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Jiao, Deng
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Journal : Journal of Social Entrepreneurship and Creative Technology

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The Role of Augmented Reality in Enhancing Social Business Models: a Pathway to Sustainable Development Guilin, Xie; Jiao, Deng; Wang, Yuanyuan
Journal of Social Entrepreneurship and Creative Technology Vol. 1 No. 1 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v1i1.1003

Abstract

Augmented reality (AR) technology has emerged as a powerful tool in various sectors, offering innovative solutions that enhance user engagement and experience. In the context of social business models, AR has the potential to drive sustainable development by addressing key social and environmental challenges. Despite its growing popularity, the role of AR in enhancing social business models remains underexplored. This research aims to investigate the impact of augmented reality on social business models and its potential to contribute to sustainable development. The study seeks to identify how AR can be integrated into social enterprises to enhance their effectiveness and sustainability. The research employs a mixed-methods approach, combining quantitative surveys and qualitative case studies. A survey was conducted with 150 social entrepreneurs to gather data on the use of AR and its perceived impact. Additionally, five in-depth case studies of social enterprises utilizing AR were conducted to provide detailed insights into implementation strategies and outcomes. The findings indicate that AR significantly enhances the effectiveness of social business models by improving user engagement, education, and operational efficiency. Social enterprises using AR reported higher levels of community engagement and greater impact on their social and environmental goals. The case studies revealed successful strategies for integrating AR, such as interactive educational content and immersive storytelling, which contributed to achieving sustainable development outcomes. The study concludes that augmented reality holds substantial potential for enhancing social business models and promoting sustainable development. By leveraging AR technology, social enterprises can create more engaging and impactful solutions to address social and environmental challenges. Continued research and investment in AR applications within the social enterprise sector are recommended to fully realize its potential.
Co-Authors Abdul Latief Arung Arafah Abdurrohman, Abdurrohman Aldina, Fauzi Alpian Jayadi, Alpian Anggra, Rangga Arifah, Ayunda Nur Artanty, Ary Asbath, Asbath Azahra, Yunisa Bradford, Snyder Chandra Halim Cheriani, Cheriani Desiana Desiana, Desiana Dewi Nusraningrum, Dewi Diana Sari Dwi Septiani Endah Fitriasari, Endah Fhirnanda, Ditha Yulia Gogor Christmass Setyawan Guilin, Xie Hamka Hamka, Hamka Hapzi Ali Haryanto, Sri Hayati, Amelia Hestiawan, Viralin Hidayatulloh, Asep Hilmiyati, Fitri Hina, Hermyn Benny Ibrahim, Ilyas Irianti , Evi Jie, Lie Jonathan, Bouyea Judijanto, Loso Karliena, Yayuk Kashino, Saijo Khaidir, Widya Khairat, Annisaul Khoirunnisa, Sri Wulan Bintang Lewar, Emanuel Suban Bala Lutfi Syafirullah M. Yunus Sudirman Mahfuz, Taufik Warman Meriyati Meriyati Mudinillah, Adam Muhamad Taufik Nur, Syamsuddin Nuralfin Anripa Nurisman, Husain Nurkomala, Siti Nurodin Usman Nurwijayanti Oktaria, Dhina Setyo Prasetio, Rachmat Puspitasari, Mariana Diah Putri, Lusiana Rahmadani R.Eriska Ginalita Dwi Putri Rabani, Salma Rahmi, Sri Nur Retno Sari Dewi, Retno Sari Rini Nuraini, Rini Riniati, Wa Ode Rumbouw, Nurlena Sarip, Mohamad Selvia , Devi Sela Eka Soulissa, Fatmhy F Sumianto Sumianto Supriyanti Supriyanti Susi Yusrianti, Susi Syamsu Rijal Tusi, Juandri Seprianto Ujuh Juhana Ulfa Fitriani Umasugi, M Taufan Vanchapo, Antonius Rino Vanessa, Grecia Adis Vera, Poupot Wardana, Billy Eka Werdyaningsih , Endang Widianingsih, Betti Xavier, Embrechts Xu, Shanshan Yakir, Julia Yuanyuan Wang, Yuanyuan Yudilestari, Eka Putri YUSUF, DIANA Zhang Wei Zou, Guijiao Zuliana, Zuliana