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All Journal Jurnal Ekonomi dan Bisnis Jagaditha EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Mirai Management Jurnal Manajemen Asia-Pacific Management and Business Application AkMen JURNAL ILMIAH WIDYA LAKSANA Warmadewa Management and Business Journal (WMBJ) Jurnal Ilmiah Ekonomi Global Masa Kini JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Ilmiah Manajemen dan Bisnis Dinasti International Journal of Management Science Jurnal Penelitian Ekonomi Akuntansi (JENSI) Jurnal Sewaka Bhakti Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi International Journal of Environmental, Sustainability, and Social Science AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Parta: Jurnal Pengabdian Kepada Masyarakat J-ESA (Jurnal Ekonomi Syariah) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS International Journal of Islamic Business and Management Review Postgraduated Community Service Journal Community Services Journal (CSJ) International Journal of Management and Digital Business Journal of Authentic Research
Ni Luh Putu Indiani
Universitas Warmadewa
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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The Influence of Brand Image and Green Marketing on Purchasing Decisions Which are Mediated by Customer Satisfaction in the Coffee Shop Industry in Denpasar ERAWAN, Putu Yuke Prabandari; WAHYUNI, Ni Made; INDIANI, Ni Luh Putu
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 3 (2024): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i3.1050

Abstract

The problem of purchasing decisions occurs in several coffee shops in Denpasar City. The thing that encourages consumers to keep coming to one coffee shop is because the company creates a brand image of its environmentally friendly products which has an impact on consumer purchasing decisions for these coffee products. This study aims to analyze the effect of brand image and customer satisfaction on purchasing decisions with customer satisfaction as a mediating variable in the coffee shop industry in Denpasar City. The population in this study were all consumers who had visited one of the coffee shops in Denpasar City. The sample used was 80 respondents who had visited one of the coffee shops in Denpasar City. The data analysis method used used descriptive statistics and inferential statistics using Partial Least Square (PLS). The results of this study found that brand image has a negative and insignificant effect on purchasing decisions. Brand image has a negative and insignificant effect on customer satisfaction. Green marketing has a positive and significant effect on purchasing decisions. Green marketing has a positive and significant effect on customer satisfaction. Customer satisfaction has a significant positive effect on purchasing decisions. Customer Satisfaction perfectly mediates the effect of brand image on purchasing decisions. Customer Satisfaction perfectly mediates the effect of green marketing on purchasing decisions.
The Mediating Role of Brand Image on the Influence of Digital Marketing and Word of Mouth on Property Purchase Intention in Bali ISWARA, A.A Ngurah KT Pradnyana; INDIANI, Ni Luh Putu; WAHYUNI, Ni Made
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 3 (2024): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i3.1052

Abstract

The growing property industry in Indonesia is a very promising opportunity for property business people, especially in Bali. But in offering property products today a new problem arises where the ability of marketers to spearhead in offering their products. This study aims to analyse the effect of digital marketing and word of mouth on purchase intention with brand image as a mediator. The object of this research is the property industry in Bali Province. The sample in this study were 100 respondents at least 25 years old, using online media to find information about property, and having plans to buy property in Bali. The data collection method is a survey method with a questionnaire. The analysis technique used is inferential analysis technique with Partial Least Square (PLS). The results found that digital marketing and word of mouth have a significant positive effect on purchase intention. In addition, brand image is proven to be able to mediate the influence of digital marketing and word of mouth on purchase intention. This proves the theory of planned behaviour that consumer intentions are based on trust in information obtained through online media or directly from someone who is considered credible. Property agent marketers in Bali are expected to take advantage of digital marketing by advertising to make it easier for consumers to remember property agents so as to attract more potential customers.
PENGARUH GAYA HIDUP, PROMOSI DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN IPHONE PADA MAHASISWA DI KOTA DENPASAR Sumerta, I Komang; Indiani, Ni Luh Putu
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2024): JIMB - VOLUME 7 NOMOR 2 SEPTEMBER 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v7i2.27471

