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All Journal Equilibrium Binus Business Review International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) JEM17: Jurnal Ekonomi Manajemen J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Stability: Journal of Management and Business Owner : Riset dan Jurnal Akuntansi JURNAL PENDIDIKAN TAMBUSAI Gorontalo Accounting Journal Jurnal Riset Bisnis dan Investasi JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Manajemen dan Bisnis Buana Ilmu Jurnal Riset Akuntansi Politala Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen dan Bisnis Kreatif INFOKUM JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Management and Bussines (JOMB) Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen dan Bisnis Jurnal Ekonomi JURNAL ILMIAH GLOBAL EDUCATION Jurnal Manajemen DIVERSIFIKASI JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Formosa Journal of Applied Sciences (FJAS) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Teknologi dan Manajemen Industri Terapan Journal of Finance and Business Digital (JFBD) Jurnal Buana Pengabdian Profit: Jurnal Manajemen, Bisnis dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen International Journal of Management, Economic, Business and Accounting Jurnal For Management Student (JFMS) Journal Of Resource Management, Economics And Business (REMICS) Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service West Science Business and Management Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Bisnis dan Manajemen West Science Enrichment: Journal of Multidisciplinary Research and Development JAKBS Journal Of Informatics And Busisnes Journal Integration of Social Studies and Business Development Jurnal Serambi Ekonomi dan Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Nanggroe: Journal of Scholarly Service Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Sains Student Research Jurnal Ilmiah Manajemen Surya Pasca Scientia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Global Leadership Organizational Research in Management Journal of Ekonomics, Finance, and Management Studies Jurnal Ilmiah Multidisiplin J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi LANCAH Jurnal Inovasi dan Tren Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Economics and Management Research Management Journal and Economic Review Journal of Management Jurnal Ilmiah dan Kajian Akademik
Isyanto, H. Puji
Universitas Buana Perjuangan Karawang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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STRATEGI PEMASARAN RUMAH MAKAN SAUNG KABOGOH MELALUI SOCIAL MEDIA INSTAGRAM CABANG NAGASARI KARAWANG Ade Eka Puspitasari; Dini Yani; Puji Isyanto; Sri Yanthy Yosepha
Jurnal Ilmiah Manajemen SURYA PASCA SCIENTIA Vol 12, No 1 (2023): Jurnal Ilmiah Manajemen SURYA PASCA SCIENTIA
Publisher : Prodi Magister Manajemen Universitas Dirgantara Marsekal Suryadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35968/jimspc.v12i1.1037

Abstract

The rapid development of technology means that business actors must also be quick to adjust to these changes, one form of technology that is widely used by people is social media. The number of active social media users in Indonesia in January 2022 grew by 12.35% from last year. More precisely, the number of active social media users in early 2022 is 191 million people, while in 2021 there will be 170 million people. Social media is the most widely used by Indonesian people where the percentage reaches 88.7%. In second and third positions are Instagram and Facebook with respective percentages of 84.8% and 81.3%. Marketing is an important part of running a business. There needs to be good management so that the business can grow and develop better and be able to compete with its competitors. One of the important elements in marketing is marketing strategy and marketing mix. A marketing strategy is needed so that market segments, target market determination, and market positioning can be selected correctly. Utilization of social media can provide conveniences in the promotion and buying and selling process carried out by MSMEs with their consumers and can minimize costs. However, to do this, seriousness must be taken in utilizing social media, namely having to give more or intensive time in managing marketing through social media. Saung Kabogoh Restaurant is a typical Sundanese restaurant which is located at Jl. Siliwangi, Nagasari Village, West Karawang District. This restaurant was established in November 2020, with 30 employees and 8 branches spread across Karawang and its surroundings.Keywords: Social Media, Marketing, Marketing Strategy, Saung Kabogoh Restaurant
Analysis Of Determining The Selling Price Of Lavender Residence Housing Using The Full Costing Method (Case Study At PT. Cipta Permata Karya Sukses) Izmi Noviyanti; Puji Isyanto; Neni Sumarni
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the difference in selling prices between the target costing method carried out by the company and the full costing carried out by researchers at Lavender Residence housing. This study uses qualitative data with data sources received from housing developers. Data collection techniques were carried out by means of interviews, observations, literature studies and documentation in the form of photos and videos. Data analysis by using descriptive analysis method. The results showed that there were several factors in determining the selling price, namely the high price of land and a significant increase in interest rates. In using the full costing method to produce greater profits that is equal to 15%, the company can get the maximum profit when using this method. However, this method cannot be accepted and used by the company because the company is only focused on sales targets so it will continue to use the target costing method as it has done. Keywords: Selling Price, Full Costing Method, Target Costing Method
Optimalisasi Media Sosial Tiktok Sebagai Sarana Promosi Di Oculus Photo Studio Cabang Galuh Mas Karawang Novia Denada; Puji Isyanto; Neni Sumarni
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.2975

