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Journal : International Journal of Engineering, Science and Information Technology

The Role of Job Authority and Employee Empowerment on Employee Commitment in the Public Service Sector Djunaedi, Djunaedi; Kusnadi, Iwan Henri; Apramilda, Riesna; Osman, Isnawati; Setyawati, Kiki; Handayani, Sri
International Journal of Engineering, Science and Information Technology Vol 5, No 1 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i1.749

Abstract

Team member commitment is at the core of organizational performance and durability, especially in the public sector. The study seeks to supplement existing knowledge by examining the effects of job authority and job empowerment on team member commitment and its impact on motivation, job satisfaction, and loyalty to the organization. This was obtained through a mixed-method approach, drawing together quantitative survey data with qualitative in-depth interviews with public workers. The findings indicate that the greater the level of authority, the more responsibility there is, and the more freedom there is for decision-making, the greater the commitment to the organization. Knowing how to do the work properly and having the proper skills and self-confidence were also essential for team member commitment. Employees at the lower organizational levels reported having feelings of encouragement and interest in the company, as well as integration into the strategic objectives of the company or enterprise. These results indicate the need for public service organisations to adopt a sustainable employee commitment culture focusing on authority and empowerment. Such issues need to be examined as time passes in future studies. The findings emphasize the importance of job authority and empowerment as determinants of team member engagement in the public sector compared to team member engagement in the private sector: assistive medical devices and many other organizations.
The Role of Marketing Campaigns Through Social Media and Perceived Usefulness on Purchase Intention of Electric Vehicle Hendra, Hendra; Fadhilah, Nurul; Yani, Indri; Violin, Vivid; Apramilda, Riesna; Kushariyadi, Kushariyadi
International Journal of Engineering, Science and Information Technology Vol 5, No 2 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i2.766

Abstract

This study investigates consumers' perceptions of the utility of electric vehicles and the effectiveness of social media marketing efforts on EV purchase intentions. Marketers and lawmakers must understand the drivers of electric vehicle adoption in light of increasing concerns about environmental sustainability and technological development. The research strategy adopted for the study is a quantitative approach based on a survey. A cross-section of social media users exposed to advertisements regarding electric vehicles were surveyed. The perceived utility of EVs includes environmental advantages, cost savings, and performance measured by the questionnaire, as well as the exposure to social media marketing activities and intention to purchase. Regression analysis is used as the analytical approach to finding how the variables relate. Therefore, a positive relationship exists between social media marketing efforts and perceived usefulness intending to purchase. In instances where consumers are subjected to persuasive social media advertisements describing the benefits of EVs, and when they view an EV as practical, they show a greater tendency to express an intention to buy. The practical implications of this study will help marketers devise social media ads that successfully promote electric vehicle adoption; it also adds to the literature on sustainable consumerism. This study's results will benefit politicians who want to encourage the switch toward electric mobility.  
Analysis of The Interrelationship of Human Resource Performance, Digital Service Quality, Perceived of Service Value and Customer Loyalty Karyono, Karyono; Violin, Vivid; Osman, Isnawati; Gusti Rao, Don; Apramilda, Riesna
International Journal of Engineering, Science and Information Technology Vol 4, No 3 (2024)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v4i3.527

Abstract

The purpose of this study is to evaluate the comparison of customer loyalty levels between conventional travel agents and travel agents that use digital strategies in their business processes. This study uses a descriptive and quantitative approach. Data collection methods use surveys and snowball sampling techniques. The results of the study indicate that there is a significant difference in the level of customer loyalty between conventional and online travel agents. Conventional travel agent consumers tend to be more loyal because they receive direct interaction with travel agency managers, customers also get direct service from staff, this direct service and interaction have been shown to increase customer satisfaction and loyalty. Online travel agent consumers are more price sensitive and have lower loyalty levels, even though they choose to use digital services considering effectiveness and efficiency factors. The conclusion of the study is that conventional travel agency consumers prefer personalized services and direct interaction with service providers, while online travel agency consumers prioritize price and have considerations for access to reviews in determining travel agents. Researchers suggest that management design an effective strategy to combine conventional and digital activities in the business process and services provided to customers, conventional travel agents must continue to emphasize direct interactions that have been well established and excellent, while online agents must improve customization elements and customer service to increase loyalty.
Co-Authors Ahmad Ahmad Ajeng Andriani Hapsari, Ajeng Andriani Andriya Risdwiyanto Antonius Ary Setyawan Arief Yanto Rukmana Arief, Ilham Ariyanti, Rini Astri, Fitriyah Baru Harahap Basuki Wisnu Caka Gatot Priambodo Cakranegara, Pandu Adi Dana Aswadi Dedy Suryadi Djunaedi Djunaedi Eko Nur Hermansyah Elvira M. Usulu Enny Diah Astuti Fauzie Senoaji Feby Arma Putra Firdaus Yuni Dharta Firman Aziz Firstianty Wahyuhening Fibriany Flora Grace Putrianti Frans Sudirjo Hamzah, Ramadhani Handayani, Sri Haribowo, Rio Hendra Hendra Heppi Syofya, Heppi HERY PURNOMO Husaini Husaini Ibrahim, Mozart Malik Ilham Arief Indri Yani, Indri Irdiana, Sukma Itot Bian Raharjo Iwan Henri Kusnadi Judijanto, Loso Karyono Karyono Koerniawati, Dwi Kushariyadi Kushariyadi Kushariyadi Kusnadi, Iwan Henri latief, yanuar Mahrani, Sri Wiyati Marnilin, Feni Marsas, Endy Gunanto Menhard Menhard, Menhard Meutia Nadia Karunia Misbah, Sitti Rachmi Mohammad Azharie Hamdany Muhamad Risal Tawil Muhammad Ade Kurnia Harahap Muhammad Hery Santosa Muhammad Iqbal Fajri Muhammad Reza Aulia Muhammad Zakaria Mury Andayani Mustafa, Fahrina Nadi, Muhammad Abi Berkah Nani Muliyani Niken Widyastuti Ninda Rachmawati Nugroho, Judianto Tjahjo Nur Isra Laili Nurdiani, Tanti Widia Nurlia Nurul Fadhilah Nurwijayanti Osman, Isnawati PA Andiena Nindya Putri Rais, Rinovian Ramli, Akhmad Ratih Kusumastuti Rezky Nurbakti Rini Setiowati Riyanti, Apriani Rudy Max Damara Gugat Saeful Amin, Saeful Sari, Chitra Indah Sari, Efti Novita Sayed Achmady Setiadi, Bekti Setyawati, Kiki Shabrina, Fildzah Sidjabat, Sonya Slamet Maryoso Soegeng Wahyoedi Sonya Sidjabat Sri Purwati Susatyo Adhi Pramono, Susatyo Adhi Syahviyar, Mirza Syamsul Hadi Tanti Widia Nurdiani Tri Susilowati Tyahya Whisnu Hendratni Violin, Vivid Vivid Violin Wahyuningratna, Ratu Nadya Wati, Yenny Wulan, Dewi Putri Anjar YULIANI