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The Influence of UNIMED Management Lecturers' Skills in Teaching and Discipline on UNIMED Management Students' Satisfaction Rizkillah, Ridho; Sinaga, Mhd. Fadillah Ilham; Kodratullah, Muhammad Lintar; Julian, T. Rendy; Simanjuntak, Julius Wisesha; Siregar, Zulkarnain
Economic: Journal Economic and Business Vol. 3 No. 1 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i1.694

Abstract

In an era where education is increasingly developing rapidly, a number of programs from the government have changed the learning system in daily lectures, where the role of lecturers is often required to be the spearhead in attracting students' interest in learning. Lecturers are given the freedom to choose the best learning methods, strategies and techniques according to their needs. courses, students, teachers, and circumstances. teaching ability to produce innovative and effective learning. In this case, a teacher must be able to innovate in teaching activities so that students can feel satisfaction during the learning process. This research aims to fill this knowledge gap by studying the Influence of Teaching Ability and Lecturer Discipline on Student Learning Satisfaction (Case Study in the Department of Management, Medan State University). This research uses quantitative methods. The data collection technique used in this research is a questionnaire. The population in the study were students majoring in Management at Medan State University.
The Influence of Campus Environment and Human Resource Management on Productivity in Economics Faculty Students at Medan State University Putri, Nada Deliza; Khairunnisa, Khairunnisa; Sianturi , Reni Marlina; Hutauruk, Naomi; Fahyed, Fadhil Al; Siregar, Zulkarnain
Holistic Science Vol. 4 No. 2 (2024): Jurnal Nasional Holistic Science
Publisher : Lembaga Riset Mutiara Akbar NOMOR AHU-0003295.AH.01.07 TAHUN 2021

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/hs.v4i2.617

Abstract

The study aims to analyze the impact of campus environment and human resource management on productivity in economics faculty students at Medan State University. This research applies quantitative methods to study the relationship between the various variables. The free variables in this study are student productivity with its bound variables namely campus environment and human resource management. The data in this study is primary data by spreading the questionnaire as a data collection method. Respondents to this study were 80 students at the Faculty of Economics of State University of Medan. The hypothesis was tested with the help of SmartPLS software. Based on the test the researchers found that the campus environment and human resource management had a positive and significant influence on student productivity.
The Influence of Education and Training on Management Students' Interest in a Career in Agribusiness: A Questionnaire Approach Malau, Grace; Siregar, Zulkarnain; Khairani, Disa; Fadilla, Siti; Khairiyah, Najmah
Holistic Science Vol. 4 No. 2 (2024): Jurnal Nasional Holistic Science
Publisher : Lembaga Riset Mutiara Akbar NOMOR AHU-0003295.AH.01.07 TAHUN 2021

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/hs.v4i2.618

Abstract

The agricultural sector is one of the key sectors in the global and national economy. In Indonesia, agricultural activities include various agricultural production, processing, marketing and distribution activities. One group that is expected to make a significant contribution to the development of the agricultural sector is management students. However, in reality management students' interest in a career in agriculture is relatively low. This research aims to determine the influence of education and training on interest in a career in agribusiness among management students using quantitative methods with a survey approach. The research results show that education and training have a significant simultaneous influence on career interest in agribusiness. These findings also show that education and training explain 15. 8% of the variation in career interest, while the remaining 84. 2% is influenced by other factors not included in the study. Although significant effects were found, the ability of education and training to explain variability in career interests is still limited. This study highlights the need for further research to explore additional factors influencing career interest in agriculture among management students.
Analisis Dampak Endorsment Selebriti Terhadap Minat Beli Skincare Pada Mahasiswa Manajemen Universitas Negeri Medan (UNIMED) Agustina Nainggolan; Maya Martiza Sari; Anita Br Saragih; Imamul Khaira; Zulkarnain Siregar
Jurnal Manajemen Bisnis Digital Terkini Vol. 1 No. 3 (2024): Juli : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v1i3.143

Abstract

This study aims to determine the effect of Celebrity Endorsement on Skincare Purchase Intention in Management Students of Medan State University (Unimed). The subjects of this study were 30 management students of Medan State University (Unimed). The analysis prerequisite test includes normality test, linearity test and R test. The data analysis technique used is simple linear regression analysis. The results showed that there is a positive and significant relationship between celebrity endorsement and purchase intention.
Pengaruh Fleksibilitas Kerja, Spesialisasi Kerja Dan Work Life Balance Terhadap Kinerja Karyawan Pada PT. Bakrie Sumatera Plantations Sumut I Kisaran Ibnu Hafizh Hasibuan; Zulkarnain Siregar
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.6318

