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All Journal JAM : Jurnal Aplikasi Manajemen Journal of Consumer Science Journal of Management and Business Innovations Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Penelitian Manajemen Terapan (Penataran) Jurnal Scientia Jurnal Pengabdian kepada Masyarakat Nusantara Oikonomia: Jurnal Manajemen Jurnal Development GANESHA: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ilmu Ekonomi Manajemen dan Akuntansi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ilmu Komunikasi Dan Media Jurnal Manajemen dan Bisnis Journal of Social And Economics Research Jurnal Sistim Informasi dan Teknologi Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) The International Journal of Education Management and Sociology Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian West Science Jurnal Ekonomi, Bisnis, dan Humaniora Journal of Placemaking and Streetscape Design Jurnal Internasional Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management International Journal of Management and Digital Business Horizon: Indonesian Journal of Multidisciplinary Indonesian Journal of Innovation Science and Knowledge Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Jurnal Manajemen Bisnis Digital Terkini journal of social and economic research Bata Ilyas Educational Management Review Ulil Albab
Febri Sari Siahaan
Universitas Tangerang Raya Banten, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Transportation Other

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SOSIALISASI MEDIA SOSIAL DENGAN MEMANFAATKAN MEDIA SOSIAL SEBAGAI PERSONAL BRANDING PADA SMA NEGERI 6 TIGARAKSA Febri Sari Siahaan; Ahmad Rasyiddin; Ibrahim Tri Nugroho
Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2024): Juni
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpmebd.v1i2.1110

Abstract

Program Pengabdian kepada Masyarakat (PkM) di SMA Negeri 6 Tigaraksa bertujuan untuk meningkatkan pemahaman dan keterampilan siswa dalam personal branding melalui media sosial. Tujuan dari program ini adalah untuk memberikan siswa pengetahuan dan keterampilan yang diperlukan untuk membangun dan mengelola citra pribadi mereka secara efektif di dunia digital. Program dilaksanakan melalui serangkaian workshop dan seminar yang mencakup topik-topik seperti konsep personal branding, strategi konten, etika digital, dan pengembangan jaringan profesional. Metode yang digunakan dalam program ini meliputi presentasi materi, sesi tanya jawab, serta latihan praktis. Workshop dan seminar dirancang untuk memberikan pemahaman teoritis dan keterampilan praktis terkait personal branding. Evaluasi dilakukan untuk mengukur efektivitas program dalam meningkatkan kepercayaan diri siswa, keterampilan pembuatan konten, dan pemahaman etika digital. Hasil evaluasi menunjukkan peningkatan signifikan dalam kepercayaan diri siswa dan keterampilan mereka dalam membuat konten yang sesuai dengan etika digital. Namun, proses evaluasi juga mengungkapkan perlunya penambahan sesi praktik dan studi kasus nyata untuk meningkatkan keterlibatan siswa. Sebagai tindak lanjut dari program ini, rencana pengembangan meliputi program mentoring dan pembentukan komunitas online untuk mendukung keberlanjutan dan perkembangan keterampilan personal branding siswa. Program ini tidak hanya berdampak positif pada kesiapan siswa menghadapi tantangan di era digital tetapi juga berkontribusi pada citra positif sekolah. Kata Kunci: Personal Branding, Media Sosial, Pendidikan Digital, Etika Digital, Keterampilan Konten
Analisis Kinerja Keuangan Pt Japfa Comfeed Indonesia Tbk Berdasarkan Rasio Profitabilitas Periode 2022–2024 Muhammad Septyo Ajie Prihantoro; Muhamad Syahrul Romdoni; Muhamad Syawaludin Haris; Rajendra Gading Pramudya; Ryu Anggada; Sonya Trikandi; Febri Sari Siahaan
Bata Ilyas Educational Management Review Vol. 6 No. 2 (2026): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/biemr.v6i2.4020

