Article Per Year (5 Year)
p-Index From 2020 - 2025
9.761
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Jurnal Social Economic of Agriculture Media Wisata EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Journal of Accounting and Management Innovation Jurnal Manajemen dan Bisnis Indonesia Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi EKONOMIS : Journal of Economics and Business Management and Economics Journal (MEC-J) REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) SENTRALISASI SEIKO : Journal of Management & Business Sketsa Bisnis YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Samudra Ekonomi dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Administrasi dan Manajemen JURNAL PEMASARAN KOMPETITIF Maker: Jurnal Manajemen Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Journal of Global Business and Management Review Jurnal Sains dan Teknologi Prosiding National Conference for Community Service Project JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Manajemen Bisnis dan Keuangan Jurnal Ekonomi Efektif Journal of Accounting and Management Innovation Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal of Management and Digital Business Jurnal Cakrawala Ilmiah Jurnal Riset Manajemen Komunikasi Journal of Business Studies and Management Review JAMAS: Jurnal Abdi Masyarakat Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Manajemen Maranatha
Lily Purwianti
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Transportation Other

Published : 85 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 85 Documents
Search

 2   3   4   5   6 
ANALISIS PENGARUH PRICE, LOCATION, SERVICE DAN WORD OF MOUTH TERHADAP CUSTOMER SATISFACTION PADA HOTEL MERLIN DENGAN PURCHASE DECISION SEBAGAI VARIABEL INTERVENING Lily Purwianti; Jacky; Louis Hernandez; Bendi Safero
Jurnal Cakrawala Ilmiah Vol. 2 No. 10: Juni 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research aims to analyze the effect of price, location, service quality, and electronic word of mouth (e-WOM) on customer satisfaction mediated by purchasing decisions. The sample criteria taken in this study were the people of Batam who frequently visited the Merlin Hotel and had the intention to recommend it to other consumers. In this study using a model with 22 questions, the number of respondents for this research sample was 150 respondents. The research findings show that there is a significant positive influence between the location, service, price and e-wom variables on the mediating variable of purchasing decisions. In addition, it was found that there was a significant positive influence between location, service, price and e-word variables on customer satisfaction mediated by purchasing decisions.
Analisis Pengaruh Attitude toward The Destination dan Brand Awareness terhadap Brand Preference dengan mediasi Destination Image dan Brand Equity pada Wisata Pantai Kota Batam Lily Purwianti; Muhammad Adjie
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Brand Preference is defined as behavior that shows consumer attitudes towards a brand. Created from an experience that is sensory, emotional, and creative, Brand Preference is very useful in the world of tourism. Of the various tourist beaches in Batam City, 5 of them are the most favorite beaches, namely Viovio Beach, Mirota Beach, Melur Beach, Tegar Bahari Beach, Elyora Beach. This study aims to analyze the influence of Attitude toward The Destination and Brand Awareness on Brand Preference by mediating Destination Image and Brand Equity on Batam City Beach Tourism. The results of this study indicate that the research model supports all the hypotheses that have been proposed.
Penerapan Strategi Promotion Mix pada Rumah Makan Best Eating House Lily Purwianti; Lidya Siska Khoviati
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the past, the use of conventional marketing systems was often used by business owners to increase business in the sense of carrying out a face-to-face promotion system. However, the development of technology has made the system less being used but a new marketing system has emerged that makes it easier for a business to promote its products or services where this system is only sufficient to take advantage of one's creativity and one's intention to carry it out. Best Eating House Restaurant still relies on this conventional marketing system. Therefore, the authors want to implement a marketing mix system at the restaurant so that the restaurant has increased sales by 10% every day. The method used is in the form of training (training) for business owners. In this case, the author will design strategies that in the future can be utilized by business owners in the long term, namely designing food and beverage menus with contemporary themes, creating an Instagram account with business account status, compiling aesthetic food menu dishes in the Instagram feed and uploading them to the Instagram story, make highlights on Instagram to make it easier to search, and design stamp cards for visitors where if you have got a stamp of 5x @ IDR 30,000 then free screwdriver tea drinks
Analisa Pengaruh Destination Image dan Motivation Terhadap Tourist Loyalty dengan Perceived Value dan Tourist Satisfaction sebagai Mediasi di Kota Batam Lily Purwianti; Evelyn Patricia
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to analyse the influence of destination image and motivation towards the loyality of tourist in Batam City. This studi use PLS SEM (partial least square structural equation modeling) as data processing application. The findings show that destination image and motivation that are being intervening by perceived value and tourist satisfaction have positive significant influence towards tourist loyality.
