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The influence of brand image, product quality, and price on customer satisfaction of Wardah beauty products Indriyani, Furi; Hendarsih, Ida; Mardewi , Tati; Dewi, Nurmala
International Journal of Applied Finance and Business Studies Vol. 13 No. 4 (2026): March: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v14i4.443

Abstract

This study aims to investigates the influence of brand Image, product quality, and price on customer satisfaction of Wardah Beauty Products in Bogor. The research uses a quantitative approach to analyze the relationship between independent variables and dependent variables. The sampling technique used in this study is convenience sampling, which allowed the researcher responses from individuals who were easily accessible and willing to participate. The population of this research consist of consumers residing in Bogor and have used wardah beauty products at least once prior to this study. The number of samples was 100 respondents. Data were collected through an online questionnaire distributed using google form links shared via social media platforms, particularly WhatsApp. The data analysis technique used multiple regression analysis to determine the significance and direction relationship among the variable studied. The results demonstrate that brand image, product quality, and price have a positive and significant influence on customer satisfaction of Wardah Beauty Products.
Co-Authors Afriantoni Afrida Afrida Agustina, Mediarita Ahmad luviadi, Ahmad Albetry, Albetry Alrefi, Alrefi Amalia, Norma Diena Amelia Amelia Andi Thahir Annas, Fayyadh Aprilia Aprilia, Aprilia Arif Pristianto Asroh, Ardi Aulia, Ratna Budiharjo Budiharjo, Budiharjo Dewi Dewi Dina Rachmawati Ekawati Danial Endang Lastinawati, Endang Endang Sri Andayani Eska Prawisudawati Ulpa Euis Meinawati F, Farida Fatmanurshanti, Dora Frenki Furi Indriyani Gribaldi Gribaldi Hairani, Khadizah Hartati, Berli Hasanah, Nur Qory Ida Hendarsih Irawan, Ahmad Dieky Kurniawati, Ari Larashandy, Heydi Ruth Larashandy, Larashandy Lestari, Windi Mardewi , Tati Mardiyati, Nur Lathifah Masniladevi, Masniladevi Meiva Eka Sri Sulistyawati Melisa Melisa Melvi Lesmana Alim Miharti, Izra Mizan, Muhammad Nastiti Puji Lestari Niswati, Za’imatun novferma, novferma Novriani, Novriani Nugroho, Anggi Septia Nurhasanah, Indri Nurlaili Nurlaili Nurnazli Oktarina, Yetty Ovami, Debbi Chyntia Pangastuti, Niken Asih Purba, Dhea Rahmadani Pusvita, Ema Putri Asilestari, Putri Putri Ayu Ogari, Putri Ayu Putri, Inka Rizka Amalia Putri, R. A. HayuSriwijaya Qohar, Abd. Rahma, Sindi Siti Ramadhan, Tri Rachmad Ramadhani, Rizky Raudhatun Nuzul ZA, Raudhatun Ridwan Purnama, Ridwan Romundza, Febbry Rosmawati, Henny Rozaqqyah, Fadhlina Sakalena, Firnawati Samosir, Poppy Marlina Samsilayurni, Samsilayurni Saputra, Frian Sari, Nadya Permata Sari, Tria Atika Sasih, Agustin Wela Shita Tiara Shodikin, Ahmad Ari Silalahi, Alistraja Dison Sofyan, Endah Susanti - Diana Susilawati, Susilawati Tati Mardewi Tri Wulandari Ummah, Khuntum Khaira Utari, Sindy Tria Wirananda, Henny Andriyani Wisma, Nur Yulhasmir, Yulhasmir Zuswana, Aries