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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Excellent JUIMA : Jurnal Ilmu Manajemen Journal of Economic, Bussines and Accounting (COSTING) International Journal of Social Science and Business JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Forum Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Widyadari : Jurnal Pendidikan Jurnal Ilmiah Satyagraha Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kewarganegaraan International Journal of Education, Social Studies, And Management (IJESSM) Widyadari : Jurnal Pendidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of International Conference Proceedings Malcom: Indonesian Journal of Machine Learning and Computer Science Innovative: Journal Of Social Science Research Values EMAS SENEMA Journal Research of Management
SETIAWAN JODI, I WAYAN GEDE ANTOK
Universitas Mahasaraswati Denpasar
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGARUH SERVICESCAPE DAN VARIASI PRODUK TERHADAP MINAT BELI PADA GONG RESTORAN JATILUWIH Ni Putu Wiwik Nia Utari; I Gusti Ngurah Agung Gede Eka Teja Kusuma; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 3 No. 2 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Buying interest is closely related to consumer purchasing decisions, interest is used to predict a person's tendency to do or not do buying behavior. The purpose of the study was to determine the effect of servicescape and product variations on buying interest. The object of this research is the influence of Servicespace and Product Variations on Buying Interest at Gong Restaurant Jatiluwih. The number of respondents in this study were 85 people. Methods of data collection using a questionnaire. Data analysis used multiple linear regression. The result of this research is that servicescape has a positive and significant effect on buying interest at Gong Restaurant Jatiluwih. This shows that the better the servicescape of Gong Restaurant Jatiluwih, the higher the buying interest in the product. Product variations have a positive and significant effect on buying interest at Gong Restaurant Jatiluwih. This shows that the better the variety of Gong Restoran Jatiluwih products, the higher the buying interest in these products.
The Influence Of Celebrity Endorser, Personal Selling And Pricing Strategy On Teenage Customers Response Toward Prepaid Card Products Ratnawita Ratnawita; I Wayan Gede Antok Setiawan Jodi; Vivid Violin; Agus Nurofik; Dian Arlupi Utami
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1635

Abstract

One of the promotional techniques used to transmit messages and change consumer attitudes is advertising. The appropriate media must be used if messages are to be effectively delivered to customers. The growth of Indonesia's information media has led to an overabundance of advertisements in the news. Television, radio, magazines, newspapers, and other forms of media are utilized. In particular in Indonesia, where consumers are still brand-conscious and brands that have appeared in television advertisements are more well-liked than those that have not, television advertising is still seen as the most efficient method of product promotion. The purpose of this study is to examine adolescent consumer reaction characteristics in relation to price, personal selling activities and salespeople (personal selling), and the usage of celebrities as advertising supports in television media. Multiple linear regression analysis is the method employed. SPSS was used to calculate the analytical process. Purposive sampling methods were used to distribute questionnaires to 100 teenage male and female respondents in Jakarta in order to gather primary data. The results of this research show that the use of celebrity endorsers in television advertising, personal selling, and price has a significant simultaneous and partial effect on the response of teen consumers in Jakarta. The price variable has a dominant influence on the response of adolescent consumers.
Analysis Of The Influence Of Price Perception, Value Perception And Quality Perception On Intention To Repurchase Samsung Electronic Products Elizabeth Elizabeth; Sulistyo Budi Utomo; Ngurah Pandji Mertha Agung Durya; I Wayan Gede Antok Setiawan Jodi; Dedik Wiryawan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1810

Abstract

The impact of perceived price, perceived quality, and perceived value on the desire to repurchase Internet of Things items is examined in this study. A sample of 100 respondents who utilize Samsung Android phones as part of the Internet of Things is used in this study’s primary data. Multiple linear regression tests are run on the data before processing. According to the study’s findings, perceived price has no appreciable impact on consumers’ intentions to buy Internet of Things items again. The propensity to repurchase Internet of Things items is strongly influenced by perceptions of quality.The propensity to repurchase Internet of Things items is strongly influenced by perceptions of value. The desire to repurchase Internet of Things devices is significantly influenced by perceived price, perceived quality, and perceived value all at once.
Analisis Pengaruh Brand Image Dan Brand Awareness Terhadap Keputusan Pembelian Produk Minuman Street Boba Sutrisno Sutrisno; I Wayan Gede Antok Setiawan Jodi; Suria Alamsyah Putra; Muhamad Bakhar; Ali Hanafiah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 1 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i1.1439

