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All Journal JAM : Jurnal Aplikasi Manajemen Journal of Consumer Science Journal of Management and Business Innovations Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Penelitian Manajemen Terapan (Penataran) Jurnal Scientia Jurnal Pengabdian kepada Masyarakat Nusantara Oikonomia: Jurnal Manajemen Jurnal Development GANESHA: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Ilmu Ekonomi Manajemen dan Akuntansi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ilmu Komunikasi Dan Media Jurnal Manajemen dan Bisnis Journal of Social And Economics Research Jurnal Sistim Informasi dan Teknologi Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) The International Journal of Education Management and Sociology Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian West Science Jurnal Ekonomi, Bisnis, dan Humaniora Journal of Placemaking and Streetscape Design Jurnal Internasional Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management International Journal of Management and Digital Business Horizon: Indonesian Journal of Multidisciplinary Indonesian Journal of Innovation Science and Knowledge Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Jurnal Manajemen Bisnis Digital Terkini journal of social and economic research Bata Ilyas Educational Management Review Ulil Albab
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Analysis of the Effectiveness of Implementing the ASN Performance Assessment System (E-Kinerja) Siahaan, Febri Sari; Priscillia, Amanda Sona; W. A. N, Ayi Krisnha; Hidayat, Rahmat; Restika, Dea
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 1 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i1.2536

Abstract

Human resources (HR) play a major role in achieving organizational goals, including in the government sector. Civil Servants (PNS) as an integral part of government organizations must have high competence and integrity in order to carry out their duties optimally. This research aims to analyze the effectiveness of implementing an electronic-based performance assessment system (E-Kinerja) known as SIPENDEKAR at the Tangerang Regency Population Control and Family Planning Office. This system is expected to increase transparency, efficiency and accuracy in assessing employee performance and improve the performance allowance system. The method used in this research is a qualitative approach with data collection techniques through interviews with five ASN employees who have in-depth knowledge about the implementation of the E-Kinerja system. The research results show that the implementation of SIPENDEKAR has a positive impact in increasing employee discipline and transparency in the management of performance allowances. However, this system also faces technical problems, such as slow internet connections and server problems which affect the smooth use of the application. Apart from that, another challenge found was the mismatch between employee competency and position placement, which could affect the effectiveness of the system. However, with continuous training and increasing the match between employee duties and competencies, this system can be more optimal. Overall, implementing E-Kinerja can improve employee performance and help government agencies achieve goals more efficiently.
The Influence of Product Quality on Purchasing Decisions Mediated by Brand Trust for Injection Products At CV Surya Fajar Multitama Khodijah; Sari Siahaan, Febri; Rasyiddin, Ahmad
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 1 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i1.2842

Abstract

This study aims to analyze the effect of product quality on purchase decisions with brand trust as a mediating variable for injection products at CV Surya Fajar Multitama. The background of this research is based on the importance of product quality as one of the main factors in building trust in a brand, which in turn can encourage consumers to make purchases. In an era of increasingly intense business competition, companies are required to maintain consistent quality to create a brand image that is reliable and trustworthy. This research employs a quantitative approach with data analysis conducted using the Structural Equation Modeling (SEM) method based on SmartPLS. The sample consisted of 97 respondents, who were consumers of CV Surya Fajar Multitama, selected through purposive sampling. The data collection instrument was a questionnaire consisting of items measuring product quality, brand trust, and purchase decision variables. The results of the study show that product quality has a positive and significant effect on brand trust, with a coefficient value of 0.718 and a p-value of 0.000, indicating that the better the product quality perceived by consumers, the higher their trust in the brand. In addition, product quality was also found to have a direct influence on purchase decisions, with a coefficient of 0.460 and a p-value of 0.000, suggesting that consumers’ perception of product quality plays an important role in driving their purchasing decisions. Furthermore, brand trust was found to have a significant effect on purchase decisions, with a coefficient of 0.385 and a p-value of 0.000, indicating that consumers’ trust in a brand strengthens their confidence in making purchases. The indirect effect of product quality on purchase decisions through brand trust was also significant, with a coefficient value of 0.276 and a p-value of 0.000, showing that brand trust acts as a partial mediator in this relationship. These findings highlight the importance of continuously maintaining product quality to build brand trust and strengthen consumers’ purchasing decisions.
Peran Inovasi Digital dalam Mengoptimalkan Kinerja Manajemen SDM dan Pemasaran Ahmad Rasyiddin; Diksi Metris; Febri Sari Siahaan; Indra Setiawan; Rosyidin Erlangga
Jurnal Development Vol. 12 No. 2 (2024): Jurnal Development
Publisher : Universitas Muhammadiyah Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53978/jd.v12i2.487