Abstract

TikTok merupakan salah satu situs media sosial yang menjadi populer dengan cepat. TikTok dapat menjadi media promosi yang pontensial untuk beriklan khususnya bidang digital marketing lewat video dan lagu yang ada dalam aplikasi. Tujuan penelitian untuk menganalisis media sosial tiktok sebagai sarana promosi Oculus Photostudio cabang Galuh Mas Karawang. Penelitian ini menggunakan metode kualitatif. Hasil penelitian menunjukkan bahwa Oculus Photostudio telah melakukan upaya untuk mengoptimalkan media sosial TikTok sebagai sarana promosi dengan menggunakan berbagai strategi. Oculus Photostudio juga telah memanfaatkan fitur-fitur yang terdapat pada TikTok sehingga mampu menciptakan konten yang di senangi oleh target pasar yang dituju. Meskipun Oculus Photostudio telah mengoptimalisasikan TikTok sebagai sarana promosi dengan baik, masih terdapat berbagai tantangan yang dihadapi. TikTok merupakan platform yang sangat populer dengan jutaan konten yang bersaing untuk mendapatkan perhatian pengguna. Tantangan utama yang dihadapi oleh Oculus Photostudio adalah menciptakan konten yang menarik dan membedakan diri dari konten lainnya. Tantangan tersebut dapat diatasi dengan terus berinovasi dan melakukan riset mengenai tren yang sedang terjadi. Persepsi pelanggan terhadap konten dan promosi di TikTok Oculus Photostudio juga terbilang positif. Hal ini menunjukkan bahwa promosi yang dilakukan telah berhasil dalam memberikan kesan yang baik kepada pelanggan, sehingga mereka memiliki keyakinan dan kepercayaan terhadap layanan yang ditawarkan oleh Oculus Photostudio.  
Pendidikan dan Pelatihan terhadap Kinerja Pegawai Kantor Kementerian Agama Kabupaten Karawang Sophia Anggraeni; Puji Isyanto; Asep Darojatul Romli
Journal of Management and Bussines (JOMB) Vol 6 No 1 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i1.7557

Abstract

This research aims to evaluate the performance of employees at the Karawang Regency Ministry of Religion Office with a focus on the influence of education and training on their performance. The research approach used is qualitative with descriptive and verification methods. The research results show that there is a significant influence between education and training on employee performance. The research results contribute to the understanding of the factors that influence employee performance in the organizational environment. This research provides valuable information for the management of the Karawang Regency Ministry of Religion Office in designing more effective education and training policies to improve employee performance. In conclusion, the importance of investing in education and training as a strategy to improve employee performance in achieving organizational goals. Keywords: Employee Performance, Ministry of Religion Office, Education and Training, Influence of Education and Training
Promosi Pada Toko Baju SANF Collection Silvia Agustina; Puji Isyanto
Journal Of Informatics And Busisnes Vol. 2 No. 2 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jibs.v2i2.1290

Abstract

Product promotion is an important element in today's business strategy to drive sales and create brand awareness. Apart from increasing sales, promotions aim to inform, persuade and remind consumers about certain products or brands. The information presented in promotions must be interesting and clear, including the uses, advantages and disadvantages of the product to influence consumer purchasing decisions. Effective promotion also helps in positioning the product to be top of mind among consumers. Companies must determine the right promotional tools, both through offline media such as promotional events and print media, and online such as social media and email marketing, to achieve optimal results. The success of promotions depends on understanding the market, creativity in implementation, and adaptation to technological developments and consumer trends. SANF Collection Clothing Store, for example, utilizes a combination of offline and online promotions to reach more consumers, increase brand awareness, and strengthen customer loyalty, which ultimately supports business growth and sustainability.
Lingkungan Kerja Pada Dinas Pengendalian Penduduk Dan Keluarga Berencana Karawang Pramana Purbayaksa; Puji Isyanto; Dini Yani
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 1 No. 3 (2023): July : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v1i3.339

Abstract

The Office of Population and Family Planning Control (DPPKB) Karawang district is a government agency that has an important role in controlling the population in Karawang district through the family planning (KB) program. Practical Work is carried out by means of an internship in an agency or company in the Karawang area related to the aim of providing insight to students about the real world of work. This practical work report aims to find out the Work Environment at the Karawang Population Control and Family Planning Office. The basic method of obtaining data is by means of direct interviews, observations, and direct field observations. Overall the work environment at the Population Control and Family Planning Office in Karawang is running well, comfortably and smoothly, but the problems that often occur in the population control and family planning services are that there are often obstacles to the attendance application, namely SIAP which often occurs errors and makes it difficult for employees, besides that in the work environment of the Karawang Population Control and Family Planning Service there are several people who are not harmonious in carrying out their work. The solution that must be done is to add an internet connection to make it faster and provide training for this SIAP application, while to overcome The solution for workers who are not in harmony is to negotiate and bring someone together in an amicable way so that they are back in harmony again.
Analisis Manajemen Risiko Keuangan Pada UMKM Tegar Bakery Karawang Rachman, Cinta Chantika Suryana; Isyanto, Puji
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 4 (2024): Juli
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12701057

