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PELATIHAN DAN PENDAMPINGAN PEMBUATAN SOCIAL MEDIA MARKETING UNTUK MENINGKATKAN KEMAMPUAN PROMOSI DAN OMSET PENJUALAN (Bagi Pelaku Bisnis UMKM Sektor Fashion Di Kota Denpasar) Ni Nyoman Kerti Yasa; I Made Wardana; I Gusti Ayu Dewi Adnyani; Gede Bayu Rahantha; Putu Laksmita Dewi Rahmayanti; Ni Luh Wayan Sayang Telagawathi; Ni Putu Dyah Krismawintari
JUPADAI : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2022): Volume 1 Nomor 1 2022
Publisher : Asosiasi Dosen Akutansi Indonesia, KEPRI

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Abstract

MSMEs engaged in the fashion sector in the last two years have faced such intense competition. This is because there are more and more players in the MSME industry in the fashion sector in Denpasar City. This has an impact on the achievement of declining sales turnover. One way to overcome this condition is to do social media marketing (Social media marketing). Based on the results of initial interviews with ten SMEs in the fashion sector, information was obtained about the decline in sales turnover and the solution was that they had done social media marketing. Only social media marketing that has been done has not been maximized, that is, it has not shown high intensity by using all existing social media platforms. This is due to their limitations in using social media. This condition encourages this community service activity to be carried out to equip MSME businessmen in the fashion sector in Denpasar City about the importance of marketing products digitally, one of which is using social media optimally using all existing social media platforms, following trends in consumer behavior in seeking information, and about designing its advertising content. The purpose of this community service is to equip MSME actors in the fashion sector in Denpasar City about the importance of social media marketing, getting to know various existing social media platforms, designing advertising content on social media, and assisting in making social media comprehensively including creating Facebook, Instagram, Line accounts, Tik Tok, WhatsApp, in order to increase its promotional capabilities and sales turnover.
Perspektif Tri Kaya Parisudha Dan Karma Phala Pada Akuntabilitas Auditor Dengan Moderasi Beragama Sebagai Variabel Intervening Ni Putu Ari Aryawati; Ni Nyoman Kerti Yasa; Ida Bagus Raka Suardana
Jurnal Penelitian Agama Hindu Special Issue Budaya dan Pendidikan
Publisher : Jayapangus Press

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Abstract

This study analyzes whether tri kaya parisudha, karma phala and religious moderation directly effect auditor accountability which tri kaya parisudha and karma phala indirectly effect auditor accountability with religious moderation as a mediating variable. This study are conducted in Mataram City with respondents being auditors in various sectors. This study used a questionnaire instrument as a data collection method. Analysis of the data in this research used Partial Least Square (PLS) 23.0 analysis. The results of direct analysis show that tri kaya parisudha affect positive significant to religious moderation and did not affect significantly to auditor accountability, karma phala affect positive significant to religious moderation and did not affect significantly to auditor accountability, and religious moderation directly affect positive significant ton auditor accountability. Tri kaya parisudha and karma phala influence full mediation on auditor accountability with religious moderation as an intervening variable. The results of this study contribute to support the role theory and provide an understanding of the influence of auditors spiritual capital in the perspective of tri kaya parisudha and karma phala. Auditors are expected to be able to use good thoughts to plan audits, take appropriate actions according to the code of ethics in conducting and deliver the correct audit results without being separated from the independence and professionalism of the auditors.
STRATEGI PENGEMBANGAN POTENSI DESA WISATA SIDAN, KABUPATEN GIANYAR, BALI Putu Arina Hermarani; Karlina Mechtildis Sindu; I Putu Gede Sukaatmadja; Ni Nyoman Kerti Yasa
Jurnal Pijar Vol 1 No 3 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