Abstract

Perkembangan inovasi digital telah membawa transformasi signifikan dalam berbagai aspek manajemen, termasuk manajemen sumber daya manusia (SDM) dan pemasaran. Penelitian ini bertujuan untuk menganalisis peran inovasi digital dalam meningkatkan kinerja manajemen SDM dan pemasaran, dengan fokus pada pemanfaatan teknologi seperti analitik data, kecerdasan buatan, dan platform digital. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus pada perusahaan teknologi yang telah berhasil mengintegrasikan inovasi digital dalam operasional mereka. Data dikumpulkan melalui wawancara mendalam, analisis dokumen, dan observasi langsung. Hasil penelitian menunjukkan bahwa inovasi digital berkontribusi pada efisiensi proses rekrutmen, peningkatan keterlibatan karyawan, dan personalisasi strategi pemasaran. Implementasi teknologi digital juga meningkatkan pengambilan keputusan berbasis data dan daya saing perusahaan. Kesimpulannya, inovasi digital merupakan faktor kunci dalam pengoptimalan kinerja manajemen SDM dan pemasaran, dengan syarat perusahaan memiliki strategi integrasi teknologi yang efektif. Temuan ini memberikan wawasan penting bagi praktisi dan akademisi dalam mengembangkan strategi bisnis berbasis digital.
Inovasi, Teknologi, dan Kepuasan Pelanggan: Kunci Keberhasilan UMKM di Pasar yang Kompetitif Diksi Metris; Ahmad Rasyiddin; Febri Sari Siahaan; Khansa Rayyani Aulia; Ananda Rinjani Faatihah
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3570

Abstract

MSMEs (Micro, Small and Medium Enterprises) face big challenges in maintaining competitiveness amidst increasingly competitive market dynamics. The main problem faced is the low adoption of innovation and technology, which often impacts customer satisfaction levels. This research aims to understand the role of innovation and technology in increasing customer satisfaction as the key to the success of MSMEs. This research uses a qualitative approach with a case study method. Data was collected through in-depth interviews with 20 MSME owners in the food and beverage sector as well as field observations of the operational and marketing strategies they implemented. Data analysis was carried out thematically to identify main patterns related to innovation, technology and their impact on customer satisfaction. The research results show that the application of digital technology, such as the use of e-commerce applications and social media for marketing, can significantly improve customer experience. In addition, innovation in the form of product development, service personalization, and more flexible interaction strategies has been proven to strengthen customer loyalty. The findings also show that MSME players who actively adapt to technological changes have greater opportunities to create added value for customers. This research concludes that innovation and technology play a crucial role in building strong relationships with customers and increasing their satisfaction. Recommendations are given to MSMEs to be more proactive in integrating technology into their business strategy and developing innovations that are relevant to market needs. This research also provides practical insights for policy makers in supporting the digital transformation of MSMEs.
Memetakan Intervensi Pemasaran dalam Konsumsi Berkelanjutan, Pencegahan Limbah Makanan, dan Gaya Hidup Tanpa Sampah: Suatu Tinjauan Literatur Sistematis Nurhayaty, Ety; Siahaan, Febri Sari; Mulina, Rury
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5387