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Brand Awareness dan Brand Image terhadap Keputusan Pembelian Produk Street Boba.Terdapat tiga variabel dalam penelitian ini yaitu Brand Awareness, Brand Image, dan Keputusan Pembelian Peneliti menggunakan metodekuantitatif dan sampel yang digunakan dalam penelitian ini berjumlah 110 responden yang pernah membeli produk di Street Boba. Teknik yangdigunakan dalam penelitianini adalah kuota sampling yang merupakan bagian dari non-probability sampling. Data penelitian dianalisismenggunakan SPSS 23 menunjukkan bahwa variabel Brand Awareness memiliki pengaruh terhadap Keputusan Pembelian, Brand Image memilikipengaruh terhadap Keputusan Pembelian, dan secara bersama- sama Brand Awareness dan Brand Image memiliki pengaruh terhadap KeputusanPembelian Kata Kunci: Brand Awareness, Brand Image, keputusan pembelian
PENGARUH BRAND IMAGE, PROMOSI, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MASYARAKAT KLUNGKUNG DALAM ERA DIGITAL MENGGUNAKAN APLIKASI GRABFOOD I Putu Dede Dian Pratama; Ni Putu Nita Anggraini; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 5 No. 1 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

The aim of this research is to determine and explain the influence of brand image, promotions and price perceptions on Klungkung people's purchasing decisions in the digital era using the Grabfood application. This research uses quantitative methods. This research was conducted in Klungkung Regency and Grabfood users in Klungkung Regency are the population in this study whose exact number is not known. The sample size was determined 5 times the number of indicators so that a sample of 80 respondents was obtained. Primary data collection was carried out using a questionnaire. Hypothesis testing was carried out using multiple linear regression analysis. Based on the results of the analysis, it can be concluded that: 1) brand image has a positive and significant effect on purchasing decisions, 2) promotion has a positive and significant effect on purchasing decisions, 3) price perception has a positive and significant effect on purchasing decisions. In order to improve purchasing decisions, Grabfood is expected to be able to increase food or drink choices by expanding area coverage, increasing promotions with a longer intensity and increasing competitiveness in the form of low prices or providing price discounts.
PENGARUH ONLINE CUSTOMER REVIEW, DISKON DAN TAGLINE “GRATIS ONGKIR” TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE (STUDI KASUS PADA PENGGUNA AKTIF APLIKASI SHOPEE DI DENPASAR) Benedictus Rezy Winoto Nugroho; Ni Putu Nita Anggraini; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 5 No. 2 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Today's increasingly rapid developments are directing all aspects of human life towards modernization. Aspects of fulfilling life's needs, such as shopping, of course also lead to modernization and are increasing very rapidly. Marketplace is one of the shopping innovations in this era of modernization. The innovation offered by the marketplace is its role as a third party who becomes an intermediary or gathering place between many sellers and their buyers. Currently, many marketplaces have filled the online shopping market in Indonesia. Shopee, as one of the marketplaces that fills the Indonesian market, has the status of being the youngest player and also the most popular compared to other competing marketplaces such as Tokopedia and Bukalapak, each of which has previously provided e-marketplace services in Indonesia. Therefore, this research aims to uncover the basis of this phenomenon through analyzing the influence of online customer reviews, discounts, and the tagline "free shipping" on purchasing decisions by active Shopee Marketplace users, especially in Denpasar. The population in this study is consumers who have shopped at Shopee. The samples in this study used purposive sampling techniques, namely consumers who met the criteria set by researchers with a total of 150 respondents. Data collection is done through online questionnaires using multiple linear regression analysis techniques. The results showed that online costumer review, discount, tagline “gratis ongkir”have a positive and significant effect on consumer purchasing decisions on shopee.
PENGARUH KEPUASAN KERJA, KOMUNIKASI ORGANISASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA KAMANIIYA HOTEL PETITENGET Ni Komang Ayu Karmila Maharani; Ni Putu Nita Anggraini; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 5 No. 3 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

