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All Journal Jurnal Ekonomi dan Bisnis Jagaditha EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Mirai Management Jurnal Manajemen Asia-Pacific Management and Business Application AkMen JURNAL ILMIAH WIDYA LAKSANA Warmadewa Management and Business Journal (WMBJ) Jurnal Ilmiah Ekonomi Global Masa Kini JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Ilmiah Manajemen dan Bisnis Dinasti International Journal of Management Science Jurnal Penelitian Ekonomi Akuntansi (JENSI) Jurnal Sewaka Bhakti Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi International Journal of Environmental, Sustainability, and Social Science AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Parta: Jurnal Pengabdian Kepada Masyarakat J-ESA (Jurnal Ekonomi Syariah) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS International Journal of Islamic Business and Management Review Postgraduated Community Service Journal Community Services Journal (CSJ) International Journal of Management and Digital Business Journal of Authentic Research
Ni Luh Putu Indiani
Universitas Warmadewa
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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PENGARUH E-SERVICE QUALITY, PROMOSI DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN PADA LAZADA DI ERA COVID-19 Indiani, Ni Luh Putu; Devi, Dewa Ayu Ciska Radika
J-ESA (Jurnal Ekonomi Syariah) Vol 6 No 1 (2023): Juni
Publisher : Program Studi Ekonomi Syariah IAI Muhammadiyah Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52266/jesa.v6i1.1260

Abstract

Dari sekian banyaknya E-Commerce, Lazada merupakan salah satu online shop yang populer di Indonesia. Namun berdasarkan data jumlah kunjungan pelanggan dan perangkingan, Lazada mengalami penurunan. Hal ini mengidentifikasi adanya permasalahan yang diduga terkait kinerja Lazada mengalami penurunan dan kurangnya minat pelanggan untuk melakukan pembelian pada Lazada. Untuk itu penulis tertarik meneliti faktor-faktor yang mempengaruhi keputusan pembelian. Penelitian ini bertujuan menganalisis pengaruh kualitas pelayanan elektronik (e-sevice quality), promosi dan kepercayaan terhadap keputusan pembelian pelanggan pada Lazada di era covid-19 (studi kasus pada pelanggan Lazada di Kabupaten Gianyar). Populasi penelitian ini adalah pelanggan Lazada di Kabupaten Gianyar. Sampel yang digunakan adalah sebesar 108 responden. Metode pengumpulan data adalah metode observasi, kuesioner, wawancara dan studi dokumentasi. Teknik analisis regresi linier berganda digunakan untuk menguji pengaruh variabel bebas terhadap variabel dependen. Hasil penelitian menemukan bahwa Kualitas Pelayanan Elektronik (E-Service Quality), Promosi, dan Kepercayaan berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Untuk meningkatkan kualitas pelayanan elektronik, Lazada perlu mengevaluasi layanan pengiriman agar dapat tepat waktu. Untuk meningkatkan Promosi, Lazada perlu menambahkan durasi dari promosi yang dilakukan dengan konten-konten yang menarik. Dan untuk Kepercayaan, Lazada perlu meningkatkan keamanan saat bertransaksi pada aplikasi atau situs web sehingga pelanggan dapat yakin untuk melakukan pembelian di Lazada.
Digital Marketing Strategy As A Catalyst For SME Growth In The Modern Era Setini, Made; Amerta, I Made Suniastha; Indiani, Ni Luh Putu; Laksmi, Putu Ayu Sita; Triandini, Evi; Purwatiningsih, Aris Puji; Suardana, Gede
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7888

Abstract

This study aims to explore the influence of digital marketing strategies on the performance of Small and Medium Enterprises (SMEs) in Bali. Through a quantitative approach, this study tests the hypothesis that various digital marketing strategies-including search engine optimisation, content marketing, social media marketing, email marketing, and influencer marketing-significantly predict SME performance. The findings show that the implementation of these strategies contributes to increased sales, market share, and better customer relationships. Although the hypothesis regarding dynamic environment moderation did not show significant effects, the study identified challenges that SMEs face, such as resource limitations and digital literacy deficits. The results recommend that SMEs should utilise digital channels more effectively and conduct data-driven analysis to optimise marketing strategies. This research confirms the importance of digital marketing as a vital tool for the growth and success of SMEs in Bali.
PENGENDALIAN MUTU DAN STRATEGI PEMASARAN MADU LOKAL “KELA-KELA” UNTUK MENINGKATKAN DAYA SAING USAHA I Gede Pasek Mangku; Luh Suriati; Ni Luh Putu Indiani
JURNAL WIDYA LAKSANA Vol 13 No 1 (2024)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jwl.v13i1.59346