Abstract

This study aims to map the development of research on sustainable consumption and waste prevention in marketing literature, identify forms of marketing interventions that encourage food waste prevention and zero-waste lifestyles, and explain the mechanisms of the relationship between marketing interventions and sustainable consumption behavior. The study uses a systematic literature review design with journal article data sources obtained from the Scopus database and selected according to the PRISMA 2020 guidelines. The selection process resulted in 69 articles being reviewed from an initial 782 records. Data analysis techniques were conducted through descriptive analysis and thematic analysis. The findings indicate a shift in the literature’s focus from general discussions of green purchasing behavior toward a more specific emphasis on food waste reduction and low-waste lifestyles. The identified marketing interventions are no longer limited to green promotions but have expanded to include labeling, packaging design, portion control, visual cues, social media campaigns, digital nudges, brand experiences, apps, and digital platform support. The findings also indicate that the effects of marketing interventions operate indirectly through cognitive, affective, and normative mechanisms, consumer capabilities, segmentation, and system support. The contributions of this research lie in mapping the evolution of the literature, developing a typology of marketing interventions, and creating a conceptual synthesis model of sustainable consumption behavior.
Transformasi Follower to Leader pada Generasi Muda Bidang Bisnis dan Marketing Febri Sari Siahaan; Amanda Sona Priscillia; Lesna Purnawan; Ayi Krisnha W.A.N; Ulfah Ulfah; Nuhfendi Nuhfendi; Caesar Rismanto; Dedianto Turnip; Rachman Hakim; Dadang Abdullah
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 3 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i3.1982

Abstract

This community service program was motivated by the low leadership mindset and leadership skills among young people in business and marketing, who tend to remain passive followers. The objective of this program was to enhance participants’ understanding, skills, and leadership attitudes through the from follower to leader approach. The methods applied included community education, science and technology diffusion, experiential learning-based training, mediation, and mentoring implemented through socialization, simulation, and follow-up assistance. The results showed a 37.6% increase in participants’ understanding based on pre-test and post-test scores, along with behavioral changes toward being more proactive, confident, and capable of making decisions. In addition, communication and teamwork skills improved significantly. This program demonstrates that experiential learning is effective in developing youth leadership. Therefore, this model is important to be further developed to enhance competitiveness in business and marketing.
DEVELOPING A BUSINESS MODEL CANVAS FOR ECO-TOURISM : INTEGRATING DESIGN THINKING AND DIGITAL MARKETING FOR SUSTAINABILITY Febri Sari Siahaan; Susilowati Susilowati; Indra Bakti; Siti Muslyhah; Dwi Maylani Pertiwi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.6817

Abstract

Ecotourism destinations in Indonesia continue to face challenges in aligning environmental stewardship, community participation, and sustainable business practices, particularly in rural sites such as Tebing Koja. This study aims to develop an integrated and sustainability-oriented business model by combining stakeholder insights, visitor perceptions, and strategic innovation through the Business Model Canvas (BMC), Design Thinking, and digital marketing approaches. The findings reveal that visitors highly depend on digital information clarity, social media visibility, and online ticketing convenience, highlighting the essential role of digital marketing in shaping destination trust and attractiveness. Stakeholder insights simultaneously emphasize needs related to safety, facility quality, environmental education, and inclusive community involvement. Quantitative results from 100 visitors confirm the strong influence of Digital Marketing and Design Thinking on Business Model Innovation, with innovation serving as a key driver of ecotourism sustainability. Mediation analysis further shows that innovative business practices significantly strengthen the impact of digital engagement and visitor-centered insights on sustainable outcomes. The integrated findings support the development of a comprehensive BMC tailored for Tebing Koja, outlining clear value propositions, customer segments, operational priorities, and partnership strategies. Overall, this study demonstrates that sustainability in rural ecotourism emerges not only from ecological preservation but also from digital readiness, human-centered design, and collaborative business innovation, offering a practical roadmap for strengthening destination competitiveness and long-term socio-environmental value
KONTRIBUSI KOMPETENSI DIGITAL DAN MOTIVASI KERJA KARYAWAN TERHADAP EFEKTIVITAS SISTEM MANAJEMEN KEUANGAN DIGITAL DENGAN KESIAPAN ORGANISASI SEBAGAI VARIABEL MEDIASI Maman Sulaeman; Ahmad Rasyiddin; Febri Sari Siahaan; Ibrahim Tri Nugroho
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 10 No. 2 (2025)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara kompetensi digital dan motivasi kerja terhadap efektivitas implementasi sistem manajemen keuangan digital pada UMKM batik di Tangerang, dengan kesiapan organisasi sebagai variabel mediasi dan ukuran UMKM sebagai variabel moderasi. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik Partial Least Squares Structural Equation Modeling (PLS-SEM) terhadap data yang dikumpulkan dari 47 UMKM melalui survei langsung menggunakan kuesioner terstruktur. Validitas dan reliabilitas instrumen telah diuji melalui pilot test dan expert judgment. Hasil penelitian menunjukkan bahwa semua hipotesis diterima (H1–H7), dengan model mampu menjelaskan 62,3% varians efektivitas implementasi dan 54,8% varians kesiapan organisasi. Kesiapan organisasi terbukti memediasi secara parsial hubungan antara kompetensi digital dan motivasi kerja terhadap efektivitas implementasi, dengan VAF masing-masing sebesar 28,4% dan 27,2%. Analisis multi-group juga menunjukkan bahwa ukuran UMKM memoderasi pengaruh kompetensi digital, yang lebih kuat pada UMKM berukuran besar. Implikasi praktis dari penelitian ini menekankan pentingnya meningkatkan kesiapan organisasi dan pengembangan kompetensi digital, terutama pada UMKM berskala kecil, guna mengoptimalkan keberhasilan implementasi sistem digital dalam pengelolaan keuangan
Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Gen Z di Teras Café Tigaraksa Riya Fitriyani; Sabelita Ayu Wulandari; Santi Rahmawati; Ulvia Bilqis Salsabila; Zelinda Syaifa Putri; Sonya Trikandi; Febri Sari Siahaan
Bata Ilyas Educational Management Review Vol. 6 No. 1: January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/biemr.v6i1.3995

