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Apriani Sijabat
Universitas HKBP Nomensen Pematang Siantar
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Journal : Startupreneur Business Digital (SABDA Journal)

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The Role of Technology Adoption in Scaling Startupreneur Business Models in the Digital Economy Delhi, Ariana; Sijabat, Apriani
Startupreneur Business Digital (SABDA Journal) Vol. 3 No. 2 (2024): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v3i2.631

Abstract

Technology adoption plays a vital role in the digital business landscape, enabling startupreneurs to scale their businesses efficiently. In the era of the digital economy, adopting the right technologies can drive growth and enhance competitiveness. This study aims to understand how technology adoption contributes to the scaling of startupreneur business models. Using a mixed-methods approach, data was collected through quantitative surveys and in-depth interviews with 200 startupreneurs. The results indicate that cloud computing, e-commerce platforms, and mobile apps are the most impactful technologies, with cloud computing driving 30% business growth and 20% cost reduction. These findings highlight the importance of strategic technology adoption for startupreneurs seeking to expand their operations. The study offers practical insights into how startupreneurs can leverage digital tools for sustainable growth, and future research should explore the long-term impacts of emerging technologies like AI and blockchain.
Co-Authors A. Asrizal Abdul Razak Abdul Razak Ady Frenly Simanullang Andi Rahmah Andi Sri Rezky Wulandari Anita Debora Simangunsong Anton Luvi Siahaan Aprido Bernando Simamora Asrizal Asrizal Aswadi Jaya, Aswadi Belsasar Sihombing Belsasar Sihombing Christa Sinaga Christa Voni Roulina Sinaga Delhi, Ariana Derlina . Dhimas Tribuana Dina, Aulia Rahma DWI CAHYONO Evi Syuriani Harahap F. Festiyed Faturahman, Adam Febri Yanti Festiyed Festiyed Fine Eirine Siahaan Girsang, Astri Ananta Handoco, Ewin Hardeli Hardeli Herna Febrianty Sianipar Herna Febrianty Sianipar Herna Febrianty Sianipar Herna Febrianty Sianipar Herna Febrianty Sianipar Herna Febrianty Sianipar Herna Febrianty Sianipar Herna Febrianty Sianipar Herna Febrianty Sianipar Herna Febrianty Sianipar Ilwandri Insenalia Sampe Roly Hutagalung Juanta, Palma Julianingsih, Dwi Kalvin Sinaga Kamal Arif Al-Farouqi Lampola Sitorus P Leonie, Natasha Lestari Maria Esterlina Silalahi Lorenzo, Agung Lufri Lufri Lumbangaol, Sudirman T. P Lumbangaol, Sudirman T.P Lumbangaol, Sudirman T.P. Lumbangaol, Sudirman TP Makkah HM Manalu, David Berthony Manik, Heber Marbun, Juliaster Marbun, Lastri Evati Mori Maria Gultom Marlince NK Nababan Marlince NK Nababan Marthin Fransisco Manihuruk Martua Reynhat Sitanggang Gusar Melda Veby Ristella Munthe Motlan . Mungkap Mangapul Siahaan Nanich Framulya Natalina Purba Nurliani Manurung Osco P Sijabat Osco Parmonangan Siajabat Palma Juanta Palma Juanta Palma Juanta Palma Juanta Palma Juanta Palma Juanta Pane, Eva Pratiwi PANJAITAN, MUKTAR B Partohap S. R Sihombing, Partohap S. R Partohap Sihombing Pasaribu, Sunggul Purba, Rudiarman Revi Gina Gunawan Rina Devi Romauli Siahaan Rina Siahaan Ronald Hasibuan Roulina, Christa Voni Ruth Angelya Hutapea Sahat Renol HS - -, Sahat Renol HS - Samosir, Hottua Sanggam Magda Lasmaria Siahaan Sanggam Siahaan Santi Mareta Sauduran, Golda Novatrasio Siahaan, Fine Eirene Siahaan, Rina Devi Siahaan, Theresia Monika Siahaan, Vaisal Sianipar, Herlina Hotmadinar Sianipar, Julia SIANTURI, TAMBOS AUGUST Sibagariang, Susy Alestriani Sidabutar, Ropinus Sihaloho, Eka Seprianti Sihombing, Lisbet Sijabat, Osco Parmonangan Silitonga, Immanuel Douglas Simamora, Benny Leonardo Simamora, Rianita Simangunsong, Anita Debora Br. Simanjuntak, Tarida Simanullang, Ady Frenly Simatupang, Leo Fernando Simbolon, Ricky Alexcius Sinaga, Asima Rohana Sinaga, Christa Voni Roulina Sinaga, Mardame Pangihutan Sirait, Esti Marlina Sirait, Jumaria Siti Imroatul Maslikah SITINJAK, ERNI KUSRINI Sitorus P, Lampola Sitorus, Ester Sitorus, Peniel Sam Putra Situmorang, Eduward Skunda Diliarosta Sotarduga Sihombing Srinatalia Silaen Terizla, Rizky Fredrin Theresia Siahaan Titih Nursugiharti Tumpal Manahara Siahaan Uli Martina Benedicta Purba Welmar Olfan Barat, Welmar Olfan Wijaya, Rizky Charles Yerimadesi Yerimadesi Yerimadesi Yerimadesi Yerimadesi Yerimadesi Yohandri Zainarthur, Henry