Abstract

Tujuan dari penelitian ini adalah untuk menguji bagaimana kinerja karyawan di PT. Bakrie Sumatra Plantations Sumatera Utara I Kisaran dipengaruhi oleh fleksibilitas kerja, spesialisasi kerja, dan keseimbangan kehidupan kerja. Kemampuan perusahaan untuk mencapai kinerja staf yang optimal sangat penting bagi keberhasilannya, terutama dalam menghadapi persaingan global yang menuntut tingkat produktivitas dan kualitas produk yang lebih tinggi. Untuk menyelidiki hipotesis dan penelitian sebelumnya tentang dampak setiap variabel pada kinerja pekerja, survei literatur dilakukan. Menurut temuan analisis, keseimbangan kehidupan kerja, spesialisasi, dan fleksibilitas semuanya secara signifikan meningkatkan motivasi, kepuasan, dan output karyawan. Menurut simpulan artikel, ketiga faktor ini harus dikontrol dengan baik untuk membangun tempat kerja yang produktif.
Pengembangan bahan ajar berbantuan canva dengan alur model project based learning untuk meningkatkan minat dan hasil belajar komputer akuntansi siswa kelas XII AKL SMK Negeri 1 Binjai Siregar, Susanti; Mutmainnah, Sri; Siregar, Zulkarnain
SCHOULID: Indonesian Journal of School Counseling Vol 10, No 1 (2025): SCHOULID: Indonesian Journal of School Counseling
Publisher : Indonesian Counselor Association (IKI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23916/085595011

Abstract

Penelitian ini dilatarbelakangi oleh kebutuhan akan bahan ajar yang interaktif dan sesuai dengan perkembangan teknologi dalam pembelajaran Komputer Akuntansi. Salah satu inovasi yang dapat diterapkan adalah penggunaan E-Modul berbasis Canva dengan model Project-Based Learning (PjBL) untuk meningkatkan minat dan hasil belajar siswa. Penelitian ini bertujuan untuk mengembangkan dan menguji kelayakan serta efektivitas E-Modul tersebut pada siswa kelas XII AKL 2 SMK Negeri 1 Binjai. Jenis penelitian yang digunakan adalah penelitian pengembangan (Research and Development) dengan model ADDIE (Analysis, Design, Development, Implementation, Evaluation). Pengumpulan data dilakukan melalui angket, tes pre-test dan post-test, wawancara, serta observasi. Data dianalisis menggunakan uji validitas dan reliabilitas instrumen, uji prasyarat (normalitas dan homogenitas), serta uji efektivitas bahan ajar. Hasil penelitian menunjukkan bahwa E-Modul berbantuan Canva dengan model PjBL layak digunakan berdasarkan validasi ahli materi (3,2), ahli media (3,167), ahli desain (3,235), serta hasil uji coba dari guru (3,111), uji perorangan (2,944), uji kelompok kecil (3,012), dan uji lapangan (3,056). Dari segi efektivitas, bahan ajar ini berkontribusi dalam meningkatkan minat belajar siswa, dengan rata-rata skor kelas eksperimen 16,26 lebih tinggi dibandingkan kelas kontrol 20,24. Selain itu, hasil belajar siswa juga meningkat, dengan rata-rata nilai kelas eksperimen 75,38 dibandingkan kelas kontrol 64,83. Efektivitas bahan ajar ini dikategorikan dalam tingkat sedang, dengan skor peningkatan minat belajar sebesar 0,559 dan peningkatan hasil belajar sebesar 0,753. Temuan ini memberikan implikasi bagi guru dalam merancang pembelajaran yang lebih inovatif, serta dapat menjadi dasar bagi penelitian selanjutnya dalam pengembangan bahan ajar digital interaktif di bidang pendidikan akuntansi
Pengaruh Shopee Paylater, Hari Belanja Online Nasional (Harbolnas), Dan Gaya Hidup Terhadap Perilaku Konsumtif Mahasiswa (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Medan) Habibah, Nurul; Siregar, Zulkarnain
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 1 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i1.1080

