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All Journal Jurnal Ekonomi dan Bisnis Jagaditha EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Mirai Management Jurnal Manajemen Asia-Pacific Management and Business Application AkMen JURNAL ILMIAH WIDYA LAKSANA Warmadewa Management and Business Journal (WMBJ) Jurnal Ilmiah Ekonomi Global Masa Kini JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Jurnal Ilmiah Manajemen dan Bisnis Dinasti International Journal of Management Science Jurnal Penelitian Ekonomi Akuntansi (JENSI) Jurnal Sewaka Bhakti Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi International Journal of Environmental, Sustainability, and Social Science AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Parta: Jurnal Pengabdian Kepada Masyarakat J-ESA (Jurnal Ekonomi Syariah) ADPEBI International Journal of Business and Social Science JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Husnayain Business Review International Journal of Islamic Business and Management Review Asean International Journal of Business Community Services Journal (CSJ) International Journal of Management and Business Applied International Journal of Management and Digital Business Journal of Authentic Research
Ni Luh Putu Indiani
Universitas Warmadewa
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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PENGARUH CITRA MEREK DAN KUALITAS INFORMASI TERHADAP MINAT KONSUMEN BERBELANJA KEMBALI DI ZALORA Widiani, Ni Luh Mega; Indiani, Ni Luh Putu; Wahyuni, Ni Made
Jurnal Ilmiah Manajemen & Bisnis Vol 4 No 2 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.971 KB)

Abstract

Online shopping activity is currently very popular in the societyas online shops offer attractive products and provide convenience when shopping. Zalora is a highly preferred online shop, as it achieved the highest top brand index for several. This study aimed to analyze factors that influence consumer intentionto shop at Zalora. This research was conducted in Denpasar. The population in this study are consumers in Denpasar who have shopped at Zalora in the past 1 year. Samples were 112 respondents. Data collection used survey method with questionnaire as instrument. Data was analyzed using multiple linear regression analysis. The results showed that brand image and information quality has a positive and significant impact on online purchase intention. To improve Brand Image, Zalora needs to provide frequent discounts, display detailed product information including high-resolution photos and ensure that it provides benefit and value to consumers. To improve the information quality, Zalora needs to ensure that product information is presented accurately and completely, present product information in an easily understood format, and send timely notifications about the order status.
PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KEMBALI Anim, Albina; Indiani, Ni Luh Putu
Jurnal Ilmiah Manajemen & Bisnis Vol 5 No 1 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.324 KB)

Abstract

Di tengah persaingan kedai kopi yang semakin intens ditandai dengan pertumbuhan jumlah kedai kopi yang signifikan dalam beberapa tahun terakhir, upaya ekstra perlu dilakukan untuk memahami kebutuhan dan keinginan konsumen. Pemahaman yang lebih baik terhadap aspek tersebut dapat menjadi rujukan dalam menyusun strategi pemasaran untuk meningkatkan pembelian kembali oleh konsumen. Hal tersebut menjadi latar belakang penelitian ini untuk menganalisis faktor yang mendorong keputusan pembelian kembali. Penelitian ini melakukan studi kasus di Start Up Coffee Denpasar. Populasi dalam penelitian ini adalah konsumen yang berkunjung ke Start Up Coffee. Teknis analisis regresi linear berganda digunakan untuk menguji hipotesis penelitian. Hasil penelitian menemukan bahwa promosi dan kualitas layanan mampu secara signifikan mendorong minat beli kembali. Untuk mendorong pembelian kembali, promosi perlu diintensifkan dengan memberikan diskon yang menarik, memberikan member card dengan berbagai reward menarik, menawarkan produk dengan harga kompetitif, menawarkan promosi silang dengan produk lain, serta menawarkan berbagai undian dengan hadiah menarik. Minat beli kembali juga dipengaruhi oleh kualitas layanan yang dapat ditingkatkan dengan cara memastikan penampilan karyawan rapi, memberikan layanan yang professional, memberikan layanan yang cepat dan tanggap, karyawan memahami dengan baik tentang berbagai produk yang ditawarkan, serta karyawan mampu berkomunikasi dengan baik dengan pelanggan.
Enhancing Customer Loyalty in the Cosmetic Industry: The Role of Store Location and Service Quality Nisa, Aviyatun; Indiani, Ni Luh Putu
Jurnal Ilmiah Manajemen & Bisnis Vol 8 No 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v8i2.4544

