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FRAMING ANALYSIS IN KOREAN DRAMA "BUSINESS PROPOSAL" ON VIEWERS' PERCEPTION OF SOCIAL DISPARITIES AMONG GEN Z Maretza, Trize; Putri, Valentina Rahmania; Razzaq, Abdur; Nugraha, Muhamad Yudistira
ACADEMIA: Jurnal Inovasi Riset Akademik Vol. 5 No. 1 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/academia.v5i1.4913

Abstract

ABSTRACT The popular Korean drama "Business Proposal" tells the story of romance and work, but also subtly highlights the social gaps that are seen in the characters, This study aims to analyze the framing used in this drama to understand how social gaps are portrayed and how they affect viewers' perceptions. The research method used is quantitative, through content analysis of dramas and surveys to viewers. Content analysis shows that the drama "Business Proposal" utilizes framing that tends to reinforce stereotypes of social inequality, such as social class differences, lifestyles, and educational access. This framing is reflected in the differences in characters, storylines, and dialogue. For example, the main character who comes from a wealthy family has a luxurious lifestyle and high education, while the character who comes from a poor background is able to face difficulties in achieving his goals. Surveys of viewers revealed that the framing used in dramas has an influence on their perceptions. Most respondents felt that the drama "Business Proposal" did not provide a concrete solution to the problem of social inequality and tended to reinforce stereotypical views. This research provides important implications for the Korean film industry to present stories about social inequality with a more balanced and realistic perspective. It is hoped that the media in the future can display a more objective and inclusive representation of social inequality, thereby encouraging constructive discussion and reflection in society.   ABSTRAK Drama Korea populer "Business Proposal" menceritakan kisah percintaan dan pekerjaan, tetapi juga secara halus menyoroti kesenjangan sosial yang terlihat pada para tokohnya. Penelitian ini bertujuan untuk menganalisis framing yang digunakan dalam drama ini untuk memahami bagaimana kesenjangan sosial digambarkan dan bagaimana kesenjangan tersebut memengaruhi persepsi pemirsa. Metode penelitian yang digunakan adalah kuantitatif, melalui analisis konten drama dan survei kepada pemirsa. Analisis konten menunjukkan bahwa drama "Business Proposal" memanfaatkan framing yang cenderung memperkuat stereotip ketimpangan sosial, seperti perbedaan kelas sosial, gaya hidup, dan akses pendidikan. Framing ini tercermin dalam perbedaan karakter, alur cerita, dan dialog. Misalnya, tokoh utama yang berasal dari keluarga kaya memiliki gaya hidup mewah dan pendidikan tinggi, sedangkan tokoh yang berasal dari latar belakang miskin mampu menghadapi kesulitan dalam mencapai tujuannya. Survei kepada pemirsa mengungkapkan bahwa framing yang digunakan dalam drama memiliki pengaruh terhadap persepsi mereka. Sebagian besar responden merasa bahwa drama "Business Proposal" tidak memberikan solusi konkret terhadap masalah ketimpangan sosial dan cenderung memperkuat pandangan stereotip. Penelitian ini memberikan implikasi penting bagi industri film Korea untuk menyajikan cerita tentang ketimpangan sosial dengan perspektif yang lebih berimbang dan realistis. Diharapkan media di masa mendatang dapat menampilkan representasi ketimpangan sosial yang lebih objektif dan inklusif, sehingga mendorong diskusi dan refleksi yang konstruktif di masyarakat.
PENGARUH INTENSITAS PENGGUNAAN MEDIA SOSIAL TIKTOK TERHADAP CITRA TUBUH IDEAL Indriyani, Mutia; Wulandari, Wulandari; Razzaq, Abdur; Nugraha, Muhamad Yudistira
TEACHER : Jurnal Inovasi Karya Ilmiah Guru Vol. 5 No. 1 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/teacher.v5i1.4847