Abstract

Kegiatan pemberdayaan masyarakat desa perlu terus ditingkatkan guna mempercepat tercapainya tujuan kemandirian suatu wilayah dan pembangunan berkelanjutan. Salah satu kegiatan yang dilakukan oleh pemerintah melalui program Kegiatan Kemandirian Masyarakat (KKM) bekerjasama dengan Universitas Warmadewa dan kelompok Sarining Trigona Pertiwi selaku mitra. Tujuan dari kegiatan ini adalah untuk membantu memecahkan permasalahan yang dihadapi oleh kelompok terkait dengan produksi dan mutu madu “kela-kela” yang masih rendah serta akses pemasaran yang masih terbatas. Metode kegiatan yang digunakan dalam pengabdian masyarakat ini adalah survei, edukasi kelompok dan keterampilan, praktik dan demonstrasi, dokumentasi, serta diskusi. Hasil pengabdian menunjukkan bahwa kelompok sudah paham dengan teknologi perbaikan mutu madu, penggunaan applikasi digital marketing serta pasca panen madu “kela-kela” yang baik sesuai Standard Operasioal Prosedur (SOP). Disamping itu melalui kegiatan KKM ini kelompok juga dibantu koloni lebah supaya produksi madu dapat meningkat secara bertahap. Kelompok sudah memiliki SOP tentang pasca panen madu yang dibuat oleh Tim Pengabdi bersama-sama kelompok. Dengan adanya SOP ini maka mutu madu diharapkan dapat meningkat dan mutunya konsisten (tidak berubah-rubah).  Kegiatan KKM ini dapat dirasakan memberikan manfaat nyata kepada kelompok Sarining Trigona Pertiwi dengan harapan akan semakin memiliki daya saing dan berkembang. Namun demikian kelompok ini masih membutuhkan bimbingan dan pendampingan yang berkelanjutan sampai pada tercapainya kemandirian usaha yang dilakukan. Dari hasil evaluasi kelompok lebih paham dalam penerapan teknologi penanganan pasca panen madu dan terampil dalam penggunaan media social sebagai media pemasaran
Job Satisfaction, Work Values, and the Job-Hopping Trend Among Millennial Hotel Employees in Badung: the Mediating Role of Employee Engagement UDAYANI, I Gusti Ayu Putu Cantika; SARA, I Made; INDIANI, Ni Luh Putu
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 1 (2025): International Journal of Environmental, Sustainability, and Social Science (Jan
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i1.1306

Abstract

The proportion of the workforce is more dominant in the millennial generation compared to the generation X and the baby boomers. The results of the 2019 Indonesian Millennial Survey by the IDN Research Institute found that the millennial generation has the lowest level of loyalty to the company and plans to stay in one company for only two to three years. This condition shows that the job-hopping behavior of the millennial generation is higher. This study aims to determine and analyze the effect of job satisfaction and work value on employee engagement and job-hopping in millennial employees in the hospitality sector in Badung Regency. As well as to determine and analyze the mediating role of employee engagement on the effect of job satisfaction and work value on JobJobJobJobJob hopping in millennial employees in the hospitality sector in Badung Regency. The population of this study was all millennial employees working in Badung Regency. The sample used was determined by indicator parameters with a minimum sample of 80 and a maximum sample of 160 respondents from millennial employees working in Badung Regency. The data collection method was a questionnaire. The analysis technique used to answer the hypothesis was inferential analysis using Partial Least Squares (PLS). The study found that job satisfaction and work value positively impact employee engagement and negatively affect job hopping. Employee engagement negatively influences job hopping and partially mediates the effects of job satisfaction and work value on job hopping.
The Influence of Products, Prices, and Places on Parents' Decision to Choose a Kindergarten Preschool Mediated by Trust in South Kuta District PUTRA, I Ketut Yogi Angga Pratama; WAHYUNI, Ni Made; INDIANI, Ni Luh Putu
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 1 (2025): International Journal of Environmental, Sustainability, and Social Science (Jan
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i1.1322

