy Hefri; Winata, Kevin; Changbo, Liu
Integrated Journal of Business and Economics (IJBE) Vol 9, No 4 (2025): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v9i4.1275

Abstract

This study explores the determinants of green consumption intention, with attitude acting as a mediating variable. The examined characteristics include subjective norms, environmental concerns, healthy lifestyles, and social media engagement. We employed a quantitative methodology, collecting data from 396 participants via Google Forms and utilizing Smart-PLS 3 for analysis. The results demonstrate that attitude functions as a vital mediating element in the association between the four elements and the inclination towards green consumption. Without attitude serving as a mediator, subjective norms, healthy lifestyles, and environmental concerns do not significantly impact green consumption intentions. These conclusions highlight the significant influence of mindset on the development of green consumer behavior. The study's recommendations, particularly the suggestion to incorporate factors such as the urge to spend for environmentally friendly products in future research, have the potential to inspire further exploration of the topic. The findings provide vital guidance, enabling governments and organizations to develop more effective policies that promote sustainable and environmentally responsible consumption
Understanding Consumers Intention toward Electric Vehicles Through the SOR Framework Ariyanto, Hepy Hefri; Purwianti, Lily; Steven; Changbo, Liu
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 12 No. 1 (2025): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v12i1.15614

Abstract

This study investigated the determinants of electric vehicle (EV) purchase intentions in Batam, Indonesia, utilizing the Stimulus–Organism–Response (SOR) framework. We examined how four external stimuli government support, perceived monetary benefits, technology orientation, and perceived risk influence consumer attitude and subsequent purchase intention. Data collected from 356 potential EV adopters via purposive sampling were analyzed using PLS-SEM. The results indicate that government support, per-ceived monetary benefits, and technology orientation significantly enhance consumer attitude, which, in turn, strongly strengthens purchase intention. This confirms attitude as a central psychological me-chanism mediating the SOR process in EV adoption. However, perceived risk was found to have no significant effect on either attitude or intention, suggesting that a strong policy-supported environment in Batam might mitigate consumer concerns regarding EV technology. These findings validate the SOR framework's application in understanding EV adoption in developing markets. Practically, the study em-phasizes that accelerating the transition to sustainable mobility requires continued government fiscal incentives, sustained technological advancements, and effective public awareness campaigns. By strengthening these positive stimuli, policymakers and practitioners can significantly enhance consumer readiness and contribute to national green-transportation goals.
Membangun Brand Loyalty Mobil Listrik di Batam Melalui Strategi Pemasaran: Sebuah Studi Analisis Sia, Zendi; Qadri, Rizni Aulia; Purwianti, Lily
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10334

Abstract

                In this modern era, the level of public awareness regarding the use of environmentally friendly products tends to increase. This can be seen from the increase in the number of electric car users in various cities in Indonesia, including Batam City. The purpose of this research is none other than to analyze the effect of environmental beliefs and environmental knowledge on the formation of brand loyalty through the mediating role of environmental concern and environmentally friendly brand image. The research methodology used is quantitative, with a causality design (cause and effect between research variables), and data analysis is carried out using SMARTPLS software. The research results reveal that environmental beliefs and environmental knowledge both have a significant influence on environmental concern. Concern for the environment has a significant influence in shaping an environmentally friendly brand image. Furthermore, green brand image is the main factor driving increased brand loyalty. Environmental concern and environmentally friendly brand image able to act as mediators in connecting the influence of environmental beliefs and environmental knowledge with brand loyalty for electric car products in Batam City.
Membangun Brand Loyalty Mobil Listrik di Batam Melalui Strategi Pemasaran: Sebuah Studi Analisis Sia, Zendi; Qadri, Rizni Aulia; Purwianti, Lily
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10334

Abstract

                In this modern era, the level of public awareness regarding the use of environmentally friendly products tends to increase. This can be seen from the increase in the number of electric car users in various cities in Indonesia, including Batam City. The purpose of this research is none other than to analyze the effect of environmental beliefs and environmental knowledge on the formation of brand loyalty through the mediating role of environmental concern and environmentally friendly brand image. The research methodology used is quantitative, with a causality design (cause and effect between research variables), and data analysis is carried out using SMARTPLS software. The research results reveal that environmental beliefs and environmental knowledge both have a significant influence on environmental concern. Concern for the environment has a significant influence in shaping an environmentally friendly brand image. Furthermore, green brand image is the main factor driving increased brand loyalty. Environmental concern and environmentally friendly brand image able to act as mediators in connecting the influence of environmental beliefs and environmental knowledge with brand loyalty for electric car products in Batam City.
PERANAN MEDIASI INOVASI DAN ABSORPTIVE CAPACITY DALAM MENINGKATKAN KINERJA HOTEL SELAMA PANDEMI COVID 19 Purwianti, Lily
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 7 No 2 (2023): June
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2023.v7.i2.5251

