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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU PEMBELIAN IMPULSIF KONSUMEN TOKOPEDIA MENGGUNAKAN ANALISIS DISKRIMINAN (Studi Konsumen Generasi Y dan Z Pada Masa Pandemi COVID-19) Meria Christina Noviolita; Puji Isyanto; Asep Darojatul Romli
Jurnal Manajemen dan Bisnis Kreatif Vol 6 No 1 (2020): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v6i1.1187

Abstract

Abstrak Tujuan penelitian ini untuk (1) mengetahui perbedaan antara dua kategori konsumen dalam melakukan pembelian impulsif di Tokopedia; (2) mencari faktor - faktor apa saja yang mempengaruhi dua kategori tersebut; (3) memperoleh model diskriminan dua faktor yang terbentuk; (4) mengetahui ketepatan hasil mengklasifikasi kasus dari model diskriminan tersebut. Manfaat penelitian ini diharapkan dapat menjadi dasar untuk penelitian berikutnya, serta menambah wawasan baru bagi program studi manajemen pemasaran. Penelitian dilakukan dengan menggunakan metode deskriptif asosiatif hubungan kausal dengan metode analisis diskriminan, serta mempelajari literatur yang berkaitan dengan topik penelitian, dan penyebaran angket sebagai data primer. Berdasarkan hasil analisis, maka diperoleh dua variabel yang layak dianalisis, yaitu jenis kelamin dan pendapatan konsumen. Model diskriminan dua faktor yang terbentuk adalah Zscore = -13,737 + 1,911 (jenis_kelamin) + 0,875 (pendapatan). Pengujian validasi diperoleh angka ketepatan yaitu 59%, maka fungsi diskriminan tersebut dapat digunakan untuk memprediksi kasus kategori konsumen Tokopedia. Kata Kunci : Perilaku Konsumen, Faktor Pengaruh, Pembelian Impulsif. Absract The purpose of this study was to (1) find out the differences between the two categories of consumers making impulsive purchases on Tokopedia; (2) looking for the factors that affect the two categories; (3) obtain a two-factor discriminant model that is formed; (4) knowing the accuracy of the results of classifying cases from the discriminant model. The benefits of this research are expected to be the basis for further research, as well as add new insights to the marketing management study program. The research was conducted using the descriptive associative causal relationship with the discriminant analysis method, as well as studying the literature related to the research topic, and distributing questionnaires as primary data. Based on the results of the analysis, there are two variables that are worth analyzing, namely gender and consumer income. The two-factor discriminant model that is formed is Z score = -13,737 + 1,911 (gender) + 0.875 (income). In the validation test obtained the accuracy number is 59%, then the discriminant function can be used to predict cases of the Tokopedia consumer category. Keywords : Consumer Behaviour, Influence Factor, Impulsive Buying
PENGARUH PROMOSI DAN DISKON TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT DI TIKET.COM Yulia, Nova; Isyanto, Puji
Jurnal Serambi Ekonomi dan Bisnis Vol 7, No 2 (2024): MARET-AGUSTUS 2024
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v7i2.7767

Abstract

This research aims to analyze the influence of promotions and discounts on decisions to purchase airline tickets at Tiket.com. Furthermore, it is hoped that the benefits of this research will increase knowledge and insight for the marketing management study program at Buana Perjuangan University Karawang. This article uses a sample of 30 students from Buana Perjuangan University Karawang who use the Tiket.com application. This research is descriptive in nature using quantitative methods using statistics. The research results show that promotions and discounts influence purchasing decisions. Therefore, research findings show that promotions have a significant influence on purchasing decisions at Tiket.com and will increase. Discounts given on airline tickets have also been proven to have a significant impact on purchasing decisions, increasing consumer interest in Tiket.com. Therefore, promotions and discounts are important elements that influence the decision to purchase airline tickets at Tiket.com.
Implementation of Working Discipline In Improving Employee Performance: Case Study on the CV. XYZ Apriyani, Apriyani; Isyanto, Puji; Yani, Dini
Journal Integration of Social Studies and Business Development Vol. 1 No. 1 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v1i1.24

