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All Journal JURNAL MANAJEMEN DAN AKUNTANSI Jurnal Pariwisata Pesona Jurnal Keuangan dan Perbankan Jurnal Manajemen dan Kewirausahaan (JMDK) Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Sains Dan Teknologi (SAINTEKBU) MBR (Management and Business Review) Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen International Conferences SDGs 2030 Challenges and Solutions Pendas : Jurnah Ilmiah Pendidikan Dasar Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan J-MAS (Jurnal Manajemen dan Sains) Jurnal Manajemen Pemasaran Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Education, Humaniora and Social Sciences (JEHSS) J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Maker: Jurnal Manajemen Value: Jurnal Manajemen dan Akuntansi Performance : Jurnal Bisnis dan Akuntansi Jurnal Bina Manajemen Cakrawala Repositori Imwi Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian Masyarakat Asia Journal of Economics and Business UBS Quantitative Economics and Management Studies Jurnal Cahaya Mandalika Tik Ilmeu : Jurnal Ilmu Perpustakaan dan Informasi Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Journal Corner of Education, Linguistics, and Literature JURNAL ILMIAH GLOBAL EDUCATION Jurnal Manajemen dan Profesional COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Tarbiyah Wa Ta'lim: Jurnal Penelitian Pendidikan dan Pembelajaran Journal of Applied Management Studies PELS (Procedia of Engineering and Life Science) Journal of Community Service Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Bursa : Jurnal Ekonomi dan Bisnis Journal of Accounting and Finance Management (JAFM) JAPI: Jurnal Akses Pengabdian Indonesia Publicness: Journal of Public Administration Studies Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Jurnal Indonesia Sosial Teknologi Jurnal Pendidikan Indonesia (Japendi) Eduvest - Journal of Universal Studies Journal of Educational Management Research e-Jurnal Apresiasi Ekonomi JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan IIJSE Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Riset Aplikasi Manajemen Journal of Business Inflation Management and Accounting
Ike Kusdyah Rachmawati
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Physics Public Health Social Sciences Other

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The Effect of Clearance Sale, Online Customer Review & Customer Experience on Purchase Decision at Indonesian Bagsdealer Stores, Tangerang Dameria, Mariati; Kusdyah, Ike; Handoko, Yunus
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 11 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i11.1223

Abstract

Online shopping activities in Indonesia are carried out through marketplaces and social media. Since the COVID-19 pandemic in 2020, online shopping has become part of the daily lives of Indonesian people in various circles. Indonesian business circles looked at this opportunity, so various online stores appeared, including one of them is the Indonesian Bagsdealer Shop. The rise of online stores creates competition, and each tries to grab the interest of buyers. This study aims to analyze the influence of clearance sales, online customer reviews and customer experience on purchase decisions at Bagsdealer Indonesia Shop, Tangerang. This study uses a purposive sampling technique. The data collection instrument was in the form of a questionnaire (google form) on 145 respondents. The research data was processed quantitatively with multiple linear regression analysis techniques using SPSS version 26 software. The results of this study show that 1) clearance sale partially affects purchase decisions, 2) online customer reviews partially affect purchase decisions, 3) customer experience partially affects purchase decisions, and 4) clearance sales, online customer reviews, and customer experience simultaneously or together affect purchase decisions at Indonesian Bagsdealer stores as evidenced by an F value of 73.333 > F table 2.669 and significance values of 0.000 < 0.05.
Pengaruh Kualitas Pelayanan dan Citra Kampus Terhadap Word of Mouth dengan Kepuasan Mahasiswa sebagai Variabel Intervening (Studi pada Mahasiswa di Fakultas Teknologi dan Informasi pada Institut Bisnis dan Teknologi Indonesia (INSTIKI) Denpasar, Bali) Sudianti, Ni Made; Bukhori, Mohammad; Rachmawati, Ike Kusdyah
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 2 (2024): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i2.4913

Abstract

Competition in educational institutions is currently increasingly fierce, so student satisfaction and Word of mouth to attract prospective new students are of particular concern in order to achieve the development and existence of the institution. The aim of this research is to determine the direct and indirect influence of service quality and campus image on Word of mouth through student satisfaction as an intervening variable.The research was conducted on students of the Indonesian Institute of Business and Technology (INSTIKI) Denpasar, Bali. The sample was selected using a purposive sampling technique. The research instrument was a questionnaire distributed to 85 respondents from the class of 2021 (72 students from the IT Faculty and 13 students from the SK Faculty). The collected quantitative data was analyzed using SEM-PLS analysis using SmartPLS-4.0.9.8 software. The research results show that service quality and campus image have a direct and indirect positive and significant effect on Word of mouth through student satisfaction as an intervening variable. Meanwhile, student satisfaction acts as partial mediation.
KUALITAS PRODUK, PROMOSI DAN HARGA : PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH PADA MAHASISWA ITB ASIA MALANG Yesi Pramita; Ike Kusdyah Rachmawati; Mohammad Bukhori
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 4 (2024): Volume 09 No. 04 Desember 2024 In Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i4.22384

