Garuda - Garba Rujukan Digital

The Role of Brand Image in Mediating the Influence of Social Media Marketing and Product Quality on Purchase Decision Uniqlo in Indonesia Akbari, Rizki Zulfi; Wendy; Listiana, Erna; Hasanudin; Fauzan, Rizky
Ilomata International Journal of Management Vol. 5 No. 1 (2024): January 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v5i1.983

Based on the implication that brand image serves as a mediator between social media marketing and purchase decisions, Uniqlo can maximize their social media approach. This could be improved online communication, marketing that tell stories, or the application of unique social media platform characteristics that improve brand perception. This study aims to investigate the relative influence of social media marketing, product quality, and brand image on purchasing decisions. The research design chosen was causal research with purposive sampling technique. A questionnaire given to participants who met the requirements was used in this study. In this survey, a 5-point Likert scale was used (1 meaning strongly disagree and 5 meaning strongly agree). The large sample collected and surveyed in this research consisted of 200 respondents. The samples involved were Uniqlo consumers based in Indonesia. Structural Equation Modeling (SEM) with the AMOS 24 statistical tool will be used to construct and assess the measurement model and structural model of the research design. This research has shown how social media marketing, product quality, and brand image all have a big relationship on consumers' purchase decisions to buy, both on direct influence or indirect influence mediated by brand image.

The Influence of Work Flexibility, Work-life Balance, and Job Satisfaction on Employee Performance in the Remote Working Era Rifki, Maulana Radiyan; Fauzan, Rizky; Hendri, M Irfani; Fahruna, Yulyanti; Jaya, Arman
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1496

This study analyzes the work-life balance (WLB) of students who work as celebgams in Pontianak and Palangka Raya. Utilizing a qualitative method through in-depth interviews with seven informants, this research explores how celebgram students manage the balance between academic demands and their careers on social media and identify the challenges they face. The findings indicate significant differences in experiences between celebgam students in the two cities, particularly concerning commercial pressures and time flexibility. The main challenges identified include time management, social pressure, and follower expectations. This research provides important insights into the complexities students face in the digital age and its implications for educational policies and student well-being.

The Influence of Employer Branding and E-Recruitment on Job Application Intention Among Generation Z: The Mediating Role of Corporate Reputation and Moderating Role of Social Media Use Yuspita, Agata; Malini, Helma; Syahbandi; Jaya, Arman; Fauzan, Rizky
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1497

This research investigates the impact of employer branding, e-recruitment, and corporate reputation on job applicants' intention to apply, with social media usage as a moderating variable. In a competitive digital landscape, understanding how these factors influence job seekers' behavior is crucial for companies aiming to attract top talent. Based on a sample of 203 respondents and measured using Partial Least Squares Structural Equation Modeling (PLS-SEM), the study demonstrates that both employer branding and e-recruitment positively and significantly influence the intention to apply. Corporate reputation is crucial in determining applicants' decisions, and social media activity strengthens the correlation between the intention to apply for jobs and the company's reputation. These results imply that businesses should prioritize employer branding and actively manage their digital presence, particularly on social media, to better engage with and attract potential job applicants.

Enhancing Academic Success in Strawberry Generation: The Influence of Character Education and Social Media on Mental Health Victorio, Michael; Fauzan, Rizky; Jaya, Arman; Fahruna, Yulyanti
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1498

This research examines the direct and indirect effects of Character Education and Social Media Experience on Academic Achievement, mediated by Mental Health. The method used in this study is a quantitative approach, with data collected through questionnaires and analyzed using SEM with the Smart PLS application. The sample size for this study is 200 respondents. The results of this study indicate a significant direct effect of character education and social media experience on academic achievement and an indirect impact of character education on academic achievement through mental health. However, the indirect impact of social media on academic achievement through mental health was not accepted. This research contributes to the improvement of academic achievement among strawberry generation students.

Corporate reputation's mediation in gen z's job application intentions in west Kalimantan Megawati, Megawati; Saputra, Pramana; Jaya, Arman; Hendri, M. Irfani; Fauzan, Rizky
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.569

This study aims to analyze the influence of employer attractiveness, social media, and corporate reputation as mediating variables on the job application intentions of Generation Z in West Kalimantan. The population for this research consists of 194 Gen Z respondents from West Kalimantan. The study employs a quantitative approach, collecting data through an online survey using Google Forms. The data is analyzed using Structural Equation Modeling (SEM) with the help of the SMARTPLS 4.0 statistical application. Based on the analysis, it is concluded that employer attractiveness does not significantly encourage Generation Z to apply for jobs in West Kalimantan. In contrast, social media effectively boosts their interest in applying. Both employer attractiveness and social media influence corporate reputation, which in turn encourages Generation Z to apply for jobs. Additionally, a strong reputation enhances the effects of employer attractiveness and social media in attracting applicants.

