Article Per Year (5 Year)
p-Index From 2021 - 2026
9.896
P-Index
This Author published in this journals
All Journal International Journal of Artificial Intelligence Research Sains Manajemen:Jurnal Manajemen UNSERA Jurnal Riset Bisnis dan Investasi JURNAL ILMIAH M-PROGRESS Jurnal Manajemen JURNAL BISNIS & AKUNTANSI UNSURYA Jurnal Madani Dinasti International Journal of Management Science JMB : Jurnal Manajemen dan Bisnis Jurnal STEI Ekonomi Dinasti International Journal of Digital Business Management BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Penelitian Manajemen Terapan (Penataran) Journal of Sustainable Tourism and Entrepreneurship Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) SENADA : Semangat Nasional Dalam MengabdI Jurnal Pengabdian kepada Masyarakat Annals of Human Resource Management Research Reviu Akuntansi, Manajemen, dan Bisnis Journal of Accounting and Finance Management (JAFM) Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Jurnal Buana Pengabdian Management Research Studies Journal Jurnal Pelita Manajemen Sinergi International Journal of Accounting and Taxation Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat SENADA : Semangat Nasional Dalam Mengabdi Jurnal Ilmiah Manajemen Surya Pasca Scientia JURNAL MITRA MANAJEMEN Jurnal Penelitian Pendidikan Indonesia Siber Journal of Advanced Multidisciplinary Jurnal Bakti Dirgantara Greenation International Journal of Tourism and Management Greenation International Journal of Economics and Accounting Logistica : Journal of Logistic and Transportation Jurnal Inovatif Mahasiswa Manajemen SEMANIS
Yosepha, Sri Yanthy
Universitas Dirgantara Marsekal Suryadarma
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Transportation Other

Published : 94 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Management Research Studies Journal

 1 
The influence of pricing and advertising on customer pleasure as mediated by purchase decisions Ferry Cahaya, Yohanes; Putri Nofzil, Friska; Yosepha, Sri Yanthy; Pujiati, Herni; Setyanto, Eddy
Management Research Studies Journal Vol. 5 No. 2 (2024): Management Research Studies Journal
Publisher : Institut Keuangan-Perbankan Dan Informatika Asia Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56174/mrsj.v5i2.476

Abstract

This study aims to examine the influence of price and advertising on consumer satisfaction through purchase decisions. This study employs a quantitative methodology. This study utilized a sample of 100 participants from the Shopee program. The questionnaire results provided the research data, which was analyzed using the SEM PLS method through the SmartPLS 3.0 application. The results of this study indicate that: (1) Price has a positive and substantial impact on purchase decisions. Advertising elements significantly and positively impact purchasing decisions. Acquisition decisions significantly and positively impact client satisfaction. The coefficient of determination for consumer satisfaction is 0.681. Price, advertising, and purchasing decisions constitute 68.1% of the variance in consumer satisfaction among users of the Shopee program, while other factors account for the remaining 31.9%.
Co-Authors A. Dirwan Abdullah Fathoni Ade Eka Puspitasari Aditya Pratama Afrianda, Rio Agrameri, Alvino Agus Suhendra Ahmad Faisal Ahmad Faisal Ahyauddin, Aa Andri Primadi, Andri Andri, Fadli Anggraeni, Noerlia Anggreani , Noeorlina Antoni, Hendro Aprillia Darmansah Arifin, Antoni Ludfi Aris Budianto, Aris Bambang Wijanarko Bayu Purnomo, Lucky Budi Wiratno, Budi Budi, Yohanes Cahya, Johannes Ferry Cecep Bunjamin Choirum Rindah Istiqaroh Danang Febrianto Darno Denny Mahendra Dewa Dewa Dewi Puspaningtyas Dewi Putri Diah Pitaloka, Galuh Dian Nur Mastuti Dian Nurmastuti Dini Yani Doni Wildan Hidayat Eddy Setyanto Erwanto, Yussiska Alex Fatma Fitriana Hanifah Dwi Rahayu Harahap, Aswin Syapii Hardiyanto, Bagus Haskoro, Santoso Aryo Hilda Yuliastuti Ibrahim, Tony Inezzia Elri Santi Intan Rianti Octora Isnanto, Samto Hadi Istiqaroh, Choirum Rindah Isyanto, H. Puji Johan Wahyudi, Johan Kampono Imam Yulianto Kamsariaty Kamsariaty Kamsariaty Kamsariaty Kamsariaty Kamsariaty Kamsariaty, Kamsariaty Kironowati, Sabto Lily Yuntina Luqman Hakim Luqman Hakim Mintje, Quirina Ariantji Patrisia Moh Muhidin Mulyana Murdiono, Jatmiko Nadia Dwi Irmadiani Nadia Dwi Irmadiani Negara, M. Ryan Prawira Noerlina Anggraeni Nuraeni Nuraeni Nuriska Sukma Anjani Putri Nurmaliza, Nurmaliza Oktani Pratiwi, Adisti Pamcasasti, Ranthy Paryanti, Atik Budi Pohan, Adam Arifin Primadi Candra Susanto Prisatya, Mochammad Enggar Pujiati, Herni Purnomo, Lucky Bayu Putra, Christophorus Indra Wahyu Putri Nofzil, Friska Ratih Puspitaningtias Faeni Ratna Yunita Dewi Rinaldi . Ryan Firdiansyah Suryawan Sahroni Sahroni Sahroni, Sahroni Samto Hadi Saputra, Edward Bayu Setiawan, Cruisietta Kaylana Sidapung, Theresia Oktavia Siladjadja, Muljanto Siti Aminah Siti Asmana Sri Iswati Sri Ria Lestari Sri Widodo Sri Widodo Sri Widodo Sri Widodo Subagio, Mochammad Sulhendri Sumarsid, Sumarsid Suprihatin Suprihatin suryawan, ryan firdiansyah Susilowati, Efa Sri Suyatmi , Sri Syamsunasir Tamara Izzani Tateng Sukendar Teguh Maianto Theresia Wahyuddin Latunreng Wau, Pilipus Widana, I Dewa Ketut Kerta Widayat, Tri Agung Wiliandri Wiliandri Yani Rahman Yuliansyah Yohanes Ferry Cahaya Yohannes Ferry Cahaya Yudi Aditia Yulianto Yulianto Yulianto, Kampono Imam Yuliastuti, Hilda Zulfitra Zulfitra zulfitra, Zulfitra