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All Journal Jurnal Ekonomi dan Bisnis Jagaditha EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Mirai Management Jurnal Manajemen Asia-Pacific Management and Business Application AkMen JURNAL ILMIAH WIDYA LAKSANA Warmadewa Management and Business Journal (WMBJ) Jurnal Ilmiah Ekonomi Global Masa Kini JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Ilmiah Manajemen dan Bisnis Dinasti International Journal of Management Science Jurnal Penelitian Ekonomi Akuntansi (JENSI) Jurnal Sewaka Bhakti Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi International Journal of Environmental, Sustainability, and Social Science AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Parta: Jurnal Pengabdian Kepada Masyarakat J-ESA (Jurnal Ekonomi Syariah) ADPEBI International Journal of Business and Social Science JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Husnayain Business Review International Journal of Islamic Business and Management Review Asean International Journal of Business Community Services Journal (CSJ) International Journal of Management and Business Applied International Journal of Management and Digital Business Journal of Authentic Research
Ni Luh Putu Indiani
Universitas Warmadewa
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Modelling Online Purchase Behavior from Consumer Decision Model Perspective Indiani, Ni Luh Putu; Purnami, Ni Made
APMBA (Asia Pacific Management and Business Application) Vol. 10 No. 2 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2021.010.02.6

Abstract

Despite the significant growth of internet users in Indonesia, the use of the internet for online shopping is still quite low, which hinders the potential for e-commerce growth in Indonesia. This fact raises interest in analyzing factors that influence online shopping intention among Indonesians. Based on consumer decision model, this study developed an online purchase decision model using an integrative approach that includes factors of marketing stimuli, environmental influence, and consumer concern altogether. This integrative model is aimed to get a more comprehensive picture of online purchase behavior, as previous studies analyzed this object using only one or two of these three factors. A survey was conducted to collect data using questionnaire as the instrument. Respondents were consumers who have bought retail products online. Data were analyzed using Partial Least Square. The results showed that website quality, eWOM, and perceived benefit significantly influence online purchase intention through the mediation of trust. Practical implications are discussed further.       
Exploring Tourists’ Booking Intention Through Brand Image, EWOM, and Experiential Marketing Indiani, Ni Luh Putu; Yudhana, Nyoman; Wahyuni, Ni Made
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.3

Abstract

Bali’s leading destination status leads to intense competition in the tourism industry, especially accommodation. This situation calls for a study that could provide marketing insight to accommodation business management on critical factors that shape tourists’ booking intention, as understanding the buyer’s decision behavior is one of the essential prerequisites of creating a successful marketing strategy. A survey was conducted to collect data. Respondents were prospective tourists who planned to book accommodation in Bali. The study received 167 valid samples. Data was analyzed using Partial Least Square. The results showed that eWOM and experiential marketing significantly affect brand image and booking intention. Brand image mediates the eWOM-booking intention relationship and experiential marketing-booking intention relationship. To encourage tourists’ booking intention, it is recommended to improve communication strategies through eWOM by encouraging tourists to share their experiences through electronic media and develop communication containing complete information. Brand image must also be strengthened by ensuring the hotel’s quality, attractiveness, and reputation.
The Effects of Perceived Service Quality and Satisfaction on Brand Loyalty: The Mediating Role of Coffee Shop Customer Trust in Bali Wahyuni, Ni Made; Indiani, Ni Luh Putu
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.018

Abstract

Objectives: Competition, turbulence, changes in customer preferences have an effect on customer loyalty. Although the topic of the relationship between service quality and customer satisfaction on customer loyalty has been widely researched, there are still factors that are important to consider in the mechanism of the relationship.Methodology: The main objective of this study is to provide a reliable framework for coffee shop businesses.  Using a sample of 145 coffee shop visitors, a model was developed and then tested with Partial Least Square (PLS) to examine the interaction of multiple variables and mediation effects.Finding: The empirical results are considered satisfactory as they offer knowledge insights into how to maximize service quality and customer satisfaction on customer loyalty.  In particular, trust is an important mediator of the relationship of service quality and customer satisfaction on brand loyalty. This study proves that quality service and the importance of customer satisfaction significantly positively affect the level of trust and customer loyalty. The practical implication is that the mediating variable in this study is a variable that coffee shop context managers can manage.Conclusion: The results of this study indicate that the higher the service quality and customer satisfaction, the higher the consumer trust in the company. This shows that service quality and customer satisfaction are able to predict trust.
Impact of Beauty Influencer Credibility and Emotional Attachment on Beauty Product Purchase Intention on Tiktok: The Moderating Role of Information Overload (A Case Study of TikTok Users in Denpasar, Bali) Januba, Zia Beti; Indiani, Ni Luh Putu; Wahyuni, Ni Made
Dinasti International Journal of Management Science Vol. 7 No. 3 (2026): Dinasti International Journal of Management Science (January - February 2026)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v7i3.6266

