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Analisis Reaksi Pasar Modal terhadap Groundbreaking Ibu Kota Negara (IKN) pada Saham Perusahaan Sektor Properti dan Konstruksi di Bursa Efek Indonesia Billy Alberto; Tona Aurora Lubis; Fitriaty Fitriaty
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 4 (2025): Desember: Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i4.1054

Abstract

This study aims to analyze the capital market reaction to the groundbreaking event of the new capital city (IKN) on the stock prices of property and construction sector companies listed on the Indonesia Stock Exchange (IDX). This research employs a quantitative approach using the event study method with an observation period of 11 days, consisting of 5 days before (t-5), the event day (t), and 5 days after (t+5) the event. The sample includes property and construction sector companies that were actively traded during the observation period. Data analysis was conducted using the Paired Sample t-test through SPSS to examine differences in Abnormal Return (AR), Cumulative Abnormal Return (CAR), and Trading Volume Activity (TVA) before and after the event. The results show that there is no significant difference in AR and TVA, but there is a significant difference in CAR, indicating that the market reacted cumulatively to the groundbreaking IKN information. These findings support the semi-strong form of market efficiency theory, suggesting that the market requires time to fully reflect information into stock prices.
GREENING PUBLIC SERVICE PERFORMANCE: THE INTERPLAY OF GREEN LEADERSHIP AND ENTREPRENEURIAL LEADERSHIP CHARACTERISTICS THROUGH A GREEN INNOVATION CLIMATE Gustina, Evi; Aurora Lubis, Tona; Masriani, Ida
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.53446

Abstract

This study examines the influence of Green Leadership and Entrepreneurial Leadership Characteristics on Public Service Performance, with Green Innovation Climate as a mediating variable at the Environmental Agency of Jambi Province. Drawing upon Natural Resource-Based View (NRBV), Upper Echelons Theory (UET), Public Sector Entrepreneurship (PSE), and Organizational Climate theory within the AMO framework (Ability–Motivation–Opportunity), this research proposes an integrated model linking leadership orientation, innovation climate, and public service outcomes. The study employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected from civil servants and contract employees across organizational units. The findings indicate that Green Leadership and Entrepreneurial Leadership Characteristics significantly influence Green Innovation Climate. Green Innovation Climate significantly affects Public Service Performance and mediates the relationship between leadership variables and service performance. These findings suggest that environmentally oriented and entrepreneurial leadership can strengthen organizational climate for green innovation, which in turn enhances program achievement, service quality, stakeholder coordination, regulatory compliance, and environmental impact.
Pengaruh Literasi Keuangan dan Sikap Keuangan terhadap Kesejahteraan Keuangan dengan Perilaku Keuangan sebagai Variabel Mediasi: Studi pada Pegawai Negeri Sipil di Provinsi Jambi Ario Gusmansyah; Tona Aurora Lubis; Agus Solikhin
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.53520

Abstract

This study aims to analyze the influence of financial literacy and financial attitude on financial well-being, with financial behavior as a mediating variable among civil servants at the Regional Financial and Revenue Management Agency (BPKPD) of Jambi Province. Using a quantitative approach with Structural Equation Modeling (SEM-PLS), data were collected from 175 respondents through structured questionnaires. The results indicate that financial behavior is the strongest and most dominant predictor in determining financial well-being. Interestingly, the findings reveal that financial literacy has no direct effect on financial behavior, indicating a knowledge-behavior gap among the officers. However, financial attitude is proven to be the primary driver in shaping disciplined financial behavior. The mediation test confirms that financial behavior acts as a crucial bridge that transforms knowledge and attitude into tangible financial well-being. This study recommends that government agencies focus on educational programs based on behavioral and mental shifts, rather than merely providing theoretical materials.
The ROLE OF DIGITAL LITERACY IN ENHANCING THE INFLUENCE OF DIGITAL BRANDING AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY AT CAFE LATERA JAMBI Vilano, M. Afif Vilano Fitrah; Lubis, Tona Aurora; Utama, Ahmad Nur Budi
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.53590

