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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Equator Journal of Management and Entrepreneurship Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Keuangan dan Perbankan Jurnal Mirai Management AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Performance Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Ilomata International Journal of Management Enrichment : Journal of Management Ilomata International Journal of Management Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi Industrial Research Workshop and National Seminar Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Journal of Educational Management Research JAPB JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Riwayat: Educational Journal of History and Humanities Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat MERDEKA: Jurnal Ilmiah Multidisiplin INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen International Journal of Economics, Business Management and Accounting Business and Applied Management Journal Joong-Ki Menulis: Jurnal Penelitian Nusantara
Fauzan, Rizky
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Do discounts livestream and bundle offers triggers TikTok user unplanned purchases? Gita, Leiya; Fauzan, Rizky; Pebrianti, Wenny; Juniwati, Juniwati; Jaya, Arman
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.383

Abstract

TikTok is a medium of information, entertainment, and communication. TikTok's new feature is TikTok shop. Live streaming is here for consumers who like direct interaction with sellers via real-time video. The objective of this study is to examine the impact of discounts on livestream selling and bundle offers on unplanned purchases TikTok users through positive emotion. This research method uses causality. Data was distributed via questionnaire to 205 people who shopped online on selected TikTok livestream using a purposive sampling method. The research results based on SEM AMOS 22 calculations show that the value of discounts on livestream selling has a positive and significant impact on unplanned purchases. TikTok livestream, bundle offers have a positive and significant impact on unplanned purchases, TikTok livestream, positive emotion can mediate the relationship between discounts on livestream selling on unplanned purchases, positive emotion can mediate the relationship between bundle offers on unplanned purchases and positive emotion has a positive impact when making unplanned purchases on TikTok livestream consumers. It is hoped that the results of this research will provide a valuable contribution to online business players in their efforts to increase marketing effectiveness in the developing livestream-selling sector, which is currently experiencing fast growth.
Pengaruh Iklim Organisasi dan Kompetensi Pegawai terhadap Kinerja Pegawai dengan Motivasi Kerja sebagai Variabel Intervening Fitria, Annisa; Sulistiowati; Fauzan, Rizky
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 20 No. 3 (2024): Agustus
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v20i3.1810

