Articles
THE ROLE OF ATTITUDE IN MEDIATING CONSUMER KNOWLEDGE INFLUENCE TOWARDS THE PURCHASE INTENTION OF GREEN PRODUCT
Wulandari,, A.A Sagung Ayu;
Rahyuda, I Ketut;
Yasa, Ni Nyoman Kerti
Jurnal Dinamika Manajemen Vol 6, No 2 (2015): September 2015 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia
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DOI: 10.15294/jdm.v6i2.4302
Protecting the environment has become a main idea for some modern companies in applying the green marketing strategy. Many consumers perceive that a product with natural raw material can give a better benefit both in terms of health issue and environment. The purpose of this study is to find out the role of attitude in mediating consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar.The samples were 110 respondents from all over Denpasar taken with the purposive sampling method and path analysis. The result of the study shows that consumer knowledge has significant and positive influence towards the attitude and purchase intention of green product Ever-E 250. The attitude variable has been proven to be able to mediate consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar significantly, while the mediation happen is partial, so that the attitude variable functions as a mediator of consumer knowledge influence towards the purchase intention of green product.
STRATEGI STORE ENVIRONMENT DAN TIME PRESSURE PADA PEMBELIAN IMPULSIF MELALUI EMOTIONAL STATE
Purwa, Enrique Made Reidia Gana;
Yasa, Ni Nyoman Kerti
Jurnal Dinamika Manajemen Vol 5, No 2 (2014): September 2014 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia
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DOI: 10.15294/jdm.v5i2.3657
Tujuan dari penelitian ini adalah menganalisis dan menjelaskan pengaruh dari store environment dan time pressure terhadap pembelian impulsif yang dimediasi emotional state. Populasi dalam penelitian ini adalah pengunjung Tiara Dewata Super Market. Metode penentuan sampel yang digunakan adalah purposive sampling, sebanyak 130 responden. Teknik analisa yang digunakan adalah Structural Equation Model (SEM) dan uji sobel. Hasil penelitian menunjukkan bahwa store environment dan time pressure berpengaruh positif dan signifikan terhadap emotional state dan pembelian impulsif; emotional state berpengaruh positif dan signifikan terhadap pembelian impulsif; dan emotional state signifikan dalam memediasi pengaruh store environment dan time pressure terhadap pembelian impulsif. Dengan penelitian ini, diharapkan berguna bagi pihak manajemen Tiara Dewata Super Market untuk membantu dalam meningkatkan jumlah kunjungan dan peningkatan pembelian dengan pengoptimalan dari lingkungan toko. The objective of the study was to analyze and explain the influence of store environment and time pressure toward impulsive purchases mediated by emotional state. The population of this study was the visitors Tiara Dewata Super Market. The sampling method used was purposive sampling, with 130 respondents. The data were analyzed by Structural Equation Model (SEM) and the Sobel test. The results of the study showed that the store environment and time pressure gave significant positive influence toward emotional state and impulsive purchases; emotional state was positive had significant influence on impulsive purchases; emotional state was significant to mediate the influence of store environment and time pressure toward impulse purchases. Thus with this study, it is expected for the management of Tiara Dewata Super Market to increase the visits and purchases by optimalizing the store environment.