Abstract

In the midst of intense competition in the cosmetics industry, customer loyalty is an important key in maintaining the sustainability and existence of a company. This study aims to analyze the influence of store location and service quality on customer loyalty with customer satisfaction as a mediation variable. The investigation aims to understand the relationship between variables, the nature of mediation, and become a cornerstone in formulating practical implications for the cosmetic retail industry. The population in this study is all customers of the cosmetic industry in Badung Regency. The study obtained 150 valid samples. The data collection method is a survey method using questionnaires which was carried out offline and online through a link. The analysis technique used is an inferential analysis technique with Partial Least Square (PLS) to analyze relationships among latent constructs by modeling both the measurement and structural components of a theoretical model. The results showed that there is a significant relationship between store location and service quality to customer loyalty both directly and indirectly through customer satisfaction and this is a partial mediation, suggesting that there are other factors not included in the research model that could explain the relationship between store location and loyalty, as well as service quality and loyalty. The suggestion proposed to increase customer loyalty in cosmetic retail is to pay attention to the availability of parking lots, location convenience, and ease of accessing store locations. In addition, the quality of service can be improved through supporting facilities and infrastructure, the ability of marketers to welcome customers and provide a good value and experience to customers that can be done through trained employees.
The Role of Trust in Mediating the Influence of Service Quality and Customer Satisfaction on Customer Loyalty in the Money Changer Industry Badung Regency DEWI, Anak Agung Ayu Rai Sukma; INDIANI, Ni Luh Putu; WAHYUNI, Ni Made
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 3 (2024): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i3.1049

Abstract

Currently, competition in the business world feels increasingly fierce, this can also be felt in Indonesia. Likewise, the conditions that occur in foreign currency exchange service businesses or what are usually called Money Changers. In Bali, especially in the Badung area, the level of business competition is increasing along with the increasing number of companies operating in similar fields. According to data from the Foreign Exchange Traders Association (APVA), the number of money changers in Badung Regency has reached 117 companies. phenomenon that occurs in the money changer industry in Badung Regency, which still does not have a company license, which causes the money changer to sell prices at foreign exchange rates that do not comply with the policies of KUPVA BB (Non-Bank Foreign Currency Exchange Business Activities) such as giving commissions to customers, thereby making The customer feels disadvantaged because the amount exchanged does not match the amount received. This research aims to analyze the influence of the role of trust in mediating the influence of customer satisfaction on customer loyalty. The population of this research is all tourists visiting Badung Regency. The sample used was 120 foreign tourists in Badung Regency. The data collection method uses a survey method and the research instrument uses a questionnaire. The analysis technique used to answer the hypothesis is inferential analysis using Partial Least Square (PLS). The research results found that service quality has a positive and significant effect on customer loyalty. Service quality has a positive and significant effect on trust.
The Influence of Brand Image and Green Marketing on Purchasing Decisions Which are Mediated by Customer Satisfaction in the Coffee Shop Industry in Denpasar ERAWAN, Putu Yuke Prabandari; WAHYUNI, Ni Made; INDIANI, Ni Luh Putu
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 3 (2024): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i3.1050