Abstract

Preschool education plays a vital role in shaping children's development and personality. Awareness of its importance continues to grow, reflected in the increasing number of preschool institutions, particularly in South Kuta District. However, this growth has intensified competition among preschools in attracting students. Therefore, research is needed to analyze the factors influencing parents' decisions in selecting a preschool. This study examines the impact of product, price, and place on purchasing decisions, with trust as a mediating variable. The population consists of parents seeking preschool enrollment for their children in South Kuta District. Using a questionnaire, data were collected from 110 respondents and analyzed with Partial Least Square (PLS) inferential analysis. Findings reveal that product and price have a positive and significant effect on purchasing decisions and trust. While place significantly affects trust, its impact on purchasing decisions is positive but not significant. Trust partially mediates the relationship between product and purchasing decisions, as well as between price and purchasing decisions. However, trust fully mediates the relationship between place and purchasing decisions. These results highlight the importance of product quality, pricing strategies, and trust-building efforts in attracting parents to preschool institutions.
The Role of Purchase Intention in Mediating the Influence of Influencers and Online Customer Reviews on the Purchase Decisions of Electronic Products in E-Commerce (A Case Study in Denpasar City) FRANZA, Ni Putu Sinria; INDIANI, Ni Luh Putu; WAHYUNI, Ni Made
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 2 (2025): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i2.1331

Abstract

The rapid growth of e-commerce has boosted the digital business climate but also intensified market competition. To stay competitive, businesses must go beyond technology by innovating their sales strategies, particularly in electronic products—the top-selling category in Indonesian e-commerce in 2023. This study analyzes how Influencers and Online Customer Reviews affect electronic product purchasing decisions in e-commerce, with Purchase Intention as a mediating variable. The population of this study consists of residents of Denpasar City who have made electronic product purchases through e-commerce platforms. The research method used is a survey, with data collected through questionnaires distributed to 160 respondents. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results of the study show that Influencers have a positive and significant effect on both purchase intention and purchase decisions. Online Customer Reviews have a negative and significant effect on purchase decisions, but a positive and significant effect on purchase intention. The findings also indicate that purchase intention serves as a partial mediator in the relationship between Influencers and Online Customer Reviews on the purchase decisions of electronic products in e-commerce. These findings provide valuable insights for digital business players in designing more effective marketing strategies by utilizing Influencers and Online Customer Reviews to enhance purchase decisions for electronic products in e-commerce.
The Role of Job Satisfaction in Mediating the Influence of Work Environment and Work Motivation on Employee Performance at Agung Bali Souvenirs in Badung Bali ARIMBAWA, I Gusti Ayu Inten Miranti; INDIANI, Ni Luh Putu; SURASMI, Ida Ayu
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 3 (2025): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i3.1337

Abstract

Bali, as a prominent tourist destination, continues to experience growth in tourist visits, prompting the need for supporting facilities, including souvenir centers. Souvenirs play a vital role in tourism, and their high demand presents a promising business opportunity. With the increasing number of souvenir outlets, from traditional to modern, businesses must enhance their competitiveness by improving their human resources to achieve optimal performance. Therefore, this study aims to analyze factors affecting employee satisfaction and performance to support business goals. This study examines the mediating role of job satisfaction in the relationship between work environment, work motivation, and employee performance at Agung Bali Oleh-oleh, Badung, Bali. The study population includes all employees at Agung Bali Oleh-oleh in Badung. A sample of 70 respondents was selected using a questionnaire. Data analysis was conducted using Partial Least Squares (PLS) to test the hypotheses. Findings reveal that the work environment has a positive but insignificant effect on job satisfaction, while work motivation has a positive and significant impact. The work environment and work motivation both positively and significantly affect employee performance. However, job satisfaction has a positive but insignificant effect on performance and does not mediate the relationships between work environment or motivation and employee performance.
The Influence of Work Environment and Workload on Employee Performance in The Department Of Population and Civil Registration of the Province West Papua with Job Satisfaction as a Mediation Variable SUILA, Jecybel Dyana Verent; INDIANI, Ni Luh Putu; AMERTA, I Made Suniastha AMERTA
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 3 (2025): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i3.1364

