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All Journal Maksimum : Media Akuntansi Universitas Muhammadiyah Semarang Kinerja Kompak : Jurnal Ilmiah Komputerisasi Akuntansi JDM (Jurnal Dinamika Manajemen) Proceeding Seminar LPPM UMP Tahun 2014 JURNAL EKONOMI DAN BISNIS AIRLANGGA EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis DERIVATIF Akuisisi : Jurnal Akuntansi Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Pengabdian UntukMu NegeRI Jurnal Akuntansi dan Pajak Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JURNAL MANAJEMEN MOTIVASI SAR (Soedirman Accounting Review): Journal of Accounting and Business Journal of Economic, Bussines and Accounting (COSTING) Muhammadiyah International Journal of Economics and Business SENTRALISASI Distribusi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ EQIEN - JURNAL EKONOMI DAN BISNIS Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Competitive Jurnal Akuntansi dan Keuangan Jurnal Administrasi dan Manajemen Jurnal Mantik Jurnal Proaksi Value: Jurnal Manajemen dan Akuntansi JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics, Business and Accounting Research (IJEBAR) Dinamika Journal : Pengabdian Masyarakat Jurnal Ilmiah Edunomika (JIE) Jurnal ABDINUS : Jurnal Pengabdian Nusantara BASKARA: Journal of Business and Entrepreneurship JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Airlangga Journal of Innovation Management Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Pengabdian Masyarakat Indonesia JURNAL ILMIAH GLOBAL EDUCATION Proceedings Series on Physical & Formal Sciences Jurnal Iqtisaduna International Journal of Management Science and Information Technology (IJMSIT) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Indonesian Journal of Business Analytics (IJBA) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Media Ekonomi Master: Jurnal Manajemen dan Bisnis Terapan Asian Journal of Management Analytics Prosiding University Research Colloquium Jurnal Akuntansi Trisakti Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Paradoks : Jurnal Ilmu Ekonomi IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian Kepada Masyarakat Kalam Journal of Ekonomics, Finance, and Management Studies JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Analisis Bisnis Ekonomi E-Jurnal Akuntansi Innovation Business Management and Accounting Journal
Wida Purwidianti
Universitas Muhammadiyah Purwokerto
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Bagaimana Live Streaming Selling, Review Product, Discount dan Sosial Media Marketing Mempengaruhi Minat Beli Lipstik Maybelline di Shopee: Studi pada Mahasiswa di Universitas di Purwokerto Resti Meilani; Herni justiana Astuti; Wida Purwidianti; Totok Haryanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 5 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i5.10512

Abstract

This study aims to analyze the influence of Live streaming selling, Product Reviews, Discounts, and Social Media Marketing on the purchase intention of Maybelline lipstick at the official Shopee store. The study employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 121 active students in Purwokerto, selected using purposive sampling. Data analysis was conducted using SPSS version 25 through multiple linear regression. The t-test results show that Live streaming selling, Product Reviews, and Discounts have a significant effect on purchase intention, while Social Media Marketing does not. The Adjusted R Square value of 0.638 indicates that 63.8% of the variation in purchase intention can be explained by these four variables. These findings suggest that direct interaction through Live streaming selling and the trust formed from Product Reviews play an important role in influencing consumer purchase intention on Shopee e-commerce
Pengaruh Reward, Lingkungan Kerja, Motivasi dan Disiplin Kerja Terhadap Kinerja Karyawan Industri Garmen Oktavia, Devi Tiara; Purnadi, Purnadi; Purwidianti, Wida; Kharismasyah, Alfato Yusnar
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 3 (2026): Mei - Juli
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i3.2429