Abstract

ABSTRACT Intensity of use of the social media platform TikTok refers to how often and for how long a person uses the application. Social media platforms, especially TikTok, have gained immense popularity and have had a significant impact on the views of the ideal body among their users. This research aims to investigate the impact of the intensity of TikTok use on individuals' ideal body perceptions, especially among teenagers and young adults. The method applied in this study is a quantitative approach through a survey of a number of respondents who actively interact with TikTok. Findings from the study suggest that the higher the duration of TikTok use, the greater the likelihood that users are exposed to the beauty standards displayed on the platform, which may influence how they view the ideal body. Exposure to repeated content depicting idealized body shapes may exacerbate body dissatisfaction and the tendency to adapt to existing beauty norms. Thus, increasing digital literacy is very necessary so that users are able to be more critical when consuming content and are not negatively influenced by unrealistic beauty standards. ABSTRAK Intensitas pemanfaatan platform media sosial TikTok mengacu pada seberapa sering dan lama seseorang menggunakan aplikasinya. Platform sosial media, terutama TikTok, telah meraih popularitas besar dan berdampak signifikan terhadap pandangan tentang tubuh ideal di antara para penggunanya. Penelitian ini memiliki tujuan untuk menyelidiki dampak intensitas pemakaian TikTok terhadap persepsi tubuh ideal individu, khususnya di kalangan remaja dan orang dewasa muda. Metode yang diterapkan dalam studi ini adalah pendekatan kuantitatif melalui survei kepada sejumlah responden yang aktif berinteraksi dengan TikTok. Temuan dari penelitian menunjukkan bahwa semakin tinggi durasi penggunaan TikTok, semakin besar kemungkinan pengguna terpapar standar kecantikan yang ditampilkan di platform, yang mungkin mempengaruhi cara mereka melihat tubuh ideal. Paparan terhadap konten yang berulang yang menunjukkan bentuk tubuh ideal dapat memperburuk ketidakpuasan tubuh dan kecenderungan untuk beradaptasi dengan norma kecantikan yang ada. Dengan demikian, peningkatan literasi digital sangat diperlukan agar pengguna mampu lebih kritis saat mengonsumsi konten dan tidak terpengaruh secara negatif oleh standar kecantikan yang tidak realistis.
Makna dan Representasi Fenomena FOMO dalam Tren Hijab Turban di Media Sosial TikTok bagi Mahasiswa Ilmu Komunikasi UIN Raden Fatah Lestari, Selfi; Bernolian, Dion; Razzaq, Abdur; Nugraha, Muhamad Yudistira
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 3 (2025): April: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafijurnalilmiahmahasiswa.v2i2.171

Abstract

This study aims to examine the meaning and representation of the Fear of Missing Out (FOMO) phenomenon in the hijab turban trend on TikTok among Communication Studies students at UIN Raden Fatah. FOMO, a psychological condition where individuals feel anxious about being left out of popular trends, plays a significant role in influencing participation in digital trends. The hijab turban trend, which combines religious, cultural, and fashion elements, has become a prominent focus on TikTok, especially among Muslim women, including university students. Through a qualitative approach, this research explores how FOMO affects students' decision to follow the hijab turban trend and how the trend is represented in TikTok content. Interviews were conducted with students who actively engage in social media, revealing insights into the pressure to conform to digital trends, the role of social validation, and the influence of influencers and TikTok's algorithm in shaping fashion choices. The findings indicate that while the hijab turban represents a modern expression of identity, it also raises concerns about the commercialization of religious symbols and the psychological pressure to align with societal standards.
Peran Literasi Digital Dalam Menangkal Hoaks Keagamaan Di Media Sosial Pada Remaja Arentania, Mutia Nurul; Afriliani, Cindy; Razzaq, Abdur; Nugraha, Muhamad Yudistira
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 3 (2025): April: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafijurnalilmiahmahasiswa.v2i2.172

