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All Journal INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Golden Ratio of Marketing and Applied Psychology of Business E-JRM International Journal of Scientific Multidisciplinary Research (IJSMR) International Journal of Economics and Management Research
Abdul Kodir Djaelani
Universitas Islam Malang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Social Sciences

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Journal : E-JRM

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Pengaruh Strategi Branding Media Sosial dan Persepsi Merek terhadap Minat Beli Konsumen Masyarakat Generasi Z (Studi pada Produk Skincare Ms Glow Di Kel. Tulusrejo Kec. Lowokwaru Kota Malang) Dina, Zakiyatul Rohmah; Djaelani, Abdul Kodir; Normaladewi, Andi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims analyze the influence of social media branding strategies and brand perception on Generation Z consumers' purchase intention for MS Glow skincare products in Tulusrejo Village, Lowokwaru District, Malang City. With the increasing use of social media as a marketing platform, effective branding strategies have become a key factor in attracting consumer attention and shaping a positive brand perception. Generation Z, as a digitally active group, is highly influenced by social media-based marketing content, user testimonials, and the brand image built online. This research employs a quantitative approach using a survey method through questionnaires distributed to 75 respondents who are Generation Z consumers who have purchased MS Glow products. Data analysis was conducted using multiple linear regression tests to examine the relationship between the independent variables (social media branding strategy and brand perception) and the dependent variable (purchase intention). The findings indicate that social media branding strategies and brand perception simultaneously have a significant influence on purchase intention. Partially, social media branding strategies positively impact purchase intention, with key success factors including consistent communication, customer interaction, and engaging visual content. Additionally, brand perception, which reflects quality, credibility, and trust, also contributes to increasing consumers' purchasing decisions. Thus, companies need to optimize their digital marketing strategies and maintain a strong brand image to enhance product attractiveness among Generation Z consumers. Keywords: Social Media Branding Strategy, Brand Perception, Purchase Intention, MS GLOW Skincare..
Pengaruh Pengembangan Sumber Daya Manusia, Mutasi Tempat Kerja Dan Motivasi Kerja Terhadap Kinerja Pegawai Aparatur Sipil Negara / ASN ( Studi pada RSUD R.T. NOTOPURO SIDOARJO) Wildana, Muchamad Rizal; Djaelani, Abdul Kodir; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to determine and analyze the influence of human resource development, workplace transfer, and work motivation on the performance of civil servants / ASN RSUD R.T. Notopuro Sidoarjo. This type of research uses quantitative methods, with the data analysis technique used being multiple linear regression analysis. Sampling through probability sampling with the Slovin formula, the number of respondents was 85 people. The results show that human resource development, workplace transfer have a simultaneous effect on employee performance while work motivation does not have a simultaneous effect on employee performance, and each independent variable of human resource development, workplace transfer has a partial effect on employee performance, while work motivation has no partial effect on employee performance. Keywords: Human Resource Development, Workplace Transfer, Work Motivation, Employee Performance
Evaluasi Efektivitas Sistem Pengendalian Internal Perusahaan Studi Pada CV Permata Agro Mandiri di Kota Batu Farandi, Alfin Dafa Hans; Djaelani, Abdul Kodir; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to evaluate the effectiveness of the internal control system implemented by CV Permata Agro Mandiri, a micro, small, and medium enterprise (MSME) based in Batu City that specializes in processing apples into local souvenir products. The evaluation is based on the five components of the COSO internal control framework: control environment, risk assessment, control activities, information and communication, and monitoring. A qualitative descriptive method was employed, using in-depth interviews, observation, and documentation techniques. The results show that the internal control system at CV Permata Agro Mandiri is generally effective. The company has a clear organizational structure and division of tasks, and it performs routine monitoring through weekly performance evaluations. However, several weaknesses were identified, such as the lack of formal documentation, the absence of A structured internal audit system, and informal inter-departmental communication. On the other hand, the company demonstrates strong compliance with regulations and product legality requirements by participating in training programs held by government agencies and consistently implementing standard operating procedures (SOPs). Keywords: Internal Control System, Effectiveness, COSO, Msmes, CV Permata Agro Mandiri, Qualitative Research. 
