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All Journal Al-Zahra : Journal for Islamic and Arabic Studies Heritage of Nusantara: International Journal of Religious Literature and Heritage Sistemasi: Jurnal Sistem Informasi Al-Madrasah: Jurnal Ilmiah Pendidikan Madrasah Ibtidaiyah SEIKO : Journal of Management & Business Journal of Economic, Management, Accounting and Technology (JEMATech) JISIP: Jurnal Ilmu Sosial dan Pendidikan JURNAL KAJIAN TEKNIK SIPIL JURNAL SAINTIS Maker: Jurnal Manajemen Jurnal Riset Terapan Akuntansi Majamecha MDJ (Makassar Dental Journal) Jurnal Pengabdian kepada Masyarakat Nusantara CRJIM (Clinical and Research Journal in Internal Medicine) POLITICA: Jurnal Hukum Tata Negara dan Politik Islam Urban and Regional Studies Journal Panrannuangku Jurnal Pengabdian Masyarakat Jumper : Jurnal Mahasiswa Pendidikan Olahraga Journal of Infrastructure and Civil Engineering Jurnal Ilmiah Sistem Informasi dan Teknik Informatika (JISTI) Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Jurnal Masyarakat Indonesia Jurnal IAKP: Jurnal Inovasi Akuntansi Keuangan & Perpajakan El-Hadhanah: Indonesian Journal Of Family Law And Islamic Law Proceeding Applied Business and Engineering Conference Sultra Journal of Mechanical Engineering (SJME) Heritage of Nusantara: International Journal of Religious Literature and Heritage International Journal of Research and Community Empowerment AMMA : Jurnal Pengabdian Masyarakat Riwayat: Educational Journal of History and Humanities IIJSE Constitution Journal Inspirasi: Jurnal Pengabdian Masyarakat Jurnal Hukum Keluarga dan Peradilan Islam Education Curiosity JPEMAS: Jurnal Pengabdian Kepada Masyarakat JSSF : Journal of Sport Science and Fitness Parewa Saraq: Journal of Islamic Law and Fatwa Review Sultra Journal of Mechanical Engineering
Husni Mubarak
Universitas Islam Negeri Ar-Raniry Banda Aceh
Religion Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Journal : Proceeding Applied Business and Engineering Conference

 1 
Implementation of Customer Relationship Management: The Effect of Brand Image on SMES in Siak Regency Asra, Yunelly; Mubarak, Husni; Maulana, Hutomo Atman; Aulia, Aulia; Syahputri, Melviana
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

This study aims to determine the effect of brand image on the implementation of customer relationshipmanagement by SMEs in Siak Regency. The population of this study was all the SMEs in Siak Regency and used theslovin formula as a sampling technique. Data collection techniques used surveys, observational and In Deph Interviews.Data analysis technique used simple linear regression. The result of this study show that: The brand image have positiveand significant effect on implementation of customer relationship management with contribution of 75,4%.
Implementation of Customer Relationship Management: The Effect of Brand Image on SMES in Siak Regency Asra, Yunelly; Mubarak, Husni; Maulana, Hutomo Atman; Aulia, Aulia; Syahputri, Melviana
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of brand image on the implementation of customer relationshipmanagement by SMEs in Siak Regency. The population of this study was all the SMEs in Siak Regency and used theslovin formula as a sampling technique. Data collection techniques used surveys, observational and In Deph Interviews.Data analysis technique used simple linear regression. The result of this study show that: The brand image have positiveand significant effect on implementation of customer relationship management with contribution of 75,4%.
Co-Authors Agus Salim Ahmad, Kamaluddin Aldira Oktarina AMINUDDIN, ROSIHAN Anam, Fachrul Andi Muhammad Yahya Arbaiyah, Arbaiyah Arfan, Muh. Arfanda, Poppy Elisano Arham, Muhammad Asnefi Asra, Yunelly Aulia Aulia Az Zakiyyah, Firsty Azizah Az zakiyyah, Nurul Azizah Bhaskara, Rezdy Cahyani, Sindy Regita Dari, Ulan Darnita, Yulia Debi Setiawan, Debi Desysetyowati, Novita Dewi Alfianti Dewi Shinta Wulandari Lubis Dwi Astuti Facheruddin BJ, Muhammad Fahmi Sulaiman Faridah, Amirah Fitra Ramdhani, Fitra Fitriana, Arina Hamka, Akhsan HIKMAD HAKIM Hinnai, Silvi Hudain, Muh. Adnan Husni Husni Juli Isnaini, Dewi Budhiartini Juli Meliza Jumadi Justam, Justam Khairunnisyah, Khairunnisyah Lestari Sukarniati, Lestari Lestari, Nurita Apridiana Lestari, Suci Sinta Lubis, Nadia Utami M. Hasanuddin Maulana, Hutomo Atman Muhammad Arham Muhammad Fachruddin, Muhammad Muhammad Yazid Mumtazinur Mumtazinur Mustika Fitri Nasution, Wendi Amsuri Nazmah Nazmah, Nazmah Ngalimun Ningrum , Puspa Ningsih, Selly Kudrati Normasunah Normasunah, Normasunah Nurhayati Nurjanah, Titin Praya, Ziekri R Puspa Ningrum Putri, Syahmalia Rahma Fitri, Maisyithoh Rahmadani, Sindi Rahmah Rahmah Rahmat Hidayat Rahmat Tisnawan, Rahmat Rahmayanti , Rahmayanti Ramalia Noratama Putri Rombe, Marten Rosmida Rostiana Rusma Noortyani S , Wulandari Santia , Eni Sindi Rahmadani Sirajuddin Kamal Sri Juniati Sri Mulyaningsih Suhadi, Agus Syahputri, Melviana Syahrif, Airul Syahruddin, Aqmar Syamsul Bahri Syarif, Irwan TAHA, SYAMSUMARLIN Tama, Yhang Tamaulina Br Sembiring Tambunan, Agustinus Toyeb, Muhammad Usman, Jumiati Vivaldy, Reyhan Wibowo, Bogi Wita, Risma Wulandari, Devita Yunizarrahman, Yunizarrahman Zaiyad Zubaidi