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Abstract

Sidan Village is a village located in the eastern region of Gianyar Regency which is also known as a cultural heritage village. Sidan Village has been inaugurated as a Tourism Village since 2019 through a Tourism Village Certificate given by the Gianyar Regency Government. This research sees a great opportunity if the tourism potentials can be optimally developed in the Sidan Tourism Village. This research is a type of qualitative descriptive research with a data collection method in the form of a questionnaire. SWOT analysis is used to identify external factors of opportunities and threats with internal strengths and weaknesses. The formulation of the Sidan Tourism Village development strategy uses an Internal-External (IE) matrix analysis. Based on the results of the analysis, Sidan Tourism Village is in quadrant I or in a growth and build position. This position shows that Sidan Tourism Village has an integrative or intensive strategy.
PERUMUSAN STRATEGI PEMASARAN PRODUK MINUMAN BOBA “MIXUE” DENGAN MENGGUNAKAN MATRIKS INTERNAL EKSTERNAL Ni Luh Gede Sari Marta Kyana; A. A. Ayu Tirtamara; Ni Nyoman Kerti Yasa
Jurnal Pijar Vol 1 No 3 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

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Abstract

The purpose of this research is to find out an attractive marketing strategy for Mixue Boba Drink in facing very tight competition. The approach used in this research is the SWOT Analysis and Internal-External Matrix. SWOT analysis is used to identify external factors (opportunities and threats) and internal factors (strengths and weaknesses). The results of the study based on internal external matrix analysis, it can be identified that the Raya Dalung "Mixue" Boba Drink, Badung, Bali, it is known that the Raya Dalung Mixue outlet is in quadrant II or in the "grow and build" position. In these conditions, the appropriate strategy to use is an intensive strategy and an integrative strategy. Intensive strategy includes market penetration and market development. The integration strategy includes backward integration, forward integration and horizontal integration. The market penetration strategy is a strategy to increase the current market share through increased marketing efforts.
PERUMUSAN STRATEGI BISNIS PT OASIS WATERS INTERNATIONAL CABANG BALI Indra Mahardika; Made Dwi Widya Saputra; Ni Nyoman Kerti Yasa; Putu Gde Sukaatmadja
Jurnal Pijar Vol 1 No 3 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

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Abstract

This study to analyze the internal and external environmental conditions of PT Oasis Waters International, especially in the formulation of business strategies in the midst of rigorous AMDK business competition. Strategy formulation is carried out through several stages such as the analysis of the EFE and IFE matrix and SWOT matrix. The results showed that the company's IFE matrix value was 2.61 and the EFE matrix was 2.54. In the combination of these two matrices the company is in quadrant position V which states that the company's business strategy is applied, namely maintaining and maintaining.
Strategi Pemasaran dalam Upaya Meningkatkan Penjualan di Cafe Bucu Sanur Cokorda Istri Praba Cika Partha; Putu Dinda Mahadewi Aryadina; Ni Nyoman Kerti Yasa
Jurnal Ilmiah Multidisiplin Vol. 2 No. 02 (2023): Maret : Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v2i02.759

Abstract

Bucu Sanur adalah cafe yang terletak di Jalan Danau Buyan No.49, Sanur, Denpasar Selatan, Kota Denpasar, Bali. Dalam menjalankan usahanya Bucu Sanur dihadapkan pada masalah kurangnya strategi pemasaran yang tepat sehingga menyebabkan kurangnya brand awareness yang dapat memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang dapat dilakukan Bucu Sanur untuk menghadapi ketatnya persaingan di Sanur, Bali. Penelitian ini menggunakan metode deskriptif kualitatif untuk mengumpulkan dan menganalisis data. Data yang digunakan dalam penelitian ini mencakup data primer dan data sekunder. Teknik pengumpulan data melibatkan observasi dan wawancara. Untuk menganalisis data, peneliti menggunakan analisis SWOT (Strength, Weakness, Opportunity, And Threat). Hasil penelitian menunjukkan bahwa analisis matriks SWOT dan diagram Cartesius SWOT menempatkan Bucu Sanur pada kuadran I, yang menunjukkan kekuatan yang berorientasi pada pertumbuhan (Growth Oriented Strength).
RENCANA STRATEGIK PENGELOLAAN BISNIS WISATA RELIGIUS : TIRTA TAMAN MUMBUL SANGEH BALI I Nyoman Ari Kusuma; I Gede Beni Wirakusuma; Ni Nyoman Kerti Yasa
Jurnal Ilmiah Multidisiplin Vol. 2 No. 03 (2023): Mei : Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v2i03.760