This research was conducted based on gaps in the results of previous research (research gaps). Apart from that, there is also a research problem regarding the fluctuation of employee absenteeism from January to December 2022. This research aims to explain the influence of job satisfaction, organizational communication and work environment on employee performance at Kamaniiya Hotel Petitenget. The research population was all employees of the Kamaniiya Hotel Petitenget. The sample in this study was 48 respondents taken using saturated sampling techniques. The analytical tool used to test the hypothesis is multiple regression. The research results show that job satisfaction, organizational communication and the work environment have a positive and significant effect on employee performance at Kamaniiya Hotel Petitenget. Suggestions for further research can develop this research by adding other variables.
PENGARUH MOTIVASI KERJA, KEMAMPUAN KERJA DAN GAYA KEPEMIMPINAN TERHADAP KINERJA PADA THE ST. REGIS BALI RESORT Kadek Dennisa Anjelia Pramusti; Ni Putu Nita Anggraini; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 5 No. 3 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Employee performance is the result of work, both quality and quantity, produced by the employee or the real behavior displayed in accordance with the responsibilities given to him. The factors that influence employee performance in this research are work motivation, work ability and leadership style. This research aims to determine the influence of work motivation, work ability and leadership style on performance at The St. Regis Bali Resort. The population in this study were all employees at The St. Regis Bali Resort, numbering 341 people. Determining the number of samples using a purposive sampling technique with a sample size of 77 employees. The data analysis technique used is multiple linear regression analysis. The test results show that work motivation, work ability and leadership style have a positive and significant effect on employees at The St. Regis Bali Resort.
Analisis Peran Nilai Hedonik, Pencarian Produk dan Nilai Utilitarian Terhadap Perilaku Pembelian Pelanggan Online Shop Bekti Setiadi; Fahmi Abdullah; Sarwo Eddy Wibowo; I Wayan Gede Antok Setiawan Jodi; C Susmono Widagdo
Jurnal Kewarganegaraan Vol 6 No 4 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i4.4438

Abstract

Abstrak Penelitian ini bertujuan untuk menguji apakah utilitarian value, hedonic value dan product browsing berpengaruh terhadap behaviour impulsebuying. Jenis penelitian yang digunakan dalam penelitian ini yaitu penelitian lapangan. Teknik pengumpulan data menggunakan data primer melalui kuesioner. Populasi penelitian ini ialah pengguna online shop di kota semarang yang pernah melakukan pembelian online. Metode sampel yang digunakan adalah kuota sampling. Jumlah responden yang dijadikan sampel yaitu sebanyak 100 sampel. Hasill analisis datal denganl menggunakan uji parsiall (uji t), padal variabell Utilitarianl Value dil perolehl nilail tl hitungl sebesar 4.633 dan nilai Sig. Sebesar 0,000 < 0,05, diartikanl bahwal Hol ditolakl danl Hal diterimal yang berarti bahwal secaral parsiall Utilitarianl Value berpengaruh positif terhadap Behaviour Impulse Buying, makal dalaml penelitian inil dikatakanl bahwal secaral parsial Utilitarianl Value berpengaruhl signifikan terhadap Impulse Buying. Kemudian padal variabel Hedonic Value dil perolehl nilai tl hitung sebesar 4.708 danl Nilai Sig. Sebesar 0,000 < 0,05, diartikanl bahwal H0l ditolakl dan Hal diterima yangl berartil bahwal secaral parsiall Hedonic Value berpengaruhl positifl terhadap Behaviour Impulse Buying, makal dalaml penelitianl inil dapatl dikatakanl bahwal secaral parsiall Hedonic Value berpengaruhl signifikanl terhadap Impulse Buying dan padal variabel Product Browsing dil peroleh nilai tlhitung sebesar 6.183 dan nilai Sig. Sebesar 0,000 < 0,05, diartikan bahwal Hol ditolakl danl Ha diterima yangl berartil bahwal secaral parsiall Product Browsing berpengaruhl positifl terhadap Behaviour Impulse Buying,l makal dalaml penelitian inil dapatl dikatakanl bahwal secara parsial Product Browsing berpengaruhl signifikan terhadap Impulse Buying, apabila Product Browsing meningkat,l makal impulsebuying akanl mengalamipengingkatan. Katal Kunci: Utilitarian Value, Hedonic Value, Product Browsing dan Behaviour Impulse Buying
PENINGKATAN PEMAHAMAN MENGENAI PERKEMBANGAN PEMASARAN DENGAN MEDIA SOSIAL DIERA DIGITALISASI BAGI KELANGSUNGAN USAHA “FINDS SUPPLY” DI GIANYAR PADA SAAT PANDEMI COVID-19 I Wayan Gede Antok Setiawan Jodi; Desak Anom Wahyuni Dewi
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 1 No 2 (2022): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

