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PENGARUH PROMOSI, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KEMBALI PRODUK UMKM Rahmatika, Annisa; Indiani, Ni Luh Putu
AkMen JURNAL ILMIAH Vol. 21 No. 1 (2024): AkMen JURNAL ILMIAH
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/akmen.v21i1.4221

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Indonesians have known and used efficacious plants to overcome health problems before modern medicine. This study aims to determine the influence of promotion, brand image, and price on repurchase decision of herbal oil in Bali. The study population is the brand customers in Bali area. The data analysis technique uses multiple linear regression analysis. The results showed that promotion, brand image and price positively and significantly influence repurchase decision. To improve brand image, SME needs to maintain its brand image that is proven to be effective in healing, maintain the image of the product as a traditional medicine that prioritizes natural ingredients and is efficacious for relatively short healing, make products that have distinctive aromas that are different from other products and make products with good quality and can be distinguished from other brands in the same category. To improve the performance of price variables, SME needs to set affordable prices, price according to quality, price according to benefits, and ensure prices are in accordance with consumers’ purchasing power. Aspects that need to be considered to improve promotions are ensuring advertisements attract attention, introducing products in detail, designing effective sales promotions, building good relationships with consumers, and being more aggressive in direct marketing.
The Role of Work-Life Balance in Mediating the Influence of Work Environment and Organizational Culture on the Loyalty of Generation Z Employees in Construction Sector Companies in Badung Regency PUTRA, Putu Ary Krisna; INDIANI, Ni Luh Putu; SURASMI, Ida Ayu
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 5 (2025): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i5.1533

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Employee loyalty is an important factor in maintaining organizational stability and productivity, especially for Generation Z, who are now starting to dominate the workforce, possessing unique characteristics in terms of work preferences. This study aims to analyze the role of work-life balance in mediating the influence of the work environment and organizational culture on the loyalty of Generation Z employees in construction sector companies operating in Badung Regency. The population in this study was all Generation Z employees working in construction sector companies in Badung Regency, Bali. The sample used was 100 respondents, determined by a purposive sampling technique based on the Hair formula. The data analysis used in this study is inferential analysis using SEM-PLS. The results of this study indicate that. The work environment has a positive and significant effect on employee loyalty. The work environment has a positive and significant effect on work-life balance. Organizational culture has a positive and significant effect on employee loyalty. Organizational culture has a positive and significant effect on work-life balance. Work-life balance has a positive and significant effect on employee loyalty. The work environment has a positive and significant effect on employee loyalty through work-life balance. Work-life balance partially mediates. Organizational culture has a positive but insignificant effect on employee loyalty through work-life balance. Work-life balance does not mediate (unmediated).
PELATIHAN KADER REMAJA DALAM MENINGKATKAN KESEHATAN MENTAL Ekayani, Ni Wayan Diana; Indiani, Ni Luh Putu; Ekayanti, Ni Wayan Sri; Wijaya, Putu Austin Widyasari; Evayanti, Luh Gde; Putra, Adi Pratama
JURNAL SEWAKA BHAKTI Vol 11 No 2 (2025): Sewaka Bhakti
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/7922em07

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Adolescents are vulnerable to stress that can cause behavioral disorders, mental health problems, and self-harm. They undergo many changes physically, psychologically, and socially. The Community Partnership Development Team of the Faculty of Medicine and Health Sciences of Universitas Warmadewa trained adolescent cadres at one of the high schools as part of student empowerment in improving mental health. The training began with material on mental health disorders and self-management, discussion, and a post-test. Thirty participants attended the activity, but only 22 people completed it. The participants comprised 14 women (63.6%) and eight men (36.4%). There were six people (27.3%) who had experienced mental health problems. The mean of the post-test questions was 85.45. This evaluation showed that the participants' understanding of the topic was quite good. The trained youth cadres are expected to help conduct early detection of mental disorders and provide simple counseling to other students. Cooperation between schools and students needs to continue to increase awareness of the importance of adolescent mental health.
PENGARUH KECERDASAN EMOSIONAL DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA INDUSTRI PERCETAKAN DI DENPASAR BALI Sari, Cintya Purnama; Indiani, Ni Luh Putu
Jurnal Manajemen Vol. 13 No. 2 (2023): JURNAL MANAJEMEN VOL. 13 NO. 2 DESEMBER 2023
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v13i2.3731

