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PENGARUH E-SERVICE QUALITY, PROMOSI DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN PADA LAZADA DI ERA COVID-19 Indiani, Ni Luh Putu; Devi, Dewa Ayu Ciska Radika
J-ESA (Jurnal Ekonomi Syariah) Vol 6 No 1 (2023): Juni
Publisher : Program Studi Ekonomi Syariah IAI Muhammadiyah Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52266/jesa.v6i1.1260

Abstract

Dari sekian banyaknya E-Commerce, Lazada merupakan salah satu online shop yang populer di Indonesia. Namun berdasarkan data jumlah kunjungan pelanggan dan perangkingan, Lazada mengalami penurunan. Hal ini mengidentifikasi adanya permasalahan yang diduga terkait kinerja Lazada mengalami penurunan dan kurangnya minat pelanggan untuk melakukan pembelian pada Lazada. Untuk itu penulis tertarik meneliti faktor-faktor yang mempengaruhi keputusan pembelian. Penelitian ini bertujuan menganalisis pengaruh kualitas pelayanan elektronik (e-sevice quality), promosi dan kepercayaan terhadap keputusan pembelian pelanggan pada Lazada di era covid-19 (studi kasus pada pelanggan Lazada di Kabupaten Gianyar). Populasi penelitian ini adalah pelanggan Lazada di Kabupaten Gianyar. Sampel yang digunakan adalah sebesar 108 responden. Metode pengumpulan data adalah metode observasi, kuesioner, wawancara dan studi dokumentasi. Teknik analisis regresi linier berganda digunakan untuk menguji pengaruh variabel bebas terhadap variabel dependen. Hasil penelitian menemukan bahwa Kualitas Pelayanan Elektronik (E-Service Quality), Promosi, dan Kepercayaan berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Untuk meningkatkan kualitas pelayanan elektronik, Lazada perlu mengevaluasi layanan pengiriman agar dapat tepat waktu. Untuk meningkatkan Promosi, Lazada perlu menambahkan durasi dari promosi yang dilakukan dengan konten-konten yang menarik. Dan untuk Kepercayaan, Lazada perlu meningkatkan keamanan saat bertransaksi pada aplikasi atau situs web sehingga pelanggan dapat yakin untuk melakukan pembelian di Lazada.
PENGENDALIAN MUTU DAN STRATEGI PEMASARAN MADU LOKAL “KELA-KELA” UNTUK MENINGKATKAN DAYA SAING USAHA I Gede Pasek Mangku; Luh Suriati; Ni Luh Putu Indiani
JURNAL WIDYA LAKSANA Vol 13 No 1 (2024)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jwl.v13i1.59346

Abstract

Kegiatan pemberdayaan masyarakat desa perlu terus ditingkatkan guna mempercepat tercapainya tujuan kemandirian suatu wilayah dan pembangunan berkelanjutan. Salah satu kegiatan yang dilakukan oleh pemerintah melalui program Kegiatan Kemandirian Masyarakat (KKM) bekerjasama dengan Universitas Warmadewa dan kelompok Sarining Trigona Pertiwi selaku mitra. Tujuan dari kegiatan ini adalah untuk membantu memecahkan permasalahan yang dihadapi oleh kelompok terkait dengan produksi dan mutu madu “kela-kela” yang masih rendah serta akses pemasaran yang masih terbatas. Metode kegiatan yang digunakan dalam pengabdian masyarakat ini adalah survei, edukasi kelompok dan keterampilan, praktik dan demonstrasi, dokumentasi, serta diskusi. Hasil pengabdian menunjukkan bahwa kelompok sudah paham dengan teknologi perbaikan mutu madu, penggunaan applikasi digital marketing serta pasca panen madu “kela-kela” yang baik sesuai Standard Operasioal Prosedur (SOP). Disamping itu melalui kegiatan KKM ini kelompok juga dibantu koloni lebah supaya produksi madu dapat meningkat secara bertahap. Kelompok sudah memiliki SOP tentang pasca panen madu yang dibuat oleh Tim Pengabdi bersama-sama kelompok. Dengan adanya SOP ini maka mutu madu diharapkan dapat meningkat dan mutunya konsisten (tidak berubah-rubah).  Kegiatan KKM ini dapat dirasakan memberikan manfaat nyata kepada kelompok Sarining Trigona Pertiwi dengan harapan akan semakin memiliki daya saing dan berkembang. Namun demikian kelompok ini masih membutuhkan bimbingan dan pendampingan yang berkelanjutan sampai pada tercapainya kemandirian usaha yang dilakukan. Dari hasil evaluasi kelompok lebih paham dalam penerapan teknologi penanganan pasca panen madu dan terampil dalam penggunaan media social sebagai media pemasaran
PENGARUH PROMOSI, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KEMBALI PRODUK UMKM Rahmatika, Annisa; Indiani, Ni Luh Putu
AkMen JURNAL ILMIAH Vol. 21 No. 1 (2024): AkMen JURNAL ILMIAH
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/akmen.v21i1.4221