Abstract

Sehat atau tidaknya kondisi finansial sebuah perusahaan pada dasarnya bisa dilacak lewat cara perusahaan tersebut mengelola sumber daya yang dipunyainya untuk mendulang laba. Riset ini mengulik performa keuangan PT Japfa Comfeed Indonesia Tbk pada rentang 2022–2024 lewat empat alat ukur profitabilitas, yakni Gross Profit Margin (GPM), Net Profit Margin (NPM), Return on Assets (ROA), dan Return on Equity (ROE). Metode yang dipakai bercorak deskriptif kuantitatif dengan mengandalkan data sekunder dari laporan tahunan perusahaan. Angka-angka rasio dihitung untuk melacak naik-turunnya capaian finansial Japfa Comfeed dari tahun ke tahun. Ditemukan bahwa keempat rasio kompak melemah pada 2023 jika disandingkan dengan 2022, GPM anjlok dari 15,69% ke 14,68%, NPM merosot dari 3,04% ke 1,85%, ROA turun dari 4,56% ke 2,77%, dan ROE tergerus dari 10,92% ke 6,68%. Namun arahnya berbalik drastis begitu masuk 2024: GPM melompat ke 20,10%, NPM ke 5,76%, ROA ke 9,27%, sedangkan ROE menembus 19,38%. Pola naik-turun ini memperlihatkan bahwa keuangan Japfa Comfeed sempat goyah selama tiga tahun tersebut, dan justru mencetak rekor terbaiknya di penghujung periode penelitian. Capaian di 2024 itu tak lepas dari langkah perusahaan memperbaiki efisiensi operasional serta mengoptimalkan pemakaian aset dan modal, sehingga labanya pun ikut terdongkrak.
Gaya Komunikasi Pimpinan terhadap Kepuasan Kerja Karyawan di Dkriuk : Studi Kualitatif pada Gerai Fried Chicken Dkriuk, Tigaraksa Angga Saputra; Ahmad Yudha Perdana; Daffa Daffa; Indri Amelia Putri; Muhammad Febrianto; Sonya Trikandi; Febri Sari Siahaan
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 5 No. 8: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v5i8.19994

Abstract

Kepuasan kerja karyawan merupakan faktor penting yang menentukan keberlanjutan dan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM), khususnya pada sektor kuliner yang mengandalkan koordinasi kerja intensif. Meskipun gaya komunikasi kepemimpinan diyakini memengaruhi kualitas hubungan kerja, mekanisme pembentukan kepuasan kerja pada konteks UMKM masih relatif terbatas dikaji. Penelitian ini bertujuan menganalisis gaya komunikasi pimpinan serta implikasinya terhadap kepuasan kerja karyawan pada gerai Fried Chicken Dkriuk Tigaraksa. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus melalui wawancara mendalam, observasi, dan analisis dokumentasi yang divalidasi menggunakan triangulasi sumber. Hasil penelitian menunjukkan bahwa pimpinan menerapkan kombinasi gaya komunikasi dua arah dan demokratis yang ditandai dengan pemberian umpan balik yang konstruktif, komunikasi tatap muka yang jelas, partisipasi aktif karyawan dalam pengambilan keputusan, serta penyelesaian konflik melalui musyawarah. Pola komunikasi tersebut menciptakan lingkungan kerja yang terbuka, suportif, dan saling menghargai sehingga meningkatkan kenyamanan psikologis, motivasi kerja, dan kepuasan karyawan. Temuan ini menegaskan bahwa komunikasi kepemimpinan yang partisipatif merupakan aset strategis dalam memperkuat kualitas pengelolaan sumber daya manusia pada UMKM.
A Structural Model of Green Purchase Behavior: Mediating Effects of Green Perceived Value and Green Trust and the Moderating Effect of Environmental Knowledge Siahaan, Febri; Rismanto, Caesar; Priscillia, Amanda Sona
Jurnal Aplikasi Manajemen Vol. 24 No. 1 (2026)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2026.024.1.02

Abstract

The growing urgency to reduce plastic waste and promote sustainable consumption has increased the relevance of eco-bags, particularly among Generation Z consumers who are increasingly aware of environmental issues and responsive to green lifestyle trends. This study aims to examine the factors influencing Generation Z’s green purchase behavior toward eco-bags by analyzing the effects of green product attributes, subjective norms, and green brand image, with the mediating roles of green perceived value and green trust and the moderating role of environmental knowledge. Using a quantitative explanatory approach, data were collected through an online survey of 300 Generation Z consumers aged 18-27 in Tangerang Raya, Indonesia, using purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that green product attributes, subjective norms, and green brand image significantly influence green perceived value, which subsequently strengthens green trust and encourages green purchase behavior. Environmental knowledge demonstrates a moderating role in several relationships, indicating that consumers with higher environmental awareness interpret sustainability cues more critically. These findings highlight the importance of credible green product attributes, authentic green branding, and social influence in encouraging sustainable purchasing behavior among younger consumers.
Advancing Perspectives on Consumer Behavior in Healthy Food Consumption within Modern Digital and Social Environments Febri Siahaan; Amanda Sona Priscillia
Journal of Consumer Sciences Vol. 11 No. 2 (2026): Journal of Consumer Sciences
Publisher : Faculty of Social Science and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.11.2.322-346

