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All Journal Reaktor JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Publikauma : Jurnal Administrasi Publik Universitas Medan Area BIOLINK (Jurnal Biologi Lingkungan, Industri, Kesehatan) Jurnal Administrasi Publik : Public Administration Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SOLMA Agrotekma: Jurnal Agroteknologi dan Ilmu Pertanian Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL AGRICA Jurnal Pascapanen dan Bioteknologi Kelautan dan Perikanan Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Pembelajaran dan Biologi Nukleus PERSPEKTIF Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat AGRISAINS: Jurnal Ilmiah Magister Agribisnis Strukturasi: Jurnal Ilmiah Magister Administrasi Publik JOINT (Journal of Information Technology Jurnal Ilmiah Pertanian ( JIPERTA) Budapest International Research in Exact Sciences (BirEx Journal) Jurnal Agriuma Jurnal Ilmiah Agribios Bioscientist : Jurnal Ilmiah Biologi An-Nidhom : Jurnal Manajemen Pendidikan Islam Djtechno: Jurnal Teknologi Informasi Britain International of Exact Sciences Journal (BIoEx Journal) Jurnal Ilmu Multidisplin Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PENG: Jurnal Ekonomi dan Manajemen Jurnal Agrisep CULTIVATE: Journal of Agriculture Science
Siti Mardiana
Universitas Medan Area
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Journal : JURNAL AGRICA

 1 
Analisis Strategi Pemasaran Tempe Kelompok Usaha Kecil Menengah (UKM) di Desa Sei Mencirim Kecamatan Sunggal Kabupaten Deli Serdang Mardiana, Siti; Yanis, M. Nazarul; Ayu, Sri Fajar
JURNAL AGRICA Vol 11, No 2 (2018): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1476.919 KB) | DOI: 10.31289/agrica.v11i2.1830

Abstract

This research used descriptive and qualitative methods, with 3 samples of tempe entrepreneurs. The analytical tools are marketing channel analysis, marketing margin, marketing efficiency and SWOT. The average age of producer is 35 years with an average education level is 12 years.            The results of marketing channel analysis consist of II type, that is channel I from producer to retailer then consumer. Channel II from the manufacturer directly to the consumer and is on the order of highest efficiency. The producer performs all marketing functions except the purchase function. While retailers only perform the functions of purchasing, sales, storage, financing, and market information. Price spread and share margin marketing agency on channel I is the average price of producers per pack starting from Rp 800/100 gram and Rp 1,500/200 gram. Component manufacturer cost Rp 635.9/100 gram and Rp 981,8/200 gram. Production Margin Rp 164,1/100 gram and Rp 518,2/200 gram. Production profit margin ratio of 0.3/100 grams and 0.5/200 grams. The selling price of retailers for consumers is Rp 1,009,7/100 gram and Rp 2,009,7/200 gram. With marketing costs Rp 7.5/pack. Retail profit margin of Rp 202.1/100 gram and Rp 502,1/200 gram. Retail profit margin ratio of 31.5/100 grams and 78.3/200 grams. Components share the producer cost margin of 63%/100 grams and 48.9%/200 grams. It is also known that the largest total cost margin share is issued by retailers 0.7%/100 gram and 0.4%/200 gram. The retail profit margin is 20%/100 gram and 25%/200 gram. On channel II the marketing margin is Rp 0/pack. Average manufacturer price of Rp 800/100 gram and Rp 1,500/200 gram. Costs incurred by producers Rp 635.9/100 gram and Rp 981,8/200 gram. Profit margin ratio is 0.3/100 gram, profit margin ratio is 0.5/200 gram, producer margin share 100%, producer profit margin 16.2% / 100 gram and 25,8% / 200 gram. SWOT analysis of internal-external matrix on tempe industry business is in quadrant I, then marketing strategy applied in this quadrant is SO (Strength-Opportunities).Keywords : Marketing Strategy, Tempe, Sei Mencirim, SWOT
ANALISIS STRATEGI PEMASARAN TEMPE KELOMPOK USAHA KECIL MENENGAH (UKM) DI DESA SEI MENCIRIM KECAMATAN SUNGGAL KABUPATEN DELI SERDANG Siti Mardiana; M. Nazarul Yanis; Sri Fajar Ayu
JURNAL AGRICA Vol 11, No 2 (2018): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v11i2.1830