Abstract

The problem of purchasing decisions occurs in several coffee shops in Denpasar City. The thing that encourages consumers to keep coming to one coffee shop is because the company creates a brand image of its environmentally friendly products which has an impact on consumer purchasing decisions for these coffee products. This study aims to analyze the effect of brand image and customer satisfaction on purchasing decisions with customer satisfaction as a mediating variable in the coffee shop industry in Denpasar City. The population in this study were all consumers who had visited one of the coffee shops in Denpasar City. The sample used was 80 respondents who had visited one of the coffee shops in Denpasar City. The data analysis method used used descriptive statistics and inferential statistics using Partial Least Square (PLS). The results of this study found that brand image has a negative and insignificant effect on purchasing decisions. Brand image has a negative and insignificant effect on customer satisfaction. Green marketing has a positive and significant effect on purchasing decisions. Green marketing has a positive and significant effect on customer satisfaction. Customer satisfaction has a significant positive effect on purchasing decisions. Customer Satisfaction perfectly mediates the effect of brand image on purchasing decisions. Customer Satisfaction perfectly mediates the effect of green marketing on purchasing decisions.
The Mediating Role of Brand Image on the Influence of Digital Marketing and Word of Mouth on Property Purchase Intention in Bali ISWARA, A.A Ngurah KT Pradnyana; INDIANI, Ni Luh Putu; WAHYUNI, Ni Made
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 3 (2024): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i3.1052

Abstract

The growing property industry in Indonesia is a very promising opportunity for property business people, especially in Bali. But in offering property products today a new problem arises where the ability of marketers to spearhead in offering their products. This study aims to analyse the effect of digital marketing and word of mouth on purchase intention with brand image as a mediator. The object of this research is the property industry in Bali Province. The sample in this study were 100 respondents at least 25 years old, using online media to find information about property, and having plans to buy property in Bali. The data collection method is a survey method with a questionnaire. The analysis technique used is inferential analysis technique with Partial Least Square (PLS). The results found that digital marketing and word of mouth have a significant positive effect on purchase intention. In addition, brand image is proven to be able to mediate the influence of digital marketing and word of mouth on purchase intention. This proves the theory of planned behaviour that consumer intentions are based on trust in information obtained through online media or directly from someone who is considered credible. Property agent marketers in Bali are expected to take advantage of digital marketing by advertising to make it easier for consumers to remember property agents so as to attract more potential customers.
PENGARUH GAYA HIDUP, PROMOSI DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN IPHONE PADA MAHASISWA DI KOTA DENPASAR Sumerta, I Komang; Indiani, Ni Luh Putu
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2024): JIMB - VOLUME 7 NOMOR 2 SEPTEMBER 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v7i2.27471

Abstract

Abstrak: IPhone merupakan merek ternama yang dikenal dengan kualitas produk yang paling diminati baik dari segi kualitas produk, desain produk maupun harga. Saat ini iPhone merupakan smartphone yang laris di dunia, salah satunya Indonesia. Penelitian ini bertujuan untuk menguji dan menganalisis gaya hidup, promosi, dan desain produk terhadap keputusan pembelian. Populasi penelitian ini adalah mahasiswa pengguna iPhone di kota Denpasar. Sampel yang digunakan adalah sebesar 112 responden. Metode pengumpulan data adalah metode survey dengan kuesioner. Teknik analisis regresi linier berganda digunakan untuk menguji pengaruh variabel bebas terhadap variabel dependen. Hasil penelitian menunjukkan bahwa Gaya hidup, Promosi, dan Desain produk berpengaruh positif dan signifikan terhadap keputusan pembelian iPhone. Untuk meningkatkan penjualan, harus melihat kebutuhan gaya hidup konsumen dan jangan hanya fokus memperhatikan kualitas produk. Untuk meningkatkan penjualan perlu merambah promosi melalui iklan di televisi, radio, dan memasukkan iPhone melalui film sehingga dapat meningkatkan penjualan iPhone. Untuk meningkatkan loyalitas pembeli perlu memberikan garansi yang lebih lama kepada konsumen dan membuka outlet disetiap kota/daerah dengan memberikan pelayanan service kepada konsumen agar konsumen lebih tertarik menggunakan produk iPhone serta perusahaan Apple Inc. agar rutin mengeluarkan produk iPhone dengan seri/type terbaru sehingga konsumen tertarik kembali untuk melakukan pembelian iPhone.
The Role Of Customer Satisfaction In Mediating The Influence Of Service Quality And Price On Customer Loyalty In Retail Companies Setini, Made; januarianta, I Kadek; indiani, ni luh putu; Putra, Ida bagus udayana
International Journal of Management and Digital Business Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmdb.v4i2.1597

