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All Journal Jurnal Ekonomi dan Bisnis Jagaditha EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Mirai Management Jurnal Manajemen Asia-Pacific Management and Business Application AkMen JURNAL ILMIAH WIDYA LAKSANA Warmadewa Management and Business Journal (WMBJ) Jurnal Ilmiah Ekonomi Global Masa Kini JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Ilmiah Manajemen dan Bisnis Dinasti International Journal of Management Science Jurnal Penelitian Ekonomi Akuntansi (JENSI) Jurnal Sewaka Bhakti Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi International Journal of Environmental, Sustainability, and Social Science AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Parta: Jurnal Pengabdian Kepada Masyarakat J-ESA (Jurnal Ekonomi Syariah) ADPEBI International Journal of Business and Social Science JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Husnayain Business Review International Journal of Islamic Business and Management Review Asean International Journal of Business Community Services Journal (CSJ) International Journal of Management and Business Applied International Journal of Management and Digital Business Journal of Authentic Research
Ni Luh Putu Indiani
Universitas Warmadewa
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Influence of Service Quality and Marketing Mix on Customer Satisfaction and Loyalty of Padma Resort Legian Yunita Citra Dewi; Putu Ngurah Suyatna Yasa; Ni Luh Putu Indiani
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 5 No. 2 (2018)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.5.2.581.119-127

Abstract

Abstract-The hospitality industry in Legian and its surroundings is experiencing a rapid development. This results in a higher competition. Padma Resort Legian is one of the hotels that is able to well maintain customers based on comparison data with hotel competitors. This study aims to determine the effect of service quality and marketing mix on customer satisfaction and loyalty at Padma Resort Legian. Research respondents are customers from overseas with a minimum age is of 17 years staying at Padma Resort Legian. The number of respondents were 100 persons, covering male and female. Data were analysed using Partial Least Square analysis (PLS version 3). The result of the study shows that service quality has no significant effect on customer loyalty; service quality has no significant effect on customer satisfaction; marketing mix has significant effect on customer loyalty; marketing mix has significant effect on customer satisfaction; and satisfaction significantly influence customer loyalty. The implication of this research is Padma Resort Legian should pay attention to the indicators of marketing mix for satisfaction increase in order to increase customer loyalty, that is by locating the marketing mix in strategic location and comfortable, spacious and comfortable hotel room. Hotel interior gives psychological comfort to the guests; the ordering and payment process is done easily; the customer gets clear information from various sources, the hotel has skilled and competent employees who are able to provide good service to the customers and the price according to the quality is received by customers. Keywords: Customer Loyalty; Customer Satisfaction; Marketing Mix; Service Quality.
The Effect of Stress and Working Environment on Employee Performance through Motivation Mediation: A Case Study on International Restaurant in Badung Bali Kadek Nonik Erawati; Ni Wayan Sitiari; Ni Luh Putu Indiani
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 6 No. 1 (2019)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.6.1.586.22-30

Abstract

This study aims to determine the effect of stress and working environment on employee performance through motivation mediation at international restaurants in Badung, Bali. The respondents of this study are laborers at international restaurants in Badung, Bali. The samples of this study are 80 people with the determination of the number of samples which is representative. This study uses partial least square analysis (PLS) with the help of PLS software program. The results of this study indicate that 1) stress gives negative and insignificant effects on employee motivation, 2) stress has negative and significant effect on employee performance, 3) the work environment gives positive and significant effect to motivation, 4) work environment gives negative and insignificant effect on employee performance, 5) motivation gives positive and significant effect on employee performance, 6) motivation is not a mediation between stress and employee performance, 7) motivation is a perfect mediation between work environment and employee performance. The implications of this research are international restaurants in Badung, Bali should pay more attention to the performance of their employees by paying attention to the workload so that the employees do not experience excessive levels of stress. And also pay more attention to the work environment, especially non-physical working environment that is still below the total average, such as: the use of technology.
Potential of Market Development of Products and Marketing Strategies of Wood Crafts in Tegalalang Village, Gianyar Regency to Global Direction Dewa Ayu Mei Arta Dewi; I Wayan Gede Suparta; Ni Luh Putu Indiani
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 6 No. 1 (2019)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.6.1.601.38-47

