Article Per Year (5 Year)
p-Index From 2021 - 2026
21.563
P-Index
This Author published in this journals
All Journal Equilibrium Binus Business Review International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) JEM17: Jurnal Ekonomi Manajemen J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Stability: Journal of Management and Business Owner : Riset dan Jurnal Akuntansi JURNAL PENDIDIKAN TAMBUSAI Gorontalo Accounting Journal Jurnal Riset Bisnis dan Investasi JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Manajemen dan Bisnis Buana Ilmu Jurnal Riset Akuntansi Politala Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen dan Bisnis Kreatif INFOKUM JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Management and Bussines (JOMB) Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen dan Bisnis Jurnal Ekonomi JURNAL ILMIAH GLOBAL EDUCATION Jurnal Manajemen DIVERSIFIKASI JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Formosa Journal of Applied Sciences (FJAS) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Teknologi dan Manajemen Industri Terapan Journal of Finance and Business Digital (JFBD) Jurnal Buana Pengabdian Profit: Jurnal Manajemen, Bisnis dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen International Journal of Management, Economic, Business and Accounting Jurnal For Management Student (JFMS) Jurnal Ekonomika Manajemen Dan Bisnis Journal Publicuho Journal Of Resource Management, Economics And Business (REMICS) Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service West Science Business and Management Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Bisnis dan Manajemen West Science Enrichment: Journal of Multidisciplinary Research and Development JAKBS Journal Of Informatics And Busisnes Journal Integration of Social Studies and Business Development Jurnal Serambi Ekonomi dan Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Nanggroe: Journal of Scholarly Service Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Sains Student Research Jurnal Ilmiah Manajemen Surya Pasca Scientia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Global Leadership Organizational Research in Management Journal of Ekonomics, Finance, and Management Studies Jurnal Ilmiah Multidisiplin J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi LANCAH Jurnal Inovasi dan Tren Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Economics and Management Research Management Journal and Economic Review Journal of Management Jurnal Ilmiah dan Kajian Akademik
Isyanto, H. Puji
Universitas Buana Perjuangan Karawang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

Published : 168 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 168 Documents
Search

 13   14   15   16   17 
Digital Marketing Strategy in Efforts to Increase ROBAKA Sales Turnover in Karawang MSMEs in the Digitalization Era Yani, Dini; Isyanto, Puji; Rosmawati, Ery; Apriani, Zenita; Yudha Rahman, Shandikha Arya
Journal of Management Vol. 2 No. 1 (2023): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Toast is a food that is quite popular at all age levels. Consumers can choose a flavor variant that suits their taste. This type of food can be found in several places, including on Jl. HS Ronggo Waluyo No. 72 Sukaharja, East Telukjambe, Karawang. This research uses a qualitative descriptive method with data collection methods using interviews, observation, and decision techniques. The digital marketing carried out by Roti Bakar ROBAKA includes marketing efforts that use electronic devices or the internet. Search Engine Marketing (SEM) Search Engine Marketing, Content Marketing, content automation, social media marketing, and display advertising. The owner of Roti Bakar ROBAKA utilized the existing social media business TikTok and then started making posts with applications and layouts that attracted attention. Posts can be tailored to interesting promotional themes, for example, related to Buy 2 get 1 free, 30-50% discount with applicable conditions or other important dates and days.
PENGARUH MODAL KERJA TERHADAP ROA dan ROE DI PT PERTAMINA (PERSERO) TBK 2020–2024 Zahira Syifa Nurpatimah; Puji Isyanto
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i4.5811

Abstract

This research investigates how significantly working capital contributes to the financial performance of a company, with a focus on PT Pertamina (Persero) Tbk during the 2020–2024 period. The company’s profitability is evaluated using two primary metrics: Return on Assets (ROA) and Return on Equity (ROE). Employing a descriptive quantitative method, the study relies on secondary data obtained from the firm's annual financial statements published on the Indonesia Stock Exchange. Data analysis was conducted using multiple linear regression via SPSS version 16.0The findings show that working capital significantly affects both ROA and ROE. The determination coefficient (R²) demonstrates that variations in ROA and ROE can be explained by working capital at 83.2% and 85%, respectively. Results from the F-test indicate that working capital jointly impacts profitability in a statistically meaningful way. However, the T-test results show a negative influence, implying that poor or excessive utilization of working capital may reduce profitability levels.In conclusion, companies must effectively and wisely manage their working capital to ensure continued improvement and stability in their financial outcomes.
The Influence of Viral Marketing And Electronic Word of Mouth (E-Wom) on Purchase Decisions For Cimory Yogurt Bites Products in Tiktok Shop Rangga Rangga; Puji Isyanto; Neni Sumarni
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 4 No. 3 (2024): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v4i3.5801