Abstract

The retail sector has an important role in the economy, including in Klungkung Regency which shows rapid growth in the number of modern retailers. Fierce competition and shifting consumer behavior demand retail companies to focus on customer retention efforts. Customer loyalty is an important strategic asset for business sustainability, so a study of customer loyalty in the Klungkung retail sector needs to be carried out. This study aims to analyze the influence of service quality and price on customer loyalty with customer satisfaction as a mediating variable in retail companies in Klungkung Regency.The population of this study is all consumers who shop at retail companies in Klungkung Regency. The sample used was 102 respondents from consumers in retail companies in Klungkung Regency. The data collection method is to use a survey ketode with a questionnaire as a research instrument. The analysis technique used to answer the hypothesis is inferential statistical analysis using Partial Least Square (PLS). The results of the study found that service quality has a significant positive effect on customer loyalty, price has a significant positive effect on customer loyalty, service quality has a significant positive effect on customer satisfaction, price has a significant positive effect on customer satisfaction, customer satisfaction has a significant positive effect on customer loyalty, customer satisfaction is able to mediate part of the relationship between service quality and customer satisfaction. customer loyalty, and customer satisfaction are able to mediate part of the price relationship to customer loyalty in retail companies in Klungkung Regency.
Improving Storage Technique Coffee Green Beans and Application of Digital Management Business in “Tri Guna Karya” Catur Village, Kintamani, Bangli I Gede Pasek Mangku; I Gde Suranaya Pandit; Ni Luh Putu Indiani; Tridtitanakiat, Pavalee Chompoorat
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 9 No. 3 (2025)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v9i3.759

Abstract

Coffee is the most popular and traded drink in the world. The cultivar, environmental conditions, and agricultural management determine the physical quality, coffee taste, and chemical composition of coffee beans. The purpose of this community service was to improve the knowledge and skill level of the Triguna Karya group in terms of the technique of green bean storage; therefore, the quality and safety of the green beans can be maintained. Moreover, to increase the marketing skill strategy using a number of social media. The method used was survey, observation, mentoring, knowledge transfer, practice, documentation, and evaluation. The result showed that the group of Triguna Karya stored green coffee beans poorly in the warehouse, even though they have known postharvest handling and processing of coffee well. The group did not use temperature and humidity control during storage of green beans; therefore, they can be damaged and decrease in quality and safety. In general, the participant have understood about Facebook but less in how to use the Instagram and TikTok applications. Contribution to Sustainable Development Goals (SDGs): SDG 2: Zero HungerSDG 12:  Responsible Consumption and ProductionSDG 8 : Decent Work and Economic Growth
Integrating Modern Cassava Processing And Digital Marketing To Strengthen Local Businesses In Angat Buhay Village, Philippines Indiani, Ni Luh Putu; Mangku, I Gede Pasek; Putra, I.B. Udayana; Sumayo, Romeo M.; Lestari, Ni Luh Metri; Wibawa, I Made Aryan Satriya; Darmawan, Kadek Dinda Rahayu
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 9 No. 3 (2025)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v9i3.814