Abstract

Improving employee performance is an important aspect to achieve company goals. This study aims to determine the influence of emotional intelligence and work discipline on employee performance in printing industry in Denpasar. The population of this study are employees in printing industry. The sample used was 125 respondents. The analysis technique used is multiple linear regression analysis. The results showed that emotional intelligence and work discipline have positive and significant influence on employee performance. To improve emotional intelligence, training needs to be provided for employees to further hone their abilities to understand their own feelings, handle emotions, push themselves to a better direction, empathize, establish good relations with others, and handle disputes. Aspects that need to be considered in work discipline to improve employee performance are establishing reward and punishment system to increase compliance with attendance at work, compliance with work obligations and regulations, adherence to work standards, and level of vigilance.
Pengaruh Kepercayaan Merek, Promosi, dan Harga terhadap Loyalitas Konsumen pada Bisnis Ritel Kosmetik Putu Diah Purnamayanti; Indiani, Ni Luh Putu
Jurnal Penelitian Ekonomi Akuntansi Vol 8 No 1 (2024)
Publisher : Program Studi Akuntansi Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jensi.v8i1.8679

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Women's cosmetics retail competition in Bali is growing rapidly, especially in Badung Regency. Intense competition encourages retail businesses to intensively increase consumer loyalty. This has led to interest in analyzing the factors that influence consumer loyalty to cosmetic retail stores in Badung. This study aims to determine the effect of brand trust, promotion and price on consumer loyalty. The population in this study is all customers of the cosmetic industry in Badung Regency. The study obtained 95 valid samples. Sampling using accidental random sampling technique. The data analysis technique uses multiple linear regression analysis. From the results of the study, it was found that brand trust, promotion, and price have a positive and significant effect on consumer loyalty. Aspects that need to be considered to increase brand trust, cosmetic retail stores need to offer quality beauty products, maintain a good reputation, offer products that can be relied on by consumers, offer beauty products according to the concept of consumer personality, and increase positive recommendations from consumers. To increase promotions, retail stores need to promote on social media regularly, implement quality promotions, and implement the right promotions for consumers such as following emerging trends. To provide the best price to consumers, retail stores need to make product price policies that are competitive compared to similar products elsewhere, making product price policies that are in accordance with the benefits obtained by consumers.
Community Convergence Framework for Solid Waste Management Situmeang, Yohanes Parlindungan; Bornalo, Joemyline M.; Calig, Nanie R.; Pahuyo, Therese Samantha V.; Tupaz, Aycel N.; Basister, Michel P. Basister; Mahardika, Ida Bagus Komang; Indiani, Ni Luh Putu; Rematwa, Afelinus; Dewi, I Gusti Ayu Adis Puspita; Putra, I Wayan Widiantara
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 9 No. 1 (2025)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v9i1.565

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The Community Convergence Framework for Solid Waste Management is a sound management plan to address the solid waste problem for the Tangkas Organic Fertilizer Facility in Bali, Indonesia and for private and government institutions worldwide. The framework’s components are based on the principle that solid waste management should be a collective effort between local governments, communities, and organic waste processing centres. The management plan is structured so that there is a convergence between these three components. In this way, communities can strive to create a cleaner and healthier environment for current and future generations. This research will guide understanding of waste management's importance and community convergence's role in achieving sustainable solutions. Contribution to Sustainable Development Goals (SDGs) SDG 3: Good Health and Well-being SDG 4: Quality Education SDG 6: Clean Water and Sanitation SDG 11: Sustainable Cities and Communities SDG 12: Responsible Consumption and Production SDG 13: Climate Action SDG 17: Partnerships for the Goals
PENGARUH CITRA MEREK DAN KUALITAS INFORMASI TERHADAP MINAT KONSUMEN BERBELANJA KEMBALI DI ZALORA Widiani, Ni Luh Mega; Indiani, Ni Luh Putu; Wahyuni, Ni Made
Jurnal Ilmiah Manajemen & Bisnis Vol 4 No 2 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.971 KB)

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Online shopping activity is currently very popular in the societyas online shops offer attractive products and provide convenience when shopping. Zalora is a highly preferred online shop, as it achieved the highest top brand index for several. This study aimed to analyze factors that influence consumer intentionto shop at Zalora. This research was conducted in Denpasar. The population in this study are consumers in Denpasar who have shopped at Zalora in the past 1 year. Samples were 112 respondents. Data collection used survey method with questionnaire as instrument. Data was analyzed using multiple linear regression analysis. The results showed that brand image and information quality has a positive and significant impact on online purchase intention. To improve Brand Image, Zalora needs to provide frequent discounts, display detailed product information including high-resolution photos and ensure that it provides benefit and value to consumers. To improve the information quality, Zalora needs to ensure that product information is presented accurately and completely, present product information in an easily understood format, and send timely notifications about the order status.
PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KEMBALI Anim, Albina; Indiani, Ni Luh Putu
Jurnal Ilmiah Manajemen & Bisnis Vol 5 No 1 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.324 KB)