Abstract

CV. XYZ is a company engaged in trading goods and services. Employee performance in the organization refers to the ability of employees to carry out the overall tasks that are their responsibility. The importance of employee quality in improving company performance, especially in trade and services, encourages management to always provide coaching and development of existing human resources through training and work motivation to all employees, which are the main variables in improving the quality of their performance. This study aims to determine the application of work discipline in improving the performance of CV employees. XYZ. The method used in this study is a descriptive analysis method with a qualitative approach. Data collection techniques by interviewing and observation. It can be concluded that the application of employee discipline CV. XYZ is still not good because employees are still late for work, play games during working hours, and always procrastinate. The lack of responsibility of employees occurs due to a lack of awareness of each employee.
Implementation of Work Discipline on the Performance of KJ Pharmacy Employees Deviani, Elmira; Isyanto, Puji; Yani, Dini
Journal Integration of Social Studies and Business Development Vol. 1 No. 1 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v1i1.28

Abstract

Work discipline is a condition created and formed through a series of behaviors that show the values of obedience, obedience, tranquility, order, and order. Work discipline is a person's awareness and willingness to obey all company regulations and applicable social norms, where an employee always comes and goes home on time so that he does all work well using descriptive methods with qualitative data by collecting observation data directly at the company. Work discipline is applied by providing regulations regarding attendance time, applying operational work standards, and compliance with company regulations. The company also follows up on the attitudes and behaviors of its employees by sanctioning employees who do not apply the discipline that applies in the company; work discipline will also affect employee performance.
Work Discipline Analysis of Employee Performance on PT WKB Shalsabila, Lailatul; Isyanto, Puji; Yani, Dini
Journal Integration of Social Studies and Business Development Vol. 1 No. 1 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v1i1.29

Abstract

This study was conducted to determine work discipline on the performance of PT WKB. The type of research used in this study is a descriptive analysis method with a qualitative approach—data collection techniques by interviewing and observation. Work discipline is an integral part of the company to achieve employee performance and productivity goals. Lack of discipline can be seen from the working hours of employees who often arrive late, rest at work, and time delays that do not follow the rules at PT WKB. If employee performance decreases, the company also decreases due to employees' lack of discipline. The decrease in work discipline can be seen from absenteeism every month. As for the punitive sanctions in the company's rules, the severity of the punishment greatly determines the good or bad of employee discipline.
Penerapan Metode EOQ Dalam Pengendalian Persediaan Bahan Baku Di CV Javatech Fadilah Muhamad; Puji Isyanto
Jurnal Akuntansi Keuangan dan Bisnis Vol. 2 No. 2 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research discusses the application of the Economic Order Quantity (EOQ) method to controlling raw material inventory at CV Javatech. The aim of this research is to investigate the effectiveness of the EOQ method in improving raw material inventory management and its impact on the company's operational performance. The research method used is quantitative with a focus on the use of the EOQ model in determining the economic amount of raw materials. The data used includes raw material purchases, raw material usage, storage costs, ordering costs, etc. Data was collected through interviews with warehouse PICs and direct observation of the raw material inventory control process. The research results show that the application of the EOQ method can help CV Javatech in optimizing the raw material procurement process. The EOQ formula is used to determine the cost-effective amount of raw material purchases based on data analysis. Raw material purchases are made nine times a year using the EOQ model. Apart from that, this research also calculates the Total Inventory Cost (TIC) resulting from implementing the EOQ Method which is more efficient compared to inventory control carried out by the CV Javatech company.
Analisis Kinerja Keuangan Terhadap Retur Saham Pada Perusahaan Subsektor Kesehatan Yang Terdaftar Di Bursa Efek Indonesia Rini Marlita; Puji Isyanto
Jurnal Akuntansi Keuangan dan Bisnis Vol. 2 No. 2 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The impact of health subsector firms' financial performance on stock returns is investigated in this article, which focuses on companies listed on the Indonesia Stock Exchange. The purpose of this study is to analyse the relationship between health subsector IDX stock returns between 2021 and 2023 and several financial metrics like current ratio, return on assets, debt to equity, and earnings per share. Gathering and analysing numerical data to evaluate preexisting ideas or theories is what this study calls a quantitative verification approach. The study data was sourced from secondary sources, including the Indonesian Stock Exchange's official website (http://www.idx.co.id). Using purposive sampling approaches, a total of 27 data points were collected from 9 health subsector businesses during a 3-year period. To find out how one variable affects another, researchers employ multiple linear regression analysis. Companies operating in the health subsector often exhibit respectable financial performance, according to the study's findings, with sufficient profitability and liquidity ratios. A significantly high debt level is indicated by the solvency ratio, which needs care. The stock returns of these firms are unaffected by financial performance, according to further study.
The Effect of Web Design Quality and E-Trust on Repurchase Intention of Shopee Users Budi, Wahyu Setiyoning; Isyanto, Puji; Romli, Asep Darojatul
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 2 (2024): JIMKES Edisi Maret 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i2.2467