Abstract

Background: Despite increasing exposure to health-related information in digital environments, many consumers still do not consistently translate health awareness into healthy food purchasing behavior, reflecting a persistent attitude–behavior gap. Purpose: This study examines how digital and perceptual factors shape healthy food purchase behavior through consumers’ internal psychological processes. Method: A quantitative cross-sectional approach was used, involving 300 respondents from Tangerang Raya, Indonesia. The data were analyzed using PLS-SEM to examine the proposed relationships among the variables. Findings: The findings show that digital marketing quality, influencer credibility, brand authenticity, and perceived ethical value significantly contribute to health consciousness, with influencer credibility emerging as the strongest predictor. Health consciousness significantly influences healthy food purchase behavior and serves as an important mechanism linking external stimuli with consumer responses. Furthermore, food neophobia does not significantly moderate this relationship, suggesting that health-oriented consumers tend to maintain healthy purchasing behavior regardless of their reluctance toward unfamiliar foods. Conclusions: These findings provide a deeper understanding of how consumers process digital information and translate it into healthy food purchasing behavior through internal psychological mechanisms. Research implication: This study extends the Stimulus-Organism-Response framework by integrating digital marketing and value-based perceptions within a single model while highlighting the central role of health consciousness in healthy food purchase decisions.
Community Empowerment through Hydroponic Vegetable Farming in Pematang Village, Tigaraksa District, Tangerang Regency Ignatius Joko Dewanto; Febri Sari Siahaan; Amelia Sholikhaq
The International Journal of Education Management and Sociology Vol. 4 No. 4 (2025): July - August : The International Journal of Education Management and Sociology
Publisher : PDPI (Perkumpulan Dosen Peneliti Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijems.v4i4.241

Abstract

Community empowerment is an important strategy in improving the welfare and economic independence of rural communities. One effort that can be made is through hydroponic vegetable cultivation, which has great potential in increasing food production, land efficiency, and increasing community income sources. This study aims to analyze the implementation and impact of community empowerment through hydroponic vegetable cultivation in Pematang Village, Tigaraksa, Tangerang Regency. The P2M approach uses Participatory Action Research (PAR) and qualitative research approaches, including observations, interviews, and related literature studies. The study results indicate that the hydroponic program provides significant benefits in improving community skills in soilless farming, increasing the availability of healthy food, and opening up business opportunities for the local community. In addition, the involvement of farmer groups and support from the local government are important factors in the success of this program. With ongoing assistance and hydroponic-based entrepreneurship training, the Pematang Village community can become more independent and competitive in the modern agricultural sector.
THE EFFECT OF CHATGPT USAGE INTENSITY ON STUDENTS' LEARNING EFFECTIVENESS AT TANGERANG RAYA UNIVERSITY Rahma Miftahul Jannah; Ahmad Rifai; Intan Oktaviani; Devika Nur Fadlin; Dewi Purwati; Sonya Trikandi; Febri Sari Siahaan
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1579

Abstract

The development of artificial intelligence (AI) technology has drastically transformed the world of education, particularly at the university level. One popular AI application among students is ChatGPT. ChatGPT's ability to present information quickly, facilitate understanding of material, and support assignment completion has made it a widely used learning tool. This study aims to investigate the impact of ChatGPT usage frequency on student learning effectiveness at the University of Tangerang Raya. The methodology used was quantitative through a survey. Data collection was conducted by distributing questionnaires to active students who had utilized ChatGPT in their studies. Data analysis was performed using the Statistical Package for the Social Sciences (SPSS) method. The results of this study indicate that the frequency with which students use ChatGPT has a significant positive impact on their learning effectiveness. Students who regularly use ChatGPT tend to have a deeper understanding of the course material, increase learning efficiency, and perform better at completing assignments. These findings suggest that appropriate use of ChatGPT can serve as an educational tool that improves the quality of students' learning experiences.
Community Empowerment through Hydroponic Vegetable Farming in Pematang Village, Tigaraksa District, Tangerang Regency Ignatius Joko Dewanto; Febri Sari Siahaan; Amelia Sholikhaq
The International Journal of Education Management and Sociology Vol. 4 No. 4 (2025): July - August : The International Journal of Education Management and Sociology
Publisher : PDPI (Perkumpulan Dosen Peneliti Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijems.v4i4.241