Abstract

Wisata Religi adalah jenis wisata yang mengacu pada perjalanan ke tempat-tempat suci, seperti kuil, gereja, masjid, atau tempat suci lainnya, yang memiliki nilai keagamaan dan spiritual bagi orang yang berkunjung. Wisata Religi dapat memberikan pengalaman yang mendalam dan dapat membantu seseorang untuk memperdalam keyakinan dan kepercayaan mereka. Lokasi  penelitian   ini  berada   di   Tirta Taman Mumbul Sangeh,  Desa Sangeh, Kecamatan  Abiansemal, Kabupaten Badung. Teknik analisis yang digunakan pada penelitian ini adalah analisis SWOT, Analisis IFAS & EFAS. Hasil menunjukkan bahwa posisi Tirta Taman Mumbul Sangeh berada di Kuadran I (progresif). Kuadran 1 atau progresif yang memiliki nilai lebih pada faktor kekuatan dan peluang pada objek wisata tersebut. Progresif diartikan sebagai suatu organisasi yang berada pada kondisi yang kuat sehingga sangat dimungkinkan untuk terus melakukan pengembangan sehingga objek wisata Tirta Taman Mumbul Sangeh mampu berkembang secara optimal dan memperoleh kemajuan.
STRATEGI MENINGKATKAN DAYA SAING UMKM KERAJINAN TANGAN “INDRA BAMBU TIGAWASA” N P Khrisnia Suandari; Ni Komang Karisma Dewi; I Putu Gde Sukaatmadja; Ni Nyoman Kerti Yasa
Jurnal Bakti Saraswati (JBS): Media Publikasi Penelitian dan Penerapan Ipteks Vol. 12 No. 1 (2023): Jurnal Bakti Saraswati
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (Institute for Research and Community Empowerment) Universitas Mahasaraswati Denpasar Bali

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Abstract

Kajian ini bertujuan untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman serta strategi pengelolaan terbaik pada UMKM kerajinan tangan Indra Bambu Tigawasa. Pendekatan yang digunakan untuk menentukan posisi bisnis kerajinan tangan Indra Bambu Tigawasa ialah analisis SWOT yang hasilnya dirangkum dalam Tabel External Factors Analysis Summary (EFAS) dan Tabel Internal Factors Analysis Summary (IFAS). Hasil penelitian menunjukkan bahwa nilai bobot Tabel Internal Factors Analysis Summary (IFAS) sebesar 2,803 (posisi lemah) dan External Factors Analysis Summary (EFAS) 2,852 (posisi sedang). Pada matriks Internal External (IE) strategi yang harus dilakukan adalah pertahankan dan pelihara.
PENGARUH CITRA PERUSAHAAN TERHADAP WOM DAN LOYALITAS NASABAH (STUDI PADA NASABAH BANK BPD. BALI DI DENPASAR) I Putu Danika Angga Putra; Ni Nyoman Kerti Yasa; I Putu Gde Sukaatmadja
Forum Manajemen Vol 13 No 2 (2015): Jurnal STIMI Vol. 13 No. 2 - 2015
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v13i2.108

Abstract

The purpose of this study was to determine the influence of corporateimage on WOM dan customer loyality. The population in this study were allcustomer of Bank BPD Bali at Denpasar city. Sampling method used is purposivesampling, in order to obtain as many as 130 respondents. Analysis technique usedis Structural Equation Model (SEM). The results showed that the corporate imagehave a significant positive effect on WOM, dan corporate image have positive dansignificant effect on the intention to customer loyalty dan WOM have significant effecton customer loyalty. With this study, expected to be useful for the party leadership S2FE program Unud in enhancing the corporate image of the Bank BPD Bali, positiveWOM Bank BPD Bali, dan customer loyalty.
PERAN PERCEIVED VALUE DALAM MEMEDIASI PENGARUH GREEN MARKETING TERHADAP PURCHASE INTENTION I Gusti Ayu Tirtayani; Ni Wayan Ekawati; Ni Nyoman Kerti Yasa
Forum Manajemen Vol 14 No 2 (2016): Jurnal STIMI Vol. 14 No. 2 - 2016
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v14i2.135