Abstract

Indonesians have known and used efficacious plants to overcome health problems before modern medicine. This study aims to determine the influence of promotion, brand image, and price on repurchase decision of herbal oil in Bali. The study population is the brand customers in Bali area. The data analysis technique uses multiple linear regression analysis. The results showed that promotion, brand image and price positively and significantly influence repurchase decision. To improve brand image, SME needs to maintain its brand image that is proven to be effective in healing, maintain the image of the product as a traditional medicine that prioritizes natural ingredients and is efficacious for relatively short healing, make products that have distinctive aromas that are different from other products and make products with good quality and can be distinguished from other brands in the same category. To improve the performance of price variables, SME needs to set affordable prices, price according to quality, price according to benefits, and ensure prices are in accordance with consumers’ purchasing power. Aspects that need to be considered to improve promotions are ensuring advertisements attract attention, introducing products in detail, designing effective sales promotions, building good relationships with consumers, and being more aggressive in direct marketing.
The Mediating Role of Job Satisfaction in the Influence of Training and Career Development on Employee Performance: A Study at PT Jasa Raharja, Bali ISMAYA, I Gusti Ayu Paramita; SARA, I Made; INDIANI, Ni Luh Putu
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 5 (2025): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i5.1481

Abstract

The insurance industry plays a crucial role in supporting national economic development by providing risk protection to the community. PT Jasa Raharja, as one of the State-Owned Enterprises (BUMN) engaged in traffic accident insurance, has a strategic role in providing social security to the community, especially victims of traffic accidents in Indonesia. Therefore, improving employee performance is the main focus of the organization in carrying out its duties and responsibilities optimally in order to provide the best service for the public. This study aims to analyze the implementation of training, career development, job satisfaction, and employee performance at PT Jasa Raharja Bali. Data were collected through a survey of 51 employees who were sampled in the study. The results of data collection were processed using Partial Least Squares Structural Equation Modeling. The results showed that training has a significant positive effect on employee performance and also on job satisfaction. Career development has no significant effect on employee performance, but a significant positive impact on job satisfaction. Job satisfaction has a significant positive effect on performance. In addition, it was found that job satisfaction is unable to mediate the effect of training on employee performance, but is able to mediate the effect of career development on employee performance partially.
The Impact of Emotional Labor and Workplace Incivility on Psychological Well-Being in Restaurants in Denpasar City with Burnout as a Mediating Variable WIBAWA, I Made Aryan Satriya; PUTRA, Ida Bagus Udayana; INDIANI, Ni Luh Putu
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 5 (2025): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i5.1506