Abstract

The digital marketing landscape in the beauty industry increasingly relies on the role of beauty influencers along with the rapid growth of the TikTok platform. This study aims to analyze the effect of beauty influencer credibility and emotional attachment on purchase intention for beauty products by examining the moderating role of information overload. This research employed a quantitative approach with active TikTok users in Denpasar City, Bali, as the research object. Data were collected through an online questionnaire distributed to 200 respondents selected using an accidental sampling technique. Data analysis was conducted using a variance-based structural equation modeling method. The results indicate that beauty influencer credibility and emotional attachment have a positive and significant effect on purchase intention. Furthermore, information overload was found to strengthen the influence of beauty influencer credibility and emotional attachment on purchase intention. These findings suggest that excessive information conditions encourage consumers to rely on trusted influencers when making purchasing decisions. Practically, this study recommends that the beauty industry position influencers as information guides who are able to deliver simplified, personalized, and authentic marketing messages.
Pengaruh Kepemimpinan Transformasional dan Kompensasi terhadap Kinerja Pegawai melalui Kepuasan Kerja pada Satuan Kerja Berpredikat WBBM Dwipayanti, Ayu Made Dian Pertiwi; Indiani, Ni Luh Putu; Patiro, Shine Pintor Siolemba
Journal of Authentic Research Vol. 5 No. 2 (2026): May
Publisher : LITPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/bws3q547

Abstract

Penelitian ini dilatarbelakangi oleh tuntutan menjaga dan meningkatkan kinerja pegawai pada satuan kerja berpredikat Wilayah Birokrasi Bersih dan Melayani (WBBM). Survei pendahuluan menunjukkan bahwa 83,3% pegawai menilai kepemimpinan transformasional penting bagi pencapaian kinerja, 86,7% menyatakan peningkatan tunjangan kinerja sebesar 35% menjadi motivasi tambahan, dan 80,0% mengaku memiliki kepuasan kerja yang tinggi. Penelitian ini bertujuan menganalisis pengaruh kepemimpinan transformasional dan kompensasi terhadap kinerja pegawai melalui kepuasan kerja sebagai variabel intervening pada Kanwil Kementerian Agama Provinsi Bali. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 152 responden dari total 245 pegawai yang dipilih menggunakan rumus Slovin pada tingkat kesalahan 5%. Data dikumpulkan melalui kuesioner skala Likert lima poin dan dianalisis menggunakan regresi linear berganda, analisis jalur, dan uji Sobel. Hasil penelitian menunjukkan bahwa seluruh instrumen valid (r = 0,547–0,934) dan reliabel (α = 0,820–0,905). Kepemimpinan transformasional dan kompensasi berpengaruh positif terhadap kepuasan kerja dengan persamaan Z = 1,066 + 0,107X1 + 0,545X2 dan adjusted R² = 0,566. Selanjutnya, kepemimpinan transformasional, kompensasi, dan kepuasan kerja berpengaruh positif terhadap kinerja pegawai dengan persamaan Y = -0,166 + 0,363X1 + 0,297X2 + 0,260Z dan adjusted R² = 0,747. Uji Sobel menunjukkan bahwa kepuasan kerja memediasi pengaruh kepemimpinan transformasional (t = 2,58) dan kompensasi (t = 4,58) terhadap kinerja pegawai. Temuan ini menegaskan bahwa penguatan kepemimpinan transformasional dan sistem kompensasi yang adil perlu diprioritaskan untuk meningkatkan kepuasan kerja dan kinerja pegawai pada organisasi sektor publik.Kata Kunci: kepemimpinan transformasional, kompensasi, kepuasan kerja, kinerja karyawan This study was motivated by the demand to maintain and improve employee performance in work units awarded the Corruption-Free and Service-Oriented Bureaucratic Zone (WBBM) predicate. A preliminary survey showed that 83.3% of employees considered transformational leadership important for achieving performance targets, 86.7% stated that a 35% increase in performance allowance served as an additional source of motivation, and 80.0% reported having high job satisfaction. This study aimed to analyze the effects of transformational leadership and compensation on employee performance through job satisfaction as an intervening variable at the Regional Office of the Ministry of Religious Affairs of Bali Province. The study employed a quantitative approach using a survey method involving 152 respondents selected from a total population of 245 employees using the Slovin formula with a 5% margin of error. Data were collected through a five-point Likert-scale questionnaire and analyzed using multiple linear regression, path analysis, and the Sobel test. The results showed that all instruments were valid (r = 0.547–0.934) and reliable (α = 0.820–0.905). Transformational leadership and compensation had a positive effect on job satisfaction, as indicated by the equation Z = 1.066 + 0.107X1 + 0.545X2 and an adjusted R² of 0.566. Furthermore, transformational leadership, compensation, and job satisfaction had a positive effect on employee performance, as shown by the equation Y = -0.166 + 0.363X1 + 0.297X2 + 0.260Z and an adjusted R² of 0.747. The Sobel test confirmed that job satisfaction mediated the effect of transformational leadership (t = 2.58) and compensation (t = 4.58) on employee performance. These findings underscore the importance of strengthening transformational leadership and establishing a fair compensation system to enhance job satisfaction and employee performance in public sector organizations.
Digital Marketing Strategy As A Catalyst For SME Growth In The Modern Era Made Setini; I Made Suniastha Amerta; Ni Luh Putu Indiani; Putu Ayu Sita Laksmi; Evi Triandini; Aris Puji Purwatiningsih; Gede Suardana
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7888

