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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Excellent JUIMA : Jurnal Ilmu Manajemen Journal of Economic, Bussines and Accounting (COSTING) International Journal of Social Science and Business JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Forum Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Widyadari : Jurnal Pendidikan Jurnal Ilmiah Satyagraha Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kewarganegaraan International Journal of Education, Social Studies, And Management (IJESSM) Widyadari : Jurnal Pendidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of International Conference Proceedings Malcom: Indonesian Journal of Machine Learning and Computer Science Innovative: Journal Of Social Science Research Values EMAS SENEMA

SETIAWAN JODI, I WAYAN GEDE ANTOK

Universitas Mahasaraswati Denpasar

Author-ID : 992591

Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGARUH PROMOSI DENGAN CELEBRITY ENDORSE TERHADAP BRAND TRUST DAN MINAT BELI KONSUMEN PADA BIDANG USAHA ONLINE SHOP PAKAIAN PEREMPUAN DI DENPASAR ( STUDY PADA DINDA FASHION BALI ) I WAYAN GEDE ANTOK SETIAWAN JODI; I NYOMAN REZA ADHIKA
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 8 No. 1 (2019): JMM Maret 2019
Publisher : Master of Management, Mataram University

The most dominant industry in the current era is the clothing industry. Therefore, competition in the world of clothing trade is very competitive. Online marketing is a form of marketing communication that has become a social phenomenon lately. Online shopping is increasingly in demand in Indonesia, it is known that internet users in Indonesia in 2012 reached 55 million people, an increase of 30.9 percent compared to 2011 with a trade value of Rp 30 trillion. In online media, fashion products are the most sought after, such as clothing including accessories and shoes (60.8 percent). This study takes the title of the influence of promotion with celebrity endorse on brand trust and consumer buying interest in the field of women's clothing online shop in Denpasar. The number of samples of this study were 86 respondents taken from consumers who made transactions in Dinda Fashion. Data collection was carried out through interviews and questionnaires. Data analysis was performed using classical assumption test analysis, multiple correlation analysis, coefficient of determination, and partial test (t-test. The results showed that: (1) Promotion with celebrity endorse had a positive and significant effect on consumer buying interest in women's clothing online shop business in Denpasar. (2) Promotion with celebrity endorse has a significant and significant effect on Brand trust in the women's clothing online shop business in Denpasar. (3) Brand trust has an individual positive and significant effect on consumer buying interest in the women's clothing online shop business in Denpasar. Keywords: Promotion with Celebrity Endorse, Brand trust and Buying Interest.Industri yang paling dominan di era saat ini adalah industry pakaian.Oleh karena itu, persaingan di dunia perdagangan pakaian sangat kompetitif.Pemasaran online merupakan salah satu bentuk komunikasi pemasaran yangmenjadi fenomena sosial belakangan ini. Belanja onlinesemakin diminati di Indonesia, diketahui pengguna internet di Indonesia pada tahun 2012 mencapai 55 juta orang, meningkat 30,9 persen dibanding tahun 2011 dengan nilai perdagangan Rp 30 triliun. Di media online, produk fashionadalah yang paling diminati, seperti pakaian termasuk aksesoris dan sepatu (60,8persen). Penelitian ini mengambil judul pengaruh promosi dengan celebrity endorse terhadap brand trust dan minat beli konsumen pada bidang usaha online shop pakaian perempuan di Denpasar.Jumlah sampel penelitian ini sebanyak 86 responden yang diambil dari konsumen yang melakukan transaksi di Dinda Fashion. Pengumpulan data dilakukan melalui wawancara dan penyebaran kuesioner. Analisis data dilakukan dengan menggunakan analisis uji asumsi klasik, analisis korelasi berganda, koefisien determinasi, dan uji parsial (t-test).Hasilpenelitian menunjukkan bahwa : (1) Promosi dengan celebrity endorse berpengaruh positif dan signifikan secara individual terhadap minat beli konsumen pada bidang usaha online shop pakaian perempuan di Denpasar. (2) Promosi dengan celebrity endorse berpengaruh poistif dan signifikan terhadap Brand trust pada bidang usaha online shop pakaian perempuan di Denpasar. (3) Brand trust berpengaruh positif dan signifikan secara individual terhadap minat beli konsumen pada bidang usaha online shop pakaian perempuan di Denpasar. Kata kunci: Promosi dengan Celebrity Endorse, Brand trust dan Minat Beli.

