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All Journal Equilibrium Binus Business Review International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) JEM17: Jurnal Ekonomi Manajemen J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Stability: Journal of Management and Business Owner : Riset dan Jurnal Akuntansi JURNAL PENDIDIKAN TAMBUSAI Gorontalo Accounting Journal Jurnal Riset Bisnis dan Investasi JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Manajemen dan Bisnis Buana Ilmu Jurnal Riset Akuntansi Politala Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen dan Bisnis Kreatif INFOKUM JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Management and Bussines (JOMB) Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen dan Bisnis Jurnal Ekonomi JURNAL ILMIAH GLOBAL EDUCATION Jurnal Manajemen DIVERSIFIKASI JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Formosa Journal of Applied Sciences (FJAS) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Teknologi dan Manajemen Industri Terapan Journal of Finance and Business Digital (JFBD) Jurnal Buana Pengabdian Profit: Jurnal Manajemen, Bisnis dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen International Journal of Management, Economic, Business and Accounting Jurnal For Management Student (JFMS) Jurnal Ekonomika Manajemen Dan Bisnis Journal Publicuho Journal Of Resource Management, Economics And Business (REMICS) Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service West Science Business and Management Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Bisnis dan Manajemen West Science Enrichment: Journal of Multidisciplinary Research and Development JAKBS Journal Of Informatics And Busisnes Journal Integration of Social Studies and Business Development Jurnal Serambi Ekonomi dan Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Nanggroe: Journal of Scholarly Service Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Sains Student Research Jurnal Ilmiah Manajemen Surya Pasca Scientia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Global Leadership Organizational Research in Management Journal of Ekonomics, Finance, and Management Studies Jurnal Ilmiah Multidisiplin Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi LANCAH Jurnal Inovasi dan Tren Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Economics and Management Research Management Journal and Economic Review Journal of Management Jurnal Ilmiah dan Kajian Akademik
Isyanto, H. Puji
Universitas Buana Perjuangan Karawang
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Analisis Pengaruh Lokasi Dan Harga Terhadap Keputusan Pembelian Pada Kolam Renang Tirta Winaya Di Walahar Novi Agustin; Puji Isyanto; Neni Sumarni
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 2 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i2.622

Abstract

Industri kolam renang di Karawang menunjukkan pertumbuhan pesat dengan berbagai inovasi dan fasilitas, namun tetap menghadapi tantangan berupa fluktuasi jumlah pengunjung akibat persaingan yang ketat. Penelitian ini bertujuan untuk menganalisis pengaruh lokasi dan harga terhadap keputusan pembelian di Kolam Renang Tirta Winaya. Menggunakan pendekatan kuantitatif dengan sampel sebanyak 150 responden, data dianalisis melalui regresi linear berganda. Hasil penelitian menunjukkan bahwa variabel lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian (p-value = 0,000 < 0,05), sedangkan variabel harga tidak berpengaruh signifikan (p-value = 0,758 > 0,05). Temuan ini menyiratkan bahwa lokasi merupakan faktor utama yang harus diperhatikan dalam strategi pemasaran. Implikasi praktis dari studi ini adalah pentingnya peningkatan aspek aksesibilitas dan lingkungan sekitar kolam renang untuk menarik lebih banyak pengunjung.
Analisis Pengaruh Platform E-Commerce dan Media Sosial Terhadap Peningkatan Penjualan UMKM Martabak Manis Tiga Saudara Lindasari, Rianita Nurani; Isyanto, Puji; Sumarni, Neni
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4189

Abstract

MSMEs in the culinary sector play an important role in the local economy, but face major challenges in terms of marketing and competition in the digital era. “This study” aims to analyze the influence of e-commerce platforms and social media on increasing sales at the Martabak Manis Tiga Saudara MSME. Using a quantitative approach and survey method on 90 respondents, the data was analyzed using the Structural Equation Modeling (SEM) model using SmartPLS 4. The results of the study indicate that both e-commerce platforms and social media have a significant effect on increasing sales, with social media showing a more dominant influence. In addition, social media also mediates “the influence of e-commerce” on increasing sales significantly. The conclusion of this study is the importance of integrating digital marketing strategies in MSME operations to drive sales growth. The implications of these findings provide recommendations for MSME actors to improve digital capabilities and suggest that further researchers add other relevant variables to expand the scope of future studies.
Strategi Komunikasi Pemasaran Dalam Mempromosikan Batik Putri Sanggabuana Karawang Sebagai Identitas Budaya Lokal Pitrianingsih, Devi; Isyanto, Puji; Sumarni, Neni
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4195

