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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Jurnal Social Economic of Agriculture Media Wisata EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Journal of Accounting and Management Innovation Jurnal Manajemen dan Bisnis Indonesia Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi IJBE (Integrated Journal of Business and Economics) EKONOMIS : Journal of Economics and Business Management and Economics Journal (MEC-J) REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) SENTRALISASI SEIKO : Journal of Management & Business Sketsa Bisnis Jurnal Manajemen Strategi dan Aplikasi Bisnis YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Samudra Ekonomi dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Administrasi dan Manajemen JURNAL PEMASARAN KOMPETITIF Maker: Jurnal Manajemen Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Journal of Global Business and Management Review Jurnal Sains dan Teknologi Prosiding National Conference for Community Service Project JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara Economics and Digital Business Review Jurnal Disrupsi Bisnis Jurnal Manajemen Bisnis dan Keuangan Jurnal Ekonomi Efektif Journal of Accounting and Management Innovation Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Pengabdian Masyarakat Akademisi Journal of Management and Digital Business Jurnal Cakrawala Ilmiah Jurnal Riset Manajemen Komunikasi JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Manajemen dan Pemasaran Jasa Journal of Business Studies and Management Review JAMAS: Jurnal Abdi Masyarakat Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Journal of Ekonomics, Finance, and Management Studies Jurnal Manajemen Maranatha
Lily Purwianti
Universitas Internasional Batam, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Transportation Other

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Penerapan Strategi Digital Marketing pada UMKM Board Games Cafe Marcelina Victoria; Lily Purwianti
Jurnal Pengabdian Masyarakat Akademisi Vol. 1 No. 4 (2022)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v1i4.386

Abstract

Di tengah masyarakat, saat ini perkembangan bisnis di Indonesia cukup terbilang sangat pesat khususnya bidang kuliner. Potensi bisnis kuliner dapat dilakukan di pasar tradisional, pinggir jalan hingga restoran modern. Selain dapat dilakukan secara konvensional, bisnis kuliner ini dapat dijalankan dengan memanfaatkan kemajuan teknologi yang semakin pesat yaitu digital. Melalui digital marketing, pembisnis dapat mempromosikan produknya mengingat penggunaan digitalisasi dapat menghemat bisnis, baik dari segi promosi (pemasaran produk) maupun biaya yang akan dikeluarkan. Meski begitu, banyak masyarakat Indonesia khususnya para pelaku UMKM, yang masih kurang pemahaman mengenai digitalisasi dan potensi media sosial sebagai sarana promosi. Akan tetapi, tidak sedikit pelaku UMKM yang sudah melakukan promosi melalui digital, namun ide ataupun konten promosi yang terapkan masih kurang, sehingga promosi yang dilakukan tidak mencapai target yang diharapkan oleh pelaku usaha UMKM itu sendiri. Salah satu UMKM tersebut adalah Board Games Cafe yang terletak di Jalan Permata Baloi Ruko Permata Niaga Regency Blok AA Nomor 6-8, Kota Batam. Melalui hasil rancangan strategi promosi yang telah dibuat kepada pemilik usaha Board Games, maka penerapan straregi digital marketing yang dijalankan berupa direct marketing melalui sosial media khususnya Instagram telah berjalan dengan lancar dan membantu pemilik usaha dalam mengatasi permasalahan yang dihadapi
Analisis Faktor yang Mempengaruhi Purchase Intention Produk Skincare Dengan Mediasi Trust pada Kalangan Generasi Z di Kota Batam Marcelina Victoria; Lily Purwianti
Ekonomis: Journal of Economics and Business Vol 6, No 2 (2022): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i2.572