Abstract

The industrial sector is one of the main sectors as an engine driving economy in Bali. Seeing the potential of small industry is very good, does not mean in the business process does not face obstacles and challenges. The aims of research is to identify the strengths, weaknesses, opportunities and threats in the product market and to know the strategy of developing the wooden product market in Tegalalang village towards the Global. This research is explorative and the analytical tool used to compile the strategy factors is Matriks SWOT, while the method used in this research is qualitative. The samples are some craftsmen/Managers, wood farmers, and employees/worker shop owned by craftsmen. The total number of samples selected as informants is 10 people. The results of the research show that from IFAS / EFAS Matrix has been determined the number of IFAS score is 2.137 and EFAS score is 2.088. From these results it is known that the business position of the craftsmen in Tegalalang Village is currently located in cell V (five), which is in the Growth Stability Strategy (Growth Stability) which is the business growth of the craftsmen in Tegalalang Village, Gianyar Regency.
The Effect of Green Marketing and Consumers’ Attitudes on Brand Image and Consumers’ Purchase Intention of Green Products in Denpasar Luh Made Putri Juliantari; Putu Ngurah Suyatna Yasa; Ni Luh Putu Indiani
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 6 No. 1 (2019)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.6.1.968.8-14

Abstract

This study analyzed the effect of green marketing strategy and consumers’ attitudes on brand image and cunsumers’ intention of green products. This study uses a quantitative survey method. The object of this study is consumers’ purchace attitudes towards green products, with variables: attitude, green marketing, brand image, and purchase intention of green products. The data were collected through online surveys on participants who were lived Denpasar, were over 17 years old, and had their income, as well as having purchased the green products. The study found that the green marketing has a positive and significant effect on the brand image, which means that the better green marketing can improve the the brand image of green products. Apart from that, it is also discovered that the green marketing has a positive and significant effect on consumers’ purchase intention, which means that the better green marketing can increase the consumers’ purchase intention of green products. The attitudes of consumers have a positive but not significant effect on the brand image, which means that no matter how better the attitudes of the consumers, they could not improve the brand image of the green products significantly. The attitudes of consumers have has a positive but not significant effect on the consumers’ purchase intention, which means that no matter how better the consumers’ attitudes, they could not increase the purchase intentions of the consumers significantly. Brand image has a positive and significant effect on the consumers’ purchase intention, which means that the better the brand image, it will increase the the consumers’ intention to purchase the green products. Brand image is a partial mediation between green marketing and the consumers’purchase intentions because all direct and indirect relationships are significant, and the direct coefficient of green marketing's relationship with the purchase intention is greater than indirect compensation (indirect effect) for performance. Brand image is a full mediation between consumers’ attitudes and their purchase intentions.
The Influence of Marketing Information Systems on Customer Loyalty in the Denpasar Automotive Industry in the Time of Covid-19 Kelvin Hendrata; Putu Ngurah Suyatna Yasa; Ni Luh Putu Indiani
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 8 No. 1 (2021): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.8.1.3129.81-89

Abstract

Corona Virus Disease (Covid-19) in a pandemic situation, various elements are affected, one of which is the automotive sector. Companies are required to increase profits where in the current conditions loyal customers are the basis of their market. arketing information systems are important to increase customer loyalty during a pandemic accompanied by quality service and customer satisfaction. This study aims to determine the correlation between the marketing information system mediated by service quality, customer satisfaction, and customer loyalty in the automotive industry in Denpasar. The sample method uses random sampling with accidental sampling through distributing questionnaires that are measured using a Likert scale. The research sample consisted of 80 respondents, namely customers who had been to an authorized car dealer in the city of Denpasar. The results showed that the marketing information system had a positive and insignificant effect on customer loyalty. Marketing information systems have a significant positive effect on service quality and customer satisfaction. Service quality has a significant positive effect on customer loyalty, besides that customer satisfaction has a positive and insignificant effect on loyalty. Service quality and customer satisfaction are perfect mediations of the relationship between marketing information systems and customer loyalty, so this shows that marketing information systems are needed to maintain customer loyalty which is assisted by service quality and customer satisfaction so that companies can survive the Covid-19 era, especially in the industry automotive.
The Influence of Brand Equity on Consumer Interest in Buying Xiaomi Smartphones Sioaji Yamawati; Ni Luh Putu Indiani
Warmadewa Management and Business Journal (WMBJ) Vol. 1 No. 2 (2019)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.1.2.2019.60-64