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Iklim Organisasi (X1) dan Kompetensi Pegawai (X2) terhadap Motivasi Kerja (Z) dan Kinerja Pegawai (Y) pada pegawai structural Dinas Kesehatan Kalimantan Barat. Penelitian ini merupakan penlitian asosiatif kausal dengan pendekatan kuantitatif. Teknik pengumpulan data menggunakan kuesioner pada 111 responden dan alat analisis yang digunakan yaitu SPSS 23. Penelitian ini menggunakan Uji regresi linier berganda.  Uji T (Uji Pengaruh Parsial) pada persamaan pertama menunjukkan bahwa variabel Iklim Organisasi (X1) dan Kompetensi Pegawai (X2) secara parsial memiliki pengaruh positif terhadap Motivasi Kerja (Z). Selanjutnya, pada persamaan kedua, variabel Iklim Organisasi (X1), Kompetensi Pegawai (X2), dan motivasi kerja (Z) secara parsial tidak berpengaruh terhadap Kinerja Pegawai (Y). Uji F (Uji Pengaruh Simultan) pada persamaan pertama menyatakan bahwa Iklim Organisasi (X1) dan Kompetensi Pegawai (X2) secara simultan berpengaruh terhadap Motivasi Kerja (Z). Pada persamaan kedua, variabel Iklim Organisasi (X1), Kompetensi Pegawai (X2), dan Motivasi Kerja (Z) secara simultan berpengaruh positif terhadap Kinerja Pegawai (Y).
THE IMPACT OF FOOD QUALITY AND PRICE DISCOUNT TOWARD BRAND IMAGE AND PURCHASE DECISION Fadilah, Putri; Barkah, Barkah; Erna Listiana; Hasanudin, Hasanudin; Rizky Fauzan
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In today's globalized world, business rivalry is becoming more intense on both a domestic (national) and international level. Currently, the business sector that continues to experience rapid growth is the fast food industry. With the increasing population in Indonesia, the demand for fast food also continues to increase. One example of a fast food product that is popular in Indonesia is KFC. The Indonesian public's view of KFC as a food that has high standards of quality safety, and health has become very strong. When asked about the best place to enjoy fried chicken in Indonesia, KFC always comes up as one of the first choices in their minds. Products produced by this international company offer the assurance of superior food quality. KFC's food quality is an important factor that influences consumer purchase decisions, and this must be the company's focus on improving the quality of its products to win competition in the fast food industry. This study will examine the extent to which the impact food quality and price discounts on purchase decisions, with the brand image as a mediating variable at KFC in Indonesia. In collecting data, this research applied a questionnaire method involving 219 respondents selected through a purposive sampling technique. In data analysis, Structural Equation Modeling (SEM) was used with the help of the AMOS 24 tool. The results of this research reveal that food quality and price discounts have a significant influence on purchase decisions, which are mediated by brand image.
Effect of IT affordance in live streaming on trust and purchase intention for jiniso at shopee Nurhapizah, Siti; Ramadania, Ramadania; Purmono, Bintoro Bagus; Fauzan, Rizky; Yakin, Ikram
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Live streaming shopping has developed into a unique business model with different features. This study will examine how the IT affordance (visibility, metavoicing, interactivity, guidance shopping, and trading affordance) of live streaming on the Shopee application can affect consumer trust and purchase intention. The data collection methodology employed in this study was the utilization of a questionnaire as the primary instrument for data gathering, with a sample being selected for participation size of 220 respondents. The employed sampling technique was purposive sampling, which involved the utilization of Structural Equation Modeling (SEM) and AMOS statistical tools. The findings of the study indicate that trust is influenced in a favorable and statistically significant manner by factors such as visibility, metavoicing, interactivity, advice shopping, and trading affordance. Purchase intention has a favorable and large impact on trust as well. Trust mediates between visibility, metavoicing, interactivity, guidance shopping, trading affordance, and purchase intention.
The mediating role of positive emotion in the influence of store atmosphere and price discount on impulse buying among hypermart customers in Indonesia Wardana, Rizky Hady; Barkah, Barkah; Purmono, Bintoro Bagus; Fauzan, Rizky; Yakin, Ikram
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines the impact of store atmosphere and price discounts on impulse buying among consumers of Hypermart Department Store in Indonesia, with positive emotion as the mediating variable. The study used a quantitative research approach and used a purposive sampling to choose 260 participants. The data was collected through an online survey that underwent extensive testing to verify its legitimacy and dependability. Data analysis was conducted utilizing Structural Equation Modeling (SEM) methodology facilitated by the AMOS 24 program. The findings of this study demonstrate a positive and significant correlation between the store atmosphere and price discounts concerning impulse buying among consumers of Hypermart Department Store in Indonesia. In addition, this study has shown that positive emotion is a mediating factor in the association between store atmosphere, price discounts, and impulse buying. These findings can provide valuable insight for Hypermart Department Store management in designing more effective marketing strategies. This research implies that it can help companies increase their sales and profits through better management of store atmosphere and pricing strategies.
Towards Organizational Citizenship Behavior and Religious Performance Ramadania, Ramadania; Rosnani, Titik; Ratnasari, Sri Langgeng; Fauzan, Rizky; Apriandika, Muhammad Nahruddin
JURNAL AL-TANZIM Vol 7, No 1 (2023)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v7i1.3927

Abstract

The tendency of Islam is very thick in the Integrated Islamic Kindergarten (TKIT) and Integrated Islamic Elementary School (SDIT) circles. However, several schools focusing on increasing religious performance and management still need to fully interpret the role of organizational citizenship behaviour (OCB). The study concentrates on the role of OCB as a mediator in influencing spiritual motivation and spiritual leadership on religious performance in one of the kindergarten and primary schools from West Kalimantan. Quantitative methods, where in-depth exploration through surveys applies, support us, teachers and teaching staff. Resource persons were determined by a disproportionate stratified random sampling technique totalling 409 participants. We chose path analysis to interpret the data, so there are five essential points. The findings in the first model show that spiritual motivation and leadership have a significant effect on OCB. In the second model, spiritual motivation and OCB also significantly affect religious performance, whereas spiritual leadership does not. The implications of the output analysis indicate that the more spiritual motivation and spiritual leadership increase, the more it encourages OCB. Too, the more spiritual motivation and OCB increase, it also stimulates religious performance in the long term.
Optimalisasi Branding UMKM Desa Wisata Caping dengan Pendekatan Desain Visual Serene, Gabriel; Fauzan, Rizky; Edison, Norvin; Susanti; Hitan, Wiwin
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v5i2.12327

