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The Effect of Circular Marketing and Storynomics on Brand Awareness and Profit Improvement of MSMEs in Bogor Sudirjo, Frans; Supriandi, Supriandi; Pahrijal, Rival
West Science Interdisciplinary Studies Vol. 3 No. 05 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i05.1902

This study examines the impact of Circular Marketing and Storynomics on Brand Awareness and Profit Improvement among MSMEs in Bogor. A quantitative analysis was conducted with a sample of 160 MSME owners and managers, using a Likert scale survey and data analysis via Structural Equation Modeling (SEM-PLS 3). The results reveal that both Circular Marketing and Storynomics have a significant positive influence on Brand Awareness and Profit Improvement. Circular marketing enhances brand recognition by aligning marketing strategies with sustainable practices, while Storynomics improves profitability by fostering emotional connections with consumers through storytelling. The study underscores the importance of integrating sustainability and narrative-driven marketing strategies for MSMEs to enhance their market presence and profitability. These findings provide actionable insights for MSMEs aiming to thrive in competitive markets by adopting sustainable and innovative marketing practices.

Analysis of Minimalist Consumption Behavior and Financial Goal Orientation as Predictors of Long-Term Savings Discipline and Budgeting in Generation Z in Jakarta Herlin, Faradilla; Sukma Nirwana, Nihlatul Qudus; Supriandi, Supriandi
West Science Interdisciplinary Studies Vol. 3 No. 06 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i06.1984

This study explores the influence of minimalist consumption behavior and financial goal orientation on budgeting practices and long-term savings discipline among Generation Z in Jakarta. Using a quantitative approach, data were collected from 150 respondents via a Likert-scale questionnaire and analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS). The findings reveal that financial goal orientation and minimalist consumption behavior significantly impact both budgeting and savings discipline. High R2 and Q² values confirm the model’s explanatory and predictive relevance. The results underscore the importance of promoting financial goal-setting and minimalist behaviors to enhance financial management practices in Generation Z. Practical and theoretical implications are discussed, with recommendations for policymakers and educators to design targeted financial education programs.

The Effect of Circular Marketing and Storynomics on Brand Awareness and Profit Improvement of MSMEs in Bogor Sudirjo, Frans; Supriandi, Supriandi; Pahrijal, Rival
West Science Interdisciplinary Studies Vol. 3 No. 05 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i05.1902

This study examines the impact of Circular Marketing and Storynomics on Brand Awareness and Profit Improvement among MSMEs in Bogor. A quantitative analysis was conducted with a sample of 160 MSME owners and managers, using a Likert scale survey and data analysis via Structural Equation Modeling (SEM-PLS 3). The results reveal that both Circular Marketing and Storynomics have a significant positive influence on Brand Awareness and Profit Improvement. Circular marketing enhances brand recognition by aligning marketing strategies with sustainable practices, while Storynomics improves profitability by fostering emotional connections with consumers through storytelling. The study underscores the importance of integrating sustainability and narrative-driven marketing strategies for MSMEs to enhance their market presence and profitability. These findings provide actionable insights for MSMEs aiming to thrive in competitive markets by adopting sustainable and innovative marketing practices.

Analysis of Minimalist Consumption Behavior and Financial Goal Orientation as Predictors of Long-Term Savings Discipline and Budgeting in Generation Z in Jakarta Herlin, Faradilla; Sukma Nirwana, Nihlatul Qudus; Supriandi, Supriandi
West Science Interdisciplinary Studies Vol. 3 No. 06 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i06.1984

This study explores the influence of minimalist consumption behavior and financial goal orientation on budgeting practices and long-term savings discipline among Generation Z in Jakarta. Using a quantitative approach, data were collected from 150 respondents via a Likert-scale questionnaire and analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS). The findings reveal that financial goal orientation and minimalist consumption behavior significantly impact both budgeting and savings discipline. High R2 and Q² values confirm the model’s explanatory and predictive relevance. The results underscore the importance of promoting financial goal-setting and minimalist behaviors to enhance financial management practices in Generation Z. Practical and theoretical implications are discussed, with recommendations for policymakers and educators to design targeted financial education programs.

