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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Equator Journal of Management and Entrepreneurship Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Keuangan dan Perbankan Jurnal Mirai Management AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Performance Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Enrichment : Journal of Management Ilomata International Journal of Management Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi Industrial Research Workshop and National Seminar Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Journal of Educational Management Research JAPB JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Riwayat: Educational Journal of History and Humanities Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat MERDEKA: Jurnal Ilmiah Multidisiplin INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen International Journal of Economics, Business Management and Accounting Joong-Ki PESHUM Menulis: Jurnal Penelitian Nusantara
Fauzan, Rizky
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Unpacking Impulsive Buying among Generation Z Fast Fashion Consumers: The Role of Cashless Payments, FoMO, and Self-Control Lokahita Regina Pramesti; Rizky Fauzan; Erna Listiana; Nur Afifah; Harry Setiawan
Journal of Educational Management Research Vol. 5 No. 3 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i3.2315

Abstract

This study aims to analyze the influence of cashless payment and Fear of Missing Out (FoMO) on impulsive buying behavior and to examine the moderating role of self-control in the consumption of fast fashion products among Generation Z. The study employed a quantitative approach using a survey method through questionnaires distributed to university student respondents. The collected data were analyzed using statistical techniques to examine the relationships among variables and test the moderating effects. The findings reveal that both cashless payment and FoMO have a positive and significant effect on impulsive buying behavior. FoMO emerged as the most dominant factor influencing impulsive purchases, indicating that social pressure and the desire to follow trends have a stronger impact than technological convenience. Furthermore, self-control was unable to moderate the relationship between cashless payment and impulsive buying, but it significantly strengthened the relationship between FoMO and impulsive buying. These findings imply that social and psychological factors play a crucial role in shaping Generation Z’s consumer behavior in the fast fashion industry.
Pengaruh Job Insecurity dan Perceived Organizational Support terhadap Job Performance melalui Subjective Well-Being pada Generasi Z di Ritel Indonesia Riris Arsita; Rizky Fauzan; Rizani Ramadhan; Ilzar Daud; Mazayatul Mufrihah
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 5: Agustus 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i5.18356

Abstract

Kinerja karyawan merupakan elemen krusial dalam mempertahankan daya saing perusahaan, terutama pada sektor ritel yang ditandai dengan ketidakstabilan dan pergantian tenaga kerja yang tinggi. Tujuan dilakukannya penelitian ini adalah untuk menganalisis pengaruh dari Job Insecurity dan Perceived Organizational Support terhadap Job Performance dengan Subjective Well-Being sebagai variabel mediasi pada Generasi Z di industri ritel Indonesia. Dengan menggunakan desain eksplanatori pada pendekatan kuantitatif, penelitian ini melibatkan 253 responden yang dipilih berdasarkan teknik purposive sampling. Data dikumpulkan melalui kuesioner online kemudian dianalisis dengan SEM-PLS pada SmartPLS 4. Temuan dari penelitian ini menyatakan bahwa Job Insecurity memiliki pengaruh negatif terhadap Subjective Well-Being dan Job Performance, sedangkan Perceived Organizational Support menunjukkan pengaruh positif terhadap kedua variabel tersebut. Selain itu, Subjective Well-Being terbukti berfungsi sebagai mediator dalam hubungan antara kedua variabel independen dan Job Performance. Secara teoretis, penelitian ini memperluas penerapan Conservation of Resources Theory dalam konteks Generasi Z di industri ritel. Secara praktis, hasilnya menegaskan pentingnya dukungan organisasi dan kesejahteraan psikologis untuk menjaga kinerja berkelanjutan di tengah ketidakpastian kerja.
The Role of Brand Image in Mediating the Influence of Social Media Marketing and Product Quality on Purchase Decision Uniqlo in Indonesia Rizki Zulfi Akbari; Wendy; Erna Listiana; Hasanudin; Rizky Fauzan
Ilomata International Journal of Management Vol. 5 No. 1 (2024): January 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v5i1.983

Abstract

Based on the implication that brand image serves as a mediator between social media marketing and purchase decisions, Uniqlo can maximize their social media approach. This could be improved online communication, marketing that tell stories, or the application of unique social media platform characteristics that improve brand perception. This study aims to investigate the relative influence of social media marketing, product quality, and brand image on purchasing decisions. The research design chosen was causal research with purposive sampling technique. A questionnaire given to participants who met the requirements was used in this study. In this survey, a 5-point Likert scale was used (1 meaning strongly disagree and 5 meaning strongly agree). The large sample collected and surveyed in this research consisted of 200 respondents. The samples involved were Uniqlo consumers based in Indonesia. Structural Equation Modeling (SEM) with the AMOS 24 statistical tool will be used to construct and assess the measurement model and structural model of the research design. This research has shown how social media marketing, product quality, and brand image all have a big relationship on consumers' purchase decisions to buy, both on direct influence or indirect influence mediated by brand image.
The Influence of Work Flexibility, Work-life Balance, and Job Satisfaction on Employee Performance in the Remote Working Era Maulana Radiyan Rifki; Rizky Fauzan; M Irfani Hendri; Yulyanti Fahruna; Arman Jaya
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1496