Abstract

Kegiatan pengabdian ini dilaksanakan di Kampung Wisata Caping, Kota Pontianak, dengan tujuan meningkatkan daya tarik UMKM lokal melalui media promosi visual berupa buku menu dan banner. Permasalahan utama yang ditemukan adalah kurangnya media promosi yang profesional, sehingga produk UMKM kurang diminati wisatawan. Metode pelaksanaan menggunakan pendekatan Community Development dengan prinsip partisipatif dan kolaboratif, melibatkan pelaku UMKM sejak tahap identifikasi kebutuhan hingga desain akhir. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam citra profesional UMKM, ditandai dengan tersedianya buku menu bergambar jelas dan banner identitas usaha yang memudahkan pengunjung mengenali warung. Selain meningkatkan visibilitas, media promosi ini juga berpotensi menambah omzet dan memperkuat kepercayaan diri pelaku usaha dalam memasarkan produk, baik secara langsung maupun melalui media sosial. Simpulan dari kegiatan ini adalah bahwa desain visual yang tepat mampu menjadi sarana efektif dalam memperkuat branding UMKM sekaligus mendukung pengembangan ekonomi lokal.   Kata Kunci:  branding, desain visual, desa wisata, UMKM    Abstract This community service activity was carried out in Kampung Wisata Caping Village, Pontianak City, with the aim of increasing the attractiveness of local MSMEs through visual promotional media in the form of menu books and banners. The main problem found was the lack of professional promotional media, so that MSME products were less attractive to tourists. The implementation method used a Community Development approach with participatory and collaborative principles, involving MSME actors from the needs identification stage to the final design. The results of the activity showed a significant improvement in the professional image of MSMEs, marked by the availability of menu books with clear images and business identity banners that made it easier for visitors to recognize the stalls. In addition to increasing visibility, these promotional media also had the potential to increase turnover and strengthen the confidence of business actors in marketing their products, both directly and through social media. The conclusion of this activity is that appropriate visual design can be an effective means of strengthening MSME branding while supporting local economic development.  
Credibility, Parasocial Interaction, and Informative Value: The Role of Trust in Stakeholders’ Decision Intention Rahmadhani, Roro Ayu; Fauzan, Rizky; Listiana, Erna; Afifah, Nur; Ahmadi
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1922

Abstract

The rapid growth of influencer marketing in Indonesia, particularly through social media platforms, has heightened the importance of influencer authenticity in shaping audience perceptions and decision-making. However, empirical studies examining the effectiveness of influencers who promote their own brands remain limited. This study aims to analyze the influence of credibility, parasocial interaction, and informative value on stakeholders’ decision intention, with trust serving as a mediating variable, within the context of educational brand management. Using a quantitative approach, data were collected through a questionnaire administered to 217 respondents and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3. The findings reveal that parasocial interaction has a positive and significant direct effect on decision intention, while credibility, parasocial interaction, and informative value significantly influence trust. In contrast, credibility and informative value do not show a significant direct effect on decision intention. Furthermore, trust is found to significantly mediate the relationships between credibility, parasocial interaction, and informative value and stakeholders’ decision intention. These results imply that effective educational brand management in the digital era should prioritize trust-building strategies by enhancing authentic communication, meaningful engagement, and the quality of information delivered to stakeholders in order to strengthen decision-making outcomes.
Optimalisasi Branding UMKM Desa Wisata Caping dengan Pendekatan Desain Visual Serene, Gabriel; Fauzan, Rizky; Edison, Norvin; Susanti; Hitan, Wiwin
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v5i2.12327

Abstract

Kegiatan pengabdian ini dilaksanakan di Kampung Wisata Caping, Kota Pontianak, dengan tujuan meningkatkan daya tarik UMKM lokal melalui media promosi visual berupa buku menu dan banner. Permasalahan utama yang ditemukan adalah kurangnya media promosi yang profesional, sehingga produk UMKM kurang diminati wisatawan. Metode pelaksanaan menggunakan pendekatan Community Development dengan prinsip partisipatif dan kolaboratif, melibatkan pelaku UMKM sejak tahap identifikasi kebutuhan hingga desain akhir. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam citra profesional UMKM, ditandai dengan tersedianya buku menu bergambar jelas dan banner identitas usaha yang memudahkan pengunjung mengenali warung. Selain meningkatkan visibilitas, media promosi ini juga berpotensi menambah omzet dan memperkuat kepercayaan diri pelaku usaha dalam memasarkan produk, baik secara langsung maupun melalui media sosial. Simpulan dari kegiatan ini adalah bahwa desain visual yang tepat mampu menjadi sarana efektif dalam memperkuat branding UMKM sekaligus mendukung pengembangan ekonomi lokal.   Kata Kunci:  branding, desain visual, desa wisata, UMKM    Abstract This community service activity was carried out in Kampung Wisata Caping Village, Pontianak City, with the aim of increasing the attractiveness of local MSMEs through visual promotional media in the form of menu books and banners. The main problem found was the lack of professional promotional media, so that MSME products were less attractive to tourists. The implementation method used a Community Development approach with participatory and collaborative principles, involving MSME actors from the needs identification stage to the final design. The results of the activity showed a significant improvement in the professional image of MSMEs, marked by the availability of menu books with clear images and business identity banners that made it easier for visitors to recognize the stalls. In addition to increasing visibility, these promotional media also had the potential to increase turnover and strengthen the confidence of business actors in marketing their products, both directly and through social media. The conclusion of this activity is that appropriate visual design can be an effective means of strengthening MSME branding while supporting local economic development.  
Digital Literacy and Technostress in the Job Demands–Resources Perspective: The Mediating Role of Instructional Innovation on Elementary School Teachers’ Performance Fahriansyah, Fahriansyah; Fauzan, Rizky; Rosnani, Titik
Business and Applied Management Journal Vol. 3 No. 2 (2025): July-December
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/bamj.v3i2.1640