Abstract

Teenagers are a generation that is synonymous with always being connected to digital technology in their daily lives. This causes teenagers to actively use the internet. Moreover, teenagers are vulnerable to negative elements including not being able to provide verification; being quickly influenced by the application of hoaxes. That is why digital literacy should not be completely ignored. In fact, one of the more important functions of digital literacy is to direct young people to be more sensitive in doing minimal detection of some signs of hoax news that have been circulating on the internet. This study aims to explain digital literacy as a way to tackle fake news or hoaxes. The method used in this research is descriptive qualitative. The types of data collected through interviews, observation, and documentation. The selection of interview guests was carried out purposively, and the number of sources was 9 data. The results of the research that have been carried out also show that digital literacy learning has been implemented at Fitra Abdi Palembang Junior High School directly.Digital literacy is very important to help adolescents understand that they must act smart and wise when using digital media, especially social media. To avoid the negative impact of fake news, digital literacy is essential for using social media along with the intelligence to assess information carefully and critically.
Analisis Persepsi Keislaman Remaja Melalui Konten Youtube “Belajar Islam Pake Logika” Ft Ustadz Felix Siauw Pratama, Wahyu Saputra; Alfarizi, Zaki; Razzaq, Abdur; Nugraha, Muhamad Yudistira
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 3 (2025): April: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafijurnalilmiahmahasiswa.v2i2.173

Abstract

This research analyzes the perception of adolescents' Islamic perceptions through the YouTube content “Belajar Islam Pake Logika” Ustadz Felix Siauw. In the digital era, YouTube is an important tool for teenagers to learn religion. to learn religion. This research uses descriptive qualitative method with a content analysis design to understand how Ustadz Felix Siauw's rhetorical strategy influences the perception of religion. Felix Siauw's rhetorical strategy influences teenagers' Islamic perceptions. The results showed that Ustadz Felix Siauw uses logic (logos), emotion (pathos), and credibility (ethos) in conveying Islamic teachings. credibility (ethos) in conveying Islamic teachings. This approach is effective attracts teenagers, but also risks simplifying the concept of religion. This research emphasizes the importance of a balance between rational and spiritual approaches in digital da'wah so that the message remains authoritative and holistic. This research contributes to understanding the effectiveness of digital communication strategies that are relevant to the younger generation.
Media Sosial Instagram Sebagai Komunikasi Dakwah Terhadap Peningkatan Pengetahuan Agama Pada Gen Z Arista, Fiansi Dwi; Elsa; Razzaq, Abdur; Nugraha, Muhamad Yudistira
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 4 (2025): Juni: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafijurnalilmiahmahasiswa.v2i3.174

Abstract

Social media, especially Instagram, has become an effective tool in spreading da’wah among Generation Z (Gen Z). This generation has a tendency to access information quickly, visually, and interactively, so Instagram is the right media to convey Islamic teachings. This research uses a qualitative method with a literature review approach to analyze how Instagram plays a role in the transformation of da’wah, the communication strategies applied, and its effect on increasing religious knowledge in Gen Z. The results showed that Instagram is able to make da’wah more interesting and easy to understand through features such as image uploads, short videos, and live broadcasts. However, there are challenges in information validity and algorithm effects that can limit users’ perspectives. Therefore, good digital literacy is needed so that this media can be optimally utilized in increasing religious understanding among Gen Z.
Menyebarkan Nilai Islam Di Kalangan Gen-Z: (Studi Kasus Strategi Komunikasi Dakwah Digital Pada Akun Tiktok Kadam Sidik) Ika; Az-Zahra, Jenny; Razzaq, Abdur; Nugraha, Muhamad Yudistira
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 4 (2025): Juni: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafijurnalilmiahmahasiswa.v2i3.175

Abstract

Generation Z is a group that grew up in the digital era, where social media has become an integral part of their lives. This has driven changes in da'wah strategies to be more relevant and effective in spreading Islamic values. This study aims to analyze the digital da'wah communication strategy in spreading Islamic values ​​to Gen Z through a case study of the TikTok account Kadam Sidik. Using a descriptive qualitative method, this study examines the types of content, message delivery techniques, and the impact of interactions between da'wah and audiences. The results of the study show that Kadam Sidik applies a communication strategy based on storytelling, humor, and the use of social media trends to attract attention and increase understanding of Islam among Gen Z. In addition, active interaction with the audience through comments and live streaming is an important factor in building closeness and strengthening da'wah messages. This study confirms that a creative, communicative da'wah approach that is in accordance with the characteristics of digital media can increase the effectiveness of spreading Islamic values ​​to the younger generation.
Komunikasi Keluarga Dalam Islam: Studi Peran Parenting Islami Orang Tua Dan Anak Dalam Era Digital Kamila, Suci Nur; Febrianti, Nadia; Razzaq, Abdur; Nugraha, Muhamad Yudistira
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 4 (2025): Juni: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafijurnalilmiahmahasiswa.v2i3.176