Abstract

The author conducted this study with the aim to identify and analyze the factors that influence the purchase intention of skin care products through e-commerce. In this case, the author chose Generation Z in Batam City, aged 8 to 23, as the study's subject since they are familiar with local skin care goods and intend to purchase them via e-commerce.The independent variables used in this research are social influence, reputation, price value, familiarity and information quality. The intervention variable used is trust and the dependent variable used is purchase intention. This study applies an explanatory method with a quantitative approach in data collection. The technique used by the author is the purposive sampling technique. The data in this study was analyzed using smart PLS. According to the findings of this study, a company's reputation, familiarity, and credible information are all key factors in increasing a customer's trust in purchasing a product. The better the reputation and the quality of information offered through e-commerce, the higher the level of consumer trust in the company and the higher the level of consumer familiarity with the company’s product and with the e-commerce used by the company in the transactions process. This will result in the better lever of consumer’s trust in the business. If this trust is established, the customer will be more likely to make a purchase.
ANALYSIS EFFECT OF SERVICE RECOVERY ON CUSTOMER LOYALTY WITH SATISFACTION AND WOM (WORD OF MOUTH) AS MEDIATION VARIABLES AT FOUR-STAR HOTELS IN BATAM CITY Lily Purwianti; Lidya Siska Khoviati
Journal of Business Studies and Management Review Vol. 4 No. 2 (2021): JBSMR, Vol.4 No.2, June 2021
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (180.64 KB) | DOI: 10.22437/jbsmr.v4i2.12524

Abstract

The purpose of this study was to analyze the effect of service recovery variables consisting of distributive justice, procedural justice and interactional justice on customer loyalty with satisfaction and WOM as a mediating variable in star hotels in Batam city. The sample of this research is local tourists who have stayed at four-star hotels in Batam City. The results of the study indicate the importance of a service provider to find out what consumers want by paying attention to constructive criticism in order to improve services that were previously not adequate. If the customer feels that the service recovery provided is appropriate and satisfied with it, then the customer often returns with the status of a loyal visitor and recommends it to others.
ANALYSIS OF THE EFFECT OF ONLINE SHOPPING VALUE, EFFECTIVENESS OF INFORMATION CONTENT ON PURCHASE INTENTION WITH WEB SATISFACTION AS MEDIATION ON MILLENNIALS IN BATAM CITY Lily Purwianti; Felby Jeslyn
Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (137.861 KB) | DOI: 10.22437/jbsmr.v5i1.15660

Abstract

The development of e-commerce with the C2C category is very fast and is dominated by the millennial generation. The millennial generation is a generation that was born in modern and technologically advanced conditions. Therefore, it is necessary to research. This investigation was conducted to determine whether online buying values ​​also the effectiveness of information content affect Web Satisfaction and will affect millennial buying intentions in Batam city. Data samples in this study were carried out by distributing questionnaires to 350 data and treated by SmartPLS. The outcomes of this investigation state that hedonic shopping value, utilitarian shopping value, the effectiveness of information content affect purchase intention, also Satisfaction as a mediation between hedonic shopping value, utilitarian shopping value, the effectiveness of information content, also purchase intention
THE INFLUENCE OF HALAL AWARENESS, EWOM TOWARDS INTENTION TO BUY HALAL COSMETICS: THE ROLE OF MEDIATION ATTITUDE Lily Purwianti
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.248 KB) | DOI: 10.22437/jbsmr.v5i2.17693

Abstract

Indonesia is a country with the largest population of Muslims, so the use of halal products is an opportunity for halal product producers. This study aims to examine the effect of Halal Awareness and e-WOM on the intention to buy halal cosmetics and the role of mediation Attitude. The sample of this research is Muslim women in Batam City who know about halal cosmetics. The number of samples is 388 respondents and uses smart PLS for data analysis. The results of this study are halal awareness and e-WOM affect the Intention to buy halal cosmetics. Surprisingly from other research results, attitude acts as a mediation between halal awareness and e-WOM on the Intention to buy halal cosmetics.
Penerapan Promotion Mix Pada Alcoconut's Fitri; Lily Purwianti
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 3 No. 2.2 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (379.028 KB)

Abstract

Kerja praktek ini dilatarbelakangi oleh kurangnya promotion mix yang dilakukan oleh usaha Alcoconut’s sehingga usaha kurang dikenal masyarakat. Lokasi Alcoconut’s berada di Marina Business Centre No A-2A, tepatnya di belakang foodcourt utama. Maksud dari tujuan kerja praktek ini adalah untuk mengatasi permasalahan yang dialami dan memberikan solusi untuk memecahkan masalah pada Alcoconut’s. Metode pelaksanaan dalam kerja praktek ini adalah dengan melakukan observasi dan wawancara untuk memperoleh informasi yang dibutuhkan. Dengan persetujuan pemilik usaha penulis merancang strategi promotion mix yaitu, membuat akun sosial media seperti Instagram, pemasangan spanduk dilokasi usaha, pembuatajn brosur usaha, serta perancangan menu makanan. Hasil dari kerja praktek ini adalah meningkatnya omset penjualan dari strategi yang diterapkan serta dikenal oleh masyarakat luas.
Penerapan Digital Marketing Pada Me And You Café Lily Purwianti; Isnaini Nuzula Agustin; Steven Steven
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 3 No. 2.2 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (631.22 KB)