Abstract

Abstrak: IPhone merupakan merek ternama yang dikenal dengan kualitas produk yang paling diminati baik dari segi kualitas produk, desain produk maupun harga. Saat ini iPhone merupakan smartphone yang laris di dunia, salah satunya Indonesia. Penelitian ini bertujuan untuk menguji dan menganalisis gaya hidup, promosi, dan desain produk terhadap keputusan pembelian. Populasi penelitian ini adalah mahasiswa pengguna iPhone di kota Denpasar. Sampel yang digunakan adalah sebesar 112 responden. Metode pengumpulan data adalah metode survey dengan kuesioner. Teknik analisis regresi linier berganda digunakan untuk menguji pengaruh variabel bebas terhadap variabel dependen. Hasil penelitian menunjukkan bahwa Gaya hidup, Promosi, dan Desain produk berpengaruh positif dan signifikan terhadap keputusan pembelian iPhone. Untuk meningkatkan penjualan, harus melihat kebutuhan gaya hidup konsumen dan jangan hanya fokus memperhatikan kualitas produk. Untuk meningkatkan penjualan perlu merambah promosi melalui iklan di televisi, radio, dan memasukkan iPhone melalui film sehingga dapat meningkatkan penjualan iPhone. Untuk meningkatkan loyalitas pembeli perlu memberikan garansi yang lebih lama kepada konsumen dan membuka outlet disetiap kota/daerah dengan memberikan pelayanan service kepada konsumen agar konsumen lebih tertarik menggunakan produk iPhone serta perusahaan Apple Inc. agar rutin mengeluarkan produk iPhone dengan seri/type terbaru sehingga konsumen tertarik kembali untuk melakukan pembelian iPhone.
The Role Of Customer Satisfaction In Mediating The Influence Of Service Quality And Price On Customer Loyalty In Retail Companies Setini, Made; januarianta, I Kadek; indiani, ni luh putu; Putra, Ida bagus udayana
International Journal of Management and Digital Business Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmdb.v4i2.1597

Abstract

The retail sector has an important role in the economy, including in Klungkung Regency which shows rapid growth in the number of modern retailers. Fierce competition and shifting consumer behavior demand retail companies to focus on customer retention efforts. Customer loyalty is an important strategic asset for business sustainability, so a study of customer loyalty in the Klungkung retail sector needs to be carried out. This study aims to analyze the influence of service quality and price on customer loyalty with customer satisfaction as a mediating variable in retail companies in Klungkung Regency.The population of this study is all consumers who shop at retail companies in Klungkung Regency. The sample used was 102 respondents from consumers in retail companies in Klungkung Regency. The data collection method is to use a survey ketode with a questionnaire as a research instrument. The analysis technique used to answer the hypothesis is inferential statistical analysis using Partial Least Square (PLS). The results of the study found that service quality has a significant positive effect on customer loyalty, price has a significant positive effect on customer loyalty, service quality has a significant positive effect on customer satisfaction, price has a significant positive effect on customer satisfaction, customer satisfaction has a significant positive effect on customer loyalty, customer satisfaction is able to mediate part of the relationship between service quality and customer satisfaction. customer loyalty, and customer satisfaction are able to mediate part of the price relationship to customer loyalty in retail companies in Klungkung Regency.
Improving Storage Technique Coffee Green Beans and Application of Digital Management Business in “Tri Guna Karya” Catur Village, Kintamani, Bangli I Gede Pasek Mangku; I Gde Suranaya Pandit; Ni Luh Putu Indiani; Tridtitanakiat, Pavalee Chompoorat
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 9 No. 3 (2025)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v9i3.759

Abstract

Coffee is the most popular and traded drink in the world. The cultivar, environmental conditions, and agricultural management determine the physical quality, coffee taste, and chemical composition of coffee beans. The purpose of this community service was to improve the knowledge and skill level of the Triguna Karya group in terms of the technique of green bean storage; therefore, the quality and safety of the green beans can be maintained. Moreover, to increase the marketing skill strategy using a number of social media. The method used was survey, observation, mentoring, knowledge transfer, practice, documentation, and evaluation. The result showed that the group of Triguna Karya stored green coffee beans poorly in the warehouse, even though they have known postharvest handling and processing of coffee well. The group did not use temperature and humidity control during storage of green beans; therefore, they can be damaged and decrease in quality and safety. In general, the participant have understood about Facebook but less in how to use the Instagram and TikTok applications. Contribution to Sustainable Development Goals (SDGs): SDG 2: Zero HungerSDG 12:  Responsible Consumption and ProductionSDG 8 : Decent Work and Economic Growth
Integrating Modern Cassava Processing And Digital Marketing To Strengthen Local Businesses In Angat Buhay Village, Philippines Indiani, Ni Luh Putu; Mangku, I Gede Pasek; Putra, I.B. Udayana; Sumayo, Romeo M.; Lestari, Ni Luh Metri; Wibawa, I Made Aryan Satriya; Darmawan, Kadek Dinda Rahayu
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 9 No. 3 (2025)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v9i3.814