Abstract

The dramatic increase in Xiaomi smartphone sales in Indonesia raised research interest, especially related to factors encouraging consumer interest in purchasing the Xiaomi smartphone. Through empirical studies, it concluded that an important factor influenced consumer buying interest was brand equity consisting of brand awareness, brand association, quality perception, and brand loyalty. This study aims to analyze the influence of brand awareness, brand association, quality perception, and brand loyalty on consumer interest in purchasing a Xiaomi smartphone. This study is designed using quantitative approach in which the data collection is conducted through surveys using questionnaires. The study population is the Denpasar people who plan to purchase a smartphone in the near term. Samples were taken using accidental sampling method that is people who visited smartphone stores in Denpasar. The questionnaire was used to collect data, then analyzed using multiple linear regression analysis. The result showed that brand awareness, brand association, quality perception, and brand loyalty have a positive and significant influence on consumers' interest in buying a Xiaomi smartphone. Brand awareness, brand association, and quality perception can be enhanced by intensive marketing communication in various media emphasizing symbol, logo, product excellence, and quality excellence. This statement needed to be supported by consumer reviews that are in line, therefore customer database is necessary to encourage satisfied customers to write positive reviews in online media.
The THE INFLUENCE OF HOTEL MARKETING MIX ON TOURISTS’ REVISIT INTENTION Case Study at Kumala Pantai Hotel, Seminyak, Bali Dr. Ni Luh Putu Indiani, S.E., M.M.; Ni Nyoman Rusmiati; Indra Kusuma Jaya
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 2 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.2.2020.84-91

Abstract

Growth in the number of hotel rooms in Bali shows an increasing trend every year. Thus, hotel room number is far higher than the number of tourists visiting Bali. This triggered intense competition in the hotel industry especially in areas with the highest room number growth which are Sanur and Seminyak. Amidst fierce competition, the right marketing program becomes a superior strategy to ensure firm’s viability. This study aims to examine the relationship between marketing strategy in this case marketing mix strategy and tourists’ revisit intention, by conducting a case study in one of the hotels in Seminyak, Kumala Pantai Hotel. Data collection method was a survey method using a questionnaire. Multiple linear regression analysis technique was used to test the effect of independent variables on dependent variable. The results showed that marketing mix consisting of product quality, price, promotion, and location significantly drives tourists’ intention to revisit Kumala Pantai Hotel. Aspects that need to be considered to improve product quality are unique hotel designs, providing necessary and superior quality facilities. In price aspect, hotel management needs to guarantee price affordability, price compatibility with service quality and target segment. In promotion aspect, hotel management needs to design attractive advertisements and be published in the mass media, provide price incentive, and send attractive promotional content to customers’ email. In location aspect, accessibility and the surrounding area play an important role in encouraging tourists’ interest to revisit the hotel. Keywords: product quality, price, promotion, place, marketing mix, repurchase intention, revisit intention.
Peran Harga, Promosi, dan Kualitas Produk Dalam Mendorong Keputusan Pembelian Kembali di Bale Ayu Denpasar I Made Yudiana; Ni Luh Putu Indiani
WACANA EKONOMI (Jurnal Ekonomi, Bisnis dan Akuntansi) Vol. 21 No. 1 (2022)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/we.21.1.2022.55-63

Abstract

The wood processing business is one of business fields in Bali with tight level of competition. Bale Ayu, one of the companies engaged in wood processing business, which is the object of this research, has consistently experienced decline in its target achievement every year. This reflects a problem in consumer interest in buying or repurchasing. This becomes the background of this study to analyze the factors that encourage consumer interest to repurchase. This study aims to analyze the influence of price, promotion, and product quality on customer repurchase decision at Bale Ayu. The population in this study is 190 Bale Ayu customers. The data collection method is a survey method with a questionnaire. Multiple linear regression analysis technique was used to test the effect of independent variable on dependent variable. The study results showed that price, promotion, and product quality has a positive and significant effect on repurchase decision. Aspects that need to be considered to improve the quality of pricing policy are: setting competitive and affordable prices, providing discounts, and offering various payment options (cash/debit/credit). Aspects that need to be considered to improve the quality of promotion are: promoting products through advertisements in various media, providing discounts, and publicizing products through various programs such as exhibitions, affiliate marketing, etc. Aspects that need to be considered to improve product quality are: making sure the product functions properly, conformed to the specifications, improving product durability, producing products with attractive designs, and maintaining product quality.
Pengembangan Ekonomi Kreatif dan Pelestarian Lingkungan di Kelurahan Beng, Kecamatan Gianyar, Kabupaten Gianyar Ni Luh Putu Indiani; I.A. Cynthia Saisaria Mandasari; I.B.Agung Dharmanegara; Ni Made Pratiwi Dewi; Ade Ruly Sumartini
Community Service Journal (CSJ) Vol. 2 No. 2 (2020)
Publisher : Lembaga Pengabdian Kepada Masyarakat, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/csj.2.2.2020.51-57