Abstract

The restaurant industry in Denpasar, Bali, is growing rapidly due to high tourism demand, leading to intense competition and pressure on employees. This study examines the impact of emotional labor and workplace incivility on psychological well-being, with burnout as a mediating variable. Data were collected from 180 restaurant employees in Denpasar through questionnaires and analyzed using Partial Least Squares (PLS).The study found that emotional labor had a positive effect on psychological well-being (β=0.226, p=0.005), supported by the internalization of Balinese cultural values ​​such as Tri Hita Karana and pride in working in the tourism sector, which transform emotional demands into a source of satisfaction. Meanwhile, workplace incivility also showed a positive effect on psychological well-being (β=0.871, p<0.001), indicating that employees develop resilience and utilize social support to transform incivility into a challenge that fosters personal growth. However, workplace incivility significantly increased burnout (β=1.061, p<0.001), indicating that even though incivility was initially perceived as a challenge, it still drained psychological resources. Emotional labor did not directly lead to burnout (β=-0.128, p=0.056), nor did burnout significantly affect psychological well-being (β=-0.171, p=0.081), likely due to cultural and spiritual support in Bali. However, burnout significantly mediated the effects of emotional labor (β=0.282, p=0.028) and workplace incivility (β=-0.387, p=0.001) on psychological well-being, underscoring the role of cultural coping in workplace psychological dynamics.
The Role of Work-Life Balance in Mediating the Influence of Work Environment and Organizational Culture on the Loyalty of Generation Z Employees in Construction Sector Companies in Badung Regency PUTRA, Putu Ary Krisna; INDIANI, Ni Luh Putu; SURASMI, Ida Ayu
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 5 (2025): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i5.1533

Abstract

Employee loyalty is an important factor in maintaining organizational stability and productivity, especially for Generation Z, who are now starting to dominate the workforce, possessing unique characteristics in terms of work preferences. This study aims to analyze the role of work-life balance in mediating the influence of the work environment and organizational culture on the loyalty of Generation Z employees in construction sector companies operating in Badung Regency. The population in this study was all Generation Z employees working in construction sector companies in Badung Regency, Bali. The sample used was 100 respondents, determined by a purposive sampling technique based on the Hair formula. The data analysis used in this study is inferential analysis using SEM-PLS. The results of this study indicate that. The work environment has a positive and significant effect on employee loyalty. The work environment has a positive and significant effect on work-life balance. Organizational culture has a positive and significant effect on employee loyalty. Organizational culture has a positive and significant effect on work-life balance. Work-life balance has a positive and significant effect on employee loyalty. The work environment has a positive and significant effect on employee loyalty through work-life balance. Work-life balance partially mediates. Organizational culture has a positive but insignificant effect on employee loyalty through work-life balance. Work-life balance does not mediate (unmediated).
PELATIHAN KADER REMAJA DALAM MENINGKATKAN KESEHATAN MENTAL Ekayani, Ni Wayan Diana; Indiani, Ni Luh Putu; Ekayanti, Ni Wayan Sri; Wijaya, Putu Austin Widyasari; Evayanti, Luh Gde; Putra, Adi Pratama
JURNAL SEWAKA BHAKTI Vol 11 No 2 (2025): Sewaka Bhakti
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/7922em07

Abstract

Adolescents are vulnerable to stress that can cause behavioral disorders, mental health problems, and self-harm. They undergo many changes physically, psychologically, and socially. The Community Partnership Development Team of the Faculty of Medicine and Health Sciences of Universitas Warmadewa trained adolescent cadres at one of the high schools as part of student empowerment in improving mental health. The training began with material on mental health disorders and self-management, discussion, and a post-test. Thirty participants attended the activity, but only 22 people completed it. The participants comprised 14 women (63.6%) and eight men (36.4%). There were six people (27.3%) who had experienced mental health problems. The mean of the post-test questions was 85.45. This evaluation showed that the participants' understanding of the topic was quite good. The trained youth cadres are expected to help conduct early detection of mental disorders and provide simple counseling to other students. Cooperation between schools and students needs to continue to increase awareness of the importance of adolescent mental health.
PENGARUH KECERDASAN EMOSIONAL DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA INDUSTRI PERCETAKAN DI DENPASAR BALI Sari, Cintya Purnama; Indiani, Ni Luh Putu
Jurnal Manajemen Vol. 13 No. 2 (2023): JURNAL MANAJEMEN VOL. 13 NO. 2 DESEMBER 2023
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v13i2.3731