Perancangan, Pembuatan Dan Penerapan Sistem Kasir Sederhana Dengan Laporan Keuangan Terintegrasi Melalui Program Perangkat Lunak (Sikasir) Pada Warung Zikry Lily Purwianti; Muhammad Adjie
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Warung Zikry yang sudah berjalan selama 3 tahun ini yaitu Bapak Madiyus dan Keluarga ditemukan beberapa kendala yang nantinya akan dilakukan usaha terkait dengan pemecahan masalahnya yaitu khususnya pada sistem pencatatan persediaan yang masih belum/tidak mempunyai pencatatan yang mana kita ketahui bersama pencatatan berfungsi bagi banyak hal misal sebagai alat ukur sesuatu, alat ontrol, serta dapat juga memudahkan pemilik usaha ini pada saat ingin membeli atau mengisi ulang persediaan dengan cara melihat jumlah persediaan yang telah lengkap tercantum pada pencatatan. Metode yang digunakan pada perancangan dan implementasi program PKM ini antara lain pendidikan masyarakat, pelatihan dan substitusi iptek dalam hal ini mengenai Sistem Kasir Sederhana dengan Laporan Keuangan Terintegrasi melalui Program Perangkat Lunak yang diberi nama “SiKasir”. Hasilnya setelah adanya penerapan terlihat secara perlahan masalah-masalah yang ada mulai teratasi seperti masalah ketika pengisian ulang stok sampai dengan masalah bingungnya pengeluaran yang ada kemana saja. Agar kegiatan sejenis ini dapat berkembang lagi penulis menyarankan agar kegiatan selanjutnya yang sejenis dapat memperbaiki keterbatasan luaran dari PKM ini dan dapat menambahkan hal lainnya yang dapat membantu dalam luaran yang dibuat. Penulis juga menyarankan untuk menjadikan PKM ini sebagai referensi yang dapat digunakan sebagai bahan evaluasi untuk kegiatan yang akan diadakan kedepannya.
Analisis Faktor-Faktor yang Mempengaruhi Purchase Intention pada Pembelian Produk Fashion melalui Social Commerce terhadap masyarakat Kota Batam Lily Purwianti; Widya Nurfa Dila
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Hadirnya Social Commerce memberikan kesempatan bagi pembeli untuk saling berbagi informasi tentang pengalaman berbelanja mereka, meninjau produk atau layanan, membangun hubungan sosial satu sama lain dan kemudian mempromosikan niat untuk membeli. Tujuan penelitian ini ialah menganalisis Faktor-Faktor yang Mempengaruhi Purchase Intention pada Pembelian Produk Fashion melalui Social Commerce terhadap masyarakat Kota Batam. Sampel penelitian ini adalah masyarakat Kota Batam yang berpengalaman dalam berbelanja produk Fashion melalui Social Commerce. Hasil pada penelitian ini menunjukkan bahwa mayoritas hubungan variabel yang dimuat pada model penelitian memiliki pengaruh, terkecuali pada hubungan Social Presence dan Trust toward Site Members terhadap Purchase Intention.
Analisa Faktor-faktor yang mempengaruhi Purchase Decision dengan Trust sebagai Variabel Mediasi Lily Purwianti; Suryani Suryani
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fast food is a restaurant that is liked by all people. The purpose of this study is to analyze the effect of media marketing on purchase decisions with trust as a mediating variable. The results of the study indicate that there is a significant positive relationship between Perceived Value to Purchase Decision, Perceived Value to Trust, Sales Promotion to Purchase Decision, Sales Promotion to Trust, Social Media Marketing to Purchase Decision, Social Media Marketing to Trust, Store Environment to Purchase Decision , Store Environment against Trust.