Abstract

Studi berikut tujuannya guna memahami dan menganalisa dampak dari kualitas pelayanan pada tingkat kepuasan pelanggan generasi Z di Teras Café Tigaraksa. Metode penelitian yang digunakan adalah pendekatan kuantitatif dalam bentuk survei. Populasi dalam penelitian ini terdiri dari pelanggan Generasi Z yang pernah mengunjungi Teras Café Tigaraksa. Sampel penelitian terdiri dari 60 responden yang direkrut memakai teknik pengambilan sampel saturasi. Selain wawancara dengan manajemen café, kuesioner skala Likert juga dibagikan sebagai bagian dari proses pengumpulan data. Data dianalisis menggunakan berbagai uji, seperti uji validitas dan reliabilitas, analisis regresi linier dasar, uji-t, uji-F, dan koefisien determinasi (R²), yang semuanya dilakukan menggunakan perangkat lunak SPSS. Perolehan studi berikut mengindikasikan semua item pernyataan yang dianalisis mempunyai taraf validitas serta reliabilitas yang memadai. Hasil dari analisis regresi linear sederhana mengindikasikan persamaan Y = 9,782 + 0,564X, yang mengambarkan terdapat dampak positif antara kualitas pelayanan pada tingkat kepuasan pelanggan. Perolehan uji statistik t mengindikasikan skor signifikan 0,001 < 0,05, sehingga menunjukkan bahwa kualitas pelayanan memiliki dampak yang positif dan signifikan pada tingkat kepuasan pelanggan. Hasil koefisien determinasi (R2) sejumlah 0,510 menunjukkan bahwa kualitas pelayanan dapat menjelaskan tingkat kepuasan pelanggan sejumlah 51% sementara 49% yang lain disebabkan oleh berbagai faktor yang tidak dikaji pada studi berikut. Sehingga, kesimpulannya peningkatan kualitas pelayanan yang disiapkan oleh Teras Café Tigaraksa dapat berpengaruh positif pada tingkat kepuasan pelanggan generasi Z.
Memetakan Intervensi Pemasaran dalam Konsumsi Berkelanjutan, Pencegahan Limbah Makanan, dan Gaya Hidup Tanpa Sampah: Suatu Tinjauan Literatur Sistematis Ety Nurhayaty; Febri Sari Siahaan; Rury Mulina
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5387