Abstract

This study aims to analyze the marketing communication strategy of Batik Putri Sanggabuana Karawang in promoting batik as a local cultural identity, as well as identify the obstacles that affect the effectiveness of the strategy. Using a qualitative approach with a case study method, data were obtained through in-depth interviews, observation, and document analysis. The results show that social media, collaboration with influencers, and cultural campaigns have increased public awareness of Batik Karawang, although there are still constraints such as budget limitations and low local appreciation. A more creative marketing strategy is needed to strengthen Putri Sanggabuana Batik's position as local cultural pride. This study implies the importance of collaboration between the government, community, and entrepreneurs in preserving and promoting batik as a cultural heritage and improving its competitiveness in the domestic and global markets.
Pengaruh Suasana Cafe, Kualitas Pelayanan dan Lokasi Terhadap Kepuasan Pelanggan Pada Shan’s Juice Cafe di Karawang Ramadhan, Salsa Regita; Isyanto, Puji; Sumarni, Neni
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4202

Abstract

This study aims to see the effect of cafe atmosphere, service quality and location both partially and simultaneously on customer satisfaction at Shan's Juice Café in Karawang. This type of research uses a quantitative approach where the research population is Shan's Juice Café customers with a sample of 100 respondents obtained using non-probability sampling techniques. Data collection methods use questionnaires and direct reviews. The method for data analysis applied is multiple linear regression and SPSS version 27.0 instruments. The results of this study indicate that cafe atmosphere, service quality and location partially and simultaneously have a positive and significant effect on customer satisfaction at Shan's Juice Café in Karawang.
Pengaruh Media Sosial Instagram dan Content Marketing Terhadap Keputusan Pembelian Pada Kopi Uwak Agesti, Nicky Dwi; Isyanto, Puji; Sumarni, Neni
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4208

Abstract

Finding out how social media and content marketing affect customer decisions is the aim of this study. For this validated quantitative investigation, online questionnaires sent using Google Forms were used to gather primary data. This sampling approach employs a sample of 120 respondents and combines a non-probability sampling methodology with purposeful sampling. Following the usage of questionnaires for data collection, IBM SPSS 25 software was used for data analysis. On the other side, content marketing significantly and favorably influences consumers' choices to buy. Additionally, with a value of 26.1%, Instagram social media and content marketing work together to positively and significantly influence consumers' decisions to purchase Uwak Coffee.
Pengaruh Strategi Pemasaran Media Sosial dan Personal Selling Terhadap Peningkatan Penjualan Produk Nazia Hijab Zaeni, Putri Anastasya Herdianti; Isyanto, Puji; Sumarni, Neni
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4210

Abstract

This study analyzes the "Impact of Social Media Marketing Strategies and Personal Selling on the Increase in Sales of Nazia Hijab Products." Using a quantitative verifiable approach, data were collected through questionnaires distributed to respondents who are customers and followers of the Nazia Hijab social media accounts. The data were analyzed using multiple linear regression. The study findings indicate that both social media marketing strategies and personal selling contribute significantly to increasing sales. These results underscore the importance of leveraging social media and personal selling as integral components of marketing strategies to boost sales in the competitive hijab industry. The findings suggest that a combination of digital marketing and direct personal approaches can serve as an effective strategy to enhance competitiveness and sales performance amidst the tight market competition for hijabs in Karawang.
Implementasi Disiplin Kerja Sebagai Upaya Mewujudkan Tempat Kerja yang Nyaman dan Efisien di CV. XYZ Hidayatun, Nurul; Isyanto, Puji
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.30315