Pengaruh Dukungan Organisasi Dan Kepuasan Kerja Terhadap Kinerja Pegawai Pada Bagian Umum Setda Kabupaten Tabanan Ni Luh Gede Putu Purnawati; I Nyoman Resa Adhika; I Wayan Gede Antok Setiawan Jodi
Widyadari : Jurnal Pendidikan Vol. 20 No. 1 (2019): April 2019
Publisher : LP3M Universitas PGRI Mahadewa Indonesia

The purposes of this study were to analyze: (1) the influence of organizational support to the job satisfaction, (2) the influence of organizational support to the employee performance, (3) the influence of employee job satisfaction to the employee performance. The numbers of samples in this study were 58 employees at the General Section of the Regional Secretariat of Tabanan Regency. The technique of sample is Random Sampling and the data are collected using a questionnaire. The technique of analysis used is Path Analysis Model. The results of the study found that the organizational support gave positive effect to the employee job satisfaction; the organizational support gave positive effect to the employee performance, and (3) the employee job satisfaction gave positive effect to the employee performance. The implications of the results of this study are the organizational support need to be given maximally to improve the employee job satisfaction at the General Section of the Regional Secretariat of Tabanan Regency. If the job satisfactions of employees get increasing, it will be able to improve the Employee Performance at the General Section of the Regional Secretariat of Tabanan Regency.

Compensation, Organizational Culture and Job Satisfaction In Affecting Employee Loyalty Bagus Nyoman Kusuma Putra; I Wayan Gede Antok Setiawan Jodi; I Made Surya Prayoga
Journal of International Conference Proceedings (JICP) Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i3.638

Achieving the goals of an organization or company will be very important for companies to have quality and professional human resources. In general, human resources create, manage and manage all the existing development factors. Employee loyalty is determined by factors of compensation, organizational culture, and job satisfaction. The purpose of this study is to determine the effect of compensation, organizational culture, and job satisfaction on employee loyalty GO-JEK drivers in Bali. The method used is multiple linear regression analysis. The sampling technique used was simple random sampling with a Slovin formula of 99 respondents. The results showed that compensation, organizational culture and job satisfaction partially had a positive and significant effect on employee loyalty GO-JEK drivers in Bali

The Influence of Experiential Marketing and E-Service Quality on E-Satisfaction and Repurchase Intention Ni Putu Nita Anggraini; I Wayan Gede Antok Setiawan Jodi; Dedik Pratama Putra
Journal of International Conference Proceedings (JICP) Vol 3, No 2 (2020): Proceedings of the 7th International Conference of Project Management (ICPM) Man
Publisher : AIBPM Publisher

This study aims to investigate the impact of experiential marketing and e-service quality on repurchase intention through e-satisfaction. Information assortment was directed utilizing purposive examination by disseminating to 100 respondents. The aftereffect of this examination demonstrates that : (1) experiential showcasing directly effects on e-satisfaction, (2) e-service quality directly effects on e-service quality, ((3) experiential marketing directly effects on repurchase intention, (4) e-service quality directly effects on repurchase intention, (5) e-satisfaction directly effects on repurchase intention, (6) e-satisfaction can mediate variables between experiential marketing with repurchase intention, (7) e-satisfaction can mediate variables between e-service quality with repurchase intention.

Effect of Store Atmosphere and Location on Buying Interest Eltie Christi Sandag; Ashur Harmadi; I Wayan Gede Antok Setiawan Jodi; Pandu Adi Cakranegara; Teguh Setiawan Wibowo
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7233

The purpose of this study is to analyze effect of store atmosphere and location on buying interest. This research uses descriptive and quantitative research methods. The population taken in this study are all visitors who are interested in buying products and services offered at the Medan Unique Market Store. The number of customers who shop at the Medan Unique Market Store cannot be known and confirmed, so this is one of the reasons for using this method due to time constraints and this method is more efficient. The sample in the study is set at 100 respondents. The analytical tool in this study is multiple linear regression. The results show that store atmosphere has a positive and insignificant effect on buying interest. Location has a positive and insignificant effect on buying interest.