Abstract

The digital era has brought significant changes in communication patterns within families, where information and communication technology (ICT) is now an inseparable part of everyday life. In this context, the application of Islamic parenting principles is very crucial to maintain harmony and the quality of communication between family members. In Islamic teachings, family communication has a very important role and is regulated by principles derived from the Qur'an and Hadith. Good communication in the family is not just an exchange of information, but also a means to build a sakinah, mawaddah, and rahmah family, namely a family that is calm, full of love, and affection. This study uses a qualitative approach by analyzing the role of Islamic parenting between parents and children in the digital era. The results of the study show that Islamic parenting principles emphasize the importance of effective, loving, and religiously based communication. In today's digital era, it is important for parents to have a deep understanding of technology and its impact on children. In addition, they also need to develop adaptive communication skills to face the various challenges that arise from the use of technology, such as cyberbullying, social media addiction, and exposure to negative content. In the context of Islamic parenting, effective communication between parents and children is the key to building strong, trusting, and supportive relationships. Islamic parenting principles play an important role in guiding communication patterns in families in this digital era. By implementing these values, parents can create a harmonious and loving family atmosphere, remain in accordance with religious teachings, and be ready to face the various challenges posed by technological developments.
Strategi Komunikasi Islami Yang Efektif Dalam Mengatasi Konten Tarian Viral Muslimah di Media Sosial Tiktok (Perspektif Q.S Al-Ahzab Ayat 33) Riska; Oriza, Lalandra; Razzaq, Abdur; Nugraha, Muhamad Yudistira
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 4 (2025): Juni: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafijurnalilmiahmahasiswa.v2i3.177

Abstract

The development of information technology and social media, particularly TikTok, has brought new challenges for Muslim women in maintaining their identity and Islamic values. This study explores effective Islamic communication strategies to address viral dance content that often contradicts Islamic teachings, using the perspective of Q.S Al-Ahzab verse 33 as a foundation. The method used is qualitative with a literature study approach, involving collecting data from various sources to support the analysis. The results of the study indicate that viral dance content can influence the image of Muslim women and pose challenges to modesty and aurat. Therefore, wise, educational, and value-based communication strategies are essential to provide a better understanding to the younger generation. The conclusion of this study emphasizes the importance of persuasive and constructive communication approaches, as well as the role of religious figures and influencers in conveying messages that align with Islamic teachings. This research is expected to contribute to the development of relevant communication strategies in the digital era.
Strategi Komunikasi Dai Muda dalam Menyebarkan Pesan Dakwah di Tiktok Andayani, Rinni Dwi; Rahma, Khalisya; Razzaq, Abdur; Nugraha, Muhamad Yudistira
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 4 (2025): Juni: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafijurnalilmiahmahasiswa.v2i3.178

Abstract

The development of digital technology, especially social media such as Tiktok, has opened up new space for the spread of Islamic preaching messages. This article discusses the communication strategies used by young preachers in delivering preaching through the Tiktok platform. This study uses a descriptive qualitative approach with case studies on several accounts of young preachers who are actively preaching on Tiktok. The results of the study show that young preachers utilize creativity in the form of delivering content that is short, interesting, and relevant to current issues. They also use communicative language and attractive visuals to reach the younger generation. Other strategies implemented include consistency in uploads, active interaction with followers, and the use of Tiktok trends and features such as music, filters, and hashtags to increase the reach of preaching. With this research, young preachers are able to convey Islamic values ​​effectively and are accepted by a wider audience, especially teenagers and millennials. This study concludes that the success of young preachers in preaching on Tiktok is greatly influenced by their ability to adapt communication strategies in a dynamic and rapidly changing digital context. This finding emphasizes the importance of digital competence for young preachers in facing the challenges of preaching in the modern era, as well as the need for a creative and contextual approach so that Islamic preaching remains relevant and touches the hearts of the wider community, especially the younger generation.