Abstract

This research used descriptive and qualitative methods, with 3 samples of tempe entrepreneurs. The analytical tools are marketing channel analysis, marketing margin, marketing efficiency , and SWOT. The average age of producer is 35 years with an average education level is 12 years. The results of marketing channel analysis consist of II type, which is channel I from producer to retailer then the consumer. Channel II from the manufacturer directly to the consumer and is on the order of the highest efficiency. The producer performs all marketing functions except for the purchase function. While retailers only perform the functions of purchasing, sales, storage, financing, and market information. Price spread and share margin marketing agency on the channel I am the average price of producers per pack starting from Rp 800/100 gram and Rp 1,500/200 gram. Component manufacturer cost Rp 635.9/100 gram and Rp 981,8/200 gram. Production Margin Rp 164,1/100 gram and Rp 518,2/200 gram. Production profit margin ratio of 0.3/100 grams and 0.5/200 grams. The selling price of retailers for consumers is Rp 1,009,7/100 grams and Rp 2,009,7/200 grams. With marketing costs Rp 7.5/pack. A retail profit margin of Rp 202.1/100 gram and Rp 502,1/200 gram. Retail profit margin ratio of 31.5/100 grams and 78.3/200 grams. Components share the producer cost margin of 63%/100 grams and 48.9%/200 grams. It is also known that the largest total cost margin share is issued by retailers 0.7%/100 grams and 0.4%/200 grams. The retail profit margin is 20%/100 grams and 25%/200 grams. On channel II the marketing margin is Rp 0/pack. Average manufacturer price of Rp 800/100 gram and Rp 1,500/200 gram. Costs incurred by producers Rp 635.9/100 gram and Rp 981,8/200 gram. Profit margin ratio is 0.3/100 gram, profit margin ratio is 0.5/200 gram, producer margin share 100%, producer profit margin 16.2% / 100 gram and 25,8% / 200 gram. SWOT analysis of the internal-external matrix on tempe industry business is in quadrant I, then the marketing strategy applied in this quadrant is SO (Strength-Opportunities).Keywords: Marketing Strategy, Tempe, Sei Mencirim, SWOT
DAMPAK KERUSAKAN EKOSISTEM MANGORVE TERHADAP KONDISI EKONOMI MASYARAKAT DI KABUPATEN LANGKAT (Studi Kasus Masyarakat Di Sekitar Kawasan Ekowisata Mangrove Beras Basah): (Studi Kasus Masyarakat Di Sekitar Kawasan Ekowisata Mangrove Beras Basah) Sitepu, Dermawanta; Zahari Zen; Mardiana, Siti
JURNAL AGRICA Vol. 17 No. 1 (2024): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rampant planting and expansion of oil palm plantations and the construction of charcoal kitchens in Langkat Regency has caused damage to mangroves around the coast, which have the status of protected forest areas. The aim of this research is to examine the impact of mangrove damage and the potential for ecotourism development in an effort to find solutions for conservation efforts and poverty alleviation of fishermen and to study socio-economic obstacles to developing ecotourism so that mangrove damage does not continue. This research is in the form of qualitative and quantitative descriptive. This research was conducted in the Mangrove Ecotourism area in Beras Basah Village, Pangkalan Susu District, Langkat Regency, a sample of 82 residents was used. The analysis technique