Abstract

Community empowerment is an important strategy in improving the welfare and economic independence of rural communities. One effort that can be made is through hydroponic vegetable cultivation, which has great potential in increasing food production, land efficiency, and increasing community income sources. This study aims to analyze the implementation and impact of community empowerment through hydroponic vegetable cultivation in Pematang Village, Tigaraksa, Tangerang Regency. The P2M approach uses Participatory Action Research (PAR) and qualitative research approaches, including observations, interviews, and related literature studies. The study results indicate that the hydroponic program provides significant benefits in improving community skills in soilless farming, increasing the availability of healthy food, and opening up business opportunities for the local community. In addition, the involvement of farmer groups and support from the local government are important factors in the success of this program. With ongoing assistance and hydroponic-based entrepreneurship training, the Pematang Village community can become more independent and competitive in the modern agricultural sector.
Pengaruh Digital Marketing Terhadap Minat Beli Konsumen pada UMKM Nagih Jasa Es Jagung di Tigaraksa Aprilia Rohmana; Azmi Khalidah Prasmana; Dewi Husnul Mutmainnah; Eva Monika; Ima Arsyinda; Sonya Trikandi; Febri Sari Siahaan
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 5 No. 8: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v5i8.19350

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing terhadap niat beli konsumen di UMKM Nagih Jasa Es Jagung di Tigaraksa. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif kasual. Sampel terdiri dari 33 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan statistik deskriptif serta regresi linier sederhana. Hasil penelitian menunjukkan bahwa digital marketing memiliki pengaruh positif dan signifikan terhadap niat beli konsumen. Hasil uji-t menunjukkan nilai t terhitung sebesar 8,139 dengan tingkat signifikansi 0,001 < 0,05. Selain itu, koefisien determinasi (R²) sebesar 0,681 menunjukkan bahwa pemasaran digital menjelaskan 68,1% variasi dalam niat beli konsumen. Temuan ini menunjukkan bahwa penggunaan media sosial, konten promosi yang menarik, dan interaksi aktif dengan konsumen dapat meningkatkan niat beli konsumen terhadap UMKM Nagih Jasa Es Jagung.
From green infrastructure to green citizenship: A sustainable city marketing model of place attachment in Jakarta’s urban green spaces Rury Mulina; Febri Sari Siahaan; Usep Suhud; Setyo Ferry Wibowo; Andrian Haro
Journal of Placemaking and Streetscape Design Vol. 4 No. 1: (July) 2026
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jpstd.v4i1.2026.4007