Abstract

Green marketing refers to the satisfaction of the needs, wants and desiresof customers in relation to the maintenance and preservation of the environment.The benefits obtained with the green marketing is to produce products that use rawmaterials that are environmentally friendly (green product). This research wasconducted in the Carrefour shopping center and Hardy’s. The number of samplestaken are 100 responden, using purposive sampling and accidental sampling. Theanalysis technique used is path analysis. Based on the results of research conductedfound that green marketing affect positively and significantly related to perceivedvalue, green marketing affect positively and significantly related to purchaseintention, perceived value affect positively and significantly related to purchaseintention, and perceived value to mediated a positive and significant effect of greenmarketing to the purchase intention.
Co-Authors A. A. Ayu Tirtamara A.A Sagung Ayu Wulandari,, A.A Sagung Ayu Abdulah Jawas Adinda Fauziyyah Djayadiningrat Adnyani Dewi I G. A Adnyani, I G. A Dewi Adnyani, I G. A. Dewi Adya Hermawati Adya Hermawati Agung Widagda, Anak Agung Ngurah Jaya Anak Agung Diah Tarama Devi Anak Agung Gede Agung Artha Kusuma Anak Agung Gede Satrya Anggara Putra Ananda, Putu Divira Vidya Angga Guntara, Alpin Anggara Reza Aditya Putra Anjani, Dian Pramudhita Ariarta, Putu Agus Yoga Brahmanda Ariasih, Ni Made Putri Arya Nugraha Suryaatmaja Ayu Desi Indrawati Ayu Prasetya Dewi Ayudhia, Ni Putu Amrita Devi Bayu Prawira Boy Winawan Chrisna Riane Opod Chyntia Maureen Lomi Cokorda Istri Praba Cika Partha Danghyang Reksa Maruto Daru Asih Desak Ketut Sintaasih Dewi Adnyani, Gusti Ayu Dharmanatha, I Gede Bagus Dwijaya Dharmanegara, Ida Bagus Agung Dhea Praba Wati Ekawati Ni Wayan Elvino Bonaparte do Rêgo Embara, Cecilia Triana Dewi Lestari Enrique Made Reidia Gana Purwa Eugenia Sartini Mega Dewi Gede Bayu Rahanatha Gede Bayu Rahantha Giantari I G. A. Ketut Giantari, I G. A. K. Giantari, I Gst Ayu Ketut Guntara, Alpin Angga Gusti Ngurah Joko Adi Negara H. Rahyuda Handhajani, Sri Budhi Pudji Henny Rahyuda Hermawaty, Nadia Holil Pujiyati I Dewa Ayu Intan Kirana I Dewa Gede Wilanta Tintara I G. A Dewi Adnyani I G. A. Dewi Adnyani I G. A. Dewi Adnyani I G. A. K. Giantari I G. A. Ketut Giantari I G. A. Ketut Giantari I G. A. Ngr Jaya Widagda I G. R. M. TEMAJA I G.N. Jaya A. Widagda I G.N. Jaya Agung Widagda I G.N. Jaya Agung Widagda I Gde Ketut Warmika I Gede Bagus Dwijaya Dharmanatha I Gede Beni Wirakusuma I Gede Riana I Gede Wiratama I Gst Ayu Kt. Giantari I Gst Ngurah Jaya Agung Widagda I Gst. A. Kt. Gd. Suasana I Gst. Ayu Ketut Giantari I Gst. Ngr. Jaya Agung Widagda I Gusti Ayu Astarina I Gusti Ayu Dewi Adnyani I Gusti Ayu Ketut Giantari I Gusti Ayu Putri Anggrihita Prabhawedasattya I Gusti Ayu Tirtayani I Gusti Ayu Tirtayani I Gusti Ayu Wiwin Andayani I Gusti Bagus Satria Wisesa I Gusti Ngurah Jaya Agung Widagda I Kadek Widiana I Ketut Rahyuda I Ketut Rahyuda I Ketut Sujana I Komang Eddy