Abstract

Jaringan Pemasaran digital memiliki fungsi untuk mempermudah penjualan produk dan mempromosikan produk secara efektif dan efesien. Jaringan pemasaran digital yang telah diterapkan mempermudah Me And You Café untuk menjangkau konsumen yang lebih luas dan meningkatkan kesadaran masyarakat akan kehadiran Me And You Café. Teknologi yang telah diterapkan oleh Me And You Café ternilai masih sangat minim, yaitu hanya menggunakan Whatsapps, Gojek, dan Grab sehinggan kurang menjangkau ke masyarakat umumKendala yang dihadapi oleh Me And You Café dapat teratasi dengan adanya perancangan yang sedang berlangsung. Me And You Café menjadi lebih mudah untuk menjangkau konsumen yang lebih luas berkat adanya bantuan jaringan pemasaran yang digital yang telah diterapkan. Jaringan pemasaran digital memberikan keunggulan dalam bertransaksi maupun promosi. Jaringan pemasaran digital yang diterapkan dapat membantu perusahan untuk meningkatkan penjualan dan kesadaran masyarakat
Pengembangan Digital Marketing Terhadap SP Celluler Muhamad Rizky; Lily Purwianti
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 3 No. 2.2 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.969 KB)

Abstract

In running a business, of course, each has its own challenges and developments in a business will not always be the same. Sometimes a business will experience a decline but it will definitely increase, depending on how the business is run and whether you have done the right things to make the business progress.In the accessories business itself, such as cellphone accessories or other electronic goods, there will usually be quite a big challenge, especially because the business itself has quite a lot of competition, so it requires the right concept and strategy to create a store or company to have an advantage that other competitors don’t have and of course that will increase the number of product enthusiasts for the business. Currently, there are many modern ways that can be done to improve business efforts that are still not used by traditionall business people, one of the example is SP Celluler store.
PENGARUH SOURCE CREDIBILITY, SOURCE ATTRACTIVENESS, E-WOM TERHADAP LOYALTY TO INFLUENCER DAN PURCHASE INTENTION DENGAN TRUST SEBAGAI MEDIASI Viona Daisy; Lily Purwianti
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 11 No. 1 (2023)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jwm.v11i1.230

Abstract

This study aims to determine the effect of source credibility, source attractiveness, and e-WOM on influencer loyalty and purchase intention through trust in beauty influencers. The population in this study are users of social media such as youtube, instagram, and tiktok who also have a desire for online purchase transactions. The sample in this study is social media users who buy products based on reviews from influencers such as tasya farasya, rachel goodard, Marcella febrianne, nanda arsyinta, and suhay salim of 400 woman’s respondents in Indonesia who are spread on social media. The research method uses a non-probability sampling technique with the help of Smart Partial Least Square in the data analysis process. The results of the study found that there was a significant direct and indirect positive relationship between variables in the study.
Penerapan Strategi Digital Marketing di Alcoconut's Valen Oktavianti; Dr. Lily Purwianti, S.E., M.M.
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 3 No. 2.2 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1214.88 KB)