Analisis Peran Persepsi Harga Dan Brand Image Terhadap Purchase Decision Produk Sepatu Dengan Merek Vans Irma Maria Dulame; I Wayan Gede Antok Setiawan Jodi; Ita Nurcholifah; Sarwo Eddy Wibowo; Abdurohim Abdurohim
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.5279

The purpose of this study is to determine the effect of brand image and price perception partially or simultaneously on purchasing decisions. The type of research used is quantitative associative research. The subjects of this study were consumers of Vans shoes with a sample of 115 respondents. The data collection method uses a questionnaire. Analysis of the data used is descriptive analysis, the classic assumption test and multiple linear regression analysis. Hypothesis testing using the T test, F test, and R2Test. In this study it can be seen that partially, the brand image variable (X1) and price perception (X2) each have a significant effect on purchasing decisions (Y). Simultaneously, brand image (X1) and price perception (X2) significantly influence purchasing decisions (Y). The coefficient value of R2 by looking at the value of R Square 0.731 or 73.1%. Keywords: Brand Image, Price Perception, Purchase Decision

The Role of Customer Satisfaction and Service Quality on Customer Loyalty: Case Study of M-Banking Services I Wayan Gede Antok Setiawan Jodi; Sherry Adelia; Khamaludin; Prety Diawati; Ratnawita
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 2 (2023): April 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i2.1018

The cause of this look at is to investigate the direct impact of provider first-class on customer satisfaction of mobile banking customers, to analyze the direct effect of carrier exceptional on customer loyalty of cellular banking users, to investigate the direct effect of patron pleasure on purchaser loyalty of mobile banking customers and to analyze the indirect effect of carrier exceptional of client loyalty through consumer pleasure of bank BCA cell banking users. The population in this study is 1,050 customers using mobile banking. The sample in this study was taken purposively. The number of samples is 91 people. The studies device used on this study became a questionnaire or questionnaire that turned into made by means of the researcher himself. The studies device is a tool used to degree an observed natural or social phenomenon. The primary data used in this study is data obtained based on answers to questionnaires distributed to customers. The conclusion from the study is that there is a significant influence between service quality variables on customer satisfaction for customers who use mobile banking, so that improving the quality of online services will have an impact on customer satisfaction to use mobile banking. There is a significant influence between the variables of customer satisfaction on customer loyalty, the better the online service quality, the greater the loyalty level of mobile banking application users. There may be a sizeable have an impact on between the variables of customer delight on client loyalty, the higher the level of customer delight, the higher the level of loyalty of mobile banking application users

Role of Learning and Growth Perspective in The Mediating Relation of Human Resource Function with Employee Champion: Evidence from The Small Medium Industries Sapta Rini Widyawati; I Made Surya Prayoga; Tiksnayana Vipraprastha; I Wayan Gede Antok Setiawan Jodi; Ni Luh Gede Putu Purnawati; Pande Ketut Ribek
International Journal of Social Science and Business Vol. 7 No. 2 (2023): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i2.52276

Human resources (HR) is a key factor for achieving company competitive advantage, but research on the competitive advantage of HR is still little to do. As is known, the superiority of HR can be seen from the role of HR as an employee champion. This study aims to analyze the effect of the HR function on employee champions from the perspective of learning and growth as a mediating variable. The research sample consisted of 627 employees form 14 the small medium industries. The sample obtained was 82 employees. This research was conducted using questionnaires and interviews. In making the questionnaire used a scaling technique Likert to measure attitudes, income, and perceptions of people or groups of people about social phenomena that occur. The analytical tool used was SEM-PLS. The findings of the research result found that the HR function does not directly influence employee champions, but after incorporating the perspective of learning and growth as a mediating variable. It appears that the effect of the HR function on employee champions.

PENGARUH KOMPETENSI DAN KOMITMEN ORGANISASI TERHADAP EFEKTIVITAS KERJA KARYAWAN LPD DI KECAMATAN MENGWI Putu Agus Eka Rismawan; I Gede Rihayana; I Wayan Gede Antok Setiawan Jodi
Forum Manajemen Vol 18 No 1 (2020): Jurnal STIMI Vol. 18 No. 1 - 2020
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v18i1.390

This study aims to examine and analyze the influence of competency and organizational commitment on employee work effectiveness. This research was conducted at LPD Mengwi with used as a sample of 50 respondents. All data obtained from the distribution of questionnaires are feasible, then analyzed using SPSS 19.0. The results of the study give the meaning that competence has a positive and significant effect on employee work effectiveness and organizational commitment has a positive and significant effect on employee work effectiveness. The results of the beta regression coefficient or independent variable that have the most dominant effect on the dependent variable are organizational commitment variables. The data analysis technique used to answer the hypothesis of this study is multiple linear regression analysis, and the results of this study indicate that for competence shows a positive, it can be concluded that competence has a positive and significant effect on work effectiveness and for commitment organization shows a positive. Then it can be concluded that organizational commitment has a positive and significant effect on work effectiveness.