Abstract

This study examines the influence of digital literacy and technostress on elementary school teachers’ performance with instructional innovation as a mediating variable within the Job Demands–Resources (JD-R) framework. The research employed a quantitative explanatory design using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from elementary school teachers in West Kalimantan Province through an online questionnaire. The results indicate that digital literacy has a significant positive effect on instructional innovation and teachers’ performance. Instructional innovation also significantly improves teachers’ performance. Meanwhile, technostress does not have a direct effect on teachers’ performance but does influence it indirectly through instructional innovation. These findings suggest that digital literacy functions as an important job resource that enhances innovative teaching practices. In contrast, technostress can act as a challenge that stimulates adaptive innovation in digital learning environments. The model demonstrates strong explanatory power with an R² value of 0.706 for teachers’ performance. The study contributes to the development of JD-R theory in digital education by identifying instructional innovation as an adaptive mechanism that transforms job demands and job resources into improved teacher performance.
Co-Authors Ahmad Shalahuddin, Ahmad AHMADI Akbari, Rizki Zulfi Ana Fitriana Ana Fitriana Anastasia Lidya Maukar Andy Andy Anik Vega Vitianingsih Annisa Fitria Anwar Azazi Apriandika, Muhammad Nahruddin Arman Jaya Asli, Salsabila Hasya Barkah, Barkah Cahyono, Cahyono Kaelan Damianus Ute Daud, Ilzar Donny Usman Dwi Suzanna Edison, Norvin Edwardo, Albert Endang Dhamayantie Erna Listiana Erna Listiana Fadilah, Putri Fahriansyah Fahriansyah Fahruna, Yulyanti Fajar Kristanto Fauzan, Ahmad Hilmi Giriati, Giriati Gita, Leiya Hasanudin Hasanudin Hasanudin Helma Malini, Helma Hitan, Wiwin Ikram Yakin Ilzar Daud Ilzar Daud Ilzar Daud Iman Kalis, Maria Chirstiana Janiarti, Della Juniwati Juniwati K, Karsim Karolina, Sindi Karsim Karsim, Karsim Khristian Lestari, Mugi Ayu M. Irfani Hendri Maharani, Tri Adinda Mailisa, Yessi Marchello Maria Christiana Iman Kalis, Maria Christiana Maria Christiana l Kalis Marisca, Tirza Eudia Mayardi, Rika Megawati - Mochammad Imron Awalludin Muhammad Afif Muhammad Iqbal Muhaimin Munir, Azzis Abdul Nardi, Rio Nisrina Amalia Novita Novita Nur Afifah Nurhapizah, Siti Nurul Komari Nurul Komari Nurul Komari Oktaviana Oktaviana Patricia, Adella Pradidta, Elsa Pramana Saputra Purmono, Bintoro Bagus Purwanto, Dimas Puspita, Nina Putri Pangestika, Putri Rahmadhani, Roro Ayu Ramadania Ramadania, Ramadania Ridwansyah Ridwansyah Rifki, Maulana Radiyan Rusmana, Muchamad Raihan Surya Rustam Rustam Salsabila, Intan Serene, Gabriel Shelly, Shelly Sihombing, Rony Pasonang siti zahra zahira Sri Langgeng Ratnasari SULISTIOWATI Suriyani, Eddy SUSANTI Syahbandi Syahbandi Syahbandi The, Trixie Agustina Titi Rosnani Titik Rosnani Titik Rosnani Titinawati, Titinawati Triadi*, Masius Veronika Veronika Victorio, Michael Wardana, Rizky Hady Wendy Wenny Pebrianti Wibowo, Titik Yoyon Arie Budi Suprio Yunitasari*, Richa Kartika Kristin Dian Yuspita, Agata