Abstract

Menjalankan sebuah bisnis tidak akan selalu berjalan dengan sama, setiap bidang terdapat kekurangan dan kelebihan masing-masing dengan tantangan dan solusi masing-masing. Pada bidang kuliner, perkembangan bisnis selalu mengalami perkembangan dalam mempertahankan bisnis. Pada jaman sekarang, pemasaran sudah tidak serumit yang dipikirkan apabila dilakukan dengan kreatif dan menarik. Cara mendapatkan perkenalan merk ke sebuah platform juga sudah ulai sederhana, dengan adanya media sosial.Kuliner di Indonesia, tepatnya di Batam, sudah mengalami banyak perkembangan bisnis dengan modern, dengan adanya media digital, terutama media sosial. Meskipun demikian, masih banyak bisnis tradisional yang masih belum mengikuti perkembangan bisnis dengan cara modern, maka semakin hari semakin mengalami kemunduran dalam penjualan, seperti salah satu contohnya adalah Alcoconut’s Batam. Running a business is not at a flat rate as it’s always going up and down, each field with its own strengths and weaknesses, its own challenges and solutions. In the culinary field, business development always experiences developments in maintaining business. Nowadays, marketing a brand to the public is not as complicated as many think if it is done creatively and interestingly. The way to get brand recognition from the public is now quite simple, with social media. Culinary in Indonesia, in Batam to be precise, has experienced many modern business developments, with digital media, especially social media. Even so, there are still many traditional businesses that have not kept up with business developments in a modern way, so that they are increasingly experiencing a decline in sales, as one example is Alcoconut's Batam.
Co-Authors Adi Wilyanto Aliandrina, Dessy Ana Andi Andi Andina Fasha, Andina Andrew Andrew Andy Andy Andy Andy Angel Angel Angelina, Novi Angeline angeline Annisya Putri Nadhia Antoni Halim Arianto, Hepy Hefri Ariyanto , Hepy Hefri Ariyanto, Hepy Hefri Bendi Safero Calvin Owen Catherine Catherine Chan, Keltine Richelle Chandra, Budi Changbo, Liu Christiarini, Renny Conny Agustin Cuandra, Fendy Daisy, Viona Dame Afrina Sihombing Danielson Dian Sabrina Syaharni Dyfan, Dyfan Edy Yulianto Edy Yulianto Elviana Elviana, Elviana Enjelica, Elvina Erika Gustian Fauzi Erilia Kesumahati Erlin Erlin Erni Erni Evelyn Claudia Evelyn Patricia Fahlevi, Renza Felby Jeslyn Felix Filbert Fidia Fidia, Fidia Fionna, Fionna Fitri Gabriella Andrea Castillinov Runtu Giorgyna, Giorgyna Gita Aulia Hernando Iman, R Iqratul Isnaini Nuzula Agustin Ivone, Ivone Jacky Jason, Jason Javita, Javita Jeffrey Andelson Jesty, Jesty Joevenno Pangestoe Jollin Jollin Joy Happy Jones Kalvin Lee Kamilatunnaimah, Mutiara Karen Tio Keltine Richelle Kenny Marcella Kevin Winata, Kevin Khesi, Khesi Lady Lady, Lady Leon, Winson Liana Ester Lidya Siska Khoviati Lidya Siska Khoviati Lie, Deviana Limanda, Kelfi Yanti Lionisa Verlinsya Liu, ChangBo Louis Hernandez lydia then Macnico, Peter Macnino, Peter Maggie, Maggie Marcelina Victoria Marcelina Victoria Mehdar Badrus Zaman Meliana Meliana Meliawati Melodya, Deslyn Melsen, Fandion Michelle Lim Muhamad Rizky Muhammad Adjie Muhammad Baharudin Nainggolan, Ferdinand Naufal Yusuf Widianto Nevi Ariyu De Utami Nia Rusiana Noviani, Metta Novilia, Vera Novita Novita Nuzula Agustin, Isnaini Nuzula, Isnaini Ohanna, Nida Owen, Owen Putra, Chanda Vedalla Putra, Edy Yulianto Qadri, Rizni Aulia Ramadani, Arienda Gitty Ratih Anggraini, Ratih Rusiana, Nia Ryan Prastama Juliansyach Safitri, Destiana Salsabilah Sirait Sari Wahyuni, Lily Sudhartio, Sentoso, Antony Seren Seren Setyawan, Agustinus Shelby Esfandiany Shevia, Shevia Sia, Zendi Sihombing, Dame Afrina Sirait, Salsabilah Siti Shofiah Sri Intan, Debora Stefanie Stefanie, Stefanie Steven Steven Steven steven tay Stevie Gracia Kurniawan Suryani Suryani Suryani, Mey Susanto, Stefhani Susanty Susanty, Susanty Tan Phey Lien Tan, Charles Tan, Elvy Tan, Windra Tarekar, Wendy Wihue Tasya Gebee Hasvia Tommy Ricarto Valen Oktavianti Valeska Lilya Kevin Vannesa Flesya Vicky Anggrianto Viona Daisy Widya Nurfa Dila Wijaya, Calvin William William Vanders Willien Agustian Winky Winky Winston Winston Wiyandi Wiyandi Yendiarti, Yendiarti Yulianty Ratna Dewi Lukito Yuyu Enjelia Zaman, Mehdar Badrus