PENGARUH KUALITAS LAYANAN DAN SERVICESCAPE RUMAH SAKIT TERHADAP KEPERCAYAAN KONSUMEN (STUDI PADA PASIEN POLIKLINIK RAWAT JALAN RUMAH SAKIT SILOAM BALI PADA PANDEMI COVID-19) Dwi Setyawati; I Gusti Ngurah Agung Gede Eka Teja Kusuma; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 3 No. 2 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Hospitals as health service providers must be able to provide the best quality of service to patients in order to increase patient’s trust when seeking treatment at the hospital. In addition to service quality, hospitals must also pay attention to the servicescape they have so that they can make patients feel confident when taking treatment. This study aims to examine the effect of service quality and servicescape on consumer trust. The research was conducted at the Outpatient Polyclinic of Siloam Hospital Bali. The sample of this study was 170 patients who received outpatient treatment. Sampling using the type of non-probability sampling using a formula (5 x Indicator). The method used is multiple linear regression analysis. The results of this study indicate that Service Quality has a positive and significant effect on Consumer Trust. And Servicescape has a positive and significant effect on Consumer Trust.

Co-Authors Abdurohim Abdurohim Adi Penawan Agus Nurofik Ali Hanafiah Ashur Harmadi Ayu Purnama Sari Bagus Nyoman Kusuma Putra Bahtiar Efendi Bekti Setiadi Benedictus Rezy Winoto Nugroho C Susmono Widagdo Cakranegara, Pandu Adi Dedik Pratama Putra Desak Anom Wahyuni Dewi Dewi, Ni Komang Liana DIAN ARLUPI UTAMI Diawati, Prety Dwi Setyawati Elizabeth Elizabeth Eltie Christi Sandag Emma Budi Sulistiarini Erna Erna, Erna Esti Nur Wakhidah Fahmi Abdullah Faizatul Fajariah Feriyadin Feriyadin Hamzah, Ramadhani Heny Herawati I Gede Rihayana I Gusti Ketut Marsha Danaswaari I Gusti Ngurah Agung Gede Eka Teja Kusuma I Kadek Arjun Sanjaya I Ketut Mahadira Putra I Ketut Merta I Made Surya Prayoga I Nyoman Resa Adhika I Nyoman Resa Adhika, I Nyoman Resa I Putu Dede Dian Pratama Irma Maria Dulame Ita Nurcholifah Kadek Dennisa Anjelia Pramusti Kespandiar, Tengku Khamaludin, Khamaludin Komang Ayu Tri Aristya Dewi Luh Komang Candra Dewi Made Santana Putra Adiyadny Meliana Muhamad Bakhar Musran Munizu Ngurah Pandji Mertha Agung Durya Ni Kadek Dwi Handayani Ni Kadek Supriyaningsih Ni Komang Atik Agustini Ni Komang Ayu Karmila Maharani Ni Komang Ayu Trisna Wiryantari Ni Komang Tri Puspaningrum Ni Luh Gede Putu Purnawati Ni Luh Putu Mely Puspita Wati Ni Made Dwini Suryabelanti Dyaus Putri Ni Made Eliska Dwiyanti Ni Putu Nia Ayunita Sari Ni Putu Nita Anggraeni Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Wiwik Nia Utari Ni Wayan Dewik Astini Pande Ketut Ribek Permana, I Made Wahyu Adi Putu Agus Eka Rismawan Ruditus Harson Safira Maharani Sapta Rini Widyawati Sarwo Eddy Wibowo Sarwo Eddy Wibowo Sherry Adelia Silvia Ekasari Sulistyo Budi Utomo Suria Alamsyah Putra Sutrisno Sutrisno Teguh Setiawan Wibowo Tengku Kespandiar Tiksnayana Vipraprastha Vivid Violin Wiryawan, Dedik

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