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All Journal Jurnal Ekonomi Jurnal Wira Ekonomi Mikroskil EQIEN - JURNAL EKONOMI DAN BISNIS Journal Of Management Science (JMAS) Enrichment : Journal of Management JURNAL ILMIAH KOHESI JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Golden Ratio of Finance Management Jurnal Akuntansi dan Keuangan Jurnal Manajemen International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Golden Ratio of Data in Summary All Fields of Science Journal Liaison Academia and Sosiety Journal Liaison Academia and Society Jurnal Multidisiplin Sahombu Jurnal ABDIMAS MUTIARA EMPOWERMENT: Journal of Community Practice JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL
Tulim, Anto
Universitas Mikroskil
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The Mediation Role of Job Satisfaction in the Relationship Between Physical And Psychosocial Work Environment on Employee Retention Tulim, Anto; Tarigan, Purnaya Sari; Muda, Iskandar
Golden Ratio of Data in Summary Vol. 6 No. 1 (2026): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i1.1822

Abstract

Human resources are those who provide the strength, expertise, creativity, and enthusiasm to manage an organization's shared assets. This is certainly a significant asset and is crucial for company management. Employees are a vital element in a company because of their significant contribution to achieving targets and business development. To achieve optimal growth, companies need employees with high skills and strong commitment. Retaining quality employees is a crucial factor in achieving organizational goals, especially amidst increasing global competition. This study aims to analyze the influence of the physical and psychological work environment on employee retention, with job satisfaction as a mediating variable. The method used is a Structural Equation Modeling (SEM) approach based on Partial Least Squares (SmartPLS 4.0). The sample consisted of 120 permanent employees at a private university in Medan. Data were collected using a Likert-scale questionnaire. The results showed that the physical and psychological work environment significantly influenced job satisfaction, and job satisfaction mediated the relationship between the work environment and employee retention. Based on the SmartPLS results, it can be concluded that the research model has high validity and reliability, the relationship between variables is significant and strong, with an R² value indicating a feasible and stable model, and job satisfaction acts as a significant mediator, strengthening the influence of the work environment on employee retention. These results emphasize the importance of creating a physically comfortable and psychologically conducive work environment to increase employee loyalty.
The Influence of Content Marketing Strategy on Consumer Engagement on Social Media Platforms Sugito, Sugito; Anto Tulim; Erbin Sitorus; Taufiq Azmi Harahap; Rayu Sri Wahyuni
Jurnal Multidisiplin Sahombu Vol. 5 No. 07 (2025): Jurnal Multidisiplin Sahombu, November (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Study This aim is to analyze influence strategy marketing content towards engagement consumers on the TikTok platform in context fashion industry. TikTok as a short video- based media own strong visual characteristics and level high interaction, so​ strategy content become factor determinant in interesting attention as well as build involvement users. Research This use approach quantitative with method survey through distributed Likert 1–5 questionnaire to users TikTok active 18–40 years old​ follow and consume fashion content. The sampling technique used is combined purposive sampling with stratified sampling based on gender and group age. Data analyzed using Structural Equation Modeling–Partial Least Squares (SEM–PLS) to test influence variables quality content, consistency uploads, relevance content, and visual elements on consumer engagement. Research results show that all over dimensions strategy marketing content has influence positive and significant on engagement. Visual elements and quality content proven become the most dominant factor, followed by relevance content and consistency uploads. In addition, engagement was found play a role as an important mediator that connects strategy marketing content with purchase intention. Findings This support the theory of Media Richness, Source Credibility, Uses and Gratifications, and the Hierarchy of Effects Model in context short video- based digital marketing. In practical, research This give recommendation for fashion brands to prioritize visual quality, storytelling, and design encouraging content​ interaction organic use increase engagement and potential purchase. Research this also provides opportunity to study advanced with enter variables moderation and behavioral data current TikTok.
Co-Authors Adriansyah Adriansyah Agustina, Risky Mulya Amra, Ricca Nophia Andi Andi Asmaiyani, Asmaiyani Benni Purba Chairina Chairina, Chairina Desliani Zalukhu Dina Hastalona Dwi Wahyono Edy Firmansyah Elisabeth Sitepu Endah Andriani PratiwI Erbin Sitorus Erma, Zetria Ermawy, Ardi Felliciali, Selvi Fransiskus Gultom, Fransiskus Gregorius Jarot Windarto Gulo, Yona Halim, Tiffani Jolie Hanna Damanik Hanny Siagian Helman Helman, Helman Hutagaol, Jarungjung Iskandar Muda Ismayani Ismayani Karim, Ahmad Karo Karo, Selamat Kelvin Meidi Khairuddin Tampubolon lasma siagian Magdalena Magdalena Manullang, Marihot Masitah, Tina Herianty Monika Ellis Sukma Napitupulu, Dea Okviar Egano Nasrul Efendi Nasution, Ridwan Pangeran, Pangeran Pantas Sianturi, Pantas Pardede, Marioga Petrus Mongol Pioner Pelawi Purnaa Sari Tarigan Purnaya Sari Tarigan Rahmaniah, Rahmaniah Rayu Sri Wahyuni Ria Sintha Devi RINI RINI Sahid, Muhammad Samah, Eri Siagian, Sarmauli Hanny Silalahi, Alistraja Dison Siregar, Ekun Melki Mozart Siregar, Ilhamsyah Siregar, Imanuddin SITORUS, ERBIN Situmeang, Mahyudin Sriyanto, Darmawan SUGITO Sugito Sugito Suhelmi, Suhelmi SUNDAY ADE SITORUS Suwianto, Suwianto Syaukani, Arham Tampubolon, Manner Tarigan, Purnaya Sari Taufik Azmi Harahap Taufiq Azmi Harahap Wahyuni, Rayu Sri Winda Ardiani Yayuk Suprihartini Yoga Yuniadi Yuanita, Yuanita Yusri Yusri Zetria Erma