Jaya Palwaguna I Komang Mahayana Putra I Komang Setiawan I Komang Trisna Eka Putra I Komang Wiramas Prayoga I Made Bagus Mas Ramaditya I Made Dananjaya I Made Jatra I Made Predanggapati Juana I Made Septian Pradnyan Dana I Made Surya Prayoga I Made Surya Prayoga I Made Wardana I Nengah Aryana I Nyoman Ari Kusuma I Nyoman Rasmen Adi I Putu Andika Angga Putra I Putu Danika Angga Putra I Putu Dicky Mahardika I Putu Gde Sukaatmadja I Putu Gede Sukaatmadja I Putu Widya Artana I Wayan Santika I Wayan Suartina I.G.A Ketut Giantari, I.G.A Ketut Ida Ayu Agung Upadianti Jayantari Ida Ayu Putu Widani Sugianingrat Ida Ayu Raras Aristyani Ida Ayu Raras Aristyani Ida Bagus Agung Dharmanegara Ida Bagus Agung Dharmanegara Ida Bagus Raka Suardana Indra Mahardika Irwanto Irwanto Joko Adinegara Kadek Dwita Prabandari Karlina Mechtildis Sindu Kenny Jaya Adinata Ketut Subawa Ketut Subawa Komang Sumerta Krismawintari, N.P.D. Leonel da Cruz Luh Pande Suryaningsih Luh Putu Rara Ayu Ratnaningrum Made Amilia Laksmi Putri Made Dhena Yunita Sari Made Dwi Listyandari Made Dwi Widya Saputra Made Kembar Sri Budhi Made Wara Sastra Maharani, Ni Putu Devighita Tasya Maharani, Putu Kintan Marini, Ni Putu Lidya Martaleni - Meitha Evirasanti N P Khrisnia Suandari N.W Ekawati Nayda Al Khowarizmi Ryiadi Ni Kadek Nusanti Putri Ni Kadek Yudani Ni Komang Karisma Dewi Ni Luh Gede Sari Marta Kyana Ni Luh Putu Indiani Ni Luh Putu Mita Pramestya Utami Ni Luh Wayan Sayang Telagawathi Ni Made Dhian Rani Yulianti Ni Made Savitri Anggraeni Ni Nengah Maya Permata Sari Ni Nyoman Manik Yistiani Ni Nyoman Nuristiana Pratiwi Ni Nyoman Rsi Respati Ni Putu Ari Aryawati Ni Putu Atik Ekayani Ni Putu Eka Aprilisya Ni Putu Sawitri Ni Putu Tissa Noviandini Ni Putu Widantari Suandana Ni Wayan Ekawati Ni Wayan Ekawati Ni Wayan Mujiati Ni Wayan Sri Suprapti Ni Wayan Sri Suprapti Nosahari Febrin Jokohael Nyoman Agus Surya Nugraha Nyoman Candra Tri Wahyuni Nyoman Dara Paramita Nyoman Dara Paramita, Nyoman Dara Nyoman Gede Aditya Jay Medhika Nyoman Pradnyaswari Nyoman Surya Wijaya Pratiwi Ni Luh Putu Mira Purbadharmaja Ida Bagus Putu Putra, I Putu Ogi Sayoga Putri Sofiah Sari Putu Agus Eka Rismawan Putu Andini Pradnya Dewi Putu Arina Hermarani Putu Dinda Mahadewi Aryadina Putu Gde Kamasaka Widiarta Putu Gde Sukaatmadja Putu Gde Sukaatmadja Putu Intan Paradictha Pradnya Putri, Putu Intan Paradictha Pradnya Putu Kelvin Indrawan Putu Laksmita Dewi Rahmayanti Putu Laksmita Dewi Rahmayanti Putu Riska Widiartini Putu Yudi Setiawan Rahcmad Budi Suharto Rahmayanti , Putu Laksmita Dewi Rahmayanti, Putu Laksmita Dewi Rai Mutiara Sari Ratih Kusuma Dewi Robby Sondakh S.B.P. Handhajani Sari, Intan Pramitha Septiani, Emilia Setini, Made Sri Suprapti Sri Suprapti Suandari, Ni Putu Khrisnia Sukaatmadja I Putu Gde Suryaningsih, Luh Pande Suryantari, Ida Ayu Putu Tirtayani I Gusti Ayu Tjok Gde Raka Sukawati Wardana, Miko Andi Wayan Yuniari Widagda, I Gst. Ngr. Jaya Agung Widiantari, Dewa Ayu Made Dwi Hendri Wiwin Andayani, I Gusti Ayu Wiwin Andayani, I Gusti Ayu