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Rizal Kurniansah
Universitas Mataram
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Evaluating Homestay Management Training Using the Kirkpatrick Model in Kuta Village, SEZ Mandalika-Indonesia Kurniansah, Rizal; Masrun; Singandaru, Adhitya Bagus; Siti Hamdiah Rojabi
Journal of Economics and Management Vol. 4 No. 1 (2026): Journal of Economics and Management, March 2026
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v4i1.420

Abstract

The development of community-based tourism increasingly relies on training programs to enhance local capacity; however, their effectiveness often remains limited to short-term learning outcomes. This study evaluates the effectiveness of homestay management training in Kuta Village, Mandalika Special Economic Zone, by addressing the gap between learning outcomes and business performance. Using a convergent mixed-methods design based on the Kirkpatrick Model, quantitative data were collected from 50 homestay managers through Likert-scale questionnaires, complemented by in-depth interviews with 15 key stakeholders. The results show high participant satisfaction (Level 1) and strong learning outcomes (Level 2), with 66%–70% of respondents rating training on guest service, room cleanliness, and food management as effective to highly effective. However, effectiveness declines in strategic competencies, with only 42% reporting effectiveness in digital marketing and 34% in foreign language skills. At the behavioral level (Level 3), improvements are evident in service and cleanliness practices, but remain inconsistent in business management and in digital marketing adoption, with 52% of respondents still facing difficulties with digital promotion. At the results level (Level 4), training contributes to improved service quality and homestay image. Nevertheless, its impact on occupancy and income remains moderate, as 48% of respondents report constraints related to infrastructure and capital. This study offers a novel contribution by empirically demonstrating the training transfer gap (Level 2 to Level 3) in community-based homestay contexts within a super-priority tourism destination. It extends the Kirkpatrick Model by integrating structural constraints into training evaluation. Practically, the findings highlight the need to combine training with continuous mentoring and institutional support to achieve sustainable tourism outcomes.
Co-Authors Adhitya Bagus Singandaru Agusman Agusman Akhmad Jufri Ander Sriwi, Ander Andi Suprianto Anggara, Jaka Anggi Prasetyo Ariawan, I Wayan Adi Putra Ariefa Hadi Putra Artana, I Wayan Arta Bagiastra, I Ketut Baiq Febri Izzati Isnaini Baiq Nikmatul Ulya Baiq Nikmatul Ulya Budiatiningsih, Mahmudah Dai, Srilian Laxmiwaty Dewa Putu Raka Pratama Distiya Ashari Diswandi Dova Novita Erri Supriyadi Fadliyanti, Luluk Fathurrahim, Fathurrahim Faturrahim Faturrahim Fienny Maria Langi Furkan, Lalu M. Hak, Muhamad Bai'ul Hasnia Minanda Hendri Yasti Hulfa, Ihyana I Gusti Ngurah Oka Widjaya I Gusti Ngurah Putu Dedy Wirawan I Gusti Ngurah Putu Dedy Wirawan I Ketut Purwata I Made Murdana I Made Suyasa I Nengah Juni Sumardiana I Wayan Suteja Ida Nyoman Tri Dharma Putra Indrapati Indrapati Irum Mahnul Hadi Jr, Bun Bun Jumhur Hakim Junia Jaya Purnama Kertajadi Ladyes Dewi Rengganis Lalu Masyhudi Lalu Mohamad Iswadi Lalu Mohamad Iswadi Athar Lia Rosida M Gilang Nugraha M Jumail M. Firmansyah M. Firmansyah M. Firmansyah Mahdani Mahdani Mahmudah Mahmudah Mahsun Mahsun mahsun Maria Bian Martayadi, Uwi Masrun Masrun Masrun Masrun masrun Masrun Masrun Mau, Daniel Pandu Mau, Yesarela Pandu Maya Aulia Anggreni Mikhael Mangolo Milasari Milasari Minanda, Hasnia Muhammad Dzul Fadlli Muhammad Sultan Hali Muharis Ali Murianto Murianto Murianto Murianto Ni Luh Sueni Widyanti Ni Putu Ade Resmayani Niki Hannaji Nutralip Nutralip Otje Herman Wibowo Putra, Taufan Handika Rahman Rahman Rahman Rahman Rojabi, Siti Hamdiah Rozita Rozita Sakirin Sakirin Sedyo Husodo, Vania Fitri Siluh Putu Damayanti Siti Hamdiah Rojabi Siti Hamdiah Rojabi Sri Wahyunigsih Sri Wahyuningsih Susanty, Sri Syech Idrus Titi Yuniarti Titi Yuniarti, Titi Triony Septia Susana Sarahel Peni Triony Septia Susana SP Uwi Martayadi Wiwik Handayani Yeldy Dwi Genadi