Abstract

The existence and advancement of organizations, whether in the public or private sector, relies heavily on the strategic role of Human Resources (HR) as the main driving force. This study aims to analyze the effect of Work Environment and Workload on Employee Performance, with Job Satisfaction as a mediating variable, at the Population and Civil Registration Office of West Papua Province. A quantitative approach was employed, with a total population of 39 employees from the Secretariat Division. The sampling technique used was saturated sampling, where all members of the population were included as samples. Data analysis was conducted using Structural Equation Modeling with the Partial Least Square (SEM-PLS) method. The results show that the Work Environment has a positive and significant effect on both Employee Performance and Job Satisfaction. Workload has a negative and insignificant effect on Employee Performance, but a negative and significant effect on Job Satisfaction. Furthermore, Job Satisfaction has a positive and significant effect on Employee Performance. The mediation analysis reveals that Job Satisfaction partially mediates the effect of the Work Environment on Employee Performance, but does not mediate the effect of Workload on Employee Performance.
PENGARUH PROMOSI, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KEMBALI PRODUK UMKM Rahmatika, Annisa; Indiani, Ni Luh Putu
AkMen JURNAL ILMIAH Vol. 21 No. 1 (2024): AkMen JURNAL ILMIAH
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/akmen.v21i1.4221

Abstract

Indonesians have known and used efficacious plants to overcome health problems before modern medicine. This study aims to determine the influence of promotion, brand image, and price on repurchase decision of herbal oil in Bali. The study population is the brand customers in Bali area. The data analysis technique uses multiple linear regression analysis. The results showed that promotion, brand image and price positively and significantly influence repurchase decision. To improve brand image, SME needs to maintain its brand image that is proven to be effective in healing, maintain the image of the product as a traditional medicine that prioritizes natural ingredients and is efficacious for relatively short healing, make products that have distinctive aromas that are different from other products and make products with good quality and can be distinguished from other brands in the same category. To improve the performance of price variables, SME needs to set affordable prices, price according to quality, price according to benefits, and ensure prices are in accordance with consumers’ purchasing power. Aspects that need to be considered to improve promotions are ensuring advertisements attract attention, introducing products in detail, designing effective sales promotions, building good relationships with consumers, and being more aggressive in direct marketing.
The Mediating Role of Job Satisfaction in the Influence of Training and Career Development on Employee Performance: A Study at PT Jasa Raharja, Bali ISMAYA, I Gusti Ayu Paramita; SARA, I Made; INDIANI, Ni Luh Putu
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 5 (2025): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i5.1481