Abstract

This study aims to analyze the influence of digital branding and customer experience on customer loyalty at Cafe Latera Jambi, as well as to examine the moderating role of digital literacy in these relationships. The study employed a quantitative approach using purposive sampling of 170 Generation Z respondents who were visitors of Cafe Latera Jambi. Data were collected through a questionnaire using a 5-point Likert scale and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) via SmartPLS 4 software. The results revealed that: (1) digital branding has a positive and significant effect on customer loyalty (β = 0.373; t = 7.037; p = 0.000); (2) customer experience has a positive and significant effect on customer loyalty (β = 0.450; t = 9.311; p = 0.000) and serves as the strongest predictor; (3) digital literacy does not moderate the effect of digital branding on customer loyalty (β = −0.078; t = 1.526; p = 0.127); and (4) digital literacy does not moderate the effect of customer experience on customer loyalty (β = −0.018; t = 0.382; p = 0.703). Although digital literacy does not function as a moderator, it has a significant direct effect on customer loyalty (β = 0.270; p = 0.000). The research model explains 44.9% of the variance in customer loyalty. These findings imply that digital branding and customer experience strategies can be applied universally to the Gen Z segment without the need for segmentation based on digital literacy levels.
The INFLUENCE OF DIGITAL LEADERSHIP AND EMPLOYEE DIGITAL COMPETENCY ON HUMAN RESOURCE PERFORMANCE THROUGH E-HRM TRANSFORMATION: A STUDY OF SAMSAT EMPLOYEES’ PERCEPTIONS Fitri, Mahdaliyah; Rosita, Sry; Aurora Lubis, Tona
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.53967

Abstract

Digital transformation has become an important part of bureaucratic reform aimed at improving organizational efficiency and the quality of public services. This study aims to analyze the influence of digital leadership and employee digital competence on public service human resource performance, as well as examine the mediating role of electronic Human Resource Management (e-HRM) transformation in the SAMSAT Office of Jambi City. The study employed an explanatory quantitative approach using a survey method involving all employees of UPTD PPD SAMSAT Kota Jambi, totaling 80 respondents, through a total sampling technique. Data were collected using a Likert-scale questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that digital leadership has a positive and significant effect on human resource performance, but it does not have a significant effect on e-HRM transformation. Employee digital competence has a negative effect on human resource performance, but it has a positive and significant effect on e-HRM transformation. Furthermore, e-HRM transformation positively affects human resource performance. In the mediation analysis, e-HRM transformation does not mediate the relationship between digital leadership and human resource performance, but it significantly mediates the relationship between employee digital competence and human resource performance. These findings indicate that improving digital competence will be more effective in enhancing performance when supported by the implementation of an integrated e-HRM system. This study contributes to the development of digital-based public sector human resource management studies and provides practical recommendations for improving the quality of public services.
Pengaruh manajemen keuangan pribadi dan efikasi diri ter-hadap intensi berwirausaha (Studi pada mahasiswa Prodi S1 Manajemen angkatan 2021-2024 Universitas Jambi) Nurputri, Syafda Nopta; Lubis, Tona Aurora; Utama, Ahmad Nur Budi
Humantech : Jurnal Ilmiah Multidisiplin Indonesia Vol. 4 No. 4 (2025): Humantech : Jurnal Ilmiah Multidisiplin Indonesia
Publisher : Program Studi Akuntansi IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ht.v4i4.5684