Abstract

Pandemi COVID-19 ini mempunyai berpengaruh yang sangat besar bagi sektor pariwisata, terutama untuk usaha hotel. Ini merupakan tantangan yang besar bagi pelaku industri perhotelan di Indonesia, untuk dapat terus bertahan di tengah pandemi. Terjadinya pandemi COVID-19 di Indonesia berdampak besar terhadap sektor pariwisata. Penelitian ini betujuan menganalisa peranan mediasi inovasi dan absorptive capacity dalam meningkatkan kinerja hotel. Metode analisis data menggunakan PLS-SEM dengan Second Order Construct. Sampel dalam penelitian ini adalah sebanyak 86 manajer atau direktur hotel berbintang yang berada di Kepulauan Riau. Penelitian ini menemukan bahwa inovasi dan absorptive capacity berperan sebagai mediasi dalam meningkatkan kinerja hotel. Disamping itu dihasilkan juga bahwa market orientation berpengaruh terhadap inovasi, absorptive capacity dan kinerja hotel. Selanjutnya penelitian ini juga menemukan bahwa inovasi dan absorptive capacity berpengaruh terhadap kinerja hotel. Manfaat yang diberikan oleh penelitian ini adalah bagi para pengelola hotel dapat menerapkan customer orientation dan competitor orientation berupa membuat survei keinginan dan kebutuhan pelanggan serta memantau pergerakan pesaing. Penerapan absorptive capacity dengan cara menjadwalkan pertemuan rutin dengan pelanggan dan pemasok serta mengumpulkan informasi melalui jalur informal.
Co-Authors Adi Wilyanto Aliandrina, Dessy Ana Andi Andi Andina Fasha, Andina Andrew Andrew Andy Andy Andy Andy Angel Angel Angelina, Novi Angeline angeline Annisya Putri Nadhia Antoni Halim Arianto, Hepy Hefri Ariyanto , Hepy Hefri Ariyanto, Hepy Hefri Bendi Safero Calvin Owen Catherine Catherine Chan, Keltine Richelle Chandra, Budi Changbo, Liu Christiarini, Renny Conny Agustin Cuandra, Fendy Daisy, Viona Dame Afrina Sihombing Danielson Dian Sabrina Syaharni Dyfan, Dyfan Edy Yulianto Edy Yulianto Elviana Elviana, Elviana Enjelica, Elvina Erika Gustian Fauzi Erilia Kesumahati Erlin Erlin Erni Erni Evelyn Claudia Evelyn Patricia Fahlevi, Renza Felby Jeslyn Felix Filbert Fidia Fidia, Fidia Fionna, Fionna Fitri Gabriella Andrea Castillinov Runtu Giorgyna, Giorgyna Gita Aulia Hernando Iman, R Iqratul Isnaini Nuzula Agustin Ivone, Ivone Jacky Jason, Jason Javita, Javita Jeffrey Andelson Jesty, Jesty Joevenno Pangestoe Jollin Jollin Joy Happy Jones Kalvin Lee Kamilatunnaimah, Mutiara Karen Tio Keltine Richelle Kenny Marcella Kevin Winata, Kevin Khesi, Khesi Lady Lady, Lady Leon, Winson Liana Ester Lidya Siska Khoviati Lidya Siska Khoviati Lie, Deviana Limanda, Kelfi Yanti Lionisa Verlinsya Liu, ChangBo Louis Hernandez lydia then Macnico, Peter Macnino, Peter Maggie, Maggie Marcelina Victoria Marcelina Victoria Mehdar Badrus Zaman Meliana Meliana Meliawati Melodya, Deslyn Melsen, Fandion Michelle Lim Muhamad Rizky Muhammad Adjie Muhammad Baharudin Nainggolan, Ferdinand Naufal Yusuf Widianto Nevi Ariyu De Utami Nia Rusiana Noviani, Metta Novilia, Vera Novita Novita Nuzula Agustin, Isnaini Nuzula, Isnaini Ohanna, Nida Owen, Owen Putra, Chanda Vedalla Putra, Edy Yulianto Qadri, Rizni Aulia Ramadani, Arienda Gitty Ratih Anggraini, Ratih Rusiana, Nia Ryan Prastama Juliansyach Safitri, Destiana Salsabilah Sirait Sari Wahyuni, Lily Sudhartio, Sentoso, Antony Seren Seren Setyawan, Agustinus Shelby Esfandiany Shevia, Shevia Sia, Zendi Sihombing, Dame Afrina Sirait, Salsabilah Siti Shofiah Sri Intan, Debora Stefanie Stefanie, Stefanie Steven Steven Steven steven tay Stevie Gracia Kurniawan Suryani Suryani Suryani, Mey Susanto, Stefhani Susanty Susanty, Susanty Tan Phey Lien Tan, Charles Tan, Elvy Tan, Windra Tarekar, Wendy Wihue Tasya Gebee Hasvia Tommy Ricarto Valen Oktavianti Valeska Lilya Kevin Vannesa Flesya Vicky Anggrianto Viona Daisy Widya Nurfa Dila Wijaya, Calvin William William Vanders Willien Agustian Winky Winky Winston Winston Wiyandi Wiyandi Yendiarti, Yendiarti Yulianty Ratna Dewi Lukito Yuyu Enjelia Zaman, Mehdar Badrus