Pengaruh Influencer Sosial Media, Brand Awareness Dan Brand Image Terhadap Brand Loyalty (Studi Pada Brand Fashion Ethica Fashion Store Malang) Indriani, Iin; Djaelani, Abdul Kodir; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this research is to test and analyze whether Influencer Social Media, Brand Awareness and Brand Image simultaneously influence Brand Loyalty at the Ethica Fashion Store Malang. The type of research used in this research is a survey with a quantitative approach. The population in this study were Ethica Fashion Store customers in Malang. Sampling was based on the Malhotra formula and 75 respondents were obtained. This study uses multiple linear regression analysis using the SPSS 25 application. The results of the study indicate that there is a simultaneous influence between the Social Media Influencer variables (X1), Brand Awareness (X2) and Brand Image (X3) on Brand Loyalty (Study on the Brand Fashion Ethica Fashion Store Malang City). Partially, the Social Media Influencer variable does not have a significant effect on Brand Loyalty, while the Brand Awareness variable has a significant effect on Brand Loyalty, and the Brand Image variable does not have a significant effect on Brand Loyalty. Keywords: Influencer Social Media, Brand Awareness, Brand Image and Brand Loyalty
Evaluasi Efektivitas Sistem Pengendalian Internal Perusahaan Studi Pada CV Permata Agro Mandiri di Kota Batu Farandi, Alfin Dafa Hans; Djaelani, Abdul Kodir; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract  This study aims to evaluate the effectiveness of the internal control system implemented by CV Permata Agro Mandiri, a micro, small, and medium enterprise (MSME) based in Batu City that specializes in processing apples into local souvenir products. The evaluation is based on the five components of the COSO internal control framework: control environment, risk assessment, control activities, information and communication, and monitoring. A qualitative descriptive method was employed, using in-depth interviews, observation, and documentation techniques. The results show that the internal control system at CV Permata Agro Mandiri is generally effective. The company has a clear organizational structure and division of tasks, and it performs routine monitoring through weekly performance evaluations. However, several weaknesses were identified, such as the lack of formal documentation, the absence of A structured internal audit system, and informal inter-departmental communication. On the other hand, the company demonstrates strong compliance with regulations and product legality requirements by participating in training programs held by government agencies and consistently implementing standard operating procedures (SOPs). Keywords: Internal Control System, Effectiveness, COSO, Msmes, CV Permata Agro Mandiri, Qualitative Research.
Pengaruh Pelatihan, Budaya Kerja Dan Kepemimpinan Inklusif Terhadap Kinerja Karyawan PT. Bank X (Persero) Tbk. Anggraini, Diah Ayu; Djaelani, Abdul Kodir; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the effect of training, work culture, and inclusive leadership on employee performance at PT. Bank X (Persero) Tbk. The research method used is quantitative with an explanatory approach. Data were collected through questionnaires distributed to 60 respondents using a saturated sampling technique. The data analysis techniques employed include multiple linear regression. The results indicate that training, work culture, and inclusive leadership simultaneously have a significant effect on employee performance. Partially, each of these variables also has a significant individual effect. These findings confirm that improving human resources through training, fostering a positive work culture, and implementing inclusive leadership are crucial to enhancing employee performance in the banking sector. Keywords: Training, Work Culture, Inclusive Leadership, Employee Performance. 