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh manajemen keuangan pribadi dan efikasi diri terhadap intensi berwirausaha pa-da mahasiswa Program Studi S1 Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi angkatan 2021–2024. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 89 responden yang dipilih menggunakan teknik simple random sampling. Analisis data dil-akukan dengan metode Partial Least Square (PLS) menggunakan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa manajemen keuangan pribadi berpengaruh positif dan signifikan terhadap intensi berwirausaha. Demikian pula, efikasi diri memiliki pengaruh positif dan signifikan terhadap intensi berwirausaha ma-hasiswa. Secara simultan, kedua variabel tersebut berpengaruh sig-nifikan terhadap intensi berwirausaha. Temuan ini menegaskan bahwa kemampuan mengelola keuangan pribadi secara bijak serta keyakinan diri yang kuat dalam menghadapi tantangan merupakan faktor penting dalam mendorong mahasiswa untuk berwirausaha. Oleh karena itu, pengembangan kemampuan keuangan pribadi dan peningkatan efikasi diri perlu menjadi fokus dalam pendidikan kewirausahaan di perguruan tinggi.
STRATEGI PEMASARAN OMNICHANNEL PRODUK KUE LAPIS LEGIT EKONOMIS PADA PT LUMERA BOGA ABADI JAMBI Pratiwi, Anggie; Dahmiri, Dahmiri; Lubis, Tona Aurora
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 01 (2026): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis gambaran strategi pemasaran produk kuliner tradisional “Kue Lapis Legit Ekonomis” pada PT Lumera Boga Abadi Jambi berdasarkan pendekatan omnichannel, serta merumuskan strategi pemasaran alternatif melalui analisis SWOT pada setiap elemen omnichannel marketing. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam kepada pemilik usaha dan staf pemasaran. Instrumen penelitian disusun berdasarkan 18 indikator omnichannel yang mencakup integrasi kanal, customer journey, touchpoint experience, experience drivers, serta customer outcomes. Data dianalisis menggunakan analisis SWOT untuk mengidentifikasi faktor internal dan eksternal, serta dilanjutkan dengan metode Quantitative Strategic Planning Matrix (QSPM) untuk menentukan prioritas strategi. Hasil penelitian menunjukkan bahwa PT Lumera Boga Abadi telah menerapkan multi-channel marketing, namun belum sepenuhnya terintegrasi secara omnichannel, terutama dalam hal sinkronisasi sistem, transaksi lintas kanal, dan pengelolaan data pelanggan. Analisis SWOT menempatkan perusahaan pada kuadran I (agresif), sehingga strategi yang direkomendasikan berfokus pada pemanfaatan kekuatan untuk menangkap peluang. Berdasarkan QSPM, diperoleh lima strategi prioritas, yaitu integrasi omnichannel antar kanal, ekspansi pemasaran digital, pengembangan sistem informasi terintegrasi, implementasi Customer Relationship Management (CRM), serta pengembangan website atau aplikasi sebagai pusat ekosistem digital. Penelitian ini memberikan kontribusi praktis bagi pengembangan strategi pemasaran UMKM berbasis omnichannel yang terintegrasi dan berorientasi pada pelanggan.  Kata kunci: omnichannel marketing, SWOT, QSPM, customer experience, strategi pemasaran
PENGARUH EFIKASI DIRI DAN KREATIVITAS TERHADAP MINAT BERWIRAUSAHA YANG DIMEDIASI OLEH MOTIVASI BERWIRAUSAHA PADA MAHASISWA PENDIDIKAN EKONOMI UNIVERSITAS JAMBI Muhammad Putra Rasmi; Moh Ihsan; Tona Aurora Lubis
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.6057