Abstract

This study aims to examine the effect of web design quality and e-trust on repurchase intention. The design of this study uses a quantitative method of population of shopee users at Buana Perjuangan University, with 172 students of Management study program in the period April to August 2023. Data collection through the google form questionnaire. Data processing in this study used Partial Least Square (PLS) based Structural Equation Model (SEM) analysis. The web design Quality variable has a value greater than 0.05. Both are below the significance level of 1.987. This shows that the main speculation which states that there is an impact of web design quality on repurchase intention is not proven. The e-trust variable has a p-value of 0.000 below 0.05. This shows that the second hypothesis that e-trust has an effect on repurchase is proven.
The Impact of Online Customer Reviews and Online Customer Ratings on Consumer Trust in Roughneck 1991 Products Ibrahim, Feri; Isyanto, Puji; Sumarni, Neni
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to determine whether positive or negative online reviews impact consumer trust in a business. The investigation methodology is quantitative. Active management students from the class of 2019 who have purchased Roughneck 1991 products on the Shopee Marketplace constitute the population for this analysis. A total of 94 participants were surveyed for this analysis. Primary data collection was conducted by sending out questionnaires, thus this research relies entirely on this method. Multiple regression analysis in SPSS 25 was used to analyze the data in this study. The t-test findings of this study indicate that positive online customer reviews significantly increase consumer trust, whereas online customer ratings do not. Consumer trust in Roughneck 1991 products on the Shopee Marketplace has increased as a result of statistically significant positive feedback they receive from other customers' evaluations and ratings posted online. It is expected that in the future, academics will include more characteristics that theoretically also impact customer trust. Researchers can provide marketing advice to Roughneck 1991 to improve the quality and quantity of their merchandise. Roughneck has tremendous potential to expand its market share thanks to the positive feedback they will receive from satisfied customers if they continue to improve the quality of their products.
PENGARUH PELATIHAN DAN PENGALAMAN KERJA TERHADAP PRODUKTIVITAS KARYAWAN PADA PT. TSI Vicka Arvianti; Puji Isyanto
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 4 (2024): Agustus : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i4.2014