Abstract

This study aims to analyze the impact of viral marketing and electronic word of mouth (e-WOM) on purchasing decisions for Cimory Yogurt Bites products through TikTok Shop. By applying a quantitative descriptive verification approach and the Partial Least Square-Structural Equation Modeling (PLS-SEM) method, data was collected from 105 respondents who are active TikTok Shop users. The results revealed that viral marketing contributes significantly to purchasing decisions through the rapid and engaging dissemination of information on social media. Similarly, e-WOM provides a significant positive impact through consumer reviews that increase trust in the product. Together, these two variables explain 83.3% of the variability in purchase decisions. The findings confirm the importance of social media-based marketing strategies in attracting the attention of consumers, especially the younger generation. This research provides strategic insights for businesses to optimize the use of social media to increase product appeal and sales.
Analisis Pemanfaatan Media Sosial Youtube dalam Pembentukan Karakter dan Kreativitas Siswa di Sekolah Dasar Muhammad Emir Muhaimin; Puji Isyanto; Ayu Fitri; Aang Solahudin Anwar
Jurnal Ilmiah dan Kajian Akademik Vol 1 No 02 (2023): Desember 2023
Publisher : Badan Perencanaan Pembangunan Daerah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pemanfaatan media sosial youtube dalam pembentukan karaker dan kreativitas siswa kelas VI Sekolah Dasar. Penelitian ini merupakan jenis penelitian kualitatif deskriptif. Subjek yang digunakan dalam penelitian ini adalah siswa kelas VI dan seorang guru kelas VI di Sekolah Dasar. Teknik Pengumpulan data yang dilakukan dalam penelitian ini dengan menggunakan metode observasi, wawancara dan dokumentasi. Dalam metode wawancara, dilakukan oleh dua responden yaitu 1 siswa kelas VI dan seorang guru kelas VI di Sekolah Dasar. Pemanfaatan media social youtube dalam proses pembelajaran akan menggeser pembelajaran yang membosankan menjadi pembelajaran yang menyenangkan Berdasarkan hasil penelitian dapat diketahui bahwa respon siswa yang sangat antusias saat belajar dengan memanfaatkan media social youtube sebagai sumber belajar siswa. Hal ini dapat dilihat dari hasil wawancara bersama guru dan siswa, maka dapat disimpulkan banyaknya siswa yang menyukai pembelajaran dengan menggunakan media social youtube dibandingkan belajar dengan metode ceramah yang cenderung membuat siswa mudah merasa jenuh pada saat pembelajaran dan juga guru pun merasa lebih mudah menjelaskan materi kepada siswa.
Pengaruh Gender Diversity, Dewan Komisaris Independen, Dan Komite Audit Terhadap Pengungkapan Sustainability Report Pratiwi, Riska Dwi; Isyanto, Puji; Puspitasari , Meliana
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3167

Abstract

The increasing trend of sustainability report disclosures by companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period raises questions about the effectiveness of corporate governance structures. The low representation of gender diversity in boards of directors and commissioners, the suboptimal oversight function of independent commissioners, and the limited contribution of audit committees have become focal concerns, as these elements are believed to play a crucial role in enhancing the quality, accountability, and transparency of sustainability reporting. This study aims to evaluate the influence of gender diversity in boards of directors and commissioners, independent commissioners, and audit committees on sustainability report disclosure in the banking sector in Indonesia. This study employs a quantitative approach using secondary data obtained from the IDX website and official company websites. The sampling method used is purposive sampling, with a total population of 42 companies observed over a three-year period, resulting in 19 selected companies and a total sample of 57 observations. Data analysis was conducted using IBM SPSS Statistics 27, through classical assumption tests and multiple linear regression analysis. The results indicate that gender diversity in boards of directors and commissioners, as well as the presence of independent commissioners, do not have a significant effect on sustainability report disclosure. In contrast, audit committees show a positive and significant influence on sustainability report disclosure
OPTIMALISASI MEDIA SOSIAL TIKTOK SEBAGAI SARANA PROMOSI UMKM DEMONSNIA PARFUM Tsaniyah, Firna Is; Isyanto, Puji; Sumarni, Neni
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/d2n5m290