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh efikasi diri dan kreativitas terhadap minat berwirausaha, serta menguji peran mediasi motivasi berwirausaha pada mahasiswa Pendidikan Ekonomi Universitas Jambi. Latar belakang penelitian ini didasarkan pada fenomena rendahnya tingkat implementasi minat berwirausaha di kalangan mahasiswa, meskipun secara teoritis menunjukkan ketertarikan tinggi terhadap kewirausahaan. Efikasi diri dan kreativitas diidentifikasi sebagai dua faktor psikologis utama yang diyakini mampu membentuk motivasi internal dan minat dalam menjalankan aktivitas kewirausahaan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan desain explanatory research. Teknik analisis yang digunakan adalah analisis jalur (path analysis) untuk menguji hubungan langsung dan tidak langsung antar variabel. Hasil penelitian menunjukkan bahwa efikasi diri dan kreativitas berpengaruh positif dan signifikan terhadap motivasi berwirausaha. Selanjutnya, motivasi berwirausaha juga berpengaruh positif terhadap minat berwirausaha. Selain itu, motivasi terbukti menjadi variabel mediasi parsial antara efikasi diri dan kreativitas terhadap minat berwirausaha. Temuan ini memberikan kontribusi teoritis dalam memahami mekanisme psikologis pembentukan minat berwirausaha dan memberikan implikasi praktis bagi pengembangan kurikulum kewirausahaan di perguruan tinggi. Rekomendasi diberikan agar institusi pendidikan lebih menekankan penguatan efikasi diri dan kreativitas mahasiswa sebagai fondasi pembentukan jiwa kewirausahaan. Penelitian ini juga mendorong integrasi pendidikan kewirausahaan yang berbasis motivasi intrinsik untuk menciptakan generasi job creator yang adaptif dan inovatif.
DEVELOPING A SUSTAINABLE EMPLOYEE PERFORMANCE MODEL THROUGH ENTREPRENEURIAL LEADERSHIP AND DIGITALIZATION: THE MEDIATING ROLE OF WORK MOTIVATION Haekal, Muhammad; Lubis, Tona Aurora; Fitriaty
Journal of Business Studies and Management Review Vol. 9 No. 2 (2026): JBSMR, Vol 9 No.2 June 2026
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i2.56568

Abstract

The purpose of this study is to analyze the influence of entrepreneurial leadership and digitalization on work motivation and sustainable employee performance, and to explore the mediating role of work motivation in the relationship between entrepreneurial leadership and digitalization on sustainable employee performance. This study uses a quantitative approach with a survey method by distributing questionnaires to 98 respondents in the Head Administration Bureau of the Jambi Provincial Secretariat. The collected data will be analyzed using the Partial Least Square (PLS) method with the help of SmartPLS software. Based on the results of the study, it can be concluded that Entrepreneurial Leadership, Digitalization, and Work Motivation in the Head Administration Bureau of the Jambi Provincial Secretariat are generally in the very good category, while sustainable employee performance is in the good category with a positive tendency. Although entrepreneurial leadership does not directly have a significant effect on sustainable employee performance, this variable is proven to have a positive and significant effect on work motivation, which in turn is able to improve employee performance sustainably. Meanwhile, digitalization is proven to have a positive and significant influence both directly and indirectly on sustainable employee performance, as well as significantly increasing employee work motivation. Furthermore, work motivation plays an important role as a mediating variable that strengthens the influence of entrepreneurial leadership and digitalization on sustainable employee performance, so that increasing work motivation becomes a strategic key in encouraging sustainable employee performance at the Leadership Administration Bureau of the Jambi Provincial Secretariat.
ONLINE GAMING, TRANSFORMATIONAL LEADERSHIP, AND EMPLOYEE PERFORMANCE AMONG MILLENNIALS AND GENERATION Z Zera Fitrizon; Adriani, Zulfina; Lubis, Tona Aurora
Journal of Business Studies and Management Review Vol. 9 No. 2 (2026): JBSMR, Vol 9 No.2 June 2026
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i2.57680