Abstract

The insurance industry plays a crucial role in supporting national economic development by providing risk protection to the community. PT Jasa Raharja, as one of the State-Owned Enterprises (BUMN) engaged in traffic accident insurance, has a strategic role in providing social security to the community, especially victims of traffic accidents in Indonesia. Therefore, improving employee performance is the main focus of the organization in carrying out its duties and responsibilities optimally in order to provide the best service for the public. This study aims to analyze the implementation of training, career development, job satisfaction, and employee performance at PT Jasa Raharja Bali. Data were collected through a survey of 51 employees who were sampled in the study. The results of data collection were processed using Partial Least Squares Structural Equation Modeling. The results showed that training has a significant positive effect on employee performance and also on job satisfaction. Career development has no significant effect on employee performance, but a significant positive impact on job satisfaction. Job satisfaction has a significant positive effect on performance. In addition, it was found that job satisfaction is unable to mediate the effect of training on employee performance, but is able to mediate the effect of career development on employee performance partially.
Co-Authors Ade Ruly Sumartini Albina Anim Anak Agung Inta Setya Dewi Anak Agung Istri Krisna Gangga Dewi Anak Agung Istri Pradnyani Dewi Andhika Ary Prasetya Anim, Albina ARIMBAWA, I Gusti Ayu Inten Miranti AWATARA, I Gusti Agung Gede Usadhana Ayu Made Dian Pertiwi Dwipayanti Basister, Michel P. Basister Bornalo, Joemyline M. Calig, Nanie R. Cokorda Krisna Yudha Darmawan, Kadek Dinda Rahayu Devi, Dewa Ayu Ciska Radika DEWA AYU DYAH PERTIWI PUTRI, DEWA AYU DYAH PERTIWI Dewa Ayu Mei Arta Dewi DEWI, Anak Agung Ayu Rai Sukma Dewi, I Gusti Ayu Adis Puspita Dewi, Made Pratiwi DEWI, Ni Luh Aria Sukma Dewi, Ni Nyoman Ayu Tresna Cahya Ekayani, Ni Wayan Diana Ekayanti, Ni Wayan Sri ERAWAN, Putu Yuke Prabandari Evi Triandini FRANZA, Ni Putu sinria Gede Sanjaya Adi Putra I A Cynthia Saisaria Mandasari I Gde Suranaya Pandit I Gede Pasek Mangku I Ketut Rahyuda I Komang Putra I Made Adhi Mahendrayana I Made Aditya Pramartha I Made Jaminyasa I Made Jaminyasa, I Made I Made Pulawan I Made Pulawan I Made Pulawan, I Made I Made Sara I Made Suniastha Amerta I Made Yogiarta I Made Yudiana I Putu Artha Yasa Wijaya I Putu Gde Sukaatmadja I Wayan Gde Yogiswara Darma Putra I Wayan Gede Suparta I.B.Agung Dharmanegara Ida Ayu Agung Idawati Ida Bagus Udayana Putra Indra Kusuma Jaya ISMAYA, I Gusti Ayu Paramita ISWARA, A.A Ngurah KT Pradnyana januarianta, I Kadek Januba, Zia Beti Jayanti, Luh Gede Pande Sri Eka Kadek Nonik Erawati Kelvin Hendrata Lestari, Ni Luh Metri Luh Gde Evayanti Luh Gede Pande Sri Eka Jayanti Luh Made Putri Juliantari Luh Suriati Made Setena Mahardika, Ida Bagus Komang Mahayana, I Made Astu Mambrasar, Dominggas Miyazawa, Naori Ni Luh Anik Puspa Ningsih Ni Luh Mega Widiani Ni Made Amrita Anuttami Ni Made Purnami Ni Made Wahyuni Ni Nyoman Kerti Yasa Ni Nyoman Rusmiati Ni Wayan Sitiari Nisa, Aviyatun Nyoman Yudhana Pahuyo, Therese Samantha V. PARAMITHA, Ni Luh Mitha Anggun Pasupati, Bayu Puji Purwatiningsih, Aris Putra, Adi Pratama PUTRA, I Ketut Yogi Angga Pratama Putra, I Putu Iwan Pramana Putra, I Wayan Widiantara PUTRA, Putu Ary Krisna Putu Ayu Sita Laksmi Putu Diah Purnamayanti Putu Ngurah Suyatna Yasa Putu Ngurah Suyatna Yasa Rahmatika, Annisa Rematwa, Afelinus Rosa Ristawati Santini, Ni Made Sari, Cintya Purnama Sarmawa, I Wayan Gde Setini, Made Shine Pintor Siolemba Patiro Sioaji Yamawati Sitiari, Ni Wayan Suardana, Gede SUILA, Jecybel Dyana Verent Sumayo, Romeo M. Sumerta, I Komang Suparto Wijoyo Surasmi, Ida Ayu Tridtitanakiat, Pavalee Chompoorat Tupaz, Aycel N. UDAYANI, I Gusti Ayu Putu Cantika WIBAWA, I Made Aryan Satriya Wibawa, I Made Manik Putra Widiani, Ni Luh Mega Wijaya, Putu Austin Widyasari Wiratama, Nyoman Indra Wiwekananda, Ida Bagus Yamawati , Ni Kadek Sioaji Yasa, Putu Ngurah Suyatna Yohanes Parlindungan Situmeang Yudhana, Nyoman Yunita Citra Dewi