Abstract

Perkembangan teknologi informasi dan komunikasi, khususnya melalui platform TikTok, memberikan peluang besar bagi UMKM seperti Demonsia Parfum untuk mengoptimalkan pemasaran produk. Penelitian ini bertujuan untuk menganalisis strategi pemasaran TikTok yang diterapkan oleh Demonsia Parfum dengan menggunakan metode deskriptif dan pendekatan kualitatif. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi, analisis konten, dokumentasi, dan studi literatur. Hasil penelitian menunjukkan bahwa TikTok memiliki potensi besar dalam meningkatkan visibilitas dan kesadaran merek Demonsia Parfum, meskipun terdapat tantangan terkait pemahaman algoritma dan keterbatasan sumber daya. Pembahasan mengungkapkan pentingnya pembuatan konten kreatif, konsistensi unggahan, dan kolaborasi dengan influencer untuk memaksimalkan promosi. Kesimpulannya, TikTok memiliki potensi besar untuk meningkatkan visibilitas UMKM, namun pemanfaatannya oleh Demonsia Parfum masih belum optimal karena kendala teknis dan kreativitas. UMKM perlu memahami algoritma TikTok, menciptakan konten kreatif, dan konsisten dalam penggunaan platform untuk memaksimalkan potensi promosi.
PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PERWIRA KOPI KARAWANG Ginting, Mia Anggreini Br; Isyanto, Puji; Sumarni, Neni
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/j99rr449

Abstract

Perkembangan era globalisasi memicu meningkatnya persaingan bisnis, khususnya di sektor kafe. Penelitian ini bermaksud guna mengkaji kontribusi kualitas produk, harga, serta promosi pada keputusan pembelian di Perwira Kopi Karawang. Menggunakan pendekatan kuantitatif, penelitian melibatkan 144 responden sebagai populasi. Data disusun melalui kuesioner berskala Likert dan dijalankan analisis melalui regresi linier berganda yang  berbantuan SPSS 26. Hasil analisis memperlihatkan bahwasanya pengaruh kualitas produk tidak signifikan, sementara harga dan promosi signifikan. Secara simultan, ketiga variabel ini terbukti berdampak signifikan pada keputusan pembelian.Implikasi penelitiam ini menunjukkan bahwa manajemen perlu terus mengumpulkan dan menganalisis data untuk menyesuaikan penawaran dengan preferensi konsumen yang terus berkembang.
ANALISIS PENERAPAN PROGRAM K3 SEBAGAI UPAYA PENCAPAIAN ZERO ACCIDENT DI PT X (DEPARTEMEN PRODUKSI) Nanda Agung Hermawan; Puji Isyanto; Neni Sumarni
Journal Publicuho Vol. 8 No. 2 (2025): May - July - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i2.727