Perancangan Dan Penerapan Strategi Marketing Mix Pada Umkm Tati’s Cake Lily Purwianti; Widya Nurfa Dila
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tati’s Cake merupakan sebuah UMKM yang bergerak di bidang kuliner pada bisnis kue rumahan yang sudah berjalan selama 2 tahun. Dalam menjalankan bisnisnya masih terdapat beberapa kendala yang dirasakan oleh Pemilik UMKM seperti kurangnya strategi pemasaran dan penjualan yang tepat dengan menyesuaikan kemajuan teknologi dan daya saing yang terjadi sekarang, sehingga menyebabkan hasil penjualan pada UMKM tidak maksimal. Oleh karena itu, kegiatan Pengabdian Kepada Masyarakat (PKM) ini dilakukan bertujuan untuk mengembangkan strategi pemasaran dan penjualan secara konvensional dan digital pada UMKM Tati’s Cake melalui Perancangan dan Penerapan Strategi Marketing Mix (Bauran Pemasaran) yang memuat 4P yaitu Product (Produk), Price (Harga), Place (Tempat) dan Promotion (Promosi). Metode yang digunakan pada perancangan dan implementasi program PKM ini ialah Pendidikan Masyarakat dan Pelatihan. Selama proses pengimplementasian, ditemukan peningkatan yang signifikan pada penjualan di UMKM tersebut jika dibandingkan sebelum diadakannya kegiatan PKM ini. Kami merekomendasikan untuk PKM selanjutnya yang sejenis, agar dapat menyempurnakan apa yang telah dilakukan pada PKM ini. Diharapkan juga PKM ini dapat menjadi referensi bagi UMKM lainnya dan sumber informasi bagi kegiatan PKM yang akan dilakukan selanjutnya.
Analısıs Pengaruh E-WOM, Citra Destinasi, Sikap dan Norma Subjektif terhadap Keinginan Melakukan Perjalanan ke Negara-Negara Asia Lily Purwianti; Evelyn Claudia
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol 1 No 1 (2021): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the factors that influence the desire of travel intention people of Batam City to Asian countries. This research is useful to help all parties to know the factors that need to be considered in order to attract tourists to travel to Asian countries because it is considered to affect tourist intentions. This research is aimed at the people of Batam City who are interested in visiting Asian countries using 405 respondents who were collected through distributing questionnaires on social media. This research uses purposive sampling technique with data processing using SPSS version 24 program. The results of the study prove that the independent variables used such as E-WOM, destination image, attitude and subjective norms on the dependent variable, namely intention to travel have a significant positive effect.