Abstract

This research aims to analyze the influence of Shopee Paylater, national online shopping days and lifestyle on the consumptive behavior of students at the Faculty of Economics, Medan State University. This research uses a quantitative method with a sampling technique of 190 respondents who used Shopee PayLater. The research results show that Shopee PayLater has a positive and significant impact on National Online Shopping Day (Harbolnas). With a P-Value value of 9.297 and a significant value of 0.000. National Online Shopping Day (Harbolnas) has a positive and significant impact on lifestyle. With a significant value of 0.000, the t-statistic value is 14.479. Shopee Paylater has a positive but not significant effect on consumer behavior. With a P-Value of 0.078 while the t-statistic value is 1.764. National Online Shopping Day (Harbolnas) shows a positive and significant influence on consumer behavior. with a P-Value of 0.000 while the t-statistic value is 6.456. Lifestyle has a positive and significant influence on consumer behavior. With a P-Value of 0.000 while the t-statistic value is 4.389. Shopee PayLater has a positive and big impact on lifestyle through national online shopping day (Harbolnas). The t-statistic value is 8.117 and the significant P-Value is 0.000. National online shopping day has a positive and major influence on consumer behavior through lifestyle. The t-statistic value is 4.000 and the significant P-Value is 0.000. Shopee PayLater and Harbolnas have a positive and large influence on consumer behavior. The t-statistic value is 3.943 and the significant P-Value is 0.000. Shopee PayLater has a big, positive influence on consumer behavior during National Holidays. The t-statistic value is 6.129 and the significant P-Value is 0.000.
Analysis User Satisfaction with the Shopee Application User Interface and User Experience Using the C4.5 Algorithm Among Digital Business Students Universitas Negeri Medan Fitri, Anisa; Haryadi, Haryadi; Rahman, Haikal; Syah, Dedy Husrizal; Siregar, Zulkarnain
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1154

Abstract

This research aims to determine the level of user satisfaction with the user interface and user experience of the Shopee Application by classifying it using the C.4.5 algorithm. The research subjects used in this study are students of the Digital Business Study Program at Universitas Negeri Medan. This research uses a descriptive quantitative approach, with data collection through questionnaires designed using a Likert scale. The data obtained will then be analyzed using the C4.5 algorithm to produce a decision tree consisting of eight attributes used, namely strive for consistency, usability, offer information feedback, design dialogs to yield closure, prevent errors, permit easy reversal of action, keep user in control, and reduce short-term memory load. The result of the decision tree will form a rule or pattern that is easier to understand. From the data that has been collected, this research shows that the majority of user satisfaction levels fall under the class label category "SATISFIED," with the data divided into three classes: very satisfied, satisfied, and dissatisfied. In this study, the C4.5 algorithm was very capable of building a good classification model with an accuracy rate of 95%. This shows that the model is capable of classifying user satisfaction data very well.
Development of RSI-MA Based Expert Advisor with Money Management Optimization for GBP/USD Trading on Weltrade Swap-Free Account in MetaTrader 5 Ginting, Lukas Destria Putra; Rahman, Haikal; Siregar, Zulkarnain
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1156

Abstract

This research develops an Expert Advisor (EA) based on Relative Strength Index (RSI) and Moving Average (MA) indicators with a money management strategy for trading GBP/USD on a swap-free account in MetaTrader 5. The strategy was tested in two different time frame scenarios (M30 and H1) with parameter optimization. This study employs the Research and Development method, analyzing data through backtesting and real-time testing. EA performance evaluation involved performance metrics such as win ratio, profit factor, drawdown, and recovery factor. Test results indicate that the M30 scenario is more optimal for short-term implementation, while the H1 scenario excels in long-term testing. Descriptive statistical analysis and T-tests revealed no significant difference between backtesting and real-time testing results for profit and total trades, but a significant difference for the balance variable. Overall, the developed EA shows good potential for adaptive automated trading strategies, especially on swap-free accounts.
PENGARUH METODE PEMBAYARAN COD DAN PAYLATER TERHADAP KEPUTUSAN PEMBELIAN PADA PLATFORM SHOPEE Zulkarnain Siregar; Dina Aulia; Indah Permatasari Tambunan; Kharisma Nurbani; Marsela Natalie Hutapea; Rizky Idaman Telaumbanua; Rizky Ramadhan
Paulus Journal of Accounting (PJA) Vol. 6 No. 2 (2025): Paulus Journal of Accounting (PJA)
Publisher : Program Studi Akuntansi Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34207/