Abstract

Improving employee performance is an important aspect to achieve company goals. This study aims to determine the influence of emotional intelligence and work discipline on employee performance in printing industry in Denpasar. The population of this study are employees in printing industry. The sample used was 125 respondents. The analysis technique used is multiple linear regression analysis. The results showed that emotional intelligence and work discipline have positive and significant influence on employee performance. To improve emotional intelligence, training needs to be provided for employees to further hone their abilities to understand their own feelings, handle emotions, push themselves to a better direction, empathize, establish good relations with others, and handle disputes. Aspects that need to be considered in work discipline to improve employee performance are establishing reward and punishment system to increase compliance with attendance at work, compliance with work obligations and regulations, adherence to work standards, and level of vigilance.
Pengaruh Kepercayaan Merek, Promosi, dan Harga terhadap Loyalitas Konsumen pada Bisnis Ritel Kosmetik Putu Diah Purnamayanti; Indiani, Ni Luh Putu
Jurnal Penelitian Ekonomi Akuntansi Vol 8 No 1 (2024)
Publisher : Program Studi Akuntansi Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jensi.v8i1.8679

Abstract

Women's cosmetics retail competition in Bali is growing rapidly, especially in Badung Regency. Intense competition encourages retail businesses to intensively increase consumer loyalty. This has led to interest in analyzing the factors that influence consumer loyalty to cosmetic retail stores in Badung. This study aims to determine the effect of brand trust, promotion and price on consumer loyalty. The population in this study is all customers of the cosmetic industry in Badung Regency. The study obtained 95 valid samples. Sampling using accidental random sampling technique. The data analysis technique uses multiple linear regression analysis. From the results of the study, it was found that brand trust, promotion, and price have a positive and significant effect on consumer loyalty. Aspects that need to be considered to increase brand trust, cosmetic retail stores need to offer quality beauty products, maintain a good reputation, offer products that can be relied on by consumers, offer beauty products according to the concept of consumer personality, and increase positive recommendations from consumers. To increase promotions, retail stores need to promote on social media regularly, implement quality promotions, and implement the right promotions for consumers such as following emerging trends. To provide the best price to consumers, retail stores need to make product price policies that are competitive compared to similar products elsewhere, making product price policies that are in accordance with the benefits obtained by consumers.
Community Convergence Framework for Solid Waste Management Situmeang, Yohanes Parlindungan; Bornalo, Joemyline M.; Calig, Nanie R.; Pahuyo, Therese Samantha V.; Tupaz, Aycel N.; Basister, Michel P. Basister; Mahardika, Ida Bagus Komang; Indiani, Ni Luh Putu; Rematwa, Afelinus; Dewi, I Gusti Ayu Adis Puspita; Putra, I Wayan Widiantara
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 9 No. 1 (2025)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v9i1.565

