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All Journal Equilibrium Binus Business Review International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) JEM17: Jurnal Ekonomi Manajemen J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Stability: Journal of Management and Business Owner : Riset dan Jurnal Akuntansi JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH EKONOMIKA Gorontalo Accounting Journal Jurnal Riset Bisnis dan Investasi JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Manajemen dan Bisnis Buana Ilmu Jurnal Riset Akuntansi Politala Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen dan Bisnis Kreatif INFOKUM JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Management and Bussines (JOMB) Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen dan Bisnis Jurnal Ekonomi JURNAL ILMIAH GLOBAL EDUCATION Jurnal Manajemen DIVERSIFIKASI JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Jurnal Akuntansi AKUNESA Formosa Journal of Applied Sciences (FJAS) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Teknologi dan Manajemen Industri Terapan Journal of Finance and Business Digital (JFBD) JURNAL ECONOMINA Jurnal Buana Pengabdian Profit: Jurnal Manajemen, Bisnis dan Akuntansi International Journal of Management, Economic, Business and Accounting Jurnal For Management Student (JFMS) Jurnal Ekonomika Manajemen Dan Bisnis Journal Publicuho Journal Of Resource Management, Economics And Business (REMICS) Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service West Science Business and Management Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Bisnis dan Manajemen West Science Enrichment: Journal of Multidisciplinary Research and Development JAKBS Journal Of Informatics And Busisnes Journal Integration of Social Studies and Business Development Jurnal Serambi Ekonomi dan Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Nanggroe: Journal of Scholarly Service Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Sains Student Research Jurnal Ilmiah Manajemen Surya Pasca Scientia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Global Leadership Organizational Research in Management Jurnal Ilmiah Multidisiplin Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Journal of Tourism, Hospitality and Travel Management (JTHTM) LANCAH Jurnal Inovasi dan Tren Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Economics and Management Research Management Journal and Economic Review Journal of Management Jurnal Ilmiah dan Kajian Akademik Optimal: Jurnal Ekonomi dan Manajemen
Isyanto, H. Puji
Universitas Buana Perjuangan Karawang
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Analisis Perubahan Perilaku Belanja Offline Menjadi Online Pada Karyawan PT Daiki Aluminium Indonesia (Studi Pada Karyawan PT Daiki Aluminium) Panggabean, Lilika Saputri; Isyanto, Puji; Sumarni, Neni
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5910

Abstract

Perilaku belanja bisa diartikan sebagai perilaku yang digambarkan oleh individu dalam hal mengatur, memperoleh, dan memanfaatkanDalam penelitian ini, penulis memakai strategi kuantitatif dengan pendekatan ekspresif dan konfirmatif. Estimasi jumlah tes populasi yang memakai informasi pekerja yakni 205. Maka pencipta menentukan jumlah tes memakai persamaan Slovin sebanyak 67 responden.Wacana dari penelitian ini menunjukan bahwasanya perilaku pembeli dan belanja online mempunyai pengaruh yang positif dan signifikan terhadap aktivitas berbelanja. Kesimpulan pada penelitian ini yakni variable perilaku konsumen dan online shpping memiliki pengaruh baik secara simultan terhadap kegiatan belanja pada karyawan PT Daiki Aluminium Indonesia.
Pengaruh Customer Relationship Dan Service Quality Terhadap Customer Loyalty Di Perusahaan Maxxi Tani Subang Utara Mulyaningsih, Erika; Isyanto, Puji; Sumarni, Neni
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5990

Abstract

Pertanian di Indonesia menunjukkan potensi yang besar terhadap perekonomian negara Indonesia. Penelitian ini bertujuan untuk mengetahui pengaruh Customer Relationship dan Service Quality terhadap Customer Loyalty di perusahaan Maxxi Tani Subang Utara. Penelitian ini menggunakan metode kuantitatif dengan metode explanatory survey. Responden dalam penelitian ini adalah pelanggan perusahaan Maxxi Tani Subang Utara. Hasil penelitian ini menunjukan variabel Customer Relationship dan Service Quality secara simultan berpengaruh terhadap Customer Loyalty pada perusahaan Maxxi Tani. Sedangkan variabel yang menujukan hasil signifikan terhadap Customer Loyalty yaitu variabel Service Quality.
THE EFFECT OF PROMOTION THROUGH INSTAGRAM AND SOCIAL MEDIA MARKETING ON CONSUMER BUYING INTERESTS AT COFFEE TRIP Dian Rahayu; Puji Isyanto; Neni Sumarni
Journal Of Resource Management, Economics And Business Vol. 3 No. 2 (2024): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v3i2.123