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh reward, lingkungan kerja, motivasi, dan disiplin kerja terhadap kinerja karyawan di industri garmen, khususnya di PT Central Sandang Jayatama Cilacap. Kinerja karyawan merupakan faktor penting dalam keberhasilan perusahaan, namun berbagai masalah masih ada, seperti ketidakseimbangan dalam penghargaan, kondisi lingkungan kerja, motivasi, dan tingkat disiplin, yang berdampak pada produktivitas. Penelitian ini menggunakan pendekatan kuantitatif dengan data primer yang diperoleh melalui kuesioner. Populasi penelitian adalah 400 karyawan, menggunakan rumus Slovin 10% sehingga menghasilkan 80 responden. Untuk meningkatkan validitas dan reliabilitas hasil penelitian, jumlah responden kemudian ditingkatkan menjadi 120 responden. Teknik analisis data yang digunakan adalah Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS 3 untuk menguji validitas, reliabilitas, dan hubungan antar variabel. Hasil penelitian menunjukkan bahwa reward, lingkungan kerja, dan motivasi memiliki pengaruh positif dan signifikan terhadap kinerja karyawan. Lingkungan kerja merupakan variabel yang paling dominan dalam meningkatkan kinerja. Sementara itu, disiplin kerja memiliki pengaruh positif tetapi tidak signifikan terhadap kinerja karyawan. Dapat disimpulkan bahwa peningkatan kinerja karyawan lebih efektif melalui pemberian penghargaan yang sesuai, menciptakan lingkungan kerja yang nyaman, dan meningkatkan motivasi kerja. Disiplin kerja bukan lagi faktor utama dalam meningkatkan kinerja, sehingga diperlukan pendekatan yang lebih relevan dengan kondisi kerja modern. Perusahaan disarankan untuk meningkatkan kualitas lingkungan kerja mereka dan menerapkan sistem penghargaan yang lebih proporsional, serta memperkuat motivasi karyawan melalui program pengembangan. Peneliti di masa mendatang didorong untuk menambahkan variabel lain, seperti komitmen organisasi, atau menggunakan variabel mediasi/moderasi, dan memperluas cakupan penelitian agar hasilnya lebih dapat digeneralisasikan.
The Effect of Intellectual Intelligence, Emotional Intelligence and Communication on the Performance of Village Officials in Somagede District Fendy Ninggar Haryanto; Hermin Endratno; Wida Purwidianti; Meydy Fauziridwan
Innovation Business Management and Accounting Journal Vol. 5 No. 1 (2026): January - March
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.v5i1.335

Abstract

This study focuses on factors that influence employee performance, which are considered important to ensure readiness in facing the dynamics of local village community services. This study aims to analyze the influence of intellectual intelligence, emotional intelligence, and communication on the performance of village officials in Somagede sub-district. This study is a quantitative study using a saturated sampling method, in which the researcher made all village officials in Somagede sub-district as a research sample, totaling 100 respondents. Data were collected using a questionnaire and processed using SPSS analysis. The results of this study indicate that intellectual intelligence, emotional intelligence, and communication have a positive and significant effect on performance. This study provides implications for village officials to conduct regular training. In addition, it is hoped that it will create a conducive, collaborative, and mutually respectful work environment that can trigger improved performance.
The Influence of Job Satisfaction and Work-Life Balance on the Performance of Female Teachers with Organizational Commitment as a Mediating Variable Dwi Kartika Wahyuningsih; Fitriati, Azmi; Darmawan, Akhmad; Purwidianti, Wida
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8530

Abstract

This study explores the influence of job satisfaction and work-life balance on female teachers’ performance in Muhammadiyah schools, with organizational commitment as a mediating variable and marital status as a control. A quantitative approach with SEM-PLS was applied to 108 respondents. Results show both job satisfaction and work-life balance positively impact performance, directly and indirectly through organizational commitment. The findings highlight the significance of institutional support and responsive HR policies in managing dual roles of female teachers, providing theoretical insights into organizational psychology and practical implications for inclusive, sustainable education.
Financial Ratios and Capital Structure: Moderating Effect of Firm Size Cindy Salawatan Trisyanti; Wida Purwidianti; Erna Handayani; Alfalisyado Alfalisyado
Akuisisi : Jurnal Akuntansi Vol 21, No 2 (2025)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/akuisisi.v21i2.2501

Abstract

The study aimed to examine how profitability, liquidity, asset structure, and solvency impact capital structure when moderated by firm size. This research is quantitative research using financial/annual reports with the population of the property and real estate companies listed on the Indonesia Stock Exchange in 2020-2023. The sampling technique used was purposive sampling so that 178 data were obtained with an observation period of four years, processed with IBM SPSS Statistics 26. The findings of this study indicate that liquidity and solvency significantly and positively affect the capital structure, firm size can strengthen liquidity and solvency affect the capital structure, profitability and asset structure have no effect on capital structure, and firm size cannot moderate profitability and asset structure affect the capital structure. The contribution of this research can be useful for investors and companies in making funding decisions. It is recommended for further researchers to repeat the study with a larger dataset or use data from different periods to validate the results.
The Influence of Word of Mouth, Advertising, Discounts, and Perceived Ease of Use on Purchase Decisions through Online Food Platforms Afnan Hanif Nafaro; Alfalisyado Alfalisyado; Wida Purwidianti; Luthfi Zamakhsyari
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 4 No. 1 (2025): May 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v4i1.16403

