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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Excellent JUIMA : Jurnal Ilmu Manajemen Journal of Economic, Bussines and Accounting (COSTING) International Journal of Social Science and Business JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Forum Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Widyadari : Jurnal Pendidikan Jurnal Ilmiah Satyagraha Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kewarganegaraan International Journal of Education, Social Studies, And Management (IJESSM) Widyadari : Jurnal Pendidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of International Conference Proceedings Malcom: Indonesian Journal of Machine Learning and Computer Science Innovative: Journal Of Social Science Research Values EMAS SENEMA Journal Research of Management
SETIAWAN JODI, I WAYAN GEDE ANTOK
Universitas Mahasaraswati Denpasar
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Store Atmosphere Strategy in Micro, Small, and Medium Enterprises TikTok as a Marketing Strategy Supporter Setiawan Jodi, I Wayan Gede Antok; Kespandiar, Tengku; Hamzah, Ramadhani; Munizu, Musran; Erna, Erna
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.793

Abstract

The business world in Indonesia is growing very rapidly, which is indicated by the sharp competition. Understanding consumer behavior is a key skill needed by business actors so that consumers can buy the goods or services they offer. Digital marketing enables micro, small, and medium enterprises to reach wider consumers at a more efficient cost than traditional marketing methods. TikTok supports micro, small, and medium enterprises in various ways, such as through the TikTok Shop feature, partnership programs, and digital training. TikTok Shop allows micro, small, and medium enterprises to sell their products online on the TikTok platform. The purpose of this study is to determine how Micro, Small, and Medium Enterprises on TikTok use the store atmosphere strategy as a marketing strategy supporter. This study uses an observational research type that will help achieve the research objectives. Observational research analysis requires the help of quantitative data, such as books, journals, and mass media articles. The research results show that the atmosphere in TikTok Shop is an e-commerce platform that allows users to shop for products directly within the TikTok application. Users can browse and purchase products from their feed or through the Shop tab.
PERAN KEPERCAYAAN CUSTOMERS SEBAGAI MEDIASI PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN PADA PT. SINAR SHANATA BALI Meliana; Ni Putu Nita Anggraini; I Wayan Gede Antok Setiawan Jodi
VALUES Vol. 6 No. 2 (2025): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sinar Shanata Bali dalam menghadapi ketatnya persaingan telah menerapkan strategi penjualan yang efektif untuk memastikan bahwa keunggulan-keunggulan tersebut dapat disampaikan dengan baik kepada calon customer. Perusahaan dan marketing selalu berupaya untuk dapat mengetahui apa yang dibutuhkan atau diinginkan para customer dengan menjelaskan keunggulan dan keunikan dengan jelas dari proyek Taman Shanata untuk menciptakan keputusan pembelian yang bertujuan untuk menentukkan terjualnya projek Taman Shanata yang ditawarkan. Penelitian ini bertujuan untuk mengkaji pengaruh personal selling dan kepercayaan customer terhadap keputusan pembelian, personal selling terhadap kepercayaan customer dan kepercayaan customer memediasi pengaruh personal selling terhadap keputusan pembelian. Metode penelitian yang digunakan adalah kuantitatif. Lokasi penelitian ini di PT. Sinar Shanata Bali. Populasi yang digunakan dalam penelitian ini adalah customer yang melakukan pembelian properti di PT Sinar Shanata Bali dan sampel yang digunakan sebanyak 90. Adapun Teknik pengumpulan data yang digunakan menggunakan kuesioner Teknik analisis yang dipergunakan dalam penelitian ini menggunakan metode uji mediasi dengan analisis SEM-PLS. Hasil penelitian menunjukan bahwa, personal selling memiliki pengaruh positif dan signifikan terhadap kepercayaan customer, personal selling berpengaruh signifikan terhadap keputusan pembelian, kepercayaan customer memiliki pengaruh signifikan terhadap keputusan pembelian dan kepercayaan customer memediasi secara parsial hubungan antara personal selling dan keputusan pembelian. Saran yang dapat diberiken oleh peneliti adalah perusahaan disarankan untuk terus meningkatkan kompetensi tenaga penjual melalui pelatihan berkelanjutan, memanfaatkan teknologi digital dalam personal selling.
Store Atmosphere Strategy in Micro, Small, and Medium Enterprises TikTok as a Marketing Strategy Supporter Setiawan Jodi, I Wayan Gede Antok; Kespandiar, Tengku; Hamzah, Ramadhani; Munizu, Musran; Erna, Erna
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.793