Abstract

This study aims to analyze the influence of Cash on Delivery (COD) and PayLater payment methods on purchase decisions on the Shopee platform among students of the Management Department, Faculty of Economics, Universitas Negeri Medan. Using a quantitative approach with 200 respondents selected through purposive sampling, data were collected via questionnaires and analyzed using multiple linear regression. The results show that both COD and PayLater have a significant partial and simultaneous effect on purchase decisions, with a significance value of 0.000 and a coefficient of determination (R²) of 0.431. This indicates that these two payment methods explain 43.1% of the variation in students’ purchase decisions on Shopee.
Co-Authors Agung Suharyanto Agustina Nainggolan Ahmad Zacky Nasution Al Faiz, Al Ana Rahmi Ananda Amelia Anastasya S, Aisyah Afifah Anggreni Atmei Lubis Anita Br Saragih Aprilia Putri Liany Arta Yesaro Sinaga Berta Lipaini Manullang Boy Luisfigo Sinaga Christina Cessa Febyola Harianja Damanik, Yogi Prasetya Dedy Husrizal Syah, Dedy Husrizal Dedy Lazuardi Desi Melyanti br.Tarigan Dina Aulia Dina Rahmatul Hasanah Dwi Budiwiwaramulja Eko Wahyu Nugrahadi Elfi Damayanti Enjelina Lumbanraja Erika Ferawati Situmorang Fadila Saragi Fadilla, Siti Fahyed, Fadhil Al Fazira, Laila Erra Fitri, Anisa Ginting, Esti Julianita Ginting, Lukas Destria Putra Gita Kusuma Dewi Harahap Hamzah Isfahani Harahap, Andhika Ferdiansyah Haryadi - Hasiandra Simanjuntak Hasibuan, Ibnu Hafizh Hodriani Hodriani Hotma Liana Siagian Hutasuhut, Saidun Hutauruk, Naomi Ibnu Hafizh Hasibuan Ihdina Gustina Imamul Khaira Indah Permatasari Tambunan Isfahani, Hamzah Jannah, Raihanatul Jenny Lamlam Sihaloho Jizdan Ramadan Julian, T. Rendy Junaidi Junaidi Kabeakan, Siat Putri Khairani, Disa Khairiyah, Najmah Khairunnisa Khairunnisa Kharisma Nurbani Kodratullah, Muhammad Lintar Lingga, Nia Febriani Lubis, Muthiah Balqis Maceru Edwardo Hutagaol Malau, Grace Manik, Enjelia Manurung, Grace Silvia Marisa Angelica Marpaung, Jeremy Partogi Marsela Natalie Hutapea Maya Martiza Sari Mijy Swandi Tanjung Muhammad Haikal Munthe, Yeyen Aprilia Mutmainnah, Sri Nadila Putri Nadiva Adista Yulia Putri Nia Febriani Lingga Nitasari Lasma Uhur Sidebang Nur Julaiha Nurmala Berutu Nurul Habibah, Nurul Nutiwati Hulu Olsen Hildan Panjaitan, Rona A. P. Putri Salma Dinna Putri Sandrina Sitompul Putri Suci Yasa Putri, Nada Deliza Rahman, Haikal Rahmi, Anna Regina Emeninta br.Tarigan Rika Marsulina Pandiangan Rinalia Fauziah Br Manik Rizkillah, Ridho Rizky Idaman Telaumbanua Rizky Ramadhan Rosi Dearan S Lingga Ruly Manuel Nainggolan S, Khawarizmi Annadi Saidun Hutasuhut Saragih, Sindy Aliffiyah Septelina Purba Sianipar, Rosdintan Maria Melani Sianturi , Reni Marlina Silalahi, Samuel Barita Simalango, Nora Florentina Simanjuntak, Julius Wisesha Simanjuntak, Stephen Sinaga, Mhd. Fadillah Ilham Sinaga, Mulyati Patresia Sindi br.Sembiring Siregar, Nadhira Zahra Siregar, Susanti Sitindaon , Natanael Syafika, Syafika Syarifah Khalisa Adilla Tarigan, Nimia Eliani Br Tesalonika Simalango Tobing, David Lumban Wahyuni, Futri Wan Nova Listia Wan Ridha Khairuna Wanda Ariza Wiflihani Wiflihani