Abstract

Purpose: This research aims to investigate the impact of Instagram promotions on consumer buying interest specifically within the context of coffee trips. The study seeks to understand how social media marketing can effectively attract consumers and enhance their purchasing decisions. Research Methodology: The research utilizes a quantitative approach, employing a non-probability sampling technique. Specifically, a purposive sampling method was used to select respondents who are active Instagram users and have shown interest in coffee-related content. A total of 91 respondents participated in the study, providing data through structured questionnaires. Results: The analysis of the collected data reveals that Instagram promotions significantly and positively influence consumer buying interest. This suggests that effective marketing strategies on social media can lead to increased consumer engagement and purchasing behavior in the coffee sector. Limitations: The study is constrained by its focus on a specific group of Instagram users, which may limit the generalizability of the findings. Additionally, the research does not account for other factors that may influence consumer buying behavior outside of social media marketing. Contribution: This research contributes to the broader understanding of social media marketing's role in consumer behavior. It highlights the effectiveness of Instagram as a promotional platform in the coffee industry, providing insights for marketers seeking to leverage social media to enhance consumer interest and drive sales.  
ANALYSIS OF SERVICE QUALITY AND LOCATION ON PATIENT SATISFACTION AT BHAKTI KOPETRI CLINIC Hasna Imtitsal Imaning Putri; Puji Isyanto; Neni Sumarni
Journal Of Resource Management, Economics And Business Vol. 3 No. 1 (2024): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v3i1.124

Abstract

Purpose: This research aims to examine the influence of service quality and location on patient satisfaction at the Bhakti Kopetri Clinic. It seeks to understand how these factors contribute to the overall patient experience in the context of rapidly developing clinics in Indonesia. Research Methodology: The study employs a descriptive and verification approach, utilizing a classic assumption test that includes normality, multicollinearity, heteroscedasticity tests, as well as multiple linear regression, t-tests, and F-tests. A sample of 96 patients who had received treatment at the Bhakti Kopetri Clinic was selected using purposive sampling techniques. Results: The findings indicate that the service quality variable has a positive and significant effect on patient satisfaction. Similarly, the location also positively and significantly impacts patient satisfaction. Furthermore, both service quality and location together have a simultaneous and significant effect on patient satisfaction. Limitations: The research is limited to a single clinic and may not be generalizable to other healthcare facilities. Additionally, the sample size, while adequate, could be expanded for future studies to enhance reliability. Contribution: This study contributes to the understanding of how service quality and location influence patient satisfaction in healthcare settings, providing insights that can help clinics improve their services and better meet patient expectations.  
Pengaruh Digital Marketing dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Studio Warnails di Karawang Januarsisti, Tiara; Isyanto, Puji; Sumarni, Neni
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.1947

Abstract

The research conducted at Studio Warnails aimed to determine the impact of digital marketing and service quality on purchasing decisions for products and services. A quantitative method was chosen for this study. Non-probability sampling was conducted through purposive sampling approach. The population in this study consisted of consumers who had purchased products or services from Studio Warnails and followed the Instagram account @warnails.id, with a sample size of 168 participants. Data processing was carried out using SPSS ver.27. The findings of the research indicate that digital marketing and service quality have a positive and significant impact, both partially and simultaneously, on purchasing decisions at Studio Warnails.
THE EFFECT OF PACKAGING QUALITY AND PROMOTION ON BUYING INTEREST IN CISADANE STICKY RICE MSMEs Diva Julio Rachman; Puji Isyanto; Neni Sumarni
Journal Of Resource Management, Economics And Business Vol. 4 No. 1 (2025): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v4i1.141