Abstract

The business world in Indonesia is growing very rapidly, which is indicated by the sharp competition. Understanding consumer behavior is a key skill needed by business actors so that consumers can buy the goods or services they offer. Digital marketing enables micro, small, and medium enterprises to reach wider consumers at a more efficient cost than traditional marketing methods. TikTok supports micro, small, and medium enterprises in various ways, such as through the TikTok Shop feature, partnership programs, and digital training. TikTok Shop allows micro, small, and medium enterprises to sell their products online on the TikTok platform. The purpose of this study is to determine how Micro, Small, and Medium Enterprises on TikTok use the store atmosphere strategy as a marketing strategy supporter. This study uses an observational research type that will help achieve the research objectives. Observational research analysis requires the help of quantitative data, such as books, journals, and mass media articles. The research results show that the atmosphere in TikTok Shop is an e-commerce platform that allows users to shop for products directly within the TikTok application. Users can browse and purchase products from their feed or through the Shop tab.
Analysis of The Influence of Digital Promotion, Use of Social Media and Competitive Advantages on Marketing Performance of Travel Agencies Setiawan Jodi, I Wayan Gede Antok; Efendi, Bahtiar; Feriyadin, Feriyadin; Ekasari, Silvia; Munizu, Musran
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11288

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui tingkat penerapan media sosial sebagai alat promosi yang dilakukan agen perjalanan wisata. Penelitian ini bersifat non-eksperimental, kualitatif, transaksional, deskriptif, dan menggunakan sampel non-probabilitas. Peneliti mengumpulkan data melalui observasi dan wawancara. Hasil analisis mengungkapkan pentingnya peran jejaring sosial dalam strategi pemasaran saat ini. Meskipun banyak departemen pemasaran yang memiliki akun media sosial, tingkat keterlibatan atau interaksi pengguna dengan konten yang dipublikasikan masih rendah, yang menunjukkan perlunya meningkatkan kualitas konten dan strategi yang dapat melibatkan lebih aktif lagi antara pelanggan dan produk yang dipasarkan. Selain itu, pemantauan dan analisis aktivitas media sosial yang baik diperlukan untuk meningkatkan kinerja dan efektivitas strategi pemasaran.
Analysis of The Influence of Electronic Customer Satisfaction, Application Perceived Value and Electronic Service Quality on Electronic Customer Loyalty of Ruang Guru Application Users Ekasari, Silvia; Dewi, Luh Komang Candra; Efendi, Bahtiar; Sulistiarini, Emma Budi; Jodi, I Wayan Gede Antok Setiawan
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 4 No. 1 (2024): MALCOM January 2024
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v4i1.1028

Abstract

The purpose of this study is to determine whether the perceived value and quality of e-services impact  e-customer loyalty and satisfaction. All users of the educational platform constitute the population studied. In this survey, non-probability sampling technique was used. 100 samples were used in this investigation. Questionnaire was the method used in this study to collect data. Quantitative method was used in this study. Partial least squares (PLS) is a statistical method used with the support of SmartPLS. Several conclusions are drawn from this study, including: Customer satisfaction is directly affected by e-service quality. Electronic customer satisfaction is directly affected by perceived value. E-customer loyalty is directly affected by e-service quality. Electronic customer loyalty is directly influenced by perceived value. Customer loyalty is directly affected by electronic customer satisfaction. Through e-customer satisfaction, e-service quality indirectly affects e-customer loyalty. Thanks to e-customer satisfaction, perceived value indirectly affects e-customer loyalty. Research results show that customer satisfaction and loyalty  are influenced by the extent to which they perceive  positive value when using educational platform services to meet their  learning needs. their.
Pengaruh Performance Risk Dan Time-Loss Risk Terhadap Kepercayaan Dan Repurchase Intention Pada Live Shopping Made Pradnyan Permana Usadi; I Putu Wahyu Dwinata JS; I Made Surya Prayoga; I Gede Rihayana; I Wayan Gede Antok Setiawan Jodi
Journal Research of Management Vol. 6 No. 2 (2025): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.6255

Abstract

Amid the rapid growth of live shopping as a digital marketing strategy, consumer risk perception has emerged as a critical concern. Product mismatches and wasted time during live broadcasts present serious challenges that undermine consumer trust and hinder repurchase intention. This study employs the Stimulus-organism-response (S-O-R) framework to examine how performance risk and time-loss risk—representing perceived risk stimuli—affect consumer trust (organism) in live shopping, ultimately influencing repurchase intention (response). A quantitative survey was conducted with 160 respondents who had previously engaged in live shopping. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings reveal that both performance risk and time-loss risk have a significant negative impact on trust, while trust significantly and positively influences repurchase intention. These results underscore the importance of managing risk perceptions to build consumer trust and foster repurchase intention in live shopping environments.
EXAMINING THE EFFECTS OF SOCIAL MEDIA MARKETING, WORD OF MOUTH, AND STORE ATMOSPHERE ON CONSUMER PURCHASE BEHAVIOR: A CASE OF PAPERMINT COFFEE Mahardika, I Gusti Ngurah Agung Hardi; Anggraini, Ni Putu Nita; Jodi, I Wayan Gede Antok Setiawan
EMAS Vol. 6 No. 12 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i12.13233

