Articles
Faktor-Faktor Yang Mempengaruhi Implementasi SAK EMKM Pada Usaha Mikro, Kecil, dan Menengah
Arini, Arini;
Isyanto, Puji;
Arimurti, Trias
Gorontalo Accounting Journal Volume 8 Number 1 April 2025
Publisher : Universitas Gorontalo
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DOI: 10.32662/gaj.v8i1.3532
The aim of this research is to determine the factors that influence the implementation of SAK EMKM among MSMEs in East Karawang District, including understanding of accounting, level of education and use of information technology. The method in this research is a quantitative method of primary data resulting from distributing questionnaires. This research hypothesis was tested using multiple linear regression analysis with the SEM EViews version 12 program, the sampling technique was purposive sampling. The results of this research show that the accounting understanding variable influences the implementation of SAK EMKM, the education level variable influences SAK EMKM and the variable use of information technology influences the implementation of SAK EMKM. The variables understanding accounting, level of education and use of information technology jointly influence the implementation of SAK EMKM. This research helps contribute to the field of financial accounting, especially in MSMEs, by revealing empirical evidence that understanding accounting, level of education and use of information technology can implement SAK EMKM in MSMEs in East Karawang District.
SOSIALISASI BAURAN PEMASARAN PADA KOPERASI KONSUMEN YAYASAN PUSAKA RAUDHATUL IRFAN DESA KUTAWARGI KEC. RAWAMERTA KAB. KARAWANG
Puji Isyanto;
Dini Yani;
Daeana Irawati
JURNAL BUANA PENGABDIAN Vol. 4 No. 1 (2022): JURNAL BUANA PENGABDIAN
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang
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DOI: 10.36805/jurnalbuanapengabdian.v4i1.2301
mengetahui bauran pemasaran yang tepat bagi koperasi konsumen Yayasan Pusaka Raudhatul Irfan dalam menjalankan usahanya sehingga dapat berkembang dan berjalan secara maksimal yang pada akhirnyaa diharapkan dapat meningkatkan ekonomi dan kesejahteraan Yayasan Pusaka Raudhatul Irfan khususnya serta masyarakat sekitar pada umumnya. Metode pengabdian kepada masyarakat yang digunakan adalah ceramah dan diskusi. Materi mencakup teori tentang bagaimana menemukan peluang bisnis/usaha dan bauran pemasaran yang tepat dalam upaya meningkatkan pengelolaan koperasi konsumen pada yayasan Pusaka Raudhatul Irfan dengan sebaik mungkin. Sosialisasi dan Pendampingan tentang pengelolaan bauran pemasaran dari produk yang dihasilkan oleh yayasan Pusaka Raudhatul Irfan agar mampu berkembang dan dapat diberdayakan melalui koperasi konsumen pada yayasan tersebut. Peserta diberikan pemahaman terkait pentingnya membaca peluang bisnis/usaha, pemberdayaan koperasi, dan perancangan strategi bisnis yang tepat dengan harapan agar usaha koperasi pada yayasan tersebut bisa berkembang dengan baik. Hasil yang diperoleh dari kegiatan ini diharapkan dapat memberikan sumbangan bagi yayasan Pusaka Raudhatul Irfan melalui peningkatan usaha koperasi konsumen dengan menerapkan bauran pemasaran yang tepat. Kata kunci : Bauran Pemasaran, Koperasi. The organization of this community service activity aims to find out the right marketing mix for the Raudhatul Irfan Heritage Foundation consumer cooperative in running its business so that it can develop and run optimally which in the end is expected to improve the economy and welfare of the Raudhatul Irfan Heritage Foundation in particular and the surrounding community in general. The community service method used is lecture and discussion. The material includes theories on how to find business/business opportunities and the right marketing mix to improve the management of consumer cooperatives at the Pusaka Raudhatul Irfan foundation as well as possible. Socialization and Assistance on the management of the marketing mixof products produced by the Raudhatul Irfan Heritage foundation so that they can develop and can be empowered through consumer cooperatives at the foundation. Participants were given an understanding regarding the importance of reading business/business opportunities, empowering cooperatives, and designing appropriate business strategies in the hope that cooperative businesses at the foundation can develop well. The results obtained from this activity are expected to contribute to the Pusaka Raudhatul Irfan foundation through increasing the consumer cooperative business by implementing the right marketing mix.Keywords— Marketing mix, Cooperative
PENINGKATAN PEMASARAN DIGITAL DALAM MENDUKUNG KINERJA PEMASARAN UMKM PADA KOMUNITAS SAHABAT UMKM KABUPATEN KARAWANG
Puji Isyanto;
Yayan Alpian;
April Lia Hananto
JURNAL BUANA PENGABDIAN Vol. 6 No. 1 (2024): JURNAL BUANA PENGABDIAN
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang
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DOI: 10.36805/jurnalbuanapengabdian.v6i1.6215
Sistem informasi teknologi terutama digital marketing saat ini menjadi solusi parapelaku usaha terhadap permasahaan rendahnya kinerja pemasaran Usaha Mikro, Kecil dan Menengah. Melalui peningkatan teknologi pemasaran digital untuk diterapkan secara baik guna mendukung kinerja pemasaran UMKM. Pengabdian ini bertujuan untuk meningkatkan pemahaman melalui bimbingan pemasaran digital UMKM yang mudah dilakukan oleh para pelaku usaha. Metode pengabdian ini menggunakan metode diskusi dan pendampingan kepada para pelaku usaha. Hasil pelaksanaan pengabdian yang dilakukan adalah memberikan pelatihan dan pendampingan pemasaran digital, masih terbatasnya para pelaku usahadalam menerapkan pemasaran digital untuk meningkatkan kinerja pemasaran, pemasaran digital dan fotografi sangat diperlukan oleh para pelaku usaha dalam meningkatkan kinerja pemasaran. Rekomendasi selanjutnya adalah implementasi model pemasaran digital, melakukan pelatihan secara rutin dana terjadwal model pemasaran digital dan aplikasi berbasis internet; melakukan pembimbingan implementasi model pemasaran digital; selanjutnya melakukan evaluasi efektifitas hasil dari implementasi model pemasaran digital.
STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN PENJUALAN PRODUK LOKAL DI ERA ONLINE
Sri Yanthy Yosepha;
Puji Isyanto
JURNAL BUANA PENGABDIAN Vol. 6 No. 1 (2024): JURNAL BUANA PENGABDIAN
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Buana Perjuangan Karawang
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DOI: 10.36805/jurnalbuanapengabdian.v6i1.6216
Kegiatan PKM ini merupakan upaya menyeluruh dalam menggali pengetahuan terkini seputar pemasaran digital pada produk lokal. Acara ini mencakup serangkaian kegiatan yang beragam, dimulai dari pembukaan resmi hingga sesi pembelajaran mendalam terkait segmentasi pasar dan pemasaran digital. Pembicara-pembicara terkemuka memberikan wawasan tentang pentingnya segmentasi pasar yang tepat dan strategi pemasaran digitalyang efektif dalam mempromosikan buah pala di era online. Acara ini melibatkan aktifitas beragam, dari pembukaan resmi hingga sesi pembelajaran mendalam tentang segmentasi pasar dan pemasaran digital, diadakan di Desa Petir Dramaga. Anggota PKK Desa Petir turut berpartisipasi dalam kegiatan ini, yang turut mendukung pemahaman strategi pemasaran digital yang relevan bagi produk lokal seperti buah pala, serta memperluasjangkauan penjualan di pasar online. Acara ini memberikan platform penting bagi peserta untuk memahami strategi pemasaran digital yang relevan dan memperluas jangkauan penjualan produk lokal di pasar online.
Pengaruh Kualitas Pelayanan terhadap Volume Penjualan pada UMKM Mie Cihuy karawang
Muharam, Said;
Isyanto, Puji;
Sumarni, Neni
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 2 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor
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DOI: 10.47467/elmal.v5i2.663
"Mie Cihuy" which is located in Karawang is one of the SMEs engaged in the restaurant sector. "Mie Cihuy" has lasted more than 20 years and is believed to have good service quality, according to the results of this study which show that buyers perceive the service as good. This study aims to determine how much influence service quality has on the sales volume of "Mie Cihuy" UMKM. This study uses validity and reliability tests to determine how valid and reliable the respondents are in assessing the variables in this study. As well as a service quality scale that aims to determine service quality with indicators of tangibles, reliability, responsiveness, assurance and empathy dimensions using quantitative methods. The data analysis technique used was simple regression analysis using SPSS version 26 software with a total of 46 respondents. Based on the results of the service quality scale, it shows that respondents agree about service quality and sales volume at Mie Cihuy UMKM. Simple regression analysis shows that service quality has a significant effect on the sales volume of Mie Cihuy UMKM. Adjust R Square results show a value of 0.653, this means that 65.3% of sales volume is influenced by service quality and as much as 34.7% is influenced by variables that are not present in this regression model. Keywords: Service Quality, Sales Volume, SMEs
Pengaruh Service Quality dan After Sales Service terhadap Customer Loyalty pada OPS Garage
Ardiansyah, Muhammad Farhan;
Isyanto, Puji;
Sumarni, Neni
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor
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DOI: 10.47467/elmal.v5i4.949
The purpose of this study is to ascertain and elucidate the relationship between after-sale support and service quality and customer happiness at OPS Garage. Multiple linear regression was used for data analysis and questionnaires were used for data collecting in this quantitative study. According to the study's findings, OPS Garage customers are positively and significantly impacted by both loyal customers and high-quality services. Customer happiness is positively and significantly impacted by service quality. The two factors under investigation customer loyalty and service quality have a favorable and substantial impact on satisfaction levels at the same time. Keywords: After sales service, Service Quality, Consumer Loyalty.