Abstract

This study analyzes the work-life balance (WLB) of students who work as celebgams in Pontianak and Palangka Raya. Utilizing a qualitative method through in-depth interviews with seven informants, this research explores how celebgram students manage the balance between academic demands and their careers on social media and identify the challenges they face. The findings indicate significant differences in experiences between celebgam students in the two cities, particularly concerning commercial pressures and time flexibility. The main challenges identified include time management, social pressure, and follower expectations. This research provides important insights into the complexities students face in the digital age and its implications for educational policies and student well-being.
The Influence of Employer Branding and E-Recruitment on Job Application Intention Among Generation Z: The Mediating Role of Corporate Reputation and Moderating Role of Social Media Use Agata Yuspita; Helma Malini; Syahbandi; Arman Jaya; Rizky Fauzan
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1497

Abstract

This research investigates the impact of employer branding, e-recruitment, and corporate reputation on job applicants' intention to apply, with social media usage as a moderating variable. In a competitive digital landscape, understanding how these factors influence job seekers' behavior is crucial for companies aiming to attract top talent. Based on a sample of 203 respondents and measured using Partial Least Squares Structural Equation Modeling (PLS-SEM), the study demonstrates that both employer branding and e-recruitment positively and significantly influence the intention to apply. Corporate reputation is crucial in determining applicants' decisions, and social media activity strengthens the correlation between the intention to apply for jobs and the company's reputation. These results imply that businesses should prioritize employer branding and actively manage their digital presence, particularly on social media, to better engage with and attract potential job applicants.
Enhancing Academic Success in Strawberry Generation: The Influence of Character Education and Social Media on Mental Health Michael Victorio; Rizky Fauzan; Arman Jaya; Yulyanti Fahruna
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1498

Abstract

This research examines the direct and indirect effects of Character Education and Social Media Experience on Academic Achievement, mediated by Mental Health. The method used in this study is a quantitative approach, with data collected through questionnaires and analyzed using SEM with the Smart PLS application. The sample size for this study is 200 respondents. The results of this study indicate a significant direct effect of character education and social media experience on academic achievement and an indirect impact of character education on academic achievement through mental health. However, the indirect impact of social media on academic achievement through mental health was not accepted. This research contributes to the improvement of academic achievement among strawberry generation students.
Co-Authors Agata Yuspita Ahmad Shalahuddin, Ahmad Ahmadi AHMADI Akbari, Rizki Zulfi Ana Fitriana Ana Fitriana Anastasia Lidya Maukar Andy Andy Anik Vega Vitianingsih Annisa Fitria Anwar Azazi Apriandika, Muhammad Nahruddin Arman Jaya Arman Jaya Asli, Salsabila Hasya Azzis Abdul Munir Barkah, Barkah Cahyono, Cahyono Kaelan Damianus Ute Daud, Ilzar Donny Usman Dwi Suzanna Edison, Norvin Edwardo, Albert Endang Dhamayantie Erna Listiana Erna Listiana Erna Listiana Fadilah, Putri Fahruna, Yulyanti Fajar Kristanto Fauzan, Ahmad Hilmi Giriati, Giriati Gita, Leiya Harry Setiawan Hasanudin Hasanudin Hasanudin Hasanudin Helma Malini Helma Malini, Helma Hitan, Wiwin Ikram Yakin Ilzar Daud Ilzar Daud Ilzar Daud Ilzar Daud Iman Kalis, Maria Chirstiana Janiarti, Della Juniwati Juniwati K, Karsim Karolina, Sindi Karsim Karsim, Karsim Khristian Lestari, Mugi Ayu Lokahita Regina Pramesti M. Irfani Hendri Maharani, Tri Adinda Mailisa, Yessi Marchello Maria Christiana Iman Kalis, Maria Christiana Maria Christiana l Kalis Marisca, Tirza Eudia Maulana Radiyan Rifki Mayardi, Rika Mazayatul Mufrihah B11212091 Megawati - Michael Victorio Mochammad Imron Awalludin Muhammad Afif Muhammad Iqbal Muhaimin Nardi, Rio Nisrina Amalia Novita Novita Nur Afifah Nur Afifah Nurhapizah, Siti Nurul Komari Nurul Komari Nurul Komari Oktaviana Oktaviana Patricia, Adella Pradidta, Elsa Pramana Saputra Purmono, Bintoro Bagus Purwanto, Dimas Puspita, Nina Putri Pangestika, Putri Ramadania Ramadania, Ramadania Ridwansyah Ridwansyah Rifki, Maulana Radiyan Riris Arsita Rizani Ramadhan Rizki Zulfi Akbari Roro Ayu Rahmadhani Rusmana, Muchamad Raihan Surya Rustam Rustam Salsabila, Intan Serene, Gabriel Shelly, Shelly Sihombing, Rony Pasonang siti zahra zahira Sri Langgeng Ratnasari SULISTIOWATI Suriyani, Eddy SUSANTI Syahbandi Syahbandi Syahbandi Syahbandi The, Trixie Agustina Titi Rosnani Titik Rosnani Titik Rosnani Titinawati, Titinawati Triadi*, Masius Veronika Veronika Victorio, Michael Wardana, Rizky Hady Wendy Wendy Wenny Pebrianti Wibowo, Titik Yoyon Arie Budi Suprio Yulyanti Fahruna Yunitasari*, Richa Kartika Kristin Dian Yuspita, Agata