Abstract

Di tengah persaingan kedai kopi yang semakin intens ditandai dengan pertumbuhan jumlah kedai kopi yang signifikan dalam beberapa tahun terakhir, upaya ekstra perlu dilakukan untuk memahami kebutuhan dan keinginan konsumen. Pemahaman yang lebih baik terhadap aspek tersebut dapat menjadi rujukan dalam menyusun strategi pemasaran untuk meningkatkan pembelian kembali oleh konsumen. Hal tersebut menjadi latar belakang penelitian ini untuk menganalisis faktor yang mendorong keputusan pembelian kembali. Penelitian ini melakukan studi kasus di Start Up Coffee Denpasar. Populasi dalam penelitian ini adalah konsumen yang berkunjung ke Start Up Coffee. Teknis analisis regresi linear berganda digunakan untuk menguji hipotesis penelitian. Hasil penelitian menemukan bahwa promosi dan kualitas layanan mampu secara signifikan mendorong minat beli kembali. Untuk mendorong pembelian kembali, promosi perlu diintensifkan dengan memberikan diskon yang menarik, memberikan member card dengan berbagai reward menarik, menawarkan produk dengan harga kompetitif, menawarkan promosi silang dengan produk lain, serta menawarkan berbagai undian dengan hadiah menarik. Minat beli kembali juga dipengaruhi oleh kualitas layanan yang dapat ditingkatkan dengan cara memastikan penampilan karyawan rapi, memberikan layanan yang professional, memberikan layanan yang cepat dan tanggap, karyawan memahami dengan baik tentang berbagai produk yang ditawarkan, serta karyawan mampu berkomunikasi dengan baik dengan pelanggan.
Enhancing Customer Loyalty in the Cosmetic Industry: The Role of Store Location and Service Quality Nisa, Aviyatun; Indiani, Ni Luh Putu
Jurnal Ilmiah Manajemen & Bisnis Vol 8 No 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v8i2.4544

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In the midst of intense competition in the cosmetics industry, customer loyalty is an important key in maintaining the sustainability and existence of a company. This study aims to analyze the influence of store location and service quality on customer loyalty with customer satisfaction as a mediation variable. The investigation aims to understand the relationship between variables, the nature of mediation, and become a cornerstone in formulating practical implications for the cosmetic retail industry. The population in this study is all customers of the cosmetic industry in Badung Regency. The study obtained 150 valid samples. The data collection method is a survey method using questionnaires which was carried out offline and online through a link. The analysis technique used is an inferential analysis technique with Partial Least Square (PLS) to analyze relationships among latent constructs by modeling both the measurement and structural components of a theoretical model. The results showed that there is a significant relationship between store location and service quality to customer loyalty both directly and indirectly through customer satisfaction and this is a partial mediation, suggesting that there are other factors not included in the research model that could explain the relationship between store location and loyalty, as well as service quality and loyalty. The suggestion proposed to increase customer loyalty in cosmetic retail is to pay attention to the availability of parking lots, location convenience, and ease of accessing store locations. In addition, the quality of service can be improved through supporting facilities and infrastructure, the ability of marketers to welcome customers and provide a good value and experience to customers that can be done through trained employees.
The Role of Trust in Mediating the Influence of Service Quality and Customer Satisfaction on Customer Loyalty in the Money Changer Industry Badung Regency DEWI, Anak Agung Ayu Rai Sukma; INDIANI, Ni Luh Putu; WAHYUNI, Ni Made
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 3 (2024): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i3.1049