THE ROLE OF INNOVATION IN MEDIATING MARKET ORIENTATION TO COMPANY PERFORMANCE
Putri, Putu Intan Paradictha Pradnya;
Yasa, Ni Nyoman Kerti;
Rahyuda, I Ketut
Jurnal Dinamika Manajemen Vol 7, No 2 (2016): September 2016 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia
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DOI: 10.15294/jdm.v7i2.8195
The purpose of this study was to determine the effect of market orientation towards innovation, the effect of market orientation on performance, the effect of innovation on the performance and innovation mediating role of market orientation on corporate performance convection in Denpasar. This study took a sample of 123 respondents who market their products in the city of Denpasar. The analysis technique used in this study is the path analysis. Results of market orientation hypothesis testing showed positive and significant impact on innovation, market orientation and significant positive effect on company performance, innovation and significant positive effect on company performance. Innovation is able to mediate the relationship of market orientation on business performance significantly. The practical implications derived from this study that the orientation of the market is able to create innovations that will directly improve the performance of the company. Employers convection in Denpasar should develop a culture of orientation on the market so as to boost innovation by adapting new ideas oriented market changes in order to achieve improved performance of the company
The Role of Innovation in Mediating Market Orientation to Company Performance
Putri, Putu Intan Paradictha Pradnya;
Yasa, Ni Nyoman Kerti;
Rahyuda, I Ketut
JDM (Jurnal Dinamika Manajemen) Vol 7, No 2 (2016): September 2016 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang
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DOI: 10.15294/jdm.v7i2.8195
The purpose of this study was to determine the effect of market orientation towards innovation, the effect of market orientation on performance, the effect of innovation on the performance and innovation mediating role of market orientation on corporate performance convection in Denpasar. This study took a sample of 123 respondents who market their products in the city of Denpasar. The analysis technique used in this study is the path analysis. Results of market orientation hypothesis testing showed positive and significant impact on innovation, market orientation and significant positive effect on company performance, innovation and significant positive effect on company performance. Innovation is able to mediate the relationship of market orientation on business performance significantly. The practical implications derived from this study that the orientation of the market is able to create innovations that will directly improve the performance of the company. Employers convection in Denpasar should develop a culture of orientation on the market so as to boost innovation by adapting new ideas oriented market changes in order to achieve improved performance of the company
The Role of Attitude in Mediating Consumer Knowledge Influence towards the Purchase Intention of Green Product
Wulandari,, A.A Sagung Ayu;
Rahyuda, I Ketut;
Yasa, Ni Nyoman Kerti
JDM (Jurnal Dinamika Manajemen) Vol 6, No 2 (2015): September 2015 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang
Show Abstract
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Original Source
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DOI: 10.15294/jdm.v6i2.4302
Protecting the environment has become a main idea for some modern companies in applying the green marketing strategy. Many consumers perceive that a product with natural raw material can give a better benefit both in terms of health issue and environment. The purpose of this study is to find out the role of attitude in mediating consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar.The samples were 110 respondents from all over Denpasar taken with the purposive sampling method and path analysis. The result of the study shows that consumer knowledge has significant and positive influence towards the attitude and purchase intention of green product Ever-E 250. The attitude variable has been proven to be able to mediate consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar significantly, while the mediation happen is partial, so that the attitude variable functions as a mediator of consumer knowledge influence towards the purchase intention of green product.
Strategi Store Environment dan Time Pressure pada Pembelian Impulsif melalui Emotional State
Purwa, Enrique Made Reidia Gana;
Yasa, Ni Nyoman Kerti
JDM (Jurnal Dinamika Manajemen) Vol 5, No 2 (2014): September 2014 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang
Show Abstract
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Download Original
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Original Source
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Check in Google Scholar
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DOI: 10.15294/jdm.v5i2.3657
The objective of the study was to analyze and explain the influence of store environment and time pressure toward impulsive purchases mediated by emotional state. The population of this study was the visitors Tiara Dewata Super Market. The sampling method used was purposive sampling, with 130 respondents. The data were analyzed by Structural Equation Model (SEM) and the Sobel test. The results of the study showed that the store environment and time pressure gave significant positive influence toward emotional state and impulsive purchases; emotional state was positive had significant influence on impulsive purchases; emotional state was significant to mediate the influence of store environment and time pressure toward impulse purchases. Thus with this study, it is expected for the management of Tiara Dewata Super Market to increase the visits and purchases by optimalizing the store environment.