Analisis Penerapan Akuntansi Berdasarkan Sak EMKM pada UMKM: Warung Seblak Teh Windy
Putri Damayanti;
Puji Isyanto;
Trias Arimurti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor
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DOI: 10.47467/elmal.v5i11.4210
MSMEs have a significant contribution, including: increasing employment opportunities and obtaining labor, forming Gross Domestic Product (GDP), and also becoming an option for people with low incomes to carry out productive economic activities. The object of this research is the UMKM Seblak Teh Windy which is located in Karawang Regency. This research aims to obtain information on how Seblak Teh Windy presents financial reports, analyze the accuracy of Seblak Teh Windy's financial accounting process using SAK EMKM, and reconstruct Seblak Teh Windy's financial records based on SAK EMKM. Qualitative methods were used in this research, data collection was carried out through interviews and documentation. The final results stated that Seblak Teh Windy UMKM did not keep financial records in accordance with SAK EMKM, where they only compiled daily expenses and receipts. Therefore, this research produces an analysis of Seblak Teh Windy's financial records in accordance with SAK EMKM, consisting of a financial position report, notes to financial reports and profit and loss reportss.
Analisis Pengaruh desain Produk dan Kualitas Produk terhadap Keputusan Pembelian Motor Honda Beat di Kabupaten Karawang
Firmansah, Syarif;
Isyanto, Puji;
Sumarni, Neni
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor
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DOI: 10.47467/elmal.v5i11.4492
This study aims to analyze the influence of product design and product quality on purchasing decisions for Honda Beat motorcycles in Karawang Regency. Using a quantitative research design, this study involved 100 respondents from prospective consumers of Honda Beat motorcycles. Data were collected through questionnaires and analyzed using SPSS 26 software. The results showed that product design had a positive and significant influence on purchasing decisions, with a regression coefficient value of 0.322. Product quality was also shown to have a positive and significant influence on purchasing decisions, with a regression coefficient value of 0.348. Multiple linear regression tests revealed that product design and product quality simultaneously influenced purchasing decisions, with a determination coefficient value (R²) of 71.9%, indicating that 71.9% of the variation in purchasing decisions could be explained by these two variables. This study contributes to the understanding of how motorcycle product design and quality can influence consumer purchasing decisions in the Indonesian automotive market. These findings are expected to provide guidance for motorcycle manufacturers, especially Astra Honda Motor, in designing better products to meet consumer expectations and win the competition in the market.
LITERASI MAHASISWA TERHADAP KONSEP GREEN ACCOUNTING DAN DAMPAKNYA PADA KUALITAS LULUSAN MAHASISWA AKUNTANSI DI UNIVERSITAS BUANA PERJUANGAN KARAWANG
Sari, Diana Ikmah;
Isyanto, Puji;
Lukita, Carolyn
Jurnal Riset Akuntansi Politala Vol 7 No 2 (2024): Jurnal Riset Akuntansi Politala
Publisher : Pusat Penelitian dan Pengabdian bagi Masyarakat Politeknik Negeri Tanah Laut
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DOI: 10.34128/jra.v7i2.424
Green accounting plays a role in company decision-making when identifying and managing the industry's impact on the environment. The research aims to provide a complete picture of the phenomenon of accounting students' literacy levels, to find out the factors that influence accounting students' literacy levels, and to reveal the level of concept implementation. green accounting, and see the impact on the quality of accounting student graduates. This research applies a approach phenomenological. The primary data source is the result of interviews with informants. Data analysis technique using source triangulation. Data analysis tools from FGD activities and deep interviews. The research results concluded that accounting students' literacy regarding the qualitative characteristics of information is quite high, principles of green accounting are still low, and report components of green accounting and the importance of green accounting are still very low. This is due to a lack of student interest, some classes have not provided complete material, and there is still a lack of student research on the theme of green accounting. The results of literacy have a significant positive impact on the quality of accounting student graduates. This research implies that the Accounting Study Program is carrying out curriculum evolution to improve it. Inclusive interpretation is very important for higher education including lecturer literacy, while this research only focuses on student literacy.
The Influence of Budget Planning on Optimizing the Use of Funds for Sport Day Activities in a Manufacturing Company in Karawang
Nurjaman, Raihani Salsabila Hasna;
Isyanto, Puji
Journal of Finance and Business Digital Vol. 3 No. 2 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL
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DOI: 10.55927/jfbd.v3i2.10098
Every company, whether service, trade or manufacturing, always strives to maximize profits by planning thoroughly and allocating budgets taking into account future conditions. Research conducted at a manufacturing company in Karawang aims to identify the influence of good budget planning on optimal use of funds. The method used is a quantitative approach, the data used in this research comes from primary data and secondary data. Data analysis using simple linear regression using SPSS software. The research results indicate that there is a positive influence between good budget planning and optimal use of funds. Therefore, realizing the budget well is important so that funds can be used optimally and avoid significant budget discrepancies.