Abstract

This study aims to explore the influence of digital marketing strategies on the performance of Small and Medium Enterprises (SMEs) in Bali. Through a quantitative approach, this study tests the hypothesis that various digital marketing strategies-including search engine optimisation, content marketing, social media marketing, email marketing, and influencer marketing-significantly predict SME performance. The findings show that the implementation of these strategies contributes to increased sales, market share, and better customer relationships. Although the hypothesis regarding dynamic environment moderation did not show significant effects, the study identified challenges that SMEs face, such as resource limitations and digital literacy deficits. The results recommend that SMEs should utilise digital channels more effectively and conduct data-driven analysis to optimise marketing strategies. This research confirms the importance of digital marketing as a vital tool for the growth and success of SMEs in Bali.
How Customer Value and Customer Experience Drive Customer Loyalty: The Mediating Role of Customer Satisfaction in Retail Pharmacies Ermawardani, Kadek Ayu Yessy; Indiani, Ni Luh Putu; Setini, Made
ADPEBI International Journal of Business and Social Science Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v6i1.1804

Abstract

The rapid growth of the retail pharmacy industry has intensified competition among pharmacies, particularly in Denpasar City. This competitive environment requires pharmacy managers to implement effective strategies to maintain and enhance customer loyalty. This study aims to examine the influence of customer value and customer experience on customer loyalty, with customer satisfaction acting as a mediating variable. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 130 pharmacy customers in Denpasar City selected through purposive sampling. The measurement instrument used a five-point Likert scale, and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that customer value has a positive and significant effect on both customer satisfaction and customer loyalty. Customer experience has a positive and significant effect on customer satisfaction but does not directly influence customer loyalty. Furthermore, customer satisfaction significantly affects customer loyalty and acts as a mediating variable in the relationship between customer value, customer experience, and customer loyalty. Customer satisfaction partially mediates the relationship between customer value and customer loyalty, while it fully mediates the relationship between customer experience and customer loyalty. These findings indicate that improving customer loyalty in retail pharmacies can be achieved by enhancing perceived customer value and delivering positive customer experiences that ultimately increase customer satisfaction
The Influence of Sales Promotion and Hedonic Shopping Motivation on Impulse Buying with Positive Emotion as an Intervening Variable on E-Commerce Customers In Indonesia Dewi, Ni Luh Aria Sukma; Indiani, Ni Luh Putu; Wahyuni, Ni Made
International Journal of Environmental, Sustainability, and Social Science Vol. 7 No. 2 (2026): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i2.1044