Abstract

This international community service program was carried out in Angat Buhay Village, Philippines, with the aim of increasing community capacity in cassava processing and digital marketing. The main problem of partners is the limited skills of food technology, production facilities, and offline and digital marketing. The solutions provided include training in cassava processing (mocaf and chips), the provision of modern tools (graters, dryers, vacuum sealers), as well as training in digital marketing strategies through social media and marketplaces. The results of the activity show an increase in the production capacity of partners, partners to produce new products (mocaf and chips), partners have social media, and an increase in sales through digital channels. The program also strengthens international academic collaboration (Warmadewa - UNC).
Modelling Online Purchase Behavior from Consumer Decision Model Perspective Indiani, Ni Luh Putu; Purnami, Ni Made
APMBA (Asia Pacific Management and Business Application) Vol. 10 No. 2 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2021.010.02.6

Abstract

Despite the significant growth of internet users in Indonesia, the use of the internet for online shopping is still quite low, which hinders the potential for e-commerce growth in Indonesia. This fact raises interest in analyzing factors that influence online shopping intention among Indonesians. Based on consumer decision model, this study developed an online purchase decision model using an integrative approach that includes factors of marketing stimuli, environmental influence, and consumer concern altogether. This integrative model is aimed to get a more comprehensive picture of online purchase behavior, as previous studies analyzed this object using only one or two of these three factors. A survey was conducted to collect data using questionnaire as the instrument. Respondents were consumers who have bought retail products online. Data were analyzed using Partial Least Square. The results showed that website quality, eWOM, and perceived benefit significantly influence online purchase intention through the mediation of trust. Practical implications are discussed further.       
Exploring Tourists’ Booking Intention Through Brand Image, EWOM, and Experiential Marketing Indiani, Ni Luh Putu; Yudhana, Nyoman; Wahyuni, Ni Made
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.3

Abstract

Bali’s leading destination status leads to intense competition in the tourism industry, especially accommodation. This situation calls for a study that could provide marketing insight to accommodation business management on critical factors that shape tourists’ booking intention, as understanding the buyer’s decision behavior is one of the essential prerequisites of creating a successful marketing strategy. A survey was conducted to collect data. Respondents were prospective tourists who planned to book accommodation in Bali. The study received 167 valid samples. Data was analyzed using Partial Least Square. The results showed that eWOM and experiential marketing significantly affect brand image and booking intention. Brand image mediates the eWOM-booking intention relationship and experiential marketing-booking intention relationship. To encourage tourists’ booking intention, it is recommended to improve communication strategies through eWOM by encouraging tourists to share their experiences through electronic media and develop communication containing complete information. Brand image must also be strengthened by ensuring the hotel’s quality, attractiveness, and reputation.
The Effects of Perceived Service Quality and Satisfaction on Brand Loyalty: The Mediating Role of Coffee Shop Customer Trust in Bali Wahyuni, Ni Made; Indiani, Ni Luh Putu
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.018

Abstract

Objectives: Competition, turbulence, changes in customer preferences have an effect on customer loyalty. Although the topic of the relationship between service quality and customer satisfaction on customer loyalty has been widely researched, there are still factors that are important to consider in the mechanism of the relationship.Methodology: The main objective of this study is to provide a reliable framework for coffee shop businesses.  Using a sample of 145 coffee shop visitors, a model was developed and then tested with Partial Least Square (PLS) to examine the interaction of multiple variables and mediation effects.Finding: The empirical results are considered satisfactory as they offer knowledge insights into how to maximize service quality and customer satisfaction on customer loyalty.  In particular, trust is an important mediator of the relationship of service quality and customer satisfaction on brand loyalty. This study proves that quality service and the importance of customer satisfaction significantly positively affect the level of trust and customer loyalty. The practical implication is that the mediating variable in this study is a variable that coffee shop context managers can manage.Conclusion: The results of this study indicate that the higher the service quality and customer satisfaction, the higher the consumer trust in the company. This shows that service quality and customer satisfaction are able to predict trust.
Enhancing Productivity and Family Income Through Development of Coffee Plant Breeding and Postharvest Handling Technology Mangku, I Gede Pasek; Situmeang, Yohanes Parlindungan; Indiani, Ni Luh Putu; Miyazawa, Naori
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 10 No. 1 (2026)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v10i1.765