Co-Authors A. Agus Priyono Abadiah Sholekhah Alsadilla Abd Halim Abd. Hakam Abd. Wahed Abdillah, Mohammad Rifki Abdul Malik Abdullah Syakur Novianto ABS, M Khoirul Achmad Agus Priyono Achmad Rian Abimanyu Adelia, Keysya Adib Lazward Irkhami Aditya Yoga Pratama Adrika Fardisa Maskuna Afi Rachmat Slamet Afi Rahamat Slamet Afi Rahmat Slamet Afi Rahmat Slamet Afifah Ardiyanti Pramesti Agung Sunanto Ahmad C Ahmad Nur fajar Ahmad Nurdin Ahmad Zied Almathori Zohri Aji Achmad Syaifullah Akhmad Muzzaki Al Fani, Fahmiatus Silmiyah Aleria Irma Hatneny Alfiah Alfiah Alfian Budi Primanto Alfrian Nidal Ali, Risa Risanti Alif Taufan Wijaya Alif Wahyu Wicaksana Alvin Mauludi Setiawan Ameirul Widiananda Amin, Muhammad Sirojuddin Amita Rizki Anak Agung Gede Sugianthara Andi Normaladewi Anggraini, Diah Ayu Anggriani, Rini Anisah Fauziyah Aniyah, Nabila Masrurotul Annisa Sari Arif Irvan Arini Fitri Mustapita Arini Fitria Mustapita Arista Dwi Lestari Ashar Ashar Asifa Imarda Asrori, Mukhamad Sobih Astri Sukma Andini Aulia Firma Hairera Awaludin Awaludin Aziz, Latifatul Hamida Azza, Bilqiis Rihhadatul A’izzatul A’yun Bagas Baskoro Bagus Alisyah Putra Bahris Syamsi Baiq Nurul Liza Basalamah, Muhammad Ridwan Bima Nufrizar Rosyidi Brahmantyo Yudistira Bulgis Bulgis Cyndi Khoryratu Hikmah Dharma Yudha Dimas Aditya Eka Wardana Dina Fauzia Nurcholifah Dina, Zakiyatul Rohmah Dinda Yulian Triasa Dinni Mufazatul Himah Dwi Apriliana Edwin Adha Mulia Eka Farida Erik Ibrahim Eris Dianawati Ervita Ayu Astika Etty Saraswati Eva Sulistiana Fahrurrozi Rahman Fahrurrozi Rahman Faiqotul Khumaidah Farandi, Alfin Dafa Hans Fatoni, Muchammad Arif Febi Mulyasari Febytria Nur Imawati Feni Haryati Susilaningsih Gali Styowidodo Hakiki Mufarozi Hanik Uswatul Munawaroh Hardi Pratama Havisfal Alviansyah Hilya Salsabila Ibnu Zakaria Ida Fitriana Ida Ismawati Idrus, M Ifah, Nadrian Ifan Zainul Hasan Iffah Alfi Masruroh Ihwanul Mutaqin Ika Febriana Ike Roudhotul Ulfa Imam Muhtadin Indah Kusuma Wardani Indira Tiara Dewi Lestari N. M Indriani, Iin Irawan, Alfina Zahra Irfan Febriansyah Istna Muyassaroh Ita Athia Ita Kurniawati Jayak Ferdwiyono Khairunnisa Khairunnisa Khalikusabir Khalikusabir Khalikussabir, Khalikussabir Khilmatuz Zuhriyah WADUN Kusumawardani, Nabilla Anjali Lia Sari Devi Lia Setyo Rimawati Lisa Qotrunnada M. Cholid Mawardi M. Hufron M. Khoirul Anwarudin Broto Suharto M. Rahmad K M. Risqi Roynaldi M. Rizky Ardiansyah M. Rizky Radhiyya M. Yusuf M. Zain Ainur Roat Madra’ie Madra’ie Maqnin, Lailil Maschanuddin, Muhammad Agil Masdiki, Eka Ali Maulana, Muhammad Rizqi Maya Andini Mega Lestari Mery Asti Wulandari Mia Novitasari Millaningtyas, Restu Moch. Ardiansyah Pramudya Moh Basyiruddin Moh Uwais Al-Qorni Moh. Romli Moh. Zaini Mohamad Fausen Mohammad Agus Solikin Mohammad Amin Mohammad Hariyanto Mohammad Rizal Muamar Kadafi Muamar Kadhafi Muh. Dhiyaurrohman Muhamad Adis Prayoga MUHAMMAD AGUS SALIM Muhammad Habib Sulthoni Muhammad Hasin Muhammad Khoirul Fata Muhammad Mansur Muhammad Muinul Hamid Muhammad Munir Muhammad Naufal Nur H Muhammad Risalul Huda Muhammad Taufiq Annawawi Muhammad Wifaqul Azmi Muliana Nafiah Mutia Dwina Setiani Mutiansi Hanifah Nadia Surya Safitri Nafisa Nur Aini Nia Ella Feradiana Ni’matus Syafi’ah Nofan Adi Saputra Nor Sisah Novranti Aulia Rahmaudina NUR AINI Nur Aini Ida Safitri Nur Atika Zuchrufillah Nur Diana Arofah Nur Hamimah Nur Maisunatul Aflachiyah Al awwaliyah Nurhaini Nurhaini Nuri Antin Rahmadila Nuri Nuri Nurul Dwi Astuti Nurul Hadi Pradiska Tri Kumalasari Prameswari, Levi Andini Cantika Pratitha Sungging Parantri Puji Astuti Puput Mayasari Putri Putu Samad Putri, Devina Anggraini Putri, Elok Islamiyah Dirna Rachmita Dwi Novianti Rahmawati, Rahmawati Rangga Dio Maydano Wicaksono Rasman Buton Ratna Tri Hardaningtyas Ratna Tri Hardaningtyas, Ratna Tri Raudatul Jannah Refi Cipta Fidrian Reny Afrevita Resti Dewanti Putri Restu Millaningtyas Restu Millaningtyas Resty Septiana Reza Amanullah Rusydi Rifky Nur Fadilla Rijalul Faqih Hadi Rizka Fitriyatul Ilmiyah Robet Tanaka Romy Fatchurrozi Roni Rusdian Farqih Ruliyanti, Linda Fuji Rumkel, Abdul Rahman Safi, Fadila Salamah, Ah-lam Umul Khoir Salsabil Maulidia Luthfia Salsabila, Unik Hanifah Satria Putra Utama Selfi Apriliya Selvi Dwi Rahmawati Sevrilia Budi Pratiwi Sindi Adha Sindi Wulandari Sisi Purwati Siti Asiyah Siti Nur Afiyah Sofyan Wahyono Sonia Kartikasari Sri Rezeki Sulis Amaliyatul Afifah Supriyanto Tafta Suharto Risky Tri fita Khoirotun Muaffifah Tri Handari Wahyu Pancarani Tri Iswandi Tria Indriani Dian Lestari USWATUN HASANAH Via Ainun Nur Habibah Vivin Ulfiantari Agustina Wahyu Akbar Firmansyah Wahyu Imam Buchori Wardani, Putri Kusuma Widiana Lendia Imanun Nikmah Wilda Rahmawati Wildan Ridza Sidani Wildana, Muchamad Rizal Windy Meilinda Auerin Yosep Darson Yuli Mindarti Yuliandri, Diah Yunia Lindawati Yunita Ainun Savitri Yusvita Pavita Syamsudin Zaidanil Kamil Zaitun Maharani