Abstract

The purpose of this study is to analyze the effect of word of mouth, advertising, discounts, and perceived ease of use on purchasing decisions through the GoFood service. The subjects of this study are GoFood users, with a total of 112 respondents, and the sample size is determined using Roscoe's theory. The sampling technique used is non-probability sampling with purposive sampling. The data analysis used in this study includes Tests instrument, Classical Assumption Tests, Multiple Linear Regression Tests, and Model Fit Tests. The results of this study indicate that Word of mouth has a positive and significant effect on purchasing decisions, Advertising has a positive and significant effect on purchasing decisions, Discounts have a negative and significant effect on purchasing decisions, and Perceived ease of use does not affect purchasing decisions.
FINANCIAL LITERACY AND COPING STRATEGY CHOICES AMONG MSME IN BANYUMAS REGENCY Priandhita Wibawanti; Wida Purwidianti; Nawalin Nazah; Alfato Yusnar Kharismasyah
COMPETITIVE Vol 10 No 1 (2026): Competitive Jurnal Akuntansi dan Keuangan
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/competitive.v10i1.15294

Abstract

The global market competition demands that Micro, Small, and Medium Enterprises in Banyumas Regency have effective coping strategies to survive in dynamic conditions. This study aims to examine the influence of financial distress, self-efficacy, leadership skills, and financial literacy on the selection of coping strategies. A total of 105 respondents were included, with the sample size determined using Slovin’s formula at a 10% error tolerance level. Data analysis was conducted through multinomial logistic regression, with coping strategies categorized into three main choices: cost efficiency, downsizing, and bank loans. The results of study indicate that among the four variables tested, only financial literacy has a positive effect on the selection of coping strategies. Financial literacy increases the possibility of entrepreneurs choosing cost efficiency by 1.150%, downsizing by 2.103,9%, and bank loans by 3.412,1%. These findings underscore the role of financial literacy as key factor in determining strategies to withstand the pressures of global competition. Thus, financial literacy becomes a new perspective in the process of selecting coping strategies, while also contributing to the development of literature on factors influencing the resilience of Micro, Small, and Medium Enterprises. This study also helps identify best practices in utilizing online media for product promotion, thereby enhancing the competitiveness of businesses in Banyumas Regency.
The Mediating Role of Investment Decision Making: The Impact of Financial Literacy, Mental Budgeting, Self Control on Financial Well-Being Muhammad Ghiffary Ar Ridho Firdauz; Naelati Tubastuvi; Wida Purwidianti; Arini Hidayah
BASKARA : Journal of Business and Entrepreneurship Vol. 8 No. 2 (2026): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v8i2.29932