Abstract

Purpose: This study aims to analyze the influence of packaging quality and promotion on the purchase interest of Cisadane Sticky Rice Sponge Cake MSMEs. Research Methodology: This study used quantitative research methods, by taking samples from the entire population and using a questionnaire as the main data collection tool. The population used is all 110 people interested in buying MSMEs. Results: The results show that the variables Packaging Quality (X1) and Promotion (X2) have a significant influence on the variable (Y) Purchase Interest. Limitations: The study is limited to the Cisadane Sticky Rice Sponge Cake MSMEs located in Karawang, Indonesia. Contribution: This study can be useful for MSME owners in the food and beverage industry to improve their packaging quality and promotion strategies to increase customer purchase interest.
Pemanfaatan Media Sosial Sebagai Sarana Promosi Pada UMKM Unstore Karawang Yohanida, Yohanida; Isyanto, Puji; Sumarni, Neni
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 1.B (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the impact of online promotion through social media on the promotion of Unstore, a micro, small, and medium enterprise (UMKM) in Karawang City, Indonesia. Unstore currently lacks a presence on social media platforms and faces challenges in revenue generation, intense competition, and promotional difficulties, leading to a lack of public awareness. The research aims to evaluate the effectiveness of social media promotion in supporting Unstore's marketing efforts. Using a qualitative approach, data was gathered through observation, in-depth interviews, and documentation. Findings reveal the significant role of social media in enhancing Unstore's sales performance, with revenue increasing from 20% to 80% through social media promotion.
IMPLEMENTASI DISIPLIN KERJA TERHADAP KINERJA KARYAWAN APOTEK KENCANA JAYA Elmira Deviani; Puji Isyanto; Dini Yani
Jurnal Ilmiah Multidisipin Vol. 1 No. 1 (2023): Jurnal Ilmiah Multidisiplin, November 2023
Publisher : Lumbung Pare Cendekia

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Abstract

Disiplin kerja adalah suatu kondisi yang tercipta dan terbentuk melalui serangkaian perilaku yang menunjukkan nilai- nilai ketaatan, kepatuhan, ketentraman, keteraturan dan ketertiban. Disiplin kerja adalah kesadaran dan kesediaan seseorang mentaati semua peraturan perusahaan dan norma-norma sosial yang berlaku, dimana seseorang karyawan selalu datang dan pulang tepat pada waktunya, sehingga mengerjakan semua pekerjaan dengan baik denganmenggunakan metode deskriptif dengan data kualitatif dengan mengumpulkan data observasi secara langsung pada perusahaan. Penerapan disiplin kerja yang diterapkan dengan memberikan peraturan mengenai waktu absensi, menerapan Standar operasional kerja dan ketaatan pada peraturan perusahaan. Perusahaan juga menindak lanjuti terhadap sikap dan perilaku karyawannya dengan cara memberikan sanksi kepada karyawan yang tidak menerapkan disiplin yang berlaku diperusahaan disiplin kerja juga akan berpengaruh pada kinerja karyawan
ANALISIS DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT WIJAYA KARYA BETON TBK. Lailatul Shalsabila; Puji Isyanto; Dini Yani
Jurnal Ilmiah Multidisipin Vol. 1 No. 1 (2023): Jurnal Ilmiah Multidisiplin, November 2023
Publisher : Lumbung Pare Cendekia

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Abstract

Kerja praktik merupakan kegiatan yang wajib dilaksanakan oleh mahasiswa untuk program studi manajemen yang merupakan kegiatan untuk memperluas wawasan dan pengetahuan selain itu juga bertujuan untuk mengetahui disiplin kerja terhadap kinerja karyawan PT Wijaya Karya Beton TBK.. Jenis penelitian yang digunakan dalam penelitian ini adalah metode analisis deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data dengan mewawancara dan observasi. Kedisiplinan kerja merupakan bagian penting dari perusahaan untuk dapat mencapainya tujuan perusahaan dalam produktivitas kinerja karyawan. Kurangnya disiplin terlihat dari jam kerja karyawan yang sering datang terlambat, istirahat diwaktu bekerja dan keterlambatan waktu yang tidak sesuai dengan aturan yang ada di PT Wijaya Karya Beton TBK. Jika kinerja karyawan menurun maka kinerja perusahaan pun juga menurun yang diakibatkan dengan kurangnya disiplin kerja pada karyawan. Penurunan disiplin kerja dapat dilihat dari absensi dalam setiap bulannya dan adapun dengan sanksi hukuman yang ada dalam aturan perusahaan dengan berat ringannya hukuman sangat menentukan baik atau buruknya kedisiplinan karyawan.
Analisis Volume Supply Dan Demand Untuk Mengetahui Kenaikan Dan Penurunan Harga Saham Muharam, Said; Isyanto, Puji; Sumarni, Neni
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.6244