Abstract

This international community service program was carried out in Angat Buhay Village, Philippines, with the aim of increasing community capacity in cassava processing and digital marketing. The main problem of partners is the limited skills of food technology, production facilities, and offline and digital marketing. The solutions provided include training in cassava processing (mocaf and chips), the provision of modern tools (graters, dryers, vacuum sealers), as well as training in digital marketing strategies through social media and marketplaces. The results of the activity show an increase in the production capacity of partners, partners to produce new products (mocaf and chips), partners have social media, and an increase in sales through digital channels. The program also strengthens international academic collaboration (Warmadewa - UNC).
Co-Authors A.A Media Martadiani Ade Ruly Sumartini Albina Anim Anak Agung Inta Setya Dewi Anak Agung Istri Krisna Gangga Dewi Anak Agung Istri Pradnyani Dewi Andhika Ary Prasetya Anim, Albina AWATARA, I Gusti Agung Gede Usadhana Ayu Made Dian Pertiwi Dwipayanti Basister, Michel P. Basister Bornalo, Joemyline M. Calig, Nanie R. Cokorda Krisna Yudha Darmawan, Kadek Dinda Rahayu Devi, Dewa Ayu Ciska Radika Dewa Ayu Ciska Radika Devi DEWA AYU DYAH PERTIWI PUTRI, DEWA AYU DYAH PERTIWI Dewa Ayu Mei Arta Dewi DEWI, Anak Agung Ayu Rai Sukma Dewi, I Gusti Ayu Adis Puspita Dewi, Made Pratiwi DEWI, Ni Luh Aria Sukma Ekayani, Ni Wayan Diana Ekayanti, Ni Wayan Sri ERAWAN, Putu Yuke Prabandari Ermawardani, Kadek Ayu Yessy Evi Triandini Gede Sanjaya Adi Putra Gede Suardana Gusti Ayu Sugiati I A Cynthia Saisaria Mandasari I Gde Suranaya Pandit I Gede Pasek Mangku I Ketut Rahyuda I Komang Putra I Made Adhi Mahendrayana I Made Aditya Pramartha I Made Jaminyasa I Made Jaminyasa, I Made I Made Leo Doniartha I Made Pulawan I Made Pulawan I Made Pulawan, I Made I Made Sara I Made Suniastha Amerta I Made Yogiarta I Made Yudiana I Putu Artha Yasa Wijaya I Putu Gde Sukaatmadja I Wayan Gde Yogiswara Darma Putra I Wayan Gede Suparta I.B.Agung Dharmanegara Ida Ayu Agung Idawati Ida Ayu Surasmi Ida Bagus Udaya Putra Ida Bagus Udayana Putra Indra Kusuma Jaya ISMAYA, I Gusti Ayu Paramita ISWARA, A.A Ngurah KT Pradnyana januarianta, I Kadek Januba, Zia Beti Jayanti, Luh Gede Pande Sri Eka Kadek Nonik Erawati Kelvin Hendrata Lestari, Ni Luh Metri Luh Gde Evayanti Luh Gede Pande Sri Eka Jayanti Luh Made Putri Juliantari Luh Suriati Made Setena Mahardika, Ida Bagus Komang Mahayana, I Made Astu Mambrasar, Dominggas Ni Kd Sioaji Yamawati Ni Luh Anik Puspa Ningsih Ni Luh Mega Widiani Ni Luh Pudak Sariani Ni Luh Sri Dewi Indrayani Ni Made Amrita Anuttami Ni Made Dwi Yanti Ni Made Purnami Ni Made Wahyuni Ni Nyoman Ayu Tresna Cahya Dewi Ni Nyoman Kerti Yasa Ni Nyoman Rusmiati Ni Putu Ita Puspa Yanti Ni Wayan SITIARI Nisa, Aviyatun Nyoman Yudhana Pahuyo, Therese Samantha V. Pasupati, Bayu Puji Purwatiningsih, Aris Putra, Adi Pratama Putra, I Putu Iwan Pramana Putra, I Wayan Widiantara PUTRA, Putu Ary Krisna Putu Ayu Sita Laksmi Putu Diah Purnamayanti Putu Ngurah Suyatna Yasa Putu Ngurah Suyatna Yasa Rahmatika, Annisa Rematwa, Afelinus Rosa Ristawati Santini, Ni Made Saputra, I Gede Harry Pratama Sari, Cintya Purnama Sarmawa, I Wayan Gde Setini, Made Shine Pintor Siolemba Patiro Sumayo, Romeo M. Sumerta, I Komang Suparto Wijoyo Surasmi, Ida Ayu Tridtitanakiat, Pavalee Chompoorat Tupaz, Aycel N. WIBAWA, I Made Aryan Satriya Wibawa, I Made Manik Putra Widiani, Ni Luh Mega Wijaya, Putu Austin Widyasari Wiratama, Nyoman Indra Wiwekananda, Ida Bagus Yamawati , Ni Kadek Sioaji Yasa, Putu Ngurah Suyatna Yohanes Parlindungan Situmeang Yudhana, Nyoman Yunita Citra Dewi