Abstract

Disiplin kerja merupakan salah satu pilar utama dalam pengelolaan sumber daya manusia yang efektif, terutama dalam menciptakan lingkungan kerja yang nyaman dan efisien. Di tengah dinamika dunia kerja yang semakin kompleks, banyak organisasi menghadapi tantangan dalam menegakkan disiplin karyawan secara konsisten. Penelitian ini bertujuan untuk mendeskripsikan implementasi disiplin kerja di CV. XYZ serta menilai kontribusinya terhadap terciptanya tempat kerja yang mendukung produktivitas dan kenyamanan kerja. Pendekatan yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi partisipatif, dan dokumentasi internal perusahaan. Informan penelitian dipilih secara purposif dari berbagai level organisasi, termasuk manajerial dan operasional. Hasil penelitian menunjukkan bahwa meskipun sistem disiplin telah diterapkan melalui kebijakan ketepatan waktu, kepatuhan terhadap SOP, dan tanggung jawab individu, pelaksanaannya belum seragam di seluruh bagian. Faktor kepemimpinan, komunikasi organisasi, dan pembinaan internal berperan besar dalam menentukan keberhasilan implementasi tersebut. Penelitian ini diharapkan dapat memberikan kontribusi teoritis terhadap pengembangan manajemen sumber daya manusia berbasis kedisiplinan, serta menjadi rujukan praktis dalam membentuk budaya kerja yang kondusif dan produktif di sektor industri menengah.
Pengaruh Konten Digital Marketing di Tiktok dan Instagram terhadap Minat Beli Konsumen Maulana, Sarip; Puji Isyanto
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 7 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i7.5832

Abstract

The development of social media has driven significant changes in digital marketing strategies, particularly through the TikTok and Instagram platforms. This study aims to determine the influence of digital marketing content displayed on these two platforms on consumer purchasing interest. This study employs a quantitative approach using a causal-comparative method. Data was collected through an online questionnaire distributed to 30 respondents who are active users of TikTok and Instagram aged 17–35 years. The research instrument was designed using a 1–5 Likert scale and analyzed using multiple linear regression techniques with the assistance of SPSS version 25. The results indicate that digital marketing content on TikTok (X1) has a positive and significant influence on consumer purchasing interest with a significance value of 0.016 < 0.05. Meanwhile, digital marketing content on Instagram (X2) shows a positive but insignificant influence on consumer purchasing interest, with a significance value of 0.538 > 0.05. The simultaneous test indicates that both independent variables together have a significant effect on the dependent variable, with an F sig value < 0.05 and a coefficient of determination (Adjusted R²) value of 59.10%. These results indicate that TikTok has a stronger influence than Instagram in affecting consumer purchase intent, particularly among the younger age group that dominates active users of both platforms. This study provides insights for businesses to optimize their digital marketing strategies based on short, interactive videos on social media.
Pengaruh Likuiditas, Solvabilitas, dan Aktivitas terhadap Kinerja Keuangan PT Unilever Indonesia Tbk yang Terdaftar di Bei Periode 2020–2024 Diva, Zaira Hanla; Puji Isyanto
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 7 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i7.5835

Abstract

This study aims to analyze the effect of liquidity ratio (Current Ratio), solvency (Debt to Equity Ratio), and activity (Total Assets Turnover) on financial performance measured by Return on Assets (ROA) at PT Unilever Indonesia Tbk during the period 2020–2024. The company was selected as the subject of this study because it is one of the major players in the Fast Moving Consumer Goods (FMCG) industry, which faces market dynamics and global economic challenges. The method used is a descriptive quantitative approach with multiple linear regression analysis techniques. The data analyzed were obtained from the company's annual financial reports and processed using SPSS version 29. The research results indicate that the Current Ratio (CR) variable does not have a significant effect on ROA, suggesting that high liquidity does not necessarily directly enhance profitability. Conversely, the Debt to Equity Ratio (DER) and Total Assets Turnover (TATO) have a positive and significant effect on ROA. This indicates that an efficient capital structure and productive asset management contribute significantly to improving the company's financial performance. Simultaneously, all three variables were found to have a significant effect on ROA. This study has important implications for company management in making strategic financial decisions focused on strengthening operational efficiency and optimizing capital structure management.
Pengaruh Hedonic Shopping Motivation dan Shopping Life Style terhadap E-Impulse Buying Generasi-Z Pada Aplikasi Shopee (Studi Kasus Generasi-Z di Karawang) Herlina, Herlina; Isyanto, Puji
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.30598