Abstract

The development of e-commerce in Indonesia has increased quite rapidly. E-commerce has become an important part of people's lives today because more and more people choose to shop online. The emergence of impulse buying consists of external factors, namely sales promotion and internal factors, namely hedonic shopping motivation . The positive emotion variable was chosen as a mediating variable to reflect how much public enthusiasm is related to positive emotions which cause customers to impulse buy . The variables sales promotion, hedonic shopping motivation are thought to be significant in influencing impulse buying among e-commerce customers with positive emotion as an intervening variable. The aim of this research is to analyze the influence of sales promotion and hedonic shopping motivation on impulse buying with positive emotion as an intervening variable for e-commerce customers . The method used in this research is quantitative with a questionnaire carried out systematically in accordance with the research objectives. The population in this study were Indonesian people who had used e-commerce for online shopping with 120 respondents. This research uses 5 Likert scales to measure variables when testing the validity and reliability of variables. This research was analyzed using PLS-based SEM. The research results show that (1) Sales promotion significant effect on impulse buying . (2) Hedonic shopping motivation has a significant positive effect on impulse buying. (3) Sales promotion positive influence on positive emotions.
PERAN KUALITAS LAYANAN DAN KUALITAS PRODUK DALAM MENINGKATKAN KEPUASAN DAN LOYALITAS NASABAH Ni Luh Putu Indiani; I Putu Ngurah Suyatna Yasa; Ni Wayan Sitiari
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 3 No. 2 (2016): September
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.3.2.233.85-95

Abstract

Perlambatan ekonomi beberapa tahun belakangan menurunkan kinerja industri perbankan Bali. Kontrasnya, persaingan justru semakin ketat dengan bertambahnya jumlah bank yang beroperasi di Bali. Dalam kondisi ini, bank perlu melakukan sejumlah upaya untuk memuaskan dan mempertahankan nasabah sehingga dapat bertahan di industri. Penelitian ini bertujuan menganalisis pengaruh kualitas layanan dan kualitas produk terhadap kepuasan dan loyalitas nasabah pada industri perbankan di Bali. Pengumpulan data dilakukan melalui survey mempergunakan kuesioner. Model diuji mempergunakan Partial Least Square. Kepuasan nasabah dan kualitas produk berpengaruh positif dan signifikan terhadap loyalitas, namun tidak demikian halnya dengan kualitas layanan. Kepuasan nasabah dipengaruhi lebih kuat oleh kualitas layanan dibandingkan kualitas produk, dan berlaku sebaliknya terhadap loyalitas. Ini menunjukkan bahwa aspek humanis dalam bentuk layanan berkualitas lebih berperan dalam memuaskan nasabah, sementara aspek rasional seperti kualitas produk lebih mampu meningkatkan loyalitas nasabah. Kepuasan nasabah memediasi pengaruh kualitas layanan dan kualitas produk terhadap loyalitas, namun pengaruh tersebut bersifat parsial. Diduga terdapat faktor lain yang mampu menjelaskan hubungan tersebut, yaitu persepsi risiko dan trust. Kata kunci: kualitas layanan, kualitas produk, kepuasan nasabah, loyalitas nasabah, perbankan.
THE EFFECT OF SERVICE QUALITY ON PATIENT LOYALTY MEDIATED BY PATIENT SATISFACTION IN BALI SILOAM HOSPITAL I Made Adhi Mahendrayana; Putu Ngurah Suyatna Yasa; Luh Putu Indiani
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 5 No. 1 (2018)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.5.1.440.1-7