Abstract

This study aims to map the development of research on sustainable consumption and waste prevention in marketing literature, identify forms of marketing interventions that encourage food waste prevention and zero-waste lifestyles, and explain the mechanisms of the relationship between marketing interventions and sustainable consumption behavior. The study uses a systematic literature review design with journal article data sources obtained from the Scopus database and selected according to the PRISMA 2020 guidelines. The selection process resulted in 69 articles being reviewed from an initial 782 records. Data analysis techniques were conducted through descriptive analysis and thematic analysis. The findings indicate a shift in the literature’s focus from general discussions of green purchasing behavior toward a more specific emphasis on food waste reduction and low-waste lifestyles. The identified marketing interventions are no longer limited to green promotions but have expanded to include labeling, packaging design, portion control, visual cues, social media campaigns, digital nudges, brand experiences, apps, and digital platform support. The findings also indicate that the effects of marketing interventions operate indirectly through cognitive, affective, and normative mechanisms, consumer capabilities, segmentation, and system support. The contributions of this research lie in mapping the evolution of the literature, developing a typology of marketing interventions, and creating a conceptual synthesis model of sustainable consumption behavior.
Co-Authors Ahmad Rasyiddin Ahmad Rasyiddin Ahmad Rasyiddin Ahmad Rifai Ahmad Yudha Perdana Ainil Mardiah Amanda Sona Priscillia Amanda Sona Priscillia Amat Suroso Amelia Sholikhaq Ananda Rinjani Faatihah Andrian Haro Angga Saputra Anis Kharismawati Anita Bawaiqki Wandanaya Aprilia Rohmana Arif Nur Suryo Hadi Ayi Krisnha W.A.N Ayi Krisnha, W.A.N Azis, Nur Azmi Khalidah Prasmana Bayu Samudra Beryansyah, Beryansyah Budi Akhmad Tarigan Caesar Rismanto Caesar Rismanto Caesar Rismanto Dadah muliansyah Dadang Abdullah Daffa Daffa Dedianto Turnip Devika Nur Fadlin Dewi Husnul Mutmainnah Dewi Nur Hapijah Dewi Purwati Dharma, Budi Diksi Metris Diksi Metris Dimas Hafizah Abimanyu Dwi Maylani Pertiwi Eka cipta cendikia Naufal Etty Zuliawati Zed Etty Zuliawati Zed Eva Monika Eva Rostiana Hari Setia Putra Hasan, Raden Hilda Yuliastuti Hilman Fariz Alfaridzi Ibrahim Tri Nugroho Ibrahim Tri Nugroho Ignatius Joko Dewanto Ilham Arief Ima Arsyinda Indra Bakti Indra Setiawan Indri Amelia Putri Indriani Puji Astuti Intan Oktaviani Irawan Irdiana, Sukma Irma M. Nawangwulan Irwanda Ferliana Maharani Joko Ariawan Kade Birawan, I Gusti Khansa Rayyani Aulia Khodijah La Mema Parandy Lesna Purnawan Lesna Purnawan Lilik Suryaningsih Lintar Huzein Rumasoreng Mahrizal Maman Sulaeman Metris, Diksi Muanah Muanah Muarief, Fahrurozi Muhamad Fauzi Muhamad Irwansyah Ramadani Muhamad Syahrul Romdoni Muhamad Syawaludin Haris Muhammad Febrianto Muhammad Septyo Ajie Prihantoro Muhammad Yusuf Muhammad Yusuf Mulina, Rury Nihayah Nihayah Nining Yurista Prawitasari, S.H.,M.H. Novi Irwansyah Nugroho, Ibrahim Tri Nuhfendi Nuhfendi Nurhayaty, Ety Priscillia, Amanda Sona Purnawan, Lesna Rachman Hakim Raden Hasan Rahma Miftahul Jannah Rahmat Hidayat Rajendra Gading Pramudya Rasyiddin, Ahmad Rayyani Aulia, Khansa Restika, Dea Rinjani Faatihah, Ananda Rismanto, Caesar Riya Fitriyani Rofik Priyanto Rosyidin Erlangga Rury Mulina Rury Mulina Ryu Anggada Sabelita Ayu Wulandari Samuel PD Anantadjaya Santi Rahmawati Semuel, Semuel Seniorita Sesri Sellina Sesri Sellina Setyo Ferry Wibowo Silfatun Salsanabila Siti Munawaroh Siti Muslyhah Sofyan Oktavian Tubagus Sonya Trikandi Sonya Trikandi Sonya Trikandi Sonya Trikandi Suherdi Maulana Suherdi Maulana Susilowati Susilowati Sutomo Sutomo Sutomo Sutomo Syamsul, Albab Syarifuddin Syarifuddin Trikandi, Sonya Ulfah Ulfah Ulfah Ulfah Ulvia Bilqis Salsabila Usep Suhud W. A. N, Ayi Krisnha Wardah Aliyah Wulandari Wulandari Yudhi Esa Saputra Yunita Nur Afni Zaskia Putri Zelinda Syaifa Putri Zulfa Zakiatul Hidayah