Abstract

This study aims to analyze the effect of financial literacy, mental budgeting, and self-control on financial well-being with investment decision making as a mediating variable. This study uses Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data collected from a sample of 218 productive-age individuals who have invested in financial assets or real assets and reside on the island of Java. The results show that financial literacy have a positive and significant effect on financial well-being, while mental budgeting and self control do not show a significant direct on financial well-being. These findings indicate that there is evidence to support the mediator, namely investment decision making. This mediator mediates the relationship between the independent variables, namely financial literacy, mental budgeting, and self-control, and financial wellbeing. The results show that individuals with high financial literacy, good mental budgeting skills, and self-control tend to exhibit good investment decision-making behavior. As a result, this contributes to their overall financial wellbeing. In general, the theoretical implications of this study add to the existing knowledge, while the practical implications provide a useful perspective for policymakers, financial institutions, and individuals to promote their financial well-being.
Co-Authors Aditya, Yogga Aeni, Nurul Nur Afnan Hanif Nafaro Ainun Nizmah, Kemala Akbar, Mochammad Akhmad Darmawan Akhmad Darmawan Alfalisyado Alfalisyado Alfalisyado Alfalisyado Alfalisyado Alfalisyado Alfalisyado Alfalisyado Alfalisyado, Alfalisyado Alfato Yusnar Kharismasyah Alfato Yusnar Kharismasyah Amira, Putri Nur Ani Kusbandiyah Anindita, Kurniasih Setya Annisa Ilma Hartikasari Arini Hidayah, Arini Aryoko, Yudhistira Pradhipta Asy-Syifa, Muhammad Rasyid Awalia, Melani Azaria, Muhammad Javier Fausta Azzahara, Cantik Tiara Maharani Bagis, Fatmah Bima Cinintya Pratama Budi Santoso, Suryo Cahyaningsih, Irshania Ayu Cindy Salawatan Trisyanti Damayanti, Dika Dania Febriana Dian Papulasih Dwi Kartika wahyuningsih Dwi Vina Rahmawati Eko Hariyanto Elora Fitri Solihfahmi, Tsabitah Erna Handayani Ernawati, Yuniar Erny Rachmawati Fahitaratih, Syafira Maistin Farid Muhammad Rofifudin Fatmah Bagis Febiani, Syarila Asri Febriana Hidayanti Febriansyah, Wivan Febrianti, Fika Febrilianty, Arfannisa Fendy Ninggar Haryanto Firlian Fikri Egyansyah Fitir Riasi, Fatikhah Fitriati, Azmi Florida Mandiriani Suwaji Frida Utami, Restu Hamam, Zaki Nur Handayani, Erna Haq, Irdhiana Ilma Haryanto, Totok Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Herni Justiana Astuti Ifatunisa, Mutia Ika Yustina Rahmawati Ines Putri Adna Zein Istiqomah, Razita Izza Iwan Fakhruddin Kharismasyah, Alfato Yusnar Kusuma Dewi, Yonanda Roro Kuswara, Arif Rahman Lahan Adi Purwanto Lestiana, Eli Luthfi Zamakhsyari Maharani, Annisa Dwi Maulida Nurul Innayah Maulidina, Azizah Ma’ruf, Anwar Ma’ruf, Nasir Melliana, Sinta Bella Meydy Fauziridwan Miftahuddin, Muchammad Agung Miftahudin, Muchamad Agung Mody Nurhidayati Mudjiyanti, Rina Muhammad Faqih Rachman, Faqih Muhammad Ghiffary Ar Ridho Firdauz Muhammad Rasyid Asy-Syifa Mujirahayu, Tri Septin Mukromiin, Ramadhan Khoerul Naelati Tubastuvi Naelati Tubastuvi Nawalin Nazah Nugroho, Bambang Haryo Nur Ainun, Rania Nur Hamam, Zaki Nurjannah, Afifah Zahroh Oktavia, Devi Tiara Pamungkas, Ibnu Pandabandjal, Asmarani Petra, Dany Nofrizal Pragita, Amellia Pramesti, Shasa Pratamasari, Mega Aprillia Priandhita Wibawanti Pujiati Utami Puput Purwanti Purnadi Purnadi Purnadi, Purnadi Purwita, Eka Yuli Rahmawati, Ika Yustina Randikaparsa, Irawan Refaldy Barry Saputra Resti Meilani Restu Frida Utami Retno Dwiyanti Rimellaika, Ardya Riri Ariyanti Rolani, Mita Roslan, Nur Hafiza Santhy Hawanti Sekar Laras Ati Selamat Eko Budi Santoso Setiyaningrum, Anggun Shelia Anjarani Silvia, Nadya Agnes Sinta Bella Melliana Sinta Dwi Febriyanti Slamet Budi Santoso Sofwatunnisa, Novi Sri Wahyuni Sri Wahyuni Sri Wahyuni Sungkar, Hani Lutpiah Suryo Budi Santoso Susi Wardhani Suwartono Suwartono Suyoto Suyoto Syahreiza, Muhammad Syifaramadan, Choiruddin Totok Haryanto Tri Na'imah Tri Septin Muji Rahayu Tri Septin Muji Rahayu, Tri Septin Tri Septin Mujirahayu Tubagus Zuhdan Azis Tuti Juniarsih Wahid, Dimas Lanang Rizky Watemin, Watemin Wiasih, Dina Retno Widhidanono, Hengky Widyaningtyas, Dian Wulan Ndatika, Utyea Wulandari, Nur Apni Yudi Firmansyah, Difandika Yusnar Kharismasyah, Alfato Yusnar, Alfato Yustina Rahmawati, Ika Zaen, Mudrikah Zakaria, Yoga Zain Zein, Ines Putri Adna