Abstract

The purpose of this study was to determine the extent of the implementation of occupational safety and health (K3) and to determine the programs for implementing occupational safety and health (K3) in PT. X. This study uses a qualitative method, where data collection is carried out through interviews, so that it can dig deeper into the implementation of occupational safety and health (K3) in optimising employee performance. Participants in this study were employees as the main informants, K3 officers and production managers as key informants and an HR expert. The results of this study indicate that PT. X production department has so far had an Occupational Health and Safety program that has been implemented consistently and continuously, through training, simulation of dangerous conditions, safety campaigns, safety talks, K3 socialisation, and provision of PPE. The conclusion of this study, PT. X production department has implemented the K3 program optimally with zero work accidents, even though there are individual obstacles; some employees are negligent in accepting the K3 program in the work area, which is an obstacle in implementing efforts to achieve zero accidents.
Co-Authors (Kawakami Harue), 川上はる江 Aam Widiawati Abdol Samad Nawi Absi, Ani Rahmawati Adam Wahyu Satrio Ade Eka Puspitasari Adelia Pritasari Kusumawardani Adella Salsabila Agesti, Nicky Dwi Agustin, Novi Ali, Iqlimah Alpian, Yayan Alviyandi Amelia, Lola Amrullah, Devaldo Yazid Andini Andini Andini, Andini Anggy Giri Prawiyogi Antika, Meri Anwar, Aang Solahudin Apriani, Zenita April Lia Hananto Apriyani Apriyani Ardiansyah, Muhammad Farhan Arimurti, Trias Arina, Ida Arini Arini Aripin, Moh Zaenal Arista Ardiningrum Asep Darojatul Romli Asep Darojatul Romli Atika Dwi Mabruroh Atikah Atikah Ayu Fitri Ayu Latifah Sari Ayu Wulandari Ayu Wulandari Azizah, Aulia Nur Budi, Wahyu Setiyoning Cahyuni Sinta Sari Cesa Putri Septiningtyas Cherilya Alfara Natasya Daeana Irawati Darojatul Romli, Asep Dedi Mulyadi Devana Angela Putri Erintasya Deviani, Elmira Dhe Imroatul Fatihah Isyanto Dhea Amelia Putri Dhea Imroatul Fatihah Dian Rahayu Dini Nur Hayati Dini Oktaviani Dini Yani Dini Yani Diva Julio Rachman Diva, Zaira Hanla Dwi Rahmadia Putri Effendi, Dicky Wahyu Elmira Deviani EMAN SULAEMAN Erna Diana Yanti Fadilah Muhamad Fajar Siddiq Febry Rizki Putra Henry Wirama Fipin Kirani Firly Masturoh Firmansah, Syarif Fitri Nuraini Fitri Nuraini, Fitri Fitri.H, Ayu Futri Amirotud Dzakiah Ginting, Mia Anggreini Br Harahap, Puspita Wulandari Hasica, Mahdiyyah Indah Hasna Imtitsal Imaning Putri Hendrik, Dodi Herdianti Zaeni, Putri Anastasya Herlina Herlina Hermawan, Muhammad Noval Hidayat, Muhammad Wahid Hoeriah Hoeriah Husein, Yusri Ibrahim, Feri Imam Pranoto, Hajid Indina Ayu Lestari Indra Muis Iqlimah Ali Izmi Noviyanti Januarsisti, Tiara Julliyanti, Wulan Karin, Karina Ristiyana Kartika Wijayanti Khalida, Laras Ratu Kirani, Fipin Lailatul Shalsabila Lilis Nurkholisoh Lindasari, Rianita Nurani Lukita, Carolyn Madani, Abdulah Aulia Mulky Mahdiyyah Indah Hasica Martien, Nita Maulana, Sarip Maulida, Winanda Ayu Risma Melawati Purwasih Meria Christina Noviolita Mochammad Rouf Muhammad Emir Muhaimin Muhammad Fauzi Muhammad Rizki Muharam, Said Mulyaningsih, Erika Mutiara Azahra Mutiara Huslaili Nabila Nur Hayati Fadhilah Nanda Agung Hermawan Neni Sumarni Neni Sumarni NENI SUMARNI, NENI Nicky Dwi Agesti Nika Yulianisa Noerbani, Cindy Nova Yulia Novi Agustin Novia Denada Novianda Adisti Nur Alfiyanti Ginayatunnisa Nur Fauziah Nur Hidayah Nur Paujiah, Andini Nurazizah, Runi Nurbasari, Ananda Pertiwi Nurdinasari, Siti Nuri Salamah Nurjaman, Raihani Salsabila Hasna Nurjanah Nurkholisoh, Lilis Nurul Hidayatun Obby Anggara Octavia, Pamela Octaviani, Haniifah Pandan Wangi Panggabean, Lilika Saputri Pitrianingsih, Devi Pramana Purbayaksa Pratiwi, Riska Dwi Prianita, Yolanda Prisatya, Mochammad Enggar Purwasih, Melawati Puspitasari , Meliana Putri Damayanti Rachman, Cinta Chantika Suryana Rahmatiana Azyzatun Nisa Rahmi Yuliandhari Ramadhan, Salsa Regita Rangga Rangga Regita Kusuma Dewi Rini Marlita Rizqi Yosia Siringo Ringo Rizqia Putri Ramadhani Rofiqi, Munif Romli, Asep Darojatul Rosmawati, Ery Rouf, Mochammad Salsabila, Metha Aghshaina Santi, Siti Sari, Diana Ikmah Septiawati, Rohma Sesandi, Derby Khoirulloh Shalsabila, Lailatul Silvia Agustina SITI HAFSAH ZULKARNAIN Siti Nurdinasari Siti Nuroh Siti Santi Sobari, Obay Sofyan Iswanto Sophia Anggraeni Sopian, Adhe Oktapiani Soraya Widitasari Sulis Setiawati Suparman, Tarpan Supriyadi Supriyadi Suryana, Marceilla Trias Arimurti Tsaniyah, Firna Is Untari, Shabrina Uus MD Fadli Vetto Agung Prabowo Vicka Arvianti Vidia Nur Fauziah Vika Fajariyani Wahid, Cecep Abdul Widia, Elta Widiastuti, Imelda Amelia Wina Afrilia Zahra Winanda Ayu Risma Maulida Yani, Dini Yeni Nur Aisah Yohanida, Yohanida Yosepha, Sri Yanthy Yudha Rahman, Shandikha Arya Yulianisa, Nika Yusroni, Yusroni Zaeni, Putri Anastasya Herdianti Zahira Syifa Nurpatimah