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh hedonic shopping motivation dan shopping lifestyle terhadap e-impulse buying pada Generasi Z pengguna aplikasi Shopee di Kabupaten Karawang. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner daring dan dianalisis menggunakan regresi linear berganda dengan bantuan SPSS. Hasil uji validitas menunjukkan bahwa seluruh item instrumen pada variabel X1, X2, dan Y dinyatakan valid. Uji reliabilitas juga membuktikan bahwa instrumen memiliki konsistensi internal yang tinggi. Namun, hasil uji koefisien determinasi (R²) menunjukkan bahwa model hanya mampu menjelaskan 0,6% variasi pada e-impulse buying. Lebih lanjut, hasil uji t menunjukkan bahwa secara parsial, baik motivasi hedonis maupun gaya hidup berbelanja tidak berpengaruh signifikan terhadap e-impulse buying. Temuan ini mengindikasikan bahwa faktor-faktor lain di luar model penelitian mungkin memiliki pengaruh yang lebih dominan terhadap perilaku pembelian impulsif digital di kalangan Generasi Z.Abstrak ditulis dalam Bahasa Indonesia dan Bahasa Inggris menggunakan huruf Arial ukuran 11, spasi 1 dan dengan panjang teks antara 100-150 kata. Untuk artikel dalam bahasa Inggris, abstrak bahasa Indonesia tidak perlu diikutsertakan. Abstrak versi Bahasa Indonesia ditulis menggunakan Bahasa Indonesia baku dengan ejaan yang disempurnakan. Penulisan singkatan dan rumus matematika di dalam abstrak perlu dihindari. Abstrak memaparkan secara ringkas tentang masalah, tujuan, metode, hasil dan kesimpulan.
Co-Authors (Kawakami Harue), 川上はる江 Aam Widiawati Abdol Samad Nawi Absi, Ani Rahmawati Adam Wahyu Satrio Ade Eka Puspitasari Adelia Pritasari Kusumawardani Adella Salsabila Agesti, Nicky Dwi Agustin, Novi Ali, Iqlimah Alpian, Yayan Alviyandi Amelia, Lola Amrullah, Devaldo Yazid Andini Andini Andini, Andini Anggy Giri Prawiyogi Antika, Meri Anwar, Aang Solahudin Apriani, Zenita April Lia Hananto Apriyani Apriyani Ardiansyah, Muhammad Farhan Arimurti, Trias Arina, Ida Arini Arini Aripin, Moh Zaenal Arista Ardiningrum Asep Darojatul Romli Asep Darojatul Romli Atika Dwi Mabruroh Atikah Atikah Ayu Fitri Ayu Latifah Sari Ayu Wulandari Ayu Wulandari Azizah, Aulia Nur Budi, Wahyu Setiyoning Cahyuni Sinta Sari Cesa Putri Septiningtyas Cherilya Alfara Natasya Daeana Irawati Darojatul Romli, Asep Dedi Mulyadi Devana Angela Putri Erintasya Deviani, Elmira Dhe Imroatul Fatihah Isyanto Dhea Amelia Putri Dhea Imroatul Fatihah Dian Rahayu Dini Nur Hayati Dini Oktaviani Dini Yani Dini Yani Diva Julio Rachman Diva, Zaira Hanla Dwi Rahmadia Putri Effendi, Dicky Wahyu Elmira Deviani EMAN SULAEMAN Erna Diana Yanti Fadilah Muhamad Fajar Siddiq Febry