Abstract

Dengan status ini desa wisata yang disandang, Kelurahan Beng mengemban tanggung jawab yang besar untuk menjaga kelestarian alamnya, yang merupakan daya tarik utama destinasi ini. Permasalahan yang kerap ditemui di daerah destinasi wisata adalah problema sampah sebagai akibat dari bertambahnya kunjungan wisatawan dan kegiatan ekonomi masyarakat. Di samping permasalahan sampah, ekonomi kreatif juga menjadi agenda penting untuk dikembangkan di Kelurahan Beng. UMKM di Kelurahan Beng menawarkan produk yang menarik dan berkualitas baik, untuk memaksimalkan potensi tersebut terutama di era digital saat ini, pengelola UMKM perlu memahami teknik pemasaran digital. Dengan permasalahan yang dihadapi Kelurahan Beng tersebut maka solusi yang ditawarkan adalah sosialisasi kepada warga mengenai pentingnya pengelolaan sampah yang baik dan manfaat yang diperoleh dari aktivitas tersebut. Kegiatan ini dilaksanakan dengan metode ceramah, demostrasi, dan praktik. Sementara itu, untuk meningkatkan kinerja pemasaran digital UMKM, solusi yang diberikan adalah sosialisasi dan edukasi mengenai pentingnya pemasaran digital di era saat ini. Pelatihan ini dilaksanakan dengan metode ceramah dan praktik langsung. Keberhasilan kegiatan diukur menggunakan indikator: 1) Target jumlah peserta pelatihan, 2) Ketercapaian tujuan pelatihan, 3) Ketercapaian target materi yang telah direncanakan, 4) Kemampuan peserta dalam penguasaan materi. Tingkat ketercapaian keempat indikator ini menunjukkan nilai rata-rata di atas 75 persen sehingga kegiatan pengabdian ini telah berjalan baik. Kegiatan pelatihan perlu dilanjutkan ke depannya dengan materi lanjutan untuk semakin meningkatkan pemahaman masyarakat dan ketercapaian tujuan kegiatan pengabdian. Sinergi antara pemerintah dan masyarakat dapat meningkatkan efektivitas program penanggulangan sampah dan pengembangan UMKM.
The Moderating Role of After-Sales Service on Product Quality, Brand Image, and Used Car Repurchase Intention Saputra, I Gede Harry Pratama; Indiani, Ni Luh Putu; Setini, Made
International Journal of Management and Business Applied Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmba.v5i1.1761