Antecedent of WOM and Its Implications on The Brand Image of The Higher Education Institution in Bali
Yasa, Ni Nyoman Kerti;
Giantari, I G. A. Ketut;
Rahmayanti, Putu Laksmita Dewi;
Tirtayani, I Gusti Ayu
JDM (Jurnal Dinamika Manajemen) Vol 12, No 2 (2021): September 2021
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang
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DOI: 10.15294/jdm.v12i2.31743
The purpose of this study is to explain the Antecedent of WOM and Its Implications on The Brand Image of The Higher Education Institution in Bali. The results showed that the variables tangible, re- sponsiveness, and empathy had a positive and significant effect on satisfaction, while reliability and as- surance had a positive and insignificant effect on satisfaction. Furthermore, satisfaction has a positive and significant effect on WOM and on brand image, and WOM has a positive and significant effect on brand image. In the future higher education institutions in Bali should increase reliability and assurance in order to increase satisfaction..
The Role of Innovation in Mediating Market Orientation to Company Performance
Putri, Putu Intan Paradictha Pradnya;
Yasa, Ni Nyoman Kerti;
Rahyuda, I Ketut
JDM (Jurnal Dinamika Manajemen) Vol 7, No 2 (2016): September 2016
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang
Show Abstract
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Download Original
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Original Source
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Check in Google Scholar
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DOI: 10.15294/jdm.v7i2.8195
The purpose of this study was to determine the effect of market orientation towards innovation, the effect of market orientation on performance, the effect of innovation on the performance and innovation mediating role of market orientation on corporate performance convection in Denpasar. This study took a sample of 123 respondents who market their products in the city of Denpasar. The analysis technique used in this study is the path analysis. Results of market orientation hypothesis testing showed positive and significant impact on innovation, market orientation and significant positive effect on company performance, innovation and significant positive effect on company performance. Innovation is able to mediate the relationship of market orientation on business performance significantly. The practical implications derived from this study that the orientation of the market is able to create innovations that will directly improve the performance of the company. Employers convection in Denpasar should develop a culture of orientation on the market so as to boost innovation by adapting new ideas oriented market changes in order to achieve improved performance of the company
The Role of Attitude in Mediating Consumer Knowledge Influence towards the Purchase Intention of Green Product
Wulandari,, A.A Sagung Ayu;
Rahyuda, I Ketut;
Yasa, Ni Nyoman Kerti
JDM (Jurnal Dinamika Manajemen) Vol 6, No 2 (2015): September 2015
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang
Show Abstract
|
Download Original
|
Original Source
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Check in Google Scholar
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DOI: 10.15294/jdm.v6i2.4302
Protecting the environment has become a main idea for some modern companies in applying the green marketing strategy. Many consumers perceive that a product with natural raw material can give a better benefit both in terms of health issue and environment. The purpose of this study is to find out the role of attitude in mediating consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar.The samples were 110 respondents from all over Denpasar taken with the purposive sampling method and path analysis. The result of the study shows that consumer knowledge has significant and positive influence towards the attitude and purchase intention of green product Ever-E 250. The attitude variable has been proven to be able to mediate consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar significantly, while the mediation happen is partial, so that the attitude variable functions as a mediator of consumer knowledge influence towards the purchase intention of green product.
Strategi Store Environment dan Time Pressure pada Pembelian Impulsif melalui Emotional State
Purwa, Enrique Made Reidia Gana;
Yasa, Ni Nyoman Kerti
JDM (Jurnal Dinamika Manajemen) Vol 5, No 2 (2014): September 2014
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang
Show Abstract
|
Download Original
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Original Source
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Check in Google Scholar
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DOI: 10.15294/jdm.v5i2.3657
The objective of the study was to analyze and explain the influence of store environment and time pressure toward impulsive purchases mediated by emotional state. The population of this study was the visitors Tiara Dewata Super Market. The sampling method used was purposive sampling, with 130 respondents. The data were analyzed by Structural Equation Model (SEM) and the Sobel test. The results of the study showed that the store environment and time pressure gave significant positive influence toward emotional state and impulsive purchases; emotional state was positive had significant influence on impulsive purchases; emotional state was significant to mediate the influence of store environment and time pressure toward impulse purchases. Thus with this study, it is expected for the management of Tiara Dewata Super Market to increase the visits and purchases by optimalizing the store environment.