used in this research is two regression models looking at the influence of the independent variable on the dependent variable, namely the poverty rate and unemployment rate. The results of this research show that mangrove damage, the number of charcoal kitchens and the number of fish catches partially influence the poverty rate and unemployment rate in the Beras Basah Mangrove Ecotourism Area. Ecotourism is the right solution to maintain the mangrove ecosystem while improving the economic level of the Langkat community, especially the Beraswet Village.
Co-Authors Abdul Haris Abdul Haris Abdul Kadir Adam Adam Adi Wibowo Agustin, Imel Aura AHMAD RAFIQI TANTAWI Ahmad Thontowi Aisy, Risnawati Amin, Neneng Nurbaeti Anis Fauzi, Anis Ansari Priska Damayanti Ari Purno Wahyu Wibowo Asmah Indrawati Azwana Azwana Azwana Azwana Beltahmamero Simamora Bobby Umroh Brama Caridio Subambhi Caroline Chan, Caroline Chandra Kirana, Linlin Chaniago, M Benny Dani Hamdani, Dani Darmadi Darmadi Diana Natalia Dona Tiara Ebsan Marihot Sianipar Edi Sudrajat Ellen Lumisar Panggabean Elsa, Nadia Endang Purwaningsih Endang Sari Manullang Erwin Pane Erwin Pane, Erwin Euis HERMIATI Fachry Abda El Rahman Fitra Aristia Fahmi Lubis Gultom, Juliana Frisca Gunastuti, Dwi Anie Gustami Harahap Hanim, Wasifah Haryadi, Yudi Hasan, Uswatul Hasibuan, Sayyid Al-Fadhil Hepi Hapsari Heri Kusmanto Heryono, Heri Hutapea, Sumihar I Ketut Suada Ida Lindiawati Ilyasa, Muhammad Yasir Indah Apriliya Isnaini, Isnaini Junaedi Abdillah, Junaedi Kam, Booi Kholida, Lutfi Nia Klemens Mere Kusmanto, Heri Kuswardani, Retno A Kuswardani, Retno A lakantina, Sherly Laksana, Raden Permana Budi Lativa, Feri Lindiawati, Ida Luqman Erningpraja Maksum Syahri Lubis Marizha Nurcahyani Marlon Sihombing Meidaya Bate’e Meidaya Bate’e Mitra Musika Lubis MUHAMMAD ALI Muhammad Nazarul Yanis Muhammad Rio Purnomo Muhammad Usman Muhammad Usman, Muhammad Muhammad Yogie Ernanda Mustikasari, Molly Nanda, Elgi Nanda, Elgi Napitupulu, Romauli Juliana Nasution, Ahmad Fauzan Nasution, Arif Naufal Afrian, Muhammad Nina Siti Salmaniah Siregar Novriandi, Dian Nur Fajriati, Asri Nurrahman, Arif Nurshanti, Devia Izmi Oktaviani, Maulida Oriza Sativa PA Andiena Nindya Putri Pane, Erwin Panggabean, Ellen L Panggabean, Ellen L Pasaribu, Sarjani Piartrini, Putu Saroyini R. Hamdani Harahap Rafi Afrianto, Naufal Rafli, Rizal Rahayu, Betty Rahayu, Siti Rahma Sari Siregar Rahman, Raid Habibur Rahmanta Ginting Redwan Doody Marpaung Retna Astuti Kuswardani Retno Widhiastuti Retno Widhiastuti Riksfardini Annisa ERMAWAR Rizky Raudatul Zannah Rogers Panggabean RR. Ella Evrita Hestiandari Rudi Salam Sinaga Ryan Fajar Sidik Siregar Sabrina, Raja Saipul Sihotang Sampurna, Yoga Saragih, M.Sc, Faoeza Hafiz Sayyid Hasibuan Sihombing, Marlon Silowati, Mintut Silvia Tabhita Panggabean Sinaga, Asmah Syam Siswoyo, Bambang H. Siswoyo, Bambang Hendra Sitepu, Dermawanta Siti Rahayu Sitorus, Andika Situmorang, Irene Solikin Solikin Sri Fajar Ayu Sri Mahdani Sumiati Sumiati Sumihar Sumihar Sumono Sumono Suswati Syahbudin Hasibuan Syarifah Aini Takashi Watanabe Tiara, Nurul Lisma Trisna Ningsih Usman, Muhammad Wahyudi Agustiono Wardani, Wahyu Tirta Yanil Vajri, Indri Yudawisastra, Helin Garlinia Yuni Zanesty Hutapea Zahari Zen Zannah, Rizky Raudatul Zein, Zahari Zidane Shafwan, Ali Zulkarnain Lubis