Abstract

Analisis volume dapat dijadikan analisis untuk mengetahui kenaikan atau penurunan harga saham dengan melihat demand dan supply pada catatan harga periode waktu sebelumnya, teknik analisis volume dapat membeli atau menjual saham dengan konfirmasi demand atau supply saat menembus level resistance atau support. Tujuan dari penelitian ini adalah untuk mengetahui target kenaikan atau penurunan harga saham, kemudian mengetahui cara menganalisis volume untuk melakukan pembelian atau penjualan saham, serta membuktikan rumus korelasi harga dan volume yang dapat bertentangan. Jenis penelitian ini adalah metode deskriptif dengan pendekatan kualitatif. Penelitian ini dilakukan pada 10 saham dengan kapitalisasi pasar terbesar dalam IDX 20 High Dividend di Bursa Efek Indonesia periode Mei 2023. Hasil penelitian ini menunjukkan bahwa volume dapat berperan dan berfungsi untuk kenaikan atau penurunan harga saham serta membuktikan rumus korelasi harga dan volume dapat bertentangan, permintaan sebagai target penurunan harga dan penawaran sebagai target kenaikan harga. Dengan demikian analisis volume dapat dijadikan trading plan untuk melakukan pembelian dan penjualan saham dengan tingkat risiko yang aman serta mencapai keuntungan yang optimal. Implikasi penelitian hanya pada grafik pergerakan harga 10 saham IDX 20 High Dividend serta tidak menggunakan analisis dan indikator lain untuk memperkuat hasil analisis. Kata Kunci: Analisis Volume, Demand, Supply
Co-Authors (Kawakami Harue), 川上はる江 Aam Widiawati Abdol Samad Nawi Absi, Ani Rahmawati Adam Wahyu Satrio Ade Eka Puspitasari Adelia Pritasari Kusumawardani Adella Salsabila Agesti, Nicky Dwi Agustin, Novi Ali, Iqlimah Alpian, Yayan Alviyandi Amelia, Lola Amrullah, Devaldo Yazid Andini Andini Andini, Andini Anggy Giri Prawiyogi Antika, Meri Anwar, Aang Solahudin Apriani, Zenita April Lia Hananto Apriyani Apriyani Ardiansyah, Muhammad Farhan Arimurti, Trias Arina, Ida Arini Arini Aripin, Moh Zaenal Arista Ardiningrum Asep Darojatul Romli Asep Darojatul Romli Atika Dwi Mabruroh Atikah Atikah Ayu Fitri Ayu Latifah Sari Ayu Wulandari Ayu Wulandari Azizah, Aulia Nur Budi, Wahyu Setiyoning Cahyuni Sinta Sari Carolyn Lukita Cesa Putri Septiningtyas Cherilya Alfara Natasya Cherilya Alfara Natasya Daeana Irawati Darojatul Romli, Asep Dedi Mulyadi Devana Angela Putri Erintasya Devi Astriani Deviani, Elmira Dhe Imroatul Fatihah Isyanto Dhea Amelia Putri Dhea Imroatul Fatihah Dian Rahayu Dini Nur Hayati Dini Oktaviani Dini Yani Dini Yani Diva Julio Rachman Diva, Zaira Hanla Dwi Rahmadia Putri Effendi, Dicky Wahyu Elmira Deviani EMAN SULAEMAN Erna Diana Yanti Fadilah Muhamad Fajar Siddiq Febry Rizki Putra Henry Wirama