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Abstract

PT. BPR Bali Dewata adalah perusahaan yang bergerak dalam dunia perbankan, PT.BPR Bali Dewata mulai berdiri pada tahun 2003. Perusahaan ini terletak di Jln. Raya Batubulan No.11 Sukawati Gianyar. Metode yang digunakan untuk peningkatan jumlah nasabah tabungan arisan anugerah dewata dengan promosi melalui media social pada PT. BPR Bali Dewata adalah Pembuatan Brosur mengenai produk Tabungan Arisan Anugerah Dewata pada media sosial, Pembuatan Program Kredit mengenai jaminan Tabungan Arisan Anugerah Dewata dan Pembuatan Video mengenai Hadiah Tabungan Arisan Anugerah Dewata pada media sosial. Mengingat banyaknya pesaing dalam dunia perbankan menggunakan produk yang sama dengan berbagai macam jenis promosi menarik yang dilakukan, sehingga kurangnya promosi pada media sosial untuk mempromosikan produk perlu meningkatkan kreatifitas dalam bidang promosi dengan Pembuatan Brosur mengenai produk Tabungan Arisan Anugerah Dewata pada media sosial, Pembuatan Program Kredit mengenai jaminan Tabungan Arisan Anugerah Dewata dan Pembuatan Video mengenai Hadiah Tabungan Arisan Anugerah Dewata pada media sosial. Melihat kondisi tersebut, Pengabdian Kepada Masyarakat Universitas Mahasaraswati Denpasar hadir membawa misi untuk membantu memberikan solusi untuk dipromosikan lebih maksimal pada media sosial.
Co-Authors Abdurohim Abdurohim Adi Penawan Agus Nurofik Ali Hanafiah Arifin, Moh Samsul Arisandi, Edi Ashur Harmadi Ayu Purnama Sari Bagus Nyoman Kusuma Putra Bahtiar Efendi Bekti Setiadi Benedictus Rezy Winoto Nugroho C Susmono Widagdo Cakranegara, Pandu Adi Dedik Pratama Putra Desak Anom Wahyuni Dewi Dewi, Ni Komang Liana DIAN ARLUPI UTAMI Diawati, Prety Dwi Setyawati Ekasari, Silvia Elizabeth Elizabeth Elizabeth Yohanes Eltie Christi Sandag Emma Budi Sulistiarini Erna Erna, Erna Esti Nur Wakhidah Fahmi Abdullah Faizatul Fajariah Feriyadin, Feriyadin Hamzah, Ramadhani Heny Herawati I Gede Rihayana I Gusti Ketut Marsha Danaswaari I Gusti Ngurah Agung Gede Eka Teja Kusuma I Kadek Arjun Sanjaya I Ketut Mahadira Putra I Ketut Merta I Made Surya Prayoga I Nyoman Resa Adhika I Nyoman Resa Adhika, I Nyoman Resa I Putu Dede Dian Pratama I Putu Wahyu Dwinata JS Irma Maria Dulame Ita Nurcholifah Kadek Dennisa Anjelia Pramusti Kespandiar, Tengku Khamaludin, Khamaludin Komang Ayu Tri Aristya Dewi Luh Komang Candra Dewi Made Pradnyan Permana Usadi Made Santana Putra Adiyadny Mahardika, I Gusti Ngurah Agung Hardi Meliana Muhamad Bakhar Musran Munizu Ngurah Pandji Mertha Agung Durya Ni Kadek Dwi Handayani Ni Kadek Supriyaningsih Ni Komang Atik Agustini Ni Komang Ayu Karmila Maharani Ni Komang Ayu Trisna Wiryantari Ni Komang Tri Puspaningrum Ni Luh Gede Putu Purnawati Ni Luh Putu Mely Puspita Wati Ni Made Dwini Suryabelanti Dyaus Putri Ni Made Eliska Dwiyanti Ni Putu Nia Ayunita Sari Ni Putu Nita Anggraeni Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Wiwik Nia Utari Ni Wayan Dewik Astini Pande Ketut Ribek Permana, I Made Wahyu Adi Putu Agus Eka Rismawan Ruditus Harson Safira Maharani Sapta Rini Widyawati Sarwo Eddy Wibowo Sarwo Eddy Wibowo Sherry Adelia Sulistyo Budi Utomo Suria Alamsyah Putra Sutrisno Sutrisno Teguh Setiawan Wibowo Tengku Kespandiar Tiksnayana Vipraprastha Vivid Violin Wiryawan, Dedik