Abstract

Teraoka Seisakusho Indonesia is a company engaged in adhesive tape, then in the sale of the products offered have many types of adhesive tape that will be exported to various countries but in reality this company has several obstacles, namely development and training are still not good. The purpose of this study is to find out whether there is a significant influence related to the influence of job training on employee productivity at PT. TSI The method used is a descriptive method with a qualitative approach with the help of a tool, namely SPSS.
Co-Authors (Kawakami Harue), 川上はる江 Aam Widiawati Abdol Samad Nawi Absi, Ani Rahmawati Adam Wahyu Satrio Ade Eka Puspitasari Adelia Pritasari Kusumawardani Adella Salsabila Agesti, Nicky Dwi Agustin, Novi Ali, Iqlimah Alpian, Yayan Alviyandi Amelia, Lola Amrullah, Devaldo Yazid Andini Andini Andini, Andini Antika, Meri Anwar, Aang Solahudin Apriani, Zenita April Lia Hananto Apriyani Apriyani Ardiansyah, Muhammad Farhan Arimurti, Trias Arina, Ida Arini Arini Aripin, Moh Zaenal Arista Ardiningrum Asep Darojatul Romli Asep Darojatul Romli Atika Dwi Mabruroh Atikah Atikah Ayu Fitri Ayu Latifah Sari Ayu Wulandari Ayu Wulandari Azizah, Aulia Nur Budi, Wahyu Setiyoning Cahyuni Sinta Sari Cesa Putri Septiningtyas Cherilya Alfara Natasya Daeana Irawati Darojatul Romli, Asep Dedi Mulyadi Devana Angela Putri Erintasya Deviani, Elmira Dhe Imroatul Fatihah Isyanto Dhea Amelia Putri Dhea Imroatul Fatihah Dian Rahayu Dini Nur Hayati Dini Oktaviani Dini Yani Dini Yani Diva Julio Rachman Diva, Zaira Hanla Dwi Rahmadia Putri Effendi, Dicky Wahyu Elmira Deviani EMAN SULAEMAN Erna Diana Yanti Fadilah Muhamad Fajar Siddiq Febry Rizki Putra Henry Wirama Fipin Kirani Firly Masturoh Firmansah, Syarif Fitri Nuraini Fitri Nuraini, Fitri Fitri.H, Ayu Futri Amirotud Dzakiah Giri.P, Anggy Harahap, Puspita Wulandari Hasica, Mahdiyyah Indah Hasna Imtitsal Imaning Putri Hendrik, Dodi Herdianti Zaeni, Putri Anastasya Herlina Herlina Hermawan, Muhammad Noval Hidayat, Muhammad Wahid Hoeriah Hoeriah Husein, Yusri Ibrahim, Feri Imam Pranoto, Hajid Indina Ayu Lestari Indra Muis Iqlimah Ali Izmi Noviyanti Januarsisti, Tiara Julliyanti, Wulan Karin, Karina Ristiyana Kartika Wijayanti Khalida, Laras Ratu Kirani, Fipin Lailatul Shalsabila Lilis Nurkholisoh Lindasari, Rianita Nurani Lukita, Carolyn Madani, Abdulah Aulia Mulky Mahdiyyah Indah Hasica Martien, Nita Maulana, Sarip Maulida, Winanda Ayu Risma Melawati Purwasih Meria Christina Noviolita Mochammad Rouf Muhammad Emir Muhaimin Muhammad Fauzi Muhammad Rizki Muharam, Said Mulyaningsih, Erika Mutiara Azahra Mutiara Huslaili Nabila Nur Hayati Fadhilah Neni Sumarni Neni Sumarni NENI SUMARNI, NENI Nicky Dwi Agesti Nika Yulianisa Noerbani, Cindy Nova Yulia Novi Agustin Novia Denada Novianda Adisti Nur Alfiyanti Ginayatunnisa Nur Fauziah Nur Hidayah Nur Paujiah, Andini Nurazizah, Runi Nurbasari, Ananda Pertiwi Nurdinasari, Siti Nuri Salamah Nurjaman, Raihani Salsabila Hasna Nurjanah Nurkholisoh, Lilis Nurul Hidayatun Obby Anggara Octavia, Pamela Octaviani, Haniifah Pandan Wangi Panggabean, Lilika Saputri Pitrianingsih, Devi Pramana Purbayaksa Prianita, Yolanda Prisatya, Mochammad Enggar Purwasih, Melawati Putri Damayanti Rachman, Cinta Chantika Suryana Rahmatiana Azyzatun Nisa Rahmi Yuliandhari Ramadhan, Salsa Regita Rangga Rangga Regita Kusuma Dewi Rini Marlita Rizqi Yosia Siringo Ringo Rizqia Putri Ramadhani Rofiqi, Munif Romli, Asep Darojatul Rosmawati, Ery Rouf, Mochammad Salsabila, Metha Aghshaina Santi, Siti Sari, Diana Ikmah Septiawati, Rohma Sesandi, Derby Khoirulloh Shalsabila, Lailatul Silvia Agustina SITI HAFSAH ZULKARNAIN Siti Nurdinasari Siti Nuroh Siti Santi Sobari, Obay Sofyan Iswanto Sophia Anggraeni Sopian, Adhe Oktapiani Soraya Widitasari Sulis Setiawati Suparman, Tarpan Supriyadi Supriyadi Suryana, Marceilla Trias Arimurti Untari, Shabrina Uus MD Fadli Vetto Agung Prabowo Vicka Arvianti Vidia Nur Fauziah Vika Fajariyani Wahid, Cecep Abdul Widia, Elta Widiastuti, Imelda Amelia Wina Afrilia Zahra Winanda Ayu Risma Maulida Yani, Dini Yeni Nur Aisah Yohanida, Yohanida Yosepha, Sri Yanthy Yudha Rahman, Shandikha Arya Yulianisa, Nika Yusroni, Yusroni Zaeni, Putri Anastasya Herdianti Zahira Syifa Nurpatimah