Abstract

This study aims to analyze the influence of product quality, promotion and price on purchasing decisions of Wardah products among ITB ASIA Malang students. This type of research is a quantitative approach research. The population in this study were ITB Asia Malang students. The sample collection technique in this study was Purposive sampling. In this study, to determine the size of the research sample using the Slovin formula. In this study, the sample taken was 85 people. The questionnaire trial consisted of validity tests, reliability tests, classical assumption tests which included: normality tests, multicollinearity tests, heteroscedasticity tests, and there were F tests (simultaneous) and t tests (partial). The analysis technique in this study only used multiple linear regression analysis methods. The results showed that: product quality The product quality variable has a significant effect on purchasing decisions. The promotion variable has a significant effect on purchasing decisions. The price variable has a significant effect on purchasing decisions. The product quality and price variables together have an effect on purchasing decisions.
KONTEN, TESTIMONI DAN KUALITAS PRODUK DIMEDIASI MINAT BELI: PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KORSET DI VIRALPRODUCTS.ID PADA PLATFORM TIKTOK Angga Sambora; Ike Kusdyah Rachmawati; Theresia Pradiani
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 03 September 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.32343

Abstract

Technology and social media have become an integral part of daily life. TikTok, one of the fastest-growing platforms, has evolved into an e-commerce platform known as TikTok Shop. With its socio-commerce concept, which combines social interaction and transactions, TikTok Shop offers an interactive, personalized, and community-based shopping experience, positioning itself as a disruptor in digital marketing across Southeast Asia, particularly in Indonesia. This study aims to analyze the influence of content, testimonials, and product quality on purchasing decisions, with purchase intent as a mediating variable, for Viralproducts.id corset products on the TikTok platform. The research was conducted in Malang City with a population of Viralproducts.id consumers. A sample of 100 respondents was selected using purposive sampling. Data analysis was conducted using path analysis with the assistance of SMART PLS 3. The results of the study indicate: (1) Content has a positive influence on purchase intent, (2) Testimonials have a positive influence on purchase intent, (3) Product quality does not influence purchase intent, (4) Purchase intention has a positive influence on purchase decision, (5) Content does not have a direct influence on purchase decision, (6) Testimonials do not have a direct influence on purchase decision, (7) Product quality does not have a direct influence on purchase decision, (8) Content has a positive influence on purchase decision through purchase intention, (9) Testimonials have a positive effect on purchasing decisions through purchase interest, and (10) Product quality has no effect on purchasing decisions through purchase interest. These findings emphasize the importance of content and testimonial strategies in increasing purchase interest, which ultimately influences purchasing decisions on socio-commerce platforms such as TikTok Shop.
Application of the Use Questionnaire Method in Edlink Learning Management System (LMS) Usability Measurement : Application of the Use Questionnaire Method in Measuring the Usability of the Edlink Learning Management System (LMS). LM Fajar Israwan, LM Fajar Israwan; Rachmawati, Ike Kusdyah; Rahman Alamsyah, Agus
SAINTEKBU Vol. 16 No. 01 (2024): Vol. 16 No. 01 January 2024
Publisher : KH. A. Wahab Hasbullah University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Distance education has evolved from a correspondence education model to e-learning-based education using a Learning Management System (LMS). One LMS that is widely used is Edlink. The successful implementation of an information system, including e-learning, is very important to determine the user's ability to utilise the system so that it can empirically describe e-learning user satisfaction. The purpose of this research is to measure the usability of the Edlink LMS. The questionnaire used in this research consists of the variables Usefulness, Ease of Use, Ease of Learning, and User Satisfaction. From the results of the Usability calculation, the Usefulness variable's feasibility level was 83.54%, the ease of use variable was 83.03%, the ease of learning variable was 84.79%, the usability variable was 82.62%  and the total usability value was 83.31. %. This shows that LMS Edlink is a very effective learning media to use in bold learning.
PENGARUH PEMBERIAN UMPAN BALIK, SIKAP BELAJAR DAN LINGKUNGAN KELUARGA TERHADAP HASIL BELAJAR SISWA DI SMA ALFA CENTAURI KOTA BANDUNG Rustandi, Agus; Rachmawati, Ike Kusdyah; Handoko, Yunus
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4713

