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All Journal Jambura Agribusiness Journal JURNAL LENTERA BISNIS Jurnal Informasi dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Engineering, Science and Information Technology Journal Of Human And Education (JAHE) Jurnal Sistim Informasi dan Teknologi Realible Accounting Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity
Riesna Apramilda
Universitas Ibnu Sina
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Journal : Journal of Innovative and Creativity

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Analisis Pengaruh Social Media Engagement, Brand Experience Dan Perceive Value Terhadap Brand Awareness Green Product Nurbakti, Rezky; Irdiana, Sukma; Setyawan, Antonius Ary; Apramilda, Riesna; Muliyani, Nani; Priambodo, Caka Gatot
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2119

Abstract

Penelitian ini dilakukan untuk mengkaji bagaimana social media engagement, brand experience, dan perceived value memengaruhi kesadaran merek (brand awareness) terhadap produk ramah lingkungan di kalangan masyarakat perkotaan di Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan metode analisis regresi linear berganda. Sebanyak 150 responden dipilih melalui teknik purposive sampling, dengan kriteria meliputi domisili di wilayah urban, aktif menggunakan media sosial, serta memiliki pengalaman mengenal atau membeli produk hijau. Data dikumpulkan melalui kuesioner daring menggunakan skala Likert lima poin. Perolehan uji validitas dan reliabilitas menampilkan bahwa seluruh item yang digunakan pada instrumen penelitian dinyatakan valid dan reliabel. Uji asumsi klasik yang mencakup normalitas, heteroskedastisitas, dan multikolinearitas juga telah terpenuhi, memastikan bahwa data layak untuk dianalisis secara statistik. Perolehan analisis regresi menampilkan bahwa ketiga variabel independen mempunyai pengaruh positif dan signifikan terhadap brand awareness. Keterlibatan di media sosial terbukti dapat meningkatkan eksposur serta interaksi konsumen dengan merek. Pengalaman positif konsumen dengan produk memperkuat kesan dan memori terhadap merek, sementara persepsi nilai yang tinggi membuat konsumen lebih mudah mengenali dan mengingat merek tersebut. Temuan ini menekankan pentingnya strategi komunikasi digital, pengelolaan pengalaman merek yang konsisten, serta penyampaian nilai produk yang kuat dalam membangun brand awareness produk ramah lingkungan, khususnya pada masyarakat di perkotaan yang semakin kompetitif.
Analysis of the Influence of Content Quality, Influencer Credibility, and E-WOM on Influencer-Follower Trust on Digital Investment Platforms Purnomo, Hery; Violin, Vivid; Apramilda, Riesna; Mustafa, Fahrina; Sidjabat, Sonya; Wahyuningratna, Ratu Nadya
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4032

Abstract

This study was conducted to evaluate the extent to which content quality, influencer credibility, and electronic word of mouth (E-WOM) influence followers' trust levels in influencers on digital investment platforms. A quantitative approach was used in this study, with data collected through a survey involving 300 respondents. Respondents were selected purposively based on certain criteria: active users of digital investment platforms for at least six months, following influencers who discuss investment topics, and actively accessing investment-related content in the past three months. The analysis method used multiple linear regression analysis. The results of the analysis indicate that, partially and simultaneously, the variables of content quality, influencer credibility, and E-WOM have a significant influence on follower trust. These findings provide an important contribution to the development of theory in the field of digital marketing, particularly regarding consumer behavior in the context of digital investment. They also offer practical recommendations for industry players to design effective, honest, and user-experience-focused communication strategies.
Co-Authors Ajeng Andriani Hapsari, Ajeng Andriani Arief, Ilham Ariyanti, Rini Baru Harahap Basuki Wisnu Dana Aswadi Djunaedi Djunaedi Dwi Koerniawati Eko Nur Hermansyah Endy Gunanto Marsas Feby Arma Putra Firdaus Yuni Dharta Firstianty Wahyuhening Fibriany Flora Grace Putrianti Frans Sudirjo Handayani, Sri Hendra Hendra Heppi Syofya, Heppi Hery Purnomo Husaini Husaini Indri Yani, Indri Irdiana, Sukma Kushariyadi Kushariyadi Kushariyadi Kushariyadi Kusnadi, Iwan Henri Loso Judijanto M. Isa Anshori Mahrani, Sri Wiyati Menhard, Menhard Misbah, Sitti Rachmi Muhamad Risal Tawil Muhammad Ade Kurnia Harahap Muhammad Zakaria Muliyani, Nani Mustafa, Fahrina Nur Isra Laili Nurbakti, Rezky Nurdiani, Tanti Widia Nurul Fadhilah Nurwijayanti Osman, Isnawati PA Andiena Nindya Putri Priambodo, Caka Gatot Ramli, Akhmad Rini Setiowati Rinovian Rais Rio Haribowo Saeful Amin Sari, Chitra Indah Sari, Efti Novita Sayed Achmady Setyawan, Antonius Ary Setyawati, Kiki Sidjabat, Sonya Soegeng Wahyoedi Susatyo Adhi Pramono, Susatyo Adhi Tyahya Whisnu Hendratni Violin, Vivid Wahyuningratna, Ratu Nadya Wati, Yenny YULIANI