Febry Rizki Putra Henry Wirama Fipin Kirani Firly Masturoh Firmansah, Syarif Firna Is Tsaniyah Fitri Nuraini Fitri Nuraini Fitri.H, Ayu Futri Amirotud Dzakiah Hasica, Mahdiyyah Indah Hasna Imtitsal Imaning Putri Hendrik, Dodi Herdianti Zaeni, Putri Anastasya Herlina Herlina Hermawan, Muhammad Noval Hidayat, Muhammad Wahid Hoeriah Hoeriah Husein, Yusri Ibrahim, Feri Imam Pranoto, Hajid Indina Ayu Lestari Indra Muis Iqlimah Ali Izmi Noviyanti Januarsisti, Tiara Julliyanti, Wulan Karin, Karina Ristiyana Kartika Wijayanti Khalida, Laras Ratu Kirani, Fipin Lailatul Shalsabila Lilis Nurkholisoh Lindasari, Rianita Nurani Madani, Abdulah Aulia Mulky Mahdiyyah Indah Hasica Marceilla Suryana Martien, Nita Maulana, Sarip Maulida, Winanda Ayu Risma Melawati Purwasih Meliana Puspitasari Meria Christina Noviolita Mia Anggreini Br Ginting Mochammad Rouf Muhammad Emir Muhaimin Muhammad Fauzi Muhammad Rizki Muharam, Said Mulyaningsih, Erika Mutiara Azahra Mutiara Huslaili Nabila Nur Hayati Fadhilah Nanda Agung Hermawan Neni Sumarni Neni Sumarni NENI SUMARNI, NENI Nicky Dwi Agesti Nika Yulianisa Noerbani, Cindy Nova Yulia Novi Agustin Novia Denada Novianda Adisti Nur Alfiyanti Ginayatunnisa Nur Fauziah Nur Hidayah Nur Paujiah, Andini Nurazizah, Runi Nurbasari, Ananda Pertiwi Nurdinasari, Siti Nuri Salamah Nurjaman, Raihani Salsabila Hasna Nurjanah Nurkholisoh, Lilis Nurul Hidayatun Obby Anggara Octavia, Pamela Octaviani, Haniifah Pamela Octavia Pandan Wangi Panggabean, Lilika Saputri Pitrianingsih, Devi Pramana Purbayaksa Prianita, Yolanda Prisatya, Mochammad Enggar Purwasih, Melawati Puspita Wulandari Harahap Putri Damayanti Rachman, Cinta Chantika Suryana Rahmatiana Azyzatun Nisa Rahmi Yuliandhari Ramadhan, Salsa Regita Rangga Rangga Regita Kusuma Dewi Riska Dwi Pratiwi Rizqi Yosia Siringo Ringo Rizqia Putri Ramadhani Rofiqi, Munif Rohma Septiawati Romli, Asep Darojatul Rosmawati, Ery Rouf, Mochammad Salsabila, Metha Aghshaina Santi, Siti Sari, Diana Ikmah Sesandi, Derby Khoirulloh Shalsabila, Lailatul Silvia Agustina SITI HAFSAH ZULKARNAIN Siti Nurdinasari Siti Nuroh Siti Santi Sobari, Obay Sofyan Iswanto Sophia Anggraeni Sopian, Adhe Oktapiani Soraya Widitasari suhendi suhendi Sulis Setiawati Suparman, Tarpan Supriyadi Supriyadi Teti Novianti Tiara Maulia Trias Arimurti Untari, Shabrina Uus MD Fadli Vetto Agung Prabowo Vicka Arvianti Vidia Nur Fauziah Vika Fajariyani Wahid, Cecep Abdul Widia, Elta Widiastuti, Imelda Amelia Wina Afrilia Zahra Winanda Ayu Risma Maulida Wulan Julliyanti Yani, Dini Yeni Nur Aisah Yohanida, Yohanida Yosepha, Sri Yanthy Yudha Rahman, Shandikha Arya Yulianisa, Nika Yusroni, Yusroni Zaeni, Putri Anastasya Herdianti Zahira Syifa Nurpatimah