Abstract

Favorable Service Quality is one of the objectives in the implementation of health service at Bali Siloam Hospital synergizing with patient satisfaction to provide customer loyalty. This study aims at determining the effect of Service Quality on Patient Loyalty with Patient Satisfaction Mediation at Bali Siloam Hospital. The research method used was quantitative descriptive. Data analysis techniques used was multivariate statistical techniques of Partial Least Squares (PLS) method. The sample of this research was inpatient at Bali Siloam Hospital consisting of 100 respondents. The results of the study showed that Service Quality has a positive and significant effect on Patient Satisfaction with a significance value of 0.29. Service Quality positively and significantly influencing to Patient Loyalty with significance value equal to 0.39. Patient Satisfaction has positive and significant effect on Patient Loyalty with significance value of 0.56. Patient Satisfaction has a positive and significant influence in mediating the influence of Service Quality on Patient Loyalty with significance value of 0.469. Bali Siloam Hospital is advised to provide better supporting facilities, to improve the empathy of nurses while providing services to inpatients, and to provide certainty of information provided services, to create patient satisfaction, which would ultimately impact on increasing patient loyalty.
Co-Authors A.A Media Martadiani Ade Ruly Sumartini Albina Anim Anak Agung Inta Setya Dewi Anak Agung Istri Krisna Gangga Dewi Anak Agung Istri Pradnyani Dewi Andhika Ary Prasetya Anim, Albina AWATARA, I Gusti Agung Gede Usadhana Ayu Made Dian Pertiwi Dwipayanti Basister, Michel P. Basister Bornalo, Joemyline M. Calig, Nanie R. Cokorda Krisna Yudha Darmawan, Kadek Dinda Rahayu Devi, Dewa Ayu Ciska Radika Dewa Ayu Ciska Radika Devi DEWA AYU DYAH PERTIWI PUTRI, DEWA AYU DYAH PERTIWI Dewa Ayu Mei Arta Dewi DEWI, Anak Agung Ayu Rai Sukma Dewi, I Gusti Ayu Adis Puspita Dewi, Made Pratiwi DEWI, Ni Luh Aria Sukma Ekayani, Ni Wayan Diana Ekayanti, Ni Wayan Sri ERAWAN, Putu Yuke Prabandari Ermawardani, Kadek Ayu Yessy Evi Triandini Gede Sanjaya Adi Putra Gede Suardana Gusti Ayu Sugiati I A Cynthia Saisaria Mandasari I Gde Suranaya Pandit I Gede Pasek Mangku I Ketut Rahyuda I Komang Putra I Made Adhi Mahendrayana I Made Aditya Pramartha I Made Jaminyasa I Made Jaminyasa, I Made I Made Leo Doniartha I Made Pulawan I Made Pulawan I Made Pulawan, I Made I Made Sara I Made Suniastha Amerta I Made Yogiarta I Made Yudiana I Putu Artha Yasa Wijaya I Putu Gde Sukaatmadja I Wayan Gde Yogiswara Darma Putra I Wayan Gede Suparta I.B.Agung Dharmanegara Ida Ayu Agung Idawati Ida Ayu Surasmi Ida Bagus Udaya Putra Ida Bagus Udayana Putra Indra Kusuma Jaya ISMAYA, I Gusti Ayu Paramita ISWARA, A.A Ngurah KT Pradnyana januarianta, I Kadek Januba, Zia Beti Jayanti, Luh Gede Pande Sri Eka Kadek Nonik Erawati Kelvin Hendrata Lestari, Ni Luh Metri Luh Gde Evayanti Luh Gede Pande Sri Eka Jayanti Luh Made Putri Juliantari Luh Suriati Made Setena Mahardika, Ida Bagus Komang Mahayana, I Made Astu Mambrasar, Dominggas Ni Kd Sioaji Yamawati Ni Luh Anik Puspa Ningsih Ni Luh Mega Widiani Ni Luh Pudak Sariani Ni Luh Sri Dewi Indrayani Ni Made Amrita Anuttami Ni Made Dwi Yanti Ni Made Purnami Ni Made Wahyuni Ni Nyoman Ayu Tresna Cahya Dewi Ni Nyoman Kerti Yasa Ni Nyoman Rusmiati Ni Putu Ita Puspa Yanti Ni Wayan SITIARI Nisa, Aviyatun Nyoman Yudhana Pahuyo, Therese Samantha V. Pasupati, Bayu Puji Purwatiningsih, Aris Putra, Adi Pratama Putra, I Putu Iwan Pramana Putra, I Wayan Widiantara PUTRA, Putu Ary Krisna Putu Ayu Sita Laksmi Putu Diah Purnamayanti Putu Ngurah Suyatna Yasa Putu Ngurah Suyatna Yasa Rahmatika, Annisa Rematwa, Afelinus Rosa Ristawati Santini, Ni Made Saputra, I Gede Harry Pratama Sari, Cintya Purnama Sarmawa, I Wayan Gde Setini, Made Shine Pintor Siolemba Patiro Sumayo, Romeo M. Sumerta, I Komang Suparto Wijoyo Surasmi, Ida Ayu Tridtitanakiat, Pavalee Chompoorat Tupaz, Aycel N. WIBAWA, I Made Aryan Satriya Wibawa, I Made Manik Putra Widiani, Ni Luh Mega Wijaya, Putu Austin Widyasari Wiratama, Nyoman Indra Wiwekananda, Ida Bagus Yamawati , Ni Kadek Sioaji Yasa, Putu Ngurah Suyatna Yohanes Parlindungan Situmeang Yudhana, Nyoman Yunita Citra Dewi