Abstract

Background: Urban sustainability is often associated with the provision of green infrastructure, yet the presence of parks, pedestrian areas, and green public spaces does not automatically produce environmentally responsible citizens. This study examines how sustainable city marketing attributes shape Green Citizenship Behavior among users of urban green public spaces in Jakarta. Methods: A quantitative explanatory design was employed using survey data from 250 respondents who had used urban green public spaces in Jakarta within the last six months. The study examined the effects of Sustainable City Branding, Urban Green Space Quality, and Green City Identification on Green Citizenship Behavior, with Place Attachment positioned as a mediating variable. Data were analyzed using Partial Least Squares Structural Equation Modeling through SmartPLS 4. Findings: The results show that Sustainable City Branding, Urban Green Space Quality, and Green City Identification significantly influence Place Attachment. These three variables also have positive and significant direct effects on Green Citizenship Behavior. Place Attachment significantly influences Green Citizenship Behavior and mediates the relationships between Sustainable City Branding, Urban Green Space Quality, Green City Identification, and Green Citizenship Behavior. The strongest effect on Place Attachment is found in Sustainable City Branding, while Green City Identification emerges as the strongest direct predictor of Green Citizenship Behavior among the three sustainable city attributes. Conclusion: The findings indicate that Green Citizenship Behavior is not shaped by green infrastructure alone, but by the interaction between sustainability-oriented city image, green spatial experience, identity alignment, and emotional-functional attachment to place. Novelty/Originality of this article: This study contributes to sustainable marketing literature by reframing the city as a branded and experienced sustainability space and by extending the discussion from product-based green consumption to city-based green citizenship behavior.
Co-Authors Ahmad Rasyiddin Ahmad Rasyiddin Ahmad Rasyiddin Ahmad Rifai Ahmad Yudha Perdana Ainil Mardiah Amanda Sona Priscillia Amanda Sona Priscillia Amat Suroso Amelia Sholikhaq Ananda Rinjani Faatihah Andrian Haro Angga Saputra Anis Kharismawati Anita Bawaiqki Wandanaya Aprilia Rohmana Arif Nur Suryo Hadi Ayi Krisnha W.A.N Ayi Krisnha, W.A.N Azis, Nur Azmi Khalidah Prasmana Bayu Samudra Beryansyah, Beryansyah Budi Akhmad Tarigan Caesar Rismanto Caesar Rismanto Caesar Rismanto Dadah muliansyah Dadang Abdullah Daffa Daffa Dedianto Turnip Devika Nur Fadlin Dewi Husnul Mutmainnah Dewi Nur Hapijah Dewi Purwati Dharma, Budi Diksi Metris Diksi Metris Dimas Hafizah Abimanyu Dwi Maylani Pertiwi Eka cipta cendikia Naufal Etty Zuliawati Zed Etty Zuliawati Zed Eva Monika Eva Rostiana Hari Setia Putra Hasan, Raden Hilda Yuliastuti Hilman Fariz Alfaridzi Ibrahim Tri Nugroho Ibrahim Tri Nugroho Ignatius Joko Dewanto Ilham Arief Ima Arsyinda Indra Bakti Indra Setiawan Indri Amelia Putri Indriani Puji Astuti Intan Oktaviani Irawan Irdiana, Sukma Irma M. Nawangwulan Irwanda Ferliana Maharani Joko Ariawan Kade Birawan, I Gusti Khansa Rayyani Aulia Khodijah La Mema Parandy Lesna Purnawan Lesna Purnawan Lilik Suryaningsih Lintar Huzein Rumasoreng Mahrizal Maman Sulaeman Metris, Diksi Muanah Muanah Muarief, Fahrurozi Muhamad Fauzi Muhamad Irwansyah Ramadani Muhamad Syahrul Romdoni Muhamad Syawaludin Haris Muhammad Febrianto Muhammad Septyo Ajie Prihantoro Muhammad Yusuf Muhammad Yusuf Mulina, Rury Nihayah Nihayah Nining Yurista Prawitasari, S.H.,M.H. Novi Irwansyah Nugroho, Ibrahim Tri Nuhfendi Nuhfendi Nurhayaty, Ety Priscillia, Amanda Sona Purnawan, Lesna Rachman Hakim Raden Hasan Rahma Miftahul Jannah Rahmat Hidayat Rajendra Gading Pramudya Rasyiddin, Ahmad Rayyani Aulia, Khansa Restika, Dea Rinjani Faatihah, Ananda Rismanto, Caesar Riya Fitriyani Rofik Priyanto Rosyidin Erlangga Rury Mulina Rury Mulina Ryu Anggada Sabelita Ayu Wulandari Samuel PD Anantadjaya Santi Rahmawati Semuel, Semuel Seniorita Sesri Sellina Sesri Sellina Setyo Ferry Wibowo Silfatun Salsanabila Siti Munawaroh Siti Muslyhah Sofyan Oktavian Tubagus Sonya Trikandi Sonya Trikandi Sonya Trikandi Sonya Trikandi Suherdi Maulana Suherdi Maulana Susilowati Susilowati Sutomo Sutomo Sutomo Sutomo Syamsul, Albab Syarifuddin Syarifuddin Trikandi, Sonya Ulfah Ulfah Ulfah Ulfah Ulvia Bilqis Salsabila Usep Suhud W. A. N, Ayi Krisnha Wardah Aliyah Wulandari Wulandari Yudhi Esa Saputra Yunita Nur Afni Zaskia Putri Zelinda Syaifa Putri Zulfa Zakiatul Hidayah