Abstract

Product superiority can influence purchasing decisions for that product. This study aims to determine the influence of social media marketing, word of mouth, and store atmosphere on purchasing decisions. The research method used was quantitative. The population used was Papermint Coffee consumers and the sample consisted of 102 people. Data analysis techniques used were Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Multiple Correlation Test, Determination Coefficient, F Test, and t Test. The results of the study show that social media marketing has a positive and significant effect on purchasing decisions, word of mouth has a positive and significant effect on purchasing decisions, and store atmosphere has a positive and significant effect on purchasing decisions. The researcher's suggestion is that Papermint Coffee should recruit employees who are specifically tasked with managing social media so that they can respond quickly to any questions asked through social media, always offer products that consumers need so that consumers are willing to recommend them to others, arrange tables and chairs that are not yet properly arranged, and always offer products that are superior to those of competitors.
The Role of Social Marketing in Supporting Sustainability Marketing Arifin, Moh Samsul; Jodi, I Wayan Gede Antok Setiawan; Arisandi, Edi; Kespandiar, Tengku; Elizabeth, Elizabeth
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 3 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i3.959

Abstract

Technological developments have given rise to many new types of marketing. One of these is sustainable marketing. Sustainable marketing is not just about selling products or services, but also about how those products or services are developed, produced, and distributed in a responsible and sustainable manner. The purpose of this research is to understand the role of social marketing in supporting sustainability marketing. The research analysis in this study employed a descriptive theoretical approach. To support the theoretical explanations in this study, secondary data was obtained from books, e-books, and other relevant sources as reference materials. The research findings indicate that the role of social marketing in supporting sustainability marketing can shift consumer behavior toward a more pro-environmental and pro-social direction, increase awareness of sustainability issues, create long-term socio-economic value, and strengthen business commitment to sustainable development goals.
Co-Authors Abdurohim Abdurohim Adi Penawan Agus Nurofik Ali Hanafiah Arifin, Moh Samsul Arisandi, Edi Ashur Harmadi Ayu Purnama Sari Bagus Nyoman Kusuma Putra Bahtiar Efendi Bekti Setiadi Benedictus Rezy Winoto Nugroho C Susmono Widagdo Cakranegara, Pandu Adi Dedik Pratama Putra Desak Anom Wahyuni Dewi Dewi, Ni Komang Liana DIAN ARLUPI UTAMI Diawati, Prety Dwi Setyawati Ekasari, Silvia Elizabeth Elizabeth Elizabeth Yohanes Eltie Christi Sandag Emma Budi Sulistiarini Erna Erna, Erna Esti Nur Wakhidah Fahmi Abdullah Faizatul Fajariah Feriyadin, Feriyadin Hamzah, Ramadhani Heny Herawati I Gede Rihayana I Gusti Ketut Marsha Danaswaari I Gusti Ngurah Agung Gede Eka Teja Kusuma I Kadek Arjun Sanjaya I Ketut Mahadira Putra I Ketut Merta I Made Surya Prayoga I Nyoman Resa Adhika I Nyoman Resa Adhika, I Nyoman Resa I Putu Dede Dian Pratama I Putu Wahyu Dwinata JS Irma Maria Dulame Ita Nurcholifah Kadek Dennisa Anjelia Pramusti Kespandiar, Tengku Khamaludin, Khamaludin Komang Ayu Tri Aristya Dewi Luh Komang Candra Dewi Made Pradnyan Permana Usadi Made Santana Putra Adiyadny Mahardika, I Gusti Ngurah Agung Hardi Meliana Muhamad Bakhar Musran Munizu Ngurah Pandji Mertha Agung Durya Ni Kadek Dwi Handayani Ni Kadek Supriyaningsih Ni Komang Atik Agustini Ni Komang Ayu Karmila Maharani Ni Komang Ayu Trisna Wiryantari Ni Komang Tri Puspaningrum Ni Luh Gede Putu Purnawati Ni Luh Putu Mely Puspita Wati Ni Made Dwini Suryabelanti Dyaus Putri Ni Made Eliska Dwiyanti Ni Putu Nia Ayunita Sari Ni Putu Nita Anggraeni Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Wiwik Nia Utari Ni Wayan Dewik Astini Pande Ketut Ribek Permana, I Made Wahyu Adi Putu Agus Eka Rismawan Ruditus Harson Safira Maharani Sapta Rini Widyawati Sarwo Eddy Wibowo Sarwo Eddy Wibowo Sherry Adelia Sulistyo Budi Utomo Suria Alamsyah Putra Sutrisno Sutrisno Teguh Setiawan Wibowo Tengku Kespandiar Tiksnayana Vipraprastha Vivid Violin Wiryawan, Dedik