Abstract

This study examines the effects of Online Game Usage and Transformational Leadership on Employee Performance and investigates the moderating role of Transformational Leadership. The research involved Millennial and Generation Z employees at PT PLN (Persero) UP3 Jambi. Data were collected through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS. The findings show that Online Game Usage has a positive and significant effect on Employee Performance, indicating that controlled gaming undertaken at appropriate times may coexist with effective work performance. Transformational Leadership also has a positive and significant effect on Employee Performance by strengthening employee motivation, encouraging new ideas, and supporting individual development. However, Transformational Leadership does not significantly moderate the relationship between Online Game Usage and Employee Performance. This indicates that leadership contributes directly to performance, whereas the consequences of online gaming are primarily determined by employees’ timing, motivation, and personal control. The study highlights the importance of strengthening transformational leadership practices while encouraging responsible digital behavior among employees. Keywords: Online Game Usage, Transformational Leadership, Employee Performance, Millennials, Generation Z
Co-Authors . Zulkifli Addion Nizori Ade Erma Suryani Ade Octavia Ade Octavia Adinda Irma Syahputri Afkari, Nabilah Afrizal Afrizal Afrizal Afrizal Afrizal Agil Muharya Agus Sholikhin Agus Solikhin, Agus Agus Syarif Ahfazhi Ahfazhi Ahmad Nur Budi Utama Albetris Aliyardi, Aliyardi Amri Amir Amri Amir Amri Amir Andang Fazri Andi Subandi Aprecia, Mitha Talitha Arief Prasetyo Ario Gusmansyah Asep Machpuddin Asep Machpudin Asep Machpudin Asep Machpudin Asih Retno Pungki Ayu Anggraini Aziexho Vornandes Besse Wediawati Billy Alberto Budi Susanto Cindy Larasati Dahmiri Dalizanolo Hulu Dewi , Erwita Dhimas Kurniawan Dios Nugraha Putra Djumahir Djumahir Dwi Noerjoedianto Efi Herawati Elliyana, Dessy Enggar Diah Puspa Arum Enggar Diah Puspa Arum Enjanita, Sanci Erwita . Erwita Dewi Firmansyah . Firmansyah Firmansyah Firmansyah Firmansyah Fitri Chairunnisa Fitri Eka Wahyui Fitri, Mahdaliyah Fitriaty Fitriaty, Fitriaty Garry Yuesa Rosyid Gustina, Evi Haekal, Muhammad Hardiani Hardiani Hendriyaldi Ida Masriani Ida Masriani, Ida Ingepuri, Pebriana Ira Febrianti Ira Febrianti Ira Febrianti Iskandar Iskandar Jhon Riahman Sinaga Jihan, Salsandra Johannes Johannes Johannes Johannes Johannes Johannes Simatupang Junaidi Junaidi Kristanto, Raja Bastian Levi Febri Damayanti Liu, Tri Supryjadi Luthfi Anan , Fatih M, Zulkifli M. Syurya Hidayat Made Sudarma Martasudira, Yosse Maryati Ningsih Maryati Ningsih Maryati Ningsih Maryati Ningsih Meilina, Dira MISMIWATI, MISMIWATI MISMIWATI Moeljadi Moeljadi Moh Ihsan Muhammad Haris Saputra Muhammad Luthfi Faisal Muhammad Putra Rasmi Muhammad Safri Mukhzarudfa, Mukhzarudfa Mulia Inda Purwati Munawar - Ismail musnaini musnaini Musnaini Musnaini NAJMI FUL HANIF Nilamsari, Nurul Ningsi Trilianah Ningsih, Maryati Nofrans Eka Saputra, Nofrans Eka NORIA SAPUTRI Novita Sari Novita Sari Nurputri, Syafda Nopta Octarina Suma Putri Octora, Shinta Oktaviani, Singki Pratiwi, Anggie Putri, Dian Septiani Qisha Qisha Raja Penungkunen Surbakti Raja Sarah Rendi Aditya Alfanza Rike Setiawati Riman Abimayu Rina Mardiana Rina Nurarifah Rohsalin Belle Romauly Manihuruk Rosadi, Ichsan Rusfa, Dilla Dwi Rahmatin Saiful . Savana, Zeta Ferli Selvia, Levi Shadiq, Annurusshadiq Sholihat, Iis Sigit Indrajaya Sigit Indrawaijaya Sigit Indrawijaya Siregar, Ade Perdana Sri Rahayu SRI RAHAYU Sry Rosita Sry Rosita Steven Kurniawan Suhairi, Khairul Sumantri Sumantri Sumarni Sumarni Sutan Adil Hendra Syahmardi Yacob syahmardi yacob Syamsurijal Tan Tiarifani, Tasya TITIN HARTINI Ubud Salim Vilano, M. Afif Vilano Fitrah Wawan Anggara Widiastuti, Fitri Widyanti Fitri Wirmie Eka Putra Yayuk Sriayudha Yosi Fadhillah YULHASMIDA YULHASMIDA Yuliarnita Yuliusman Yunira, Sabrino Pratama Zarkani Zarkani Zera Fitrizon Zuhratul Aulia Zulfina Adriani Zulfina Adriani Zulkifli Zulkifli Zulkifli Zulkifli