The Influence of Salary, Family Responsibility, and Future Orientation on Financial Well-Being through Financial Mindset Antoni, Antoni; Priyana, Yana; Supriandi, Supriandi
West Science Interdisciplinary Studies Vol. 3 No. 07 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i07.2107

This study investigates the influence of salary, family responsibilities, and future orientation on the financial well-being of Generation Z, with a particular focus on the mediating role of financial mindset. Utilizing a quantitative research method, data were collected from 150 respondents through an online questionnaire using a Likert scale (1–5). Data analysis was conducted using SPSS version 25, including regression and mediation analysis. The findings reveal that salary and future orientation have a significant positive effect on financial mindset, while family responsibilities have a negative but significant effect. Furthermore, financial mindset significantly influences financial well-being and partially mediates the relationship between the independent variables and financial well-being. These results highlight the critical role of psychological factors, such as mindset, in shaping financial behavior and outcomes. The study emphasizes the need for financial education and support systems that cultivate a forward-looking and confident approach to personal finance among Generation Z.

The Influence of Salary, Family Responsibility, and Future Orientation on Financial Well-Being through Financial Mindset Antoni, Antoni; Priyana, Yana; Supriandi, Supriandi
West Science Interdisciplinary Studies Vol. 3 No. 07 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i07.2107

This study investigates the influence of salary, family responsibilities, and future orientation on the financial well-being of Generation Z, with a particular focus on the mediating role of financial mindset. Utilizing a quantitative research method, data were collected from 150 respondents through an online questionnaire using a Likert scale (1–5). Data analysis was conducted using SPSS version 25, including regression and mediation analysis. The findings reveal that salary and future orientation have a significant positive effect on financial mindset, while family responsibilities have a negative but significant effect. Furthermore, financial mindset significantly influences financial well-being and partially mediates the relationship between the independent variables and financial well-being. These results highlight the critical role of psychological factors, such as mindset, in shaping financial behavior and outcomes. The study emphasizes the need for financial education and support systems that cultivate a forward-looking and confident approach to personal finance among Generation Z.

Pengaruh Kualitas Hidup dan Ketahanan Finansial terhadap Kesejahteraan Finansial dengan Melalui Mindset Keuangan Positif pada Karyawan Gen Z di Jakarta Novitasari, Salwa Aulia; Supriandi, Supriandi; Apriyanto, Apriyanto
Jurnal Multidisiplin West Science Vol 4 No 08 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i08.2616

Penelitian ini mengkaji pengaruh kualitas hidup dan ketahanan finansial terhadap kesejahteraan finansial melalui pola pikir finansial positif di kalangan karyawan Generasi Z di Jakarta. Dengan pendekatan kuantitatif, data dikumpulkan dari 170 responden melalui kuesioner terstruktur berdasarkan skala Likert 1–5. Analisis data dilakukan menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). Hasil penelitian menunjukkan bahwa baik kualitas hidup maupun ketahanan finansial secara signifikan mempengaruhi kesejahteraan finansial. Selain itu, pola pikir finansial yang positif berperan sebagai mediator dalam hubungan ini, memperkuat efek tidak langsung dari kualitas hidup dan ketahanan finansial terhadap kesejahteraan finansial. Di antara kedua prediktor tersebut, ketahanan finansial menunjukkan pengaruh yang paling kuat, menunjukkan bahwa kemampuan untuk mengelola dan pulih dari tantangan finansial sangat penting untuk meningkatkan kesejahteraan finansial secara keseluruhan. Penelitian ini menyoroti pentingnya menumbuhkan ketahanan finansial dan mempromosikan pola pikir finansial yang konstruktif untuk memastikan kesejahteraan finansial yang berkelanjutan di kalangan karyawan muda dalam konteks perkotaan. Temuan ini berkontribusi pada psikologi finansial dan manajemen sumber daya manusia dengan memberikan wawasan tentang strategi untuk mendukung pekerja Gen Z dalam mempertahankan stabilitas finansial dan kemakmuran jangka panjang.