Abstract

Risk management is carried out to manage all possible risks that arise. Apart from that, financial risks also have a significant influence on MSME players. The purpose of this research is to determine the financial risks that may be faced by UMKM Tegar Bakery. The research was conducted using a qualitative analysis approach. The results show that financial management has a significant influence on MSMEs. This shows that the ability to manage finances well can improve the performance and sustainability of MSME businesses.
Pengaruh Modal dan Harga Barang Terhadap Pendapatan Usaha Bengkel Mobil Sekawan Motor di Kota Karawang Octaviani, Haniifah; Isyanto, Puji
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 4 (2024): Juli
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12701203

Abstract

This research aims to analyze the influence of capital and goods prices on the business income of the Sekawan Motor car repair shop in Karawang City. Sufficient capital and setting the right price for goods are key factors in increasing the income and profitability of a car repair shop business. The research method used is a quantitative approach with data collection through questionnaires, interviews and documentation. The results of data analysis using regression show that business capital has a significant positive influence on car repair shop business income. On the other hand, the price of goods is not proven to have a significant effect on income. Thus, car repair business owners need to pay attention to good capital management and appropriate pricing strategies in order to improve the financial performance of the repair shop business. The conclusion of this research emphasizes the important role of capital and the price of goods in determining the income of a car repair shop business.
THE INFLUENCE OF BRAND IMAGE AND BRAND TRUST ON UNIQLO BRAND LOYALTY IN THE 2019 BATCH OF MANAGEMENT STUDENTS OF BUANA PERJUANGAN KARAWANG UNIVERSITY Sobari, Obay; Isyanto, Puji; Sumarni, Neni
Stability: Journal of Management and Business Vol 7, No 1 (2024)
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/sta.v7i1.19239

Abstract

This research aims to investigate the impact of brand image and brand trust on brand loyalty. The approach used in this research is quantitative. The population of this research is Management students Class of 2019 who have purchased Uniqlo products, with a sample size of 92 respondents using a saturated sample. Primary data was obtained through distributing questionnaires to respondents. Data analysis was carried out using multiple linear regression analysis using SPSS version 25 software. The research results showed that brand image and brand trust both had a partially positive and significant influence on brand loyalty. And brand image and brand trust have a positive and significant influence simultaneously on brand loyalty. It is hoped that future researchers can add additional variables which theoretically also influence brand loyalty. It is recommended for companies to be able to maintain product quality, raw material quality, level of honesty in resolving consumer problems so that consumer satisfaction can be created. The ultimate goal is to increase loyalty from Uniqlo customers
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian Konsumen Pada Aplikasi Belanja Online Shopee Di Desa Kedung Jeruk Aripin, Moh Zaenal; Isyanto, Puji; Sumarni, Neni
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 4 (2023): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i4.4345