Work-life balance, organizational support, and emotional intelligence on banking employee performance through organizational commitment Janiarti, Della; Shalahuddin, Ahmad; Fauzan, Rizky; Hendri, Muhammad Irfani; Fahruna, Yulyanti
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.576

Banking sector in West Kalimantan is growing, and the majority of the current workforce consists of Generation Y and Z employees. However, the high expectations from organizations to accomplish improved and stable banking performance pose a challenge for these employees. This investigation endeavors to comprehend the variables that affect employee performance, including organizational commitment, work-life balance, organizational support, and emotional intelligence. A sample of 200 respondents was evaluated using questionnaires and Structural Equation Modeling (SEM). The findings indicated that work-life balance, organizational support, emotional intelligence, and organizational commitment impact employee performance. Furthermore, organizational commitment mediated the association between employee performance and the other variables. This research suggests that the banking sector should focus on improving employee productivity by ensuring a good work-life balance, providing effective organizational support systems, and fostering strong organizational commitment.

The Influence of Employer Branding and the Use of Social Media on Gen Z's Intention to Apply Works through Corporate Reputation as Mediation siti zahra zahira; Juniwati, Juniwati; Fahruna, Yulyanti; Fauzan, Rizky; Syahbandi, Syahbandi
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 02 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : Desember-Febuari
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i02.1031

GeniZiisiknownitoihaveitheiabilityitoibeiskillediiniusingitheiinternet,inamelyisocialimedia,iespeciallyiiniseekingiinformationiaboutitheireputationiofianiorganizationioricompany.iThisiisianiimportantiinvestmentiforicompaniesitoigetipotentialiemployees.iToiattractiGeniZitoiapplyiforijobs,icompaniesimustihaveiemployeribranding,iaisocialimediaipresenceiandiaigoodireputation.iThisistudyiaimsitoievaluateihowiemployeribrandingiandisocialimediaiuseiaffectitheileveliofiintentionitoiapplyiforiaijob,itakingiintoiaccountitheiroleioficorporateireputationiasianiintermediary.iThisistudyiusesiaiquantitativeiapproachiwithidataicollectionithroughiaiquestionnaireisurveyidistributeditoi200ialumniiofiTanjungpuraiUniversityistudents.iTheipurposiveisamplingitechniqueiwasiuseditoiselectirespondentsiwhoihadicertainicriteria,inamelyigeniziagedi17-27iyearsiandialumniiofiTanjungpuraiUniversity.iTheidataiwasianalyzediusingipathianalysisitechniquesiandiIBMiSPSSiStatisticisoftware.iThisiresearchiisiexpecteditoiprovideiinsightiforihumaniresourceimanagersiandipractitionersiinidesigningistrategiesitoiincreaseitheiworkiinterestiofiGeniZ.iTheiresultsiofithisistudyishowithatiemployeribrandingianditheiuseiofisocialimediaihaveiaipositiveiandisignificantiinfluenceionitheirateiofiintentionitoiapplyiforiaijobiiniGeniZimediatedibyitheiCompany'siimage.

The Influence of Work Flexibility, Work-life Balance, and Job Satisfaction on Employee Performance in the Remote Working Era Rifki, Maulana Radiyan; Fauzan, Rizky; Hendri, M Irfani; Fahruna, Yulyanti; Jaya, Arman
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1496

This study analyzes the work-life balance (WLB) of students who work as celebgams in Pontianak and Palangka Raya. Utilizing a qualitative method through in-depth interviews with seven informants, this research explores how celebgram students manage the balance between academic demands and their careers on social media and identify the challenges they face. The findings indicate significant differences in experiences between celebgam students in the two cities, particularly concerning commercial pressures and time flexibility. The main challenges identified include time management, social pressure, and follower expectations. This research provides important insights into the complexities students face in the digital age and its implications for educational policies and student well-being.

The Influence of Employer Branding and E-Recruitment on Job Application Intention Among Generation Z: The Mediating Role of Corporate Reputation and Moderating Role of Social Media Use Yuspita, Agata; Malini, Helma; Syahbandi; Jaya, Arman; Fauzan, Rizky
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1497

This research investigates the impact of employer branding, e-recruitment, and corporate reputation on job applicants' intention to apply, with social media usage as a moderating variable. In a competitive digital landscape, understanding how these factors influence job seekers' behavior is crucial for companies aiming to attract top talent. Based on a sample of 203 respondents and measured using Partial Least Squares Structural Equation Modeling (PLS-SEM), the study demonstrates that both employer branding and e-recruitment positively and significantly influence the intention to apply. Corporate reputation is crucial in determining applicants' decisions, and social media activity strengthens the correlation between the intention to apply for jobs and the company's reputation. These results imply that businesses should prioritize employer branding and actively manage their digital presence, particularly on social media, to better engage with and attract potential job applicants.

Enhancing Academic Success in Strawberry Generation: The Influence of Character Education and Social Media on Mental Health Victorio, Michael; Fauzan, Rizky; Jaya, Arman; Fahruna, Yulyanti
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1498

This research examines the direct and indirect effects of Character Education and Social Media Experience on Academic Achievement, mediated by Mental Health. The method used in this study is a quantitative approach, with data collected through questionnaires and analyzed using SEM with the Smart PLS application. The sample size for this study is 200 respondents. The results of this study indicate a significant direct effect of character education and social media experience on academic achievement and an indirect impact of character education on academic achievement through mental health. However, the indirect impact of social media on academic achievement through mental health was not accepted. This research contributes to the improvement of academic achievement among strawberry generation students.

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