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All Journal Jurnal Manajemen dan Organisasi Jurnal Manajemen Kesehatan Indonesia Syntax Literate: Jurnal Ilmiah Indonesia JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Journals of Ners Community International Journal of Nursing and Health Services (IJNHS) GEMA EKONOMI Journal of Multidisciplinary Academic Indonesian of Health Information Management Journal (INOHIM) Poltekita : Jurnal Ilmu Kesehatan Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal PREPOTIF : Jurnal Kesehatan Masyarakat Science Midwifery Journal of Nursing and Public Health (JNPH) Budapest International Research in Exact Sciences (BirEx Journal) Jurnal Health Sains Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Journal of Economics and Business UBS Health Publica : Jurnal Kesehatan Masyarakat Salus Cultura: Jurnal Pembangunan Manusia dan Kebudayaan COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal of Comprehensive Science Tarumanagara Medical Journal QISTINA: Jurnal Multidisiplin Indonesia Jurnal Sosial dan Sains Journal of Hospital Management Innovative: Journal Of Social Science Research JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Jurnal Ventilator: Jurnal Riset Ilmu Kesehatan dan Keperawatan Jurnal Medika Nusantara Vitamedica: Jurnal Rumpun Kesehatan Umum Quantum Wellness : Jurnal Ilmu Kesehatan Vitamin: Jurnal Ilmu Kesehatan Umum International Journal of Economics and Management Sciences International Journal of Economics, Management and Accounting Green Inflation: International Journal of Management And Strategic Business Leadership International Journal of Health and Medicine Jurnal Praba: Jurnal Rumpun Kesehatan Umum Management Dynamics: International Journal of Management and Digital Sciences Global Management: International Journal of Management Science and Entrepreneurship Jurnal Cinta Nusantara
Kusumapradja, Rokiah
Universitas Esa Unggul
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A Strategic Social Media Approach to Enhance Brand Recognition in A University Dental Hospital Rosa, Hanifah Salma; Ruswanti, Endang; Kusumapradja, Rokiah
International Journal of Nursing and Health Services (IJNHS) Vol. 9 No. 1 (2026): International Journal of Nursing and Health Services (IJHNS)
Publisher : Alta Dharma Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35654/ijnhs.v9i1.904

Abstract

Background: The brand awareness level of the Dental and Oral Teaching Hospital (RSGM-P) at University X remains low, as indicated by the predominance of patients referred by student initiatives (90%) and limited walk-in visits (10%). This may result from the underutilization of social media, low customer engagement, and insufficient electronic word of mouth (eWOM). Objective: This study aims to analyze the effects of social media activities and customer engagement on brand awareness, with eWOM as a mediating variable. Method: A quantitative approach with a cross-sectional design was employed, involving 205 non-student Instagram followers of RSGM-P. Data were analyzed using Structural Equation Modeling (SEM) via LISREL. Results: The findings reveal that social media activity and eWOM significantly influence brand awareness, while customer engagement has no direct effect. However, customer engagement positively influences eWOM, which in turn mediates its effect on brand awareness. Managerial implications emphasize the need for enhanced content strategies, influencer collaboration, and online reputation management. Recommendation: It is recommended that RSGM-P optimize SEO-friendly educational content, strengthen user interactions, and encourage patient reviews as part of brand trust-building efforts. Recomendation: This study contributes to the strategic understanding of digital media utilization in marketing for university-based hospitals
Peran Kepemimpinan Kepala Ruangant erhadap Pencegahan Risiko Jatuh dalam Keselamatan Pasien di Rumah Sakit Indriaty, Julia; Kusumapradja, Rokiah; Wahidi, Kemala Rita
Journal of Hospital Management Vol 4, No 01 (2021): Journal of Hospital Management
Publisher : Lembaga Penerbitan Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/johm.v4i01.4461

Abstract

Background: The high number of patients falling for a year in a hospital is a serious problem in the hospital because the incidence of falling patients is one indicator of patient safety. The purpose of this study was to analyze the application of falling risk prevention management and training on the implementation of patient safety with the leadership role of the head of the room as an intervening variable. The research uses quantitative research methods with survey methods with questionnaires and Structural Equation Model (SEM) analysis methods, Amos version 23. Research samples of nurses who have received patient safety training are 178 nurses. From the results of testing the model has met the Goodness of fit criteria. The results of this study indicate that the risk reduction prevention management variable has a positive effect on patient safety, training has a positive effect on patient safety management. The implementation of falling risk management has a positive effect on the leadership role of the head of room, training has a positive effect on patient safety management, training has a positive effect on risk management the leadership role of the head of the room has a positive effect on patient safety. The direct coefficient of patient risk falls on patient safety is greater than the indirect coefficient shows there is an indirect effect of the patient's risk of falling on the implementation of patient safety through the leadership role of the head of the room. the direct coefficient of training on patient safety is greater than the indirect coefficient indicating there is an indirect effect of patient safety training on the implementation of patient safety through the leadership role of the head of the room. and the lack of optimal training obtained by the head of the room resulted in his leadership role not being optimally performed. The management of RSUD Cengkareng in this case was providing a budget, and giving the head of the room the opportunity to take part in training that could support the leadership of the head of the room.Keywords: Management of Risk Prevention of Falling, Training, Implementation of Patient Safety, Role of Leadership of Room Heads
Service Quality and Communication Mediating Services-cape Effects on Patient Experience in Pharmacy Installation Ketut Yuliani Wijaya; Rokiah Kusumapradja; Muhammad Fachruddin Arrozi
Global Management: International Journal of Management Science and Entrepreneurship Vol. 3 No. 1 (2026): February: Global Management: International Journal of Management Science and En
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v3i1.524

Abstract

Patient experience reflects patient’s comprehensive perceptions of service quality, the physical environment, and communication with healthcare providers. This study was motivated by the need to foster positive patient experience in the Pharmacy Installation of Graha Sehat Hospital, Probolinggo through improvements in service quality, servicescape, and effective communication. The objective of this research was to analyze the effects of service quality and servicescape on patient experience, with effective communication serving as an intervening variable. A quantitative approach was employed using Structural Equation Modeling (SEM) with AMOS. A total of 180 outpatient pharmacy patients were selected through voluntary sampling, with the sample size determined based on Hair’s method. The findings indicate that service quality, servicescape, and effective communication simultaneously exert a positive and significant effect on patient experience. Partially, service quality has a positive and significant effect on patient experience, while servicescape does not have a direct significant effect on patient experience. Effective communication, however, demonstrates a positive and significant influence on patient experience. Furthermore, effective communication significantly mediates the relationship between servicescape and patient experience, but it does not mediate the relationship between service quality and patient experience. The managerial implications for hospital management highlight the need to strengthen service quality improvement strategies, optimize spatial layout and environmental comfort in the pharmacy setting, and establish concise communication standards that include essential medication counseling points. Such measures are necessary to ensure that communication quality remains consistent, even during peak patient volume periods with limited-service time.
The Influence of Self-Compassion and Mindfulness on Nurses’ Caring Behavior Lia Winarti; Rokiah Kusumapradja; Idrus Jusat
International Journal of Economics and Management Sciences Vol. 3 No. 1 (2026): February : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v3i1.1163

Abstract

Caring behavior is the core of high-quality nursing services. In practice, it is influenced by various psychological factors and work-related stress. Self-compassion and mindfulness are believed to help nurses maintain emotional balance in delivering empathetic and humane nursing care. This study aims to analyze the effect of self-compassion and mindfulness on nurses’ caring behavior, with work