Abstract

Shopee is an online shopping application that has high purchasing decision expectations. Inan effort to achieve these high purchasing decision expectations, the online shoppingapplication Shopee must pay attention to the quality of their online customer service. Servicequality has an important role in influencing consumer interest to buy a product. Good servicequality will spur consumers to buy products or make purchasing decisions (Idriyanti,2013:20). Service quality is the level (ability) of the seller in providing everything that thecustomer expects to meet their needs. Of the various services provided by the online shoppingapplication Shopee, Online customer service is a service component that is often used byconsumers. Online customer service is a facility provided by the company to help consumers.Some of the services provided by online customer service to consumers, such as respondingto calls from consumers, direct chat services that can be done via the website, customerservice via email, and others.
Co-Authors (Kawakami Harue), 川上はる江 Aam Widiawati Abdol Samad Nawi Absi, Ani Rahmawati Adam Wahyu Satrio Ade Eka Puspitasari Adelia Pritasari Kusumawardani Adella Salsabila Agesti, Nicky Dwi Agustin, Novi Ali, Iqlimah Alpian, Yayan Alviyandi Amelia, Lola Amrullah, Devaldo Yazid Andini Andini Andini, Andini Antika, Meri Anwar, Aang Solahudin Apriani, Zenita April Lia Hananto Apriyani Apriyani Ardiansyah, Muhammad Farhan Arimurti, Trias Arina, Ida Arini Arini Aripin, Moh Zaenal Arista Ardiningrum Asep Darojatul Romli Asep Darojatul Romli Atika Dwi Mabruroh Atikah Atikah Ayu Fitri Ayu Latifah Sari Ayu Wulandari Ayu Wulandari Azizah, Aulia Nur Budi, Wahyu Setiyoning Cahyuni Sinta Sari Cesa Putri Septiningtyas Cherilya Alfara Natasya Daeana Irawati Darojatul Romli, Asep Dedi Mulyadi Devana Angela Putri Erintasya Deviani, Elmira Dhe Imroatul Fatihah Isyanto Dhea Amelia Putri Dhea Imroatul Fatihah Dian Rahayu Dini Nur Hayati Dini Oktaviani Dini Yani Dini Yani Diva Julio Rachman Diva, Zaira Hanla Dwi Rahmadia Putri Effendi, Dicky Wahyu Elmira Deviani EMAN SULAEMAN Erna Diana Yanti Fadilah Muhamad Fajar Siddiq Febry Rizki Putra Henry Wirama Fipin Kirani Firly Masturoh Firmansah, Syarif Fitri Nuraini Fitri Nuraini, Fitri Fitri.H, Ayu Futri Amirotud Dzakiah Giri.P, Anggy Harahap, Puspita Wulandari Hasica, Mahdiyyah Indah Hasna Imtitsal Imaning Putri Hendrik, Dodi Herdianti Zaeni, Putri Anastasya Herlina Herlina Hermawan, Muhammad Noval Hidayat, Muhammad Wahid Hoeriah Hoeriah Husein, Yusri Ibrahim, Feri Imam Pranoto, Hajid Indina Ayu Lestari Indra Muis Iqlimah Ali Izmi Noviyanti Januarsisti, Tiara Julliyanti, Wulan Karin, Karina Ristiyana Kartika Wijayanti Khalida, Laras Ratu Kirani, Fipin Lailatul Shalsabila Lilis Nurkholisoh Lindasari, Rianita Nurani Lukita, Carolyn Madani, Abdulah Aulia Mulky Mahdiyyah Indah Hasica Martien, Nita Maulana, Sarip Maulida, Winanda Ayu Risma Melawati Purwasih Meria Christina Noviolita Mochammad Rouf Muhammad Emir Muhaimin Muhammad Fauzi Muhammad Rizki Muharam, Said Mulyaningsih, Erika Mutiara Azahra Mutiara Huslaili Nabila Nur Hayati Fadhilah Neni Sumarni Neni Sumarni NENI SUMARNI, NENI Nicky Dwi Agesti Nika Yulianisa Noerbani, Cindy Nova Yulia Novi Agustin Novia Denada Novianda Adisti Nur Alfiyanti Ginayatunnisa Nur Fauziah Nur Hidayah Nur Paujiah, Andini Nurazizah, Runi Nurbasari, Ananda Pertiwi Nurdinasari, Siti Nuri Salamah Nurjaman, Raihani Salsabila Hasna Nurjanah Nurkholisoh, Lilis Nurul Hidayatun Obby Anggara Octavia, Pamela Octaviani, Haniifah Pandan Wangi Panggabean, Lilika Saputri Pitrianingsih, Devi Pramana Purbayaksa Prianita, Yolanda Prisatya, Mochammad Enggar Purwasih, Melawati Putri Damayanti Rachman, Cinta Chantika Suryana Rahmatiana Azyzatun Nisa Rahmi Yuliandhari Ramadhan, Salsa Regita Rangga Rangga Regita Kusuma Dewi Rini Marlita Rizqi Yosia Siringo Ringo Rizqia Putri Ramadhani Rofiqi, Munif Romli, Asep Darojatul Rosmawati, Ery Rouf, Mochammad Salsabila, Metha Aghshaina Santi, Siti Sari, Diana Ikmah Septiawati, Rohma Sesandi, Derby Khoirulloh Shalsabila, Lailatul Silvia Agustina SITI HAFSAH ZULKARNAIN Siti Nurdinasari Siti Nuroh Siti Santi Sobari, Obay Sofyan Iswanto Sophia Anggraeni Sopian, Adhe Oktapiani Soraya Widitasari Sulis Setiawati Suparman, Tarpan Supriyadi Supriyadi Suryana, Marceilla Trias Arimurti Untari, Shabrina Uus MD Fadli Vetto Agung Prabowo Vicka Arvianti Vidia Nur Fauziah Vika Fajariyani Wahid, Cecep Abdul Widia, Elta Widiastuti, Imelda Amelia Wina Afrilia Zahra Winanda Ayu Risma Maulida Yani, Dini Yeni Nur Aisah Yohanida, Yohanida Yosepha, Sri Yanthy Yudha Rahman, Shandikha Arya Yulianisa, Nika Yusroni, Yusroni Zaeni, Putri Anastasya Herdianti Zahira Syifa Nurpatimah