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Currently, competition in the business world feels increasingly fierce, this can also be felt in Indonesia. Likewise, the conditions that occur in foreign currency exchange service businesses or what are usually called Money Changers. In Bali, especially in the Badung area, the level of business competition is increasing along with the increasing number of companies operating in similar fields. According to data from the Foreign Exchange Traders Association (APVA), the number of money changers in Badung Regency has reached 117 companies. phenomenon that occurs in the money changer industry in Badung Regency, which still does not have a company license, which causes the money changer to sell prices at foreign exchange rates that do not comply with the policies of KUPVA BB (Non-Bank Foreign Currency Exchange Business Activities) such as giving commissions to customers, thereby making The customer feels disadvantaged because the amount exchanged does not match the amount received. This research aims to analyze the influence of the role of trust in mediating the influence of customer satisfaction on customer loyalty. The population of this research is all tourists visiting Badung Regency. The sample used was 120 foreign tourists in Badung Regency. The data collection method uses a survey method and the research instrument uses a questionnaire. The analysis technique used to answer the hypothesis is inferential analysis using Partial Least Square (PLS). The research results found that service quality has a positive and significant effect on customer loyalty. Service quality has a positive and significant effect on trust.
Co-Authors Ade Ruly Sumartini Albina Anim AMERTA, I Made Suniastha AMERTA Anak Agung Inta Setya Dewi Anak Agung Istri Krisna Gangga Dewi Anak Agung Istri Pradnyani Dewi Andhika Ary Prasetya Anim, Albina ARIMBAWA, I Gusti Ayu Inten Miranti AWATARA, I Gusti Agung Gede Usadhana Basister, Michel P. Basister Bornalo, Joemyline M. Calig, Nanie R. Cokorda Krisna Yudha Darmawan, Kadek Dinda Rahayu Devi, Dewa Ayu Ciska Radika DEWA AYU DYAH PERTIWI PUTRI, DEWA AYU DYAH PERTIWI Dewa Ayu Mei Arta Dewi DEWI, Anak Agung Ayu Rai Sukma Dewi, I Gusti Ayu Adis Puspita Dewi, Made Pratiwi DEWI, Ni Luh Aria Sukma Ekayani, Ni Wayan Diana Ekayanti, Ni Wayan Sri ERAWAN, Putu Yuke Prabandari Evi Triandini FRANZA, Ni Putu sinria Gede Sanjaya Adi Putra I A Cynthia Saisaria Mandasari I Gde Suranaya Pandit I Gede Pasek Mangku I Ketut Rahyuda I Komang Putra I Made Adhi Mahendrayana I Made Aditya Pramartha I Made Jaminyasa I Made Jaminyasa, I Made I Made Pulawan I Made Pulawan I Made Pulawan, I Made I Made Sara I Made Suniastha Amerta I Made Yogiarta I Made Yudiana I Putu Artha Yasa Wijaya I Putu Gde Sukaatmadja I Wayan Gde Yogiswara Darma Putra I Wayan Gede Suparta I.B.Agung Dharmanegara Ida Ayu Agung Idawati Ida Bagus Udayana Putra Indra Kusuma Jaya ISMAYA, I Gusti Ayu Paramita ISWARA, A.A Ngurah KT Pradnyana januarianta, I Kadek Jayanti, Luh Gede Pande Sri Eka Kadek Nonik Erawati Kelvin Hendrata Lestari, Ni Luh Metri Luh Gde Evayanti Luh Gede Pande Sri Eka Jayanti Luh Made Putri Juliantari Luh Suriati Made Setena Mahardika, Ida Bagus Komang Mahayana, I Made Astu Ni Luh Anik Puspa Ningsih Ni Luh Mega Widiani Ni Made Amrita Anuttami Ni Made Purnami Ni Made Wahyuni Ni Nyoman Kerti Yasa Ni Nyoman Rusmiati Ni Wayan Sitiari Nisa, Aviyatun Nyoman Yudhana Pahuyo, Therese Samantha V. PARAMITHA, Ni Luh Mitha Anggun Pasupati, Bayu Puji Purwatiningsih, Aris Putra, Adi Pratama PUTRA, I Ketut Yogi Angga Pratama Putra, I Putu Iwan Pramana Putra, I Wayan Widiantara PUTRA, I.B. Udayana PUTRA, Putu Ary Krisna Putu Ayu Sita Laksmi Putu Diah Purnamayanti Putu Ngurah Suyatna Yasa Putu Ngurah Suyatna Yasa Rahmatika, Annisa Rematwa, Afelinus Rosa Ristawati Santini, Ni Made Sari, Cintya Purnama Setini, Made Sioaji Yamawati Suardana, Gede SUILA, Jecybel Dyana Verent Sumayo, Romeo M. Sumerta, I Komang Suparto Wijoyo Surasmi, Ida Ayu Tridtitanakiat, Pavalee Chompoorat Tupaz, Aycel N. UDAYANI, I Gusti Ayu Putu Cantika WIBAWA, I Made Aryan Satriya Widiani, Ni Luh Mega Wijaya, Putu Austin Widyasari Wiratama, Nyoman Indra Wiwekananda, Ida Bagus Yamawati , Ni Kadek Sioaji Yasa, Putu Ngurah Suyatna Yohanes Parlindungan Situmeang Yudhana, Nyoman Yunita Citra Dewi