Pengaruh Subjective Norm, Halal Logo, Convenience dan Attitude terhadap Online Intention to Shop pada Skincare Halal di Kota Batam Lily Purwianti; Lionisa Verlinsya
YUME : Journal of Management Vol 4, No 3 (2021)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v4i3.1249

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh subjective norm, halal logo, convenience dan attitude terhadap online intention to shop pada skincare halal di kota Batam. Variabel independen yang digunakan dalam penelitian ini yaitu subjective norm, halal logo, convenience dan attitude towards online shopping. Sedangkan variabel dependen yang digunakan adalah online intention to shop. Metode purposive sampling digunakan pada penelitian ini dimana responden merupakan masyarakat di kota Batam yang memiliki usia 15 sampai 69 tahun yang menggunakan skincare halal merEk luar negeri. Sebanyak 405 orang menjadi bagian dari sampel penelitian ini. Analisis data dilakukan dengan menggunakan software SPSS versi 26 untuk analisa demografi data responden, serta penggunaan software SmartPLS versi 3.0 untuk uji hipotesis. Hasil penelitian ini menunjukan bahwa subjective norm, convenience, dan halal logo memiliki pengaruh signifikan positif terhadap attitude towards online shopping. Subjective norm tidak memiliki pengaruh signifikan positif terhadap intention to shop online. Dan attitude towards online shopping memiliki pengaruh signifikan positif terhadap intention to shop online.  Berdasarkan hasil penelitian, perusahaan produk perlu mendorong norma subyektif, logo halal, kenyamanan dan tingkah laku bagi para pelanggan untuk meningkatkan pembelian produk skincare halal. Dengan adanya hal tersebut, maka konsumen akan bersedia untuk membeli dan menggunakan produk skincare halal.Kata Kunci: Subjective Norm; Convenience; Halal Logo; Attitude towards Online Shopping; Intention to Shop Online
Co-Authors Adi Wilyanto Aliandrina, Dessy Ana Andi Andi Andina Fasha, Andina Andy Andy Andy Andy Angel Angelina, Novi Angeline angeline Annisya Putri Nadhia Antoni Halim Arianto, Hepy Hefri Ariyanto , Hepy Hefri Ariyanto, Hepy Hefri Bendi Safero Calvin Owen Catherine Catherine Chan, Keltine Richelle Chandra, Budi Christiarini, Renny Cuandra, Fendy Daisy, Viona Danielson Dian Sabrina Syaharni Dyfan, Dyfan Edy Yulianto Edy Yulianto Elviana Elviana, Elviana Elvina Enjelica Enjelica, Elvina Erika Gustian Fauzi Erilia Kesumahati Erlin Erlin Erni Erni Evelyn Claudia Evelyn Patricia Felby Jeslyn Felix Filbert Fidia Fidia, Fidia Fionna Fionna Fitri Gabriella Andrea Castillinov Runtu Gita Aulia Hernando Iman, R Iqratul Isnaini Nuzula Agustin Ivone, Ivone Jacky Jason, Jason Javita, Javita Jeffrey Andelson Jesty, Jesty Joevenno Pangestoe Jollin Jollin Joy Happy Jones Kalvin Lee Kamilatunnaimah, Mutiara Karen Tio Keltine Richelle Kenny Marcella Khesi, Khesi Lady Lady, Lady Leon, Winson Lidya Siska Khoviati Lidya Siska Khoviati Lie, Deviana Lionisa Verlinsya Liu, ChangBo Louis Hernandez lydia then Macnico, Peter Macnino, Peter Maggie, Maggie Marcelina Victoria Mehdar Badrus Zaman Meliana Meliana Meliawati Melodya, Deslyn Melsen, Fandion Michelle Lim Muhamad Rizky Muhammad Adjie Muhammad Baharudin Nainggolan, Ferdinand Naufal Yusuf Widianto Nevi Ariyu De Utami Nia Rusiana Noviani, Metta Novilia, Vera Novita Novita Nuzula Agustin, Isnaini Nuzula, Isnaini Owen, Owen Putra, Edy Yulianto Ramadani, Arienda Gitty Ratih Anggraini, Ratih Renza Fahlevi Ryan Prastama Juliansyach Safitri, Destiana Salsabilah Sirait Sari Wahyuni, Lily Sudhartio, Sentoso, Antony Setyawan, Agustinus Shelby Esfandiany Shevia, Shevia Sihombing, Dame Afrina Siti Shofiah Sri Intan, Debora Stefanie Stefanie, Stefanie Steven Steven Stevie Gracia Kurniawan Suryani Suryani Suryani, Mey Susanto, Stefhani Susanty Susanty Tan Phey Lien Tan, Charles Tan, Elvy Tan, Windra Tasya Gebee Hasvia Tommy Ricarto Valeska Lilya Kevin Vannesa Flesya Vicky Anggrianto Widya Nurfa Dila Wijaya, Calvin William William Vanders Willien Agustian Winky Winky Winston Winston Wiyandi Wiyandi Yendiarti, Yendiarti Yulianty Ratna Dewi Lukito Zaman, Mehdar Badrus