Abstract

The Community Convergence Framework for Solid Waste Management is a sound management plan to address the solid waste problem for the Tangkas Organic Fertilizer Facility in Bali, Indonesia and for private and government institutions worldwide. The framework’s components are based on the principle that solid waste management should be a collective effort between local governments, communities, and organic waste processing centres. The management plan is structured so that there is a convergence between these three components. In this way, communities can strive to create a cleaner and healthier environment for current and future generations. This research will guide understanding of waste management's importance and community convergence's role in achieving sustainable solutions. Contribution to Sustainable Development Goals (SDGs) SDG 3: Good Health and Well-being SDG 4: Quality Education SDG 6: Clean Water and Sanitation SDG 11: Sustainable Cities and Communities SDG 12: Responsible Consumption and Production SDG 13: Climate Action SDG 17: Partnerships for the Goals
Co-Authors A.A Media Martadiani Ade Ruly Sumartini Albina Anim Anak Agung Inta Setya Dewi Anak Agung Istri Krisna Gangga Dewi Anak Agung Istri Pradnyani Dewi Andhika Ary Prasetya Anim, Albina AWATARA, I Gusti Agung Gede Usadhana Ayu Made Dian Pertiwi Dwipayanti Basister, Michel P. Basister Bornalo, Joemyline M. Calig, Nanie R. Cokorda Krisna Yudha Darmawan, Kadek Dinda Rahayu Devi, Dewa Ayu Ciska Radika Dewa Ayu Ciska Radika Devi DEWA AYU DYAH PERTIWI PUTRI, DEWA AYU DYAH PERTIWI Dewa Ayu Mei Arta Dewi DEWI, Anak Agung Ayu Rai Sukma Dewi, I Gusti Ayu Adis Puspita Dewi, Made Pratiwi DEWI, Ni Luh Aria Sukma Ekayani, Ni Wayan Diana Ekayanti, Ni Wayan Sri ERAWAN, Putu Yuke Prabandari Ermawardani, Kadek Ayu Yessy Evi Triandini Gede Sanjaya Adi Putra Gede Suardana Gusti Ayu Sugiati I A Cynthia Saisaria Mandasari I Gde Suranaya Pandit I Gede Pasek Mangku I Ketut Rahyuda I Komang Putra I Made Adhi Mahendrayana I Made Aditya Pramartha I Made Jaminyasa I Made Jaminyasa, I Made I Made Leo Doniartha I Made Pulawan I Made Pulawan I Made Pulawan, I Made I Made Sara I Made Suniastha Amerta I Made Yogiarta I Made Yudiana I Putu Artha Yasa Wijaya I Putu Gde Sukaatmadja I Wayan Gde Yogiswara Darma Putra I Wayan Gede Suparta I.B.Agung Dharmanegara Ida Ayu Agung Idawati Ida Ayu Surasmi Ida Bagus Udaya Putra Ida Bagus Udayana Putra Indra Kusuma Jaya ISMAYA, I Gusti Ayu Paramita ISWARA, A.A Ngurah KT Pradnyana januarianta, I Kadek Januba, Zia Beti Jayanti, Luh Gede Pande Sri Eka Kadek Nonik Erawati Kelvin Hendrata Lestari, Ni Luh Metri Luh Gde Evayanti Luh Gede Pande Sri Eka Jayanti Luh Made Putri Juliantari Luh Suriati Made Setena Mahardika, Ida Bagus Komang Mahayana, I Made Astu Mambrasar, Dominggas Ni Kd Sioaji Yamawati Ni Luh Anik Puspa Ningsih Ni Luh Mega Widiani Ni Luh Pudak Sariani Ni Luh Sri Dewi Indrayani Ni Made Amrita Anuttami Ni Made Dwi Yanti Ni Made Purnami Ni Made Wahyuni Ni Nyoman Ayu Tresna Cahya Dewi Ni Nyoman Kerti Yasa Ni Nyoman Rusmiati Ni Putu Ita Puspa Yanti Ni Wayan SITIARI Nisa, Aviyatun Nyoman Yudhana Pahuyo, Therese Samantha V. Pasupati, Bayu Puji Purwatiningsih, Aris Putra, Adi Pratama Putra, I Putu Iwan Pramana Putra, I Wayan Widiantara PUTRA, Putu Ary Krisna Putu Ayu Sita Laksmi Putu Diah Purnamayanti Putu Ngurah Suyatna Yasa Putu Ngurah Suyatna Yasa Rahmatika, Annisa Rematwa, Afelinus Rosa Ristawati Santini, Ni Made Saputra, I Gede Harry Pratama Sari, Cintya Purnama Sarmawa, I Wayan Gde Setini, Made Shine Pintor Siolemba Patiro Sumayo, Romeo M. Sumerta, I Komang Suparto Wijoyo Surasmi, Ida Ayu Tridtitanakiat, Pavalee Chompoorat Tupaz, Aycel N. WIBAWA, I Made Aryan Satriya Wibawa, I Made Manik Putra Widiani, Ni Luh Mega Wijaya, Putu Austin Widyasari Wiratama, Nyoman Indra Wiwekananda, Ida Bagus Yamawati , Ni Kadek Sioaji Yasa, Putu Ngurah Suyatna Yohanes Parlindungan Situmeang Yudhana, Nyoman Yunita Citra Dewi