Developing a Business Ecosystem for the Creative Culinary Economy in Sukabumi Supriandi, Supriandi; Ghina, Astri
The Es Economics and Entrepreneurship Vol. 4 No. 01 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v4i01.656

The culinary industry, as a creative sector of the economy, plays a crucial role in building local economic resilience in Sukabumi City. While it carries great potential, this industry is hampered by continuing issues such as fragmented actor relationships, undeveloped digital infrastructure, a lack of institutional support, and an underdeveloped business ecosystem. This research aims to develop business ecosystem architecture that enables the establishment of an inclusive sustainable food industry through a five-step descriptive qualitative approach: (1) boundary delineation of ecosystems, (2) value mapping of actor roles, (3) value proposition, (4) analysis of interactions, and (5) verification of architecture. Data were collected through in-depth interviews and document review of government, culinary entrepreneur, academic, media, and community stakeholders via the Penta Helix framework. Results show that the existing ecosystem remains structurally uncoordinated and functionally inefficient, particularly in terms of data integration, funding avenues, and service accessibility. Applying the five-step model—establishing ecosystem boundaries, mapping actor roles, value propositions, interaction analysis, and architecture verification—a digitally integrated ecosystem design is proposed in this research. The design emphasizes collaborative governance, digital transformation, and actor orchestration to facilitate effective mobilization of resources, information exchange, and co-creation of value. The results contribute to the literature in business ecosystem models and provide local governments, as well as stakeholders, with practical recommendations for strengthening the culinary creative economy industry.

Analysis of Young Farmer Regeneration, MSME Incubation, and Supply Chain Systems on the Sustainability of Agricultural MSMEs in East Java Hernawati, Hernawati; Silamat, Eddy; Supriandi, Supriandi
West Science Interdisciplinary Studies Vol. 3 No. 09 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i09.2281

This study analyzes the influence of young farmer regeneration, MSME incubation, and supply chain systems on the sustainability of agricultural MSMEs in East Java. Using a quantitative approach, 140 respondents were surveyed with a Likert scale (1–5), and the data were processed with Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results show that all three variables positively and significantly affect sustainability, with young farmer regeneration being the most influential factor, followed by supply chain systems and MSME incubation. The coefficient of determination (R² = 0.430) indicates that 43% of sustainability can be explained by the model, while the predictive relevance (Q² = 0.415) demonstrates strong predictive validity. These findings suggest that sustainability of agricultural MSMEs requires generational renewal, robust supply chain systems, and incubation support to enhance competitiveness and long-term resilience. This study contributes to the literature by integrating human resource regeneration, institutional incubation, and supply chain perspectives as drivers of MSME sustainability in the agricultural sector.

Analysis of Young Farmer Regeneration, MSME Incubation, and Supply Chain Systems on the Sustainability of Agricultural MSMEs in East Java Hernawati, Hernawati; Silamat, Eddy; Supriandi, Supriandi
West Science Interdisciplinary Studies Vol. 3 No. 09 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i09.2281

This study analyzes the influence of young farmer regeneration, MSME incubation, and supply chain systems on the sustainability of agricultural MSMEs in East Java. Using a quantitative approach, 140 respondents were surveyed with a Likert scale (1–5), and the data were processed with Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results show that all three variables positively and significantly affect sustainability, with young farmer regeneration being the most influential factor, followed by supply chain systems and MSME incubation. The coefficient of determination (R² = 0.430) indicates that 43% of sustainability can be explained by the model, while the predictive relevance (Q² = 0.415) demonstrates strong predictive validity. These findings suggest that sustainability of agricultural MSMEs requires generational renewal, robust supply chain systems, and incubation support to enhance competitiveness and long-term resilience. This study contributes to the literature by integrating human resource regeneration, institutional incubation, and supply chain perspectives as drivers of MSME sustainability in the agricultural sector.

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