Rizki Putra Henry Wirama Fipin Kirani Firly Masturoh Firmansah, Syarif Fitri Nuraini Fitri Nuraini, Fitri Fitri.H, Ayu Futri Amirotud Dzakiah Ginting, Mia Anggreini Br Harahap, Puspita Wulandari Hasica, Mahdiyyah Indah Hasna Imtitsal Imaning Putri Hendrik, Dodi Herdianti Zaeni, Putri Anastasya Herlina Herlina Hermawan, Muhammad Noval Hidayat, Muhammad Wahid Hoeriah Hoeriah Husein, Yusri Ibrahim, Feri Imam Pranoto, Hajid Indina Ayu Lestari Indra Muis Iqlimah Ali Izmi Noviyanti Januarsisti, Tiara Julliyanti, Wulan Karin, Karina Ristiyana Kartika Wijayanti Khalida, Laras Ratu Kirani, Fipin Lailatul Shalsabila Lilis Nurkholisoh Lindasari, Rianita Nurani Lukita, Carolyn Madani, Abdulah Aulia Mulky Mahdiyyah Indah Hasica Martien, Nita Maulana, Sarip Maulida, Winanda Ayu Risma Melawati Purwasih Meria Christina Noviolita Mochammad Rouf Muhammad Emir Muhaimin Muhammad Fauzi Muhammad Rizki Muharam, Said Mulyaningsih, Erika Mutiara Azahra Mutiara Huslaili Nabila Nur Hayati Fadhilah Nanda Agung Hermawan Neni Sumarni Neni Sumarni NENI SUMARNI, NENI Nicky Dwi Agesti Nika Yulianisa Noerbani, Cindy Nova Yulia Novi Agustin Novia Denada Novianda Adisti Nur Alfiyanti Ginayatunnisa Nur Fauziah Nur Hidayah Nur Paujiah, Andini Nurazizah, Runi Nurbasari, Ananda Pertiwi Nurdinasari, Siti Nuri Salamah Nurjaman, Raihani Salsabila Hasna Nurjanah Nurkholisoh, Lilis Nurul Hidayatun Obby Anggara Octavia, Pamela Octaviani, Haniifah Pandan Wangi Panggabean, Lilika Saputri Pitrianingsih, Devi Pramana Purbayaksa Pratiwi, Riska Dwi Prianita, Yolanda Prisatya, Mochammad Enggar Purwasih, Melawati Puspitasari , Meliana Putri Damayanti Rachman, Cinta Chantika Suryana Rahmatiana Azyzatun Nisa Rahmi Yuliandhari Ramadhan, Salsa Regita Rangga Rangga Regita Kusuma Dewi Rini Marlita Rizqi Yosia Siringo Ringo Rizqia Putri Ramadhani Rofiqi, Munif Romli, Asep Darojatul Rosmawati, Ery Rouf, Mochammad Salsabila, Metha Aghshaina Santi, Siti Sari, Diana Ikmah Septiawati, Rohma Sesandi, Derby Khoirulloh Shalsabila, Lailatul Silvia Agustina SITI HAFSAH ZULKARNAIN Siti Nurdinasari Siti Nuroh Siti Santi Sobari, Obay Sofyan Iswanto Sophia Anggraeni Sopian, Adhe Oktapiani Soraya Widitasari Sulis Setiawati Suparman, Tarpan Supriyadi Supriyadi Suryana, Marceilla Trias Arimurti Tsaniyah, Firna Is Untari, Shabrina Uus MD Fadli Vetto Agung Prabowo Vicka Arvianti Vidia Nur Fauziah Vika Fajariyani Wahid, Cecep Abdul Widia, Elta Widiastuti, Imelda Amelia Wina Afrilia Zahra Winanda Ayu Risma Maulida Yani, Dini Yeni Nur Aisah Yohanida, Yohanida Yosepha, Sri Yanthy Yudha Rahman, Shandikha Arya Yulianisa, Nika Yusroni, Yusroni Zaeni, Putri Anastasya Herdianti Zahira Syifa Nurpatimah