Abstract

Purpose – This paper seeks to examine the effect of product quality and brand image on repurchase intention of used car consumers in Denpasar, Bali, as well as to analyze the moderating role of after-sales service in strengthening these relationships. Methodology/approach – A quantitative survey approach was employed to collect data from 120 consumers who had previously purchased used cars and received after-sales services from used car showrooms in Denpasar. The data were gathered through a Likert-scale questionnaire and analysed using Partial Least Squares–Structural Equation Modelling (PLS-SEM). Findings – The results indicate that product quality and brand image have a positive and significant influence on consumers repurchase intention. However, after-sales service does not moderate the relationship between product quality and repurchase intention, nor between brand image and repurchase intention. These findings suggest that repurchase decisions in the used car market are mainly driven by the physical condition of the vehicle and brand perception rather than by post-purchase services. Novelty/value – This study provides insight into consumer repurchase behaviour in the used car industry in Bali, emphasizing the importance of maintaining vehicle quality and strengthening brand image as key strategies for used car showrooms. Although after-sales service was not found to play a moderating role, it remains important as a supporting factor for customer satisfaction and long-term relationships.
Co-Authors A.A Media Martadiani Ade Ruly Sumartini Albina Anim Anak Agung Inta Setya Dewi Anak Agung Istri Krisna Gangga Dewi Anak Agung Istri Pradnyani Dewi Andhika Ary Prasetya Anim, Albina AWATARA, I Gusti Agung Gede Usadhana Ayu Made Dian Pertiwi Dwipayanti Basister, Michel P. Basister Bornalo, Joemyline M. Calig, Nanie R. Cokorda Krisna Yudha Darmawan, Kadek Dinda Rahayu Devi, Dewa Ayu Ciska Radika Dewa Ayu Ciska Radika Devi DEWA AYU DYAH PERTIWI PUTRI, DEWA AYU DYAH PERTIWI Dewa Ayu Mei Arta Dewi DEWI, Anak Agung Ayu Rai Sukma Dewi, I Gusti Ayu Adis Puspita Dewi, Made Pratiwi DEWI, Ni Luh Aria Sukma Ekayani, Ni Wayan Diana Ekayanti, Ni Wayan Sri ERAWAN, Putu Yuke Prabandari Ermawardani, Kadek Ayu Yessy Evi Triandini Gede Sanjaya Adi Putra Gede Suardana Gusti Ayu Sugiati I A Cynthia Saisaria Mandasari I Gde Suranaya Pandit I Gede Pasek Mangku I Ketut Rahyuda I Komang Putra I Made Adhi Mahendrayana I Made Aditya Pramartha I Made Jaminyasa I Made Jaminyasa, I Made I Made Leo Doniartha I Made Pulawan I Made Pulawan I Made Pulawan, I Made I Made Sara I Made Suniastha Amerta I Made Yogiarta I Made Yudiana I Putu Artha Yasa Wijaya I Putu Gde Sukaatmadja I Wayan Gde Yogiswara Darma Putra I Wayan Gede Suparta I.B.Agung Dharmanegara Ida Ayu Agung Idawati Ida Ayu Surasmi Ida Bagus Udaya Putra Ida Bagus Udayana Putra Indra Kusuma Jaya ISMAYA, I Gusti Ayu Paramita ISWARA, A.A Ngurah KT Pradnyana januarianta, I Kadek Januba, Zia Beti Jayanti, Luh Gede Pande Sri Eka Kadek Nonik Erawati Kelvin Hendrata Lestari, Ni Luh Metri Luh Gde Evayanti Luh Gede Pande Sri Eka Jayanti Luh Made Putri Juliantari Luh Suriati Made Setena Mahardika, Ida Bagus Komang Mahayana, I Made Astu Mambrasar, Dominggas Ni Kd Sioaji Yamawati Ni Luh Anik Puspa Ningsih Ni Luh Mega Widiani Ni Luh Pudak Sariani Ni Luh Sri Dewi Indrayani Ni Made Amrita Anuttami Ni Made Dwi Yanti Ni Made Purnami Ni Made Wahyuni Ni Nyoman Ayu Tresna Cahya Dewi Ni Nyoman Kerti Yasa Ni Nyoman Rusmiati Ni Putu Ita Puspa Yanti Ni Wayan SITIARI Nisa, Aviyatun Nyoman Yudhana Pahuyo, Therese Samantha V. Pasupati, Bayu Puji Purwatiningsih, Aris Putra, Adi Pratama Putra, I Putu Iwan Pramana Putra, I Wayan Widiantara PUTRA, Putu Ary Krisna Putu Ayu Sita Laksmi Putu Diah Purnamayanti Putu Ngurah Suyatna Yasa Putu Ngurah Suyatna Yasa Rahmatika, Annisa Rematwa, Afelinus Rosa Ristawati Santini, Ni Made Saputra, I Gede Harry Pratama Sari, Cintya Purnama Sarmawa, I Wayan Gde Setini, Made Shine Pintor Siolemba Patiro Sumayo, Romeo M. Sumerta, I Komang Suparto Wijoyo Surasmi, Ida Ayu Tridtitanakiat, Pavalee Chompoorat Tupaz, Aycel N. WIBAWA, I Made Aryan Satriya Wibawa, I Made Manik Putra Widiani, Ni Luh Mega Wijaya, Putu Austin Widyasari Wiratama, Nyoman Indra Wiwekananda, Ida Bagus Yamawati , Ni Kadek Sioaji Yasa, Putu Ngurah Suyatna Yohanes Parlindungan Situmeang Yudhana, Nyoman Yunita Citra Dewi