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EFEKTIVITAS PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR)PTPN VII LAMPUNG DALAM MENGEMBANGKAN UMKM DIKOTA BANDAR LAMPUNG dina, Dina Liana; Ida Farida
Triwikrama: Jurnal Ilmu Sosial Vol. 7 No. 4 (2025): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v7i4.11172

Abstract

Penelitian ini menilai efektivitas program CSR PTPN VII Lampung dalam mendukung UMKM di Bandar Lampung. Dengan metode kualitatif deskriptif, penelitian ini meninjau lima indikator efektivitas program. Hasil penelitian menunjukkan ketepatan sasaran, ketepatan waktu, dan perubahan nyata telah tercapai. UMKM mengalami peningkatan kualitas produk serta pemasaran melalui program ini. Namun, kurangnya sosialisasi menjadi kendala bagi pelaku UMKM dalam memahami program. Pelatihan pemasaran digital masih terbatas, menghambat optimalisasi pasar online. Beberapa UMKM belum sepenuhnya memanfaatkan peluang digital yang ada. Kurangnya strategi promosi menyebabkan keterbatasan akses pasar yang lebih luas. Penelitian merekomendasikan peningkatan sosialisasi bagi peserta program CSR. Pelatihan pemasaran digital harus ditingkatkan agar UMKM lebih kompetitif. Optimalisasi teknologi dapat memperluas jangkauan dan potensi pemasaran UMKM. Pendampingan berkelanjutan diperlukan untuk memastikan program berjalan efektif. Kolaborasi dengan stakeholder dapat memperkuat dampak program CSR.
Strategi Public Relation Dalam Pemasaran Digital: Analisis Kolaborasi Webseries “Pakai Hati Reborn” Dengan Bank BRI Dalam Meningkatkan Literasi Keuangan Masyarakat Fiwasifi Isyiya; Ida Farida; Rica Anggraini; Siti Muawanah; Siti Nurul Aisyah
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 1 (2025): TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i1.1558

Abstract

This study examines Bank BRI's Public Relations (PR) strategy in digital marketing through its collaboration with the web series "Pakai Hati Reborn." The goal is to enhance financial literacy among the younger generation. Using qualitative content analysis, this research investigates the communication strategy and its impact on public understanding. The results show that the collaboration successfully increases public interest in financial literacy and strengthens Bank BRI's brand image as a caring financial institution. Digital and entertainment approaches effectively convey educational messages.
PERAN MODERASI LITERASI KEUANGAN SYARIAH PADA THEORY PLANNED BEHAVIOUR (TPB) TERHADAP KEPUTUSAN MENABUNG DI BANK SYARIAH: STUDI PADA PEMILIK UMKM DI KABUPATEN BONE Ihzani, Masdathul; Marzuki, Sitti Nikmah; Ida Farida
Journal of Islamic Economics and Finance Vol. 1 No. 3 (2025): Februari
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/joieaf.v1i3.1871

Abstract

This research aims to analyze the role of Islamic financial literacy as a moderating variable in the Theory Planned Behavior (TPB) model on savings decisions in Islamic banks. This research uses a quantitative approach with a survey method involving 100 respondents who own UMKM in Bone Regency. The variables analyzed include attitudes, subjective norms, and perceived behavioral control as predictors of saving decisions, with Islamic financial literacy as a moderating variable. Data was collected through questionnaires and analyzed using the SmartPLS application for testing regression models using the Moderated Regression Analysis (MRA) approach. The research findings show that although subjective norms do not influence the decision to save at a Sharia bank, attitudes and perceived behavioral control do. Perceived behavioral control can moderate the decision to save at a Sharia bank, but Sharia financial literacy cannot moderate attitudes and subjective norms around this choice. This research provides important implications for the development of sharia financial literacy among UMKM as an effort to increase their participation in sharia banking. In addition, it is hoped that the results of this research can become a reference for Islamic banks and regulators in designing relevant financial education and product innovation strategies.
The Impact of Central Bank Policy on Aspects of Bank Sharia Financial Behavior in the Money Market Nuzhuliya Mega Avifa; Samsul Arifin; Ida Farida
Al-Fadilah: Islamic Economics Journal Vol. 2 No. 1 (2024): Potential and Innovation in Islamic Economic
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/fadilah.v2i1.19

Abstract

Central bank policy has an important role in influencing the behavior of banks in the money market. This is important because banking movements can affect market stability and the economy as a whole. Therefore, analysis of the impact of central bank policy on bank behavior is very important to expand understanding of how monetary policy can influence the actions of banks participating in money markets. The research results show that central bank policies such as changes in interest rates, mandatory reserve policies, and market intervention have a significant impact on bank behavior. Interest rates set by the central bank can affect bank lending and investment interest, while mandatory reserve policies can affect banks' liquidity and their risk management strategies in the money market. This study also emphasizes the importance of transparency and communication from central banks in implementing policies. Clarity in policy can indirectly help in managing market expectations and help banks respond to changes in monetary policy. This research can be the basis for further research exploring how central bank policies can improve risk and liquidity management, as well as the stability of money markets and the economy. In conclusion, central bank policy has a significant impact on bank behavior in the money market, and policy communication and transparency are important factors in bank risk and liquidity management in order to maintain money market stability in the future.
Bioetanol dari Limbah Sekam Padi sebagai Sumber Energi Terbarukan Intan Farhani; Indah Sawitri; Pramita Desi Hariningsih; Ida Farida; Omay Sumarna
Jurnal Engine: Energi, Manufaktur, dan Material Vol. 9 No. 1 (2025)
Publisher : Proklamasi 45 University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jeemm.v9i1.2052

Abstract

The purpose of this research is to make laboratory-scale bioethanol from agroindustrial waste, namely rice husk through hydrolysis, fermentation, and distillation methods, determine %yield, and characterize bioethanol. The method used was experimental. The results and conclusions obtained are bioethanol that smells like tape, colorless with %yield as much as 3,32%, density of 0.8818 g/mL, viscosity of 0.7408 cP, and blue flame formed during the flame test. Based on the characterization results, the bioethanol obtained has not met the SNI standards, which is suspected because it still contains water content caused by less pure ethanol from the distillation process.
PERAN POSITIVE EMOTION DALAM FASHION INVOLVEMENT DAN SALES PROMOTION TERHADAP IMPULSE BUYING JINISO DI SHOPEE Putri Indah Nur Safitri; Piji Pakarti; Ida Farida; Mila Sartika
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5489

Abstract

Penelitian ini bertujuan untuk menganalisa peran positive emotion dalam fashion involvement dan sales promotion terhadap impulse buying Jiniso di Shopee. Metode penelitian yang digunakan adalah kuantitatif dengan teknik purposive sampling. Sampel yang digunakan sebanyak 136 responden. Data dianalisis menggunakan Metode Structural Equation Model-Partial Least Square (PLS-SEM). Hasil penelitian menyatakan bahwa (1) fashion involvement tidak berpengaruh terhadap impulse buying, (2) fashion involvement berpengaruh positif dan signifikan terhadap positive emotion, (3) positive emotion berpengaruh positif dan signifikan terhadap impulse buying, (4) sales promotion berpengaruh positif dan signifikan terhadap impulse buying, (5) sales promotion berpengaruh positif dan signifikan terhadap positive emotion, (6) fashion involvement berpengaruh positif dan signifikan terhadap impulse buying melalui positive emotion, dan (7) sales promotion berpengaruh positif dan signifikan terhadap impulse buying melalui positive emotion. Hasil ini menekankan pentingnya strategi promosi yang mampu menarik perhatian sekaligus membangkitkan emosi positif untuk mendorong impulse buying pada konsumen Jiniso di Shopee.
Analisis Penerapan Pernyataan Standar Akuntansi Pemerintahan (PSAP) No. 01 Tentang Laporan Keuangan Desa (Studi pada Desa Awolagading Kecamatan Awangpone Kabupaten Bone) Haryulan Saputri; Ida Farida
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 9 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss9pp3521-3531

Abstract

This study aims to analyze the application of Government Accounting Standards Statement (PSAP) No. 01 in the preparation of financial statements in Awolagading Village, Awangpone Subdistrict, Bone Regency. The main focus of this research is to evaluate the conformity of village financial reports with the provisions of PSAP No. 01 and identify the challenges faced by the village in the preparation process. The method used was qualitative research with data collection techniques in the form of interviews and documentation. The results showed that Awolagading Village only prepared one of the seven components of the financial report required by PSAP No. 01, namely the Budget Realization Report (LRA). The main obstacles are the limited human resources who are competent in the field of government accounting, the lack of technical training, and the non-optimal use of the village financial system based on the Siskeudes application. Therefore, it is necessary to increase the capacity of village officials through training, technical assistance, and strengthening of financial management systems in order to meet applicable government accounting standards, so that transparency and accountability of village financial management can be better realized.
Strategi Untuk Mengurangi Problema Etika Dalam Manajemen Sumber Daya Manusia Di Era Transformasi Digital: Pendekatan Kebijakan, Teknologi, dan Kesejahteraan Karyawan Sulistyowati, Wida Pangestika; Ida Farida; Didin Hikmah Perkasa
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.3701

Abstract

Penelitian ini bertujuan untuk mengembangkan strategi dalam mengurangi problema etika dalam manajemen sumber daya manusia (SDM) di era transformasi digital melalui pendekatan kebijakan, teknologi, dan kesejahteraan karyawan. Transformasi digital yang pesat membawa tantangan signifikan, termasuk isu privasi data, ketidakadilan dalam penggunaan teknologi, dan penurunan kesejahteraan karyawan. Penelitian ini menggunakan metode kualitatif berbasis kajian literatur dan analisis kebijakan untuk mengeksplorasi solusi atas permasalahan etika tersebut. Strategi yang diusulkan meliputi penguatan kebijakan perlindungan data karyawan, penerapan teknologi yang inklusif dan bebas bias, serta program kesejahteraan yang berfokus pada pengembangan keterampilan digital dan keseimbangan kerja-karyawan. Hasil penelitian menunjukkan bahwa strategi ini dapat membantu perusahaan menurunkan risiko etika yang muncul dari penggunaan teknologi dalam manajemen SDM. Pengelolaan SDM yang etis di era digital tidak hanya berkontribusi terhadap keberhasilan operasional perusahaan, tetapi juga menciptakan lingkungan kerja yang adil, aman, dan sejahtera bagi seluruh karyawan.
Optimalisasi Produksi Melalui Pelatihan Penggunaan dan Pemeliharaan Mesin Sablon Hery Riyanto; Zainudin hasan; Afrizal; Ida Farida; Ardansyah
Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) (Edisi April)
Publisher : Pusat Studi Teknologi Informasi Fakultas Ilmu Komputer Universitas Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpmtb.v4i1.126

Abstract

Training on the use and maintenance of screen printing machines for UMKM Komunitas Jumat Berkah in Adijaya Village, Central Lampung Regency, aims to improve the technical skills and production efficiency of small business actors in the screen printing industry. This activity is carried out to overcome common problems that are often faced, such as inconsistent product quality, high machine repair costs, and low knowledge about choosing the right materials and inks. The training methods include theoretical explanations, direct demonstrations, independent practice, and machine maintenance sessions. The results of the training showed a significant increase in participants' skills in operating and maintaining screen printing machines, which has an impact on improving print quality and production efficiency. Participants also gained a better understanding of how to choose the right materials and inks for various products, resulting in higher quality and competitive products in the market. This training has a positive impact on increasing the productivity and competitiveness of UMKM in Adijaya Village. For the sustainability of the program, further training and government support in access to equipment and funding are recommended.
ANTESEDEN DAN KONSEKUENSI DIGITALISASI PELAPORAN KEUANGAN PADA UKM BIDANG REAL ESTATE DAN KONSTRUKSI DI JAWA TENGAH Aryanto, Aryanto; Ida Farida
JOURNAL OF APPLIED MANAGERIAL ACCOUNTING Vol. 9 No. 1 (2025): JOURNAL OF APPLIED MANAGERIAL ACCOUNTING
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jama.v9i1.9296

Abstract

Adoption of digital-based accounting technology will help SMEs to produce quality financial information so that it can be a reference for business strategy decisions to improve business performance. The purpose of this study is to analyze the influence of antecedent variables, namely accounting knowledge, business experience, business strategy on the digitalization of financial reporting, and the consequences of digitalization of financial reporting on company performance in SMEs in the Real Estate and Construction Sector in Central Java. This study analyzes data using a variant-based Structural Equation Model (SEM) statistical method approach, with an alternative Partial Least Square (PLS) approach. The results of this study reveal that accounting knowledge and business strategy have a significant impact on the digitalization of financial reporting. In addition, the digitalization of financial reporting contributes significantly to company performance. However, business experience does not show a significant influence on the digitalization of financial reporting in SMEs.
Co-Authors abdur rohman Adi Susetyaningsih Afrizal Ajib Catur Yudo Yuwono Anak Agung Istri Sri Wiadnyani Anastasia Caroline Sutandi Anisa Nurhasanah Anita Karunia Anwar Ginanjar Ardansyah Ariati Anomsari Aries Setiawan Aris Winardi Aryanto Aryanto Aryanto Aryanto Asyifa Maulida Ati Nuraeni Azmi Choerul Maptuhi Basalamah, Muhammad Ridwan Budhi Waskito Chaerul Rochman Citra Sukmadilaga Cucu Zenab Subarkah, Cucu Zenab Dedeh Rohayati Devi Alfia Ismiyanti Dewi Kartika Dian Fitriana Dian Prawitasari Dicky Hariyanto - AMIK BSI Bogor Didin Hikmah Perkasa dina, Dina Liana Dinar Dayana Eka Maya Istianti Ela Navarani Elma Sofia Azura Elmayasari, Elmayasari Elsa Sakinah Eri Hadiana Erni Unggul Sedya Utami Etika Rachmawati Eva Detria Milenia Fadly Mulyana Akbar Faisal Tanjung Fauzi Nur Iman Fibriyan Irodati Fitriyana M. Rukin Fiwasifi Isyiya Guruh Taufan Hariyadi Hanindyalaila Pienrasmi Hardianti Hardianti Haryulan Saputri Hasan Basri Hendro Subroto Herianti Herianti Hery Riyanto Hesti Widianti Hetika Hetika Hetika Tika Hikmatul Maulidah HUKMIAH HUSAIN Ida Farida Ihzani, Masdathul Iis Triutami Imam Nuryanto Indah Sawitri Intan Farhani Irika Widiasanti Jeni Andriani Kamelia Khasanah Kamiruddin Kamiruddin Kukuh Prasetyo Kurniawan P.Y. Leny Suzan Lia Kurniawaty Liliasari , Linda, Linda Timor Yanti Lulu Ulfa Sholihannlisa M Alfin M Sultan Al Rajan MALIK Malik Mardanelli Mardianti Mardianti Mashudi , Meisani, Riseu Mila Sartika Mohamad Ijudin Muchammad Furqon Muchaddats Muhammad Alhusnuriski Muhammad Luthfi Radian Muhammad Nailul Muhammad Thoru Mustajab Mustajab Nadia Desti Chaerunisa Narni Neli Karlina Ni Putu Ariani Noning Verawati Nuzhuliya Mega Avifa Omay Sumarna Parhan Fauzi Piji Pakarti Pramita Desi Hariningsih Pratama Dika Putri Hadroh Muallifah Maheis Putri Indah Nur Safitri Putri Kiki Lestari Raden Teguh Permana Sidik Ratna Tri Hardaningtyas, Ratna Tri Refi Naliyasari Reza Cesar Tiarso rica anggraini Ridwan Alamsyah Ririh Sri Harjanti Rizki Fadilah Rudi Kurniawan Salamah, Umniy samsul arifin Samudi Samudi Sari Sari Seprina Harisman Shindi Kristanti Melisa Siti Asiyah Maulidia Siti Fitriani SITI MUAWANAH siti nurul aisyah Sitti Nikmah Marzuki, Sitti Nikmah Soewito Soewito SRI LESTARI St. Rochmah Sudirman Sulistyowati, Wida Pangestika Sulwan Permana Sunandar Sunandar Surya Karmila Sari SYIFA SABILA HADISAWA Vivi Junita Sari Wahyu Sopandi Wariyah Wariyah Warnars, Harco Leslie Hendric Spits Wiki Muhamad Fathul M Wimpy Santosa Winda Wulandari Yeni Priatna Sari Yeni Priatna Sari, Yeni Priatna Yeti Nur Hayati Yulia Sukmawardani, Yulia Yuni Zaroh Yusep Daiman Sakur Zainudin Hasan