Abstract

the UUT group's family income. Agrosemesta aims to increase the productivity, capabilities, and skills of farmers' groups in the coffee business. This activity aimed to improve coffee farmers' knowledge, skills, and capabilities in breeding coffee plants, green bean storage, and marketing strategies. The method used consists of surveys, observations, mentoring, knowledge transfer, practice, documentation, and evaluation. The result showed that the UUT group. Agrosemesta has sufficient knowledge and skills to develop coffee breeding programs and has used social media to promote and increase market access. Otherwise, in terms of storage, green beans are not yet stored properly in the warehouse. The group did not use temperature and humidity control during green bean storage due to limited financial and skill resources. However, the group has a strong commitment to improving breeding techniques for coffee plants, green bean storage, and the marketing strategy to grow the coffee business in the future. Contribution to Sustainable Development Goals (SDGs):SDG 2 : Zero HungerSDG 9 : Industry, Innovation, and InfrastructureSDG 12 : Responsible Consumption and Production
Co-Authors Ade Ruly Sumartini Albina Anim Anak Agung Inta Setya Dewi Anak Agung Istri Krisna Gangga Dewi Anak Agung Istri Pradnyani Dewi Andhika Ary Prasetya Anim, Albina ARIMBAWA, I Gusti Ayu Inten Miranti AWATARA, I Gusti Agung Gede Usadhana Ayu Made Dian Pertiwi Dwipayanti Basister, Michel P. Basister Bornalo, Joemyline M. Calig, Nanie R. Cokorda Krisna Yudha Darmawan, Kadek Dinda Rahayu Devi, Dewa Ayu Ciska Radika DEWA AYU DYAH PERTIWI PUTRI, DEWA AYU DYAH PERTIWI Dewa Ayu Mei Arta Dewi DEWI, Anak Agung Ayu Rai Sukma Dewi, I Gusti Ayu Adis Puspita Dewi, Made Pratiwi DEWI, Ni Luh Aria Sukma Dewi, Ni Nyoman Ayu Tresna Cahya Ekayani, Ni Wayan Diana Ekayanti, Ni Wayan Sri ERAWAN, Putu Yuke Prabandari Evi Triandini FRANZA, Ni Putu sinria Gede Sanjaya Adi Putra I A Cynthia Saisaria Mandasari I Gde Suranaya Pandit I Gede Pasek Mangku I Ketut Rahyuda I Komang Putra I Made Adhi Mahendrayana I Made Aditya Pramartha I Made Jaminyasa I Made Jaminyasa, I Made I Made Pulawan I Made Pulawan I Made Pulawan, I Made I Made Sara I Made Suniastha Amerta I Made Yogiarta I Made Yudiana I Putu Artha Yasa Wijaya I Putu Gde Sukaatmadja I Wayan Gde Yogiswara Darma Putra I Wayan Gede Suparta I.B.Agung Dharmanegara Ida Ayu Agung Idawati Ida Bagus Udayana Putra Indra Kusuma Jaya ISMAYA, I Gusti Ayu Paramita ISWARA, A.A Ngurah KT Pradnyana januarianta, I Kadek Januba, Zia Beti Jayanti, Luh Gede Pande Sri Eka Kadek Nonik Erawati Kelvin Hendrata Lestari, Ni Luh Metri Luh Gde Evayanti Luh Gede Pande Sri Eka Jayanti Luh Made Putri Juliantari Luh Suriati Made Setena Mahardika, Ida Bagus Komang Mahayana, I Made Astu Mambrasar, Dominggas Miyazawa, Naori Ni Luh Anik Puspa Ningsih Ni Luh Mega Widiani Ni Made Amrita Anuttami Ni Made Purnami Ni Made Wahyuni Ni Nyoman Kerti Yasa Ni Nyoman Rusmiati Ni Wayan Sitiari Nisa, Aviyatun Nyoman Yudhana Pahuyo, Therese Samantha V. PARAMITHA, Ni Luh Mitha Anggun Pasupati, Bayu Puji Purwatiningsih, Aris Putra, Adi Pratama PUTRA, I Ketut Yogi Angga Pratama Putra, I Putu Iwan Pramana Putra, I Wayan Widiantara PUTRA, Putu Ary Krisna Putu Ayu Sita Laksmi Putu Diah Purnamayanti Putu Ngurah Suyatna Yasa Putu Ngurah Suyatna Yasa Rahmatika, Annisa Rematwa, Afelinus Rosa Ristawati Santini, Ni Made Sari, Cintya Purnama Sarmawa, I Wayan Gde Setini, Made Shine Pintor Siolemba Patiro Sioaji Yamawati Sitiari, Ni Wayan Suardana, Gede SUILA, Jecybel Dyana Verent Sumayo, Romeo M. Sumerta, I Komang Suparto Wijoyo Surasmi, Ida Ayu Tridtitanakiat, Pavalee Chompoorat Tupaz, Aycel N. UDAYANI, I Gusti Ayu Putu Cantika WIBAWA, I Made Aryan Satriya Wibawa, I Made Manik Putra Widiani, Ni Luh Mega Wijaya, Putu Austin Widyasari Wiratama, Nyoman Indra Wiwekananda, Ida Bagus Yamawati , Ni Kadek Sioaji Yasa, Putu Ngurah Suyatna Yohanes Parlindungan Situmeang Yudhana, Nyoman Yunita Citra Dewi