Abstract

 Abstract: This study aims to analyze the influence of teacher feedback, learning attitudes, and family environment on students’ academic achievement at SMA Alfa Centauri in Bandung. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with data collected from 100 respondents. The results revealed that, partially, only the family environment had a significant effect on academic achievement, while teacher feedback and learning attitudes did not show significant direct effects. However, simultaneously, the three independent variables were able to explain 31.1% of the variance in academic achievement, as indicated by an R² value of 0.311. These findings highlight the critical role of the family environment in supporting students’ academic success and emphasize the need for integrated efforts to strengthen a culture of learning within schools. Keywords: Academic achievement, Teacher feedback, Learning attitudes, Family                 environment. Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh pemberian umpan balik, sikap belajar, dan lingkungan keluarga terhadap hasil belajar siswa SMA Alfa Centauri Kota Bandung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis Partial Least Squares Structural Equation Modeling (PLS-SEM) terhadap 100 responden. Hasil penelitian menunjukkan bahwa secara parsial, hanya lingkungan keluarga yang memiliki pengaruh signifikan terhadap hasil belajar, sedangkan pemberian umpan balik dan sikap belajar tidak menunjukkan pengaruh yang signifikan. Namun demikian, secara simultan ketiga variabel independen tersebut mampu menjelaskan 31,1% variasi hasil belajar, sebagaimana ditunjukkan oleh nilai R² sebesar 0.311. Temuan ini menggarisbawahi pentingnya peran lingkungan keluarga dalam mendukung keberhasilan akademik siswa serta perlunya pendekatan terpadu dalam penguatan budaya belajar di sekolah. Kata kunci: Hasil belajar, Umpan balik, Sikap belajar, Lingkungan keluarga.. 
Co-Authors Abadi, Ridwan Abdul Waris Abdul Waris Abdul Waris Abidi, Jumadil Achmad Noercholis Adefrida, Adefrida Adestyani, Erminia Agi Anggadarma Agus R. A Agus Rahman Alamsyah Agus Rahman Alamsyah Agus Rahman Alamsyah Agus Rahman Alamsyah Agus Rahman Alamsyah Agus Rahman Alamsyah Agustina, Tin Ahmad Rifai Ali Shahab Alvianna, Stella Angga Sambora Anggadarma, Agi Anggrainy, Eska Kristie ANISA ZUHRIA SUGEHA Annisa, Radhitya Any Isvandiari Aprilia, Christina Faya Aristanto, Eko Arlini Fitriana Hidayahati Aryanto, Freddy Bohari, Akbar BUKHORI, MOHAMMAD Cheria, Fritzie Chrityati, Agnes Damayanti, Estalita Dameria, Mariati Decy Natalia Didik Suprayitno Edy Chandra Elok Hermawati Fathorrahman Fatriona, Hendri Febriantika, shahnaz Firdaus Iman Ubaidillah Harahap, Nuryani Hendra Hendra Heni Pujiastuti Heny, Agustinus Hermanto, Bayu Marga Nurmaulana Hermawanto, Yusuf Hutri Agustino Ilmiah, Elsa Indiyatno Nur Setiyadi Indriarto, Titus Irany Whindyastiti Irany Windhyastiti Jumiyati Jumiyati, Jumiyati Kapitaraw, Bejo Kasih, Nanda Khalikussabir, Khalikussabir Kiswinarso, Alberken Sih Lancar Februdianto Lazuardi, Grace Laurensia Lidyana, Liza LM Fajar Israwan, LM Fajar Israwan Lussia Mariesti Andriany Majidah, Yuniz Maman, Maman Moh Yusuf Firmansyah Moh. Maskan Mohammad Bukhori Mulyanto, John Calvin Murtianingsih Nanik Sugiarti Natalia, Decy Nawiri, Adib Rosyad Noercho, Achmad Nur Azizah Nur Iman, Fachreza Nuriyono Nuriyono Nuryadi, Alief Oktavia, Ayu Panjaitan, Mhd Fadhil Azhari Patalo, Ryan Gerry Pionera, Eloichristi Pramana, Agus Herry Prayitna, Anna Maria Satia Prayitno, Setyo Purwasari, Bernadetta Mita PUTRIA DEWI MASRUROH Raden Bagus Rendy Putra Pradwita Rahman Alamsyah, Agus Rahman, Agus Rahmawati, Ana Dwi Rendy Putra Pradwita, Raden Bagus Rengga Kusuma Putra Reynaldi, Agung Rifa’I, Ahmad Rully Setyo Wibowo Ruspitasari, Widi Dewi Rustandi, Agus Santoso, Yesica Theresia Saputra, Ezi Sari, Lutfi Ayu Kartika Selvister Lende Ndaparoka Setiyadi, Indiyatno Nur Setyorini Setyorini Setyorini Setyorini Setyorini Setyorini Sihombing, Irwantha Sijen, Lim Stella Juswan Sudianti, Ni Made Sugijanto Sugijanto Sunarya, Erry Surya Wahyuning Tiyas Syarif Hidayatullah Syarif Hidayatullah Tauriadi, Dini Theresia Pradiani Tin Agustina Tin Agustina Tin Agustina K Tin Agustina Karnawati Titania Dwi Andini Trisnawati, Vidya Triyan Febriandika, Triyan Umu Khouroh Wanda Dwi Ramadhan Widi Dewi Ruspitasari Yesi Pramita Yudhanto, Ifani Yunitasari, Ni Rai Yuniz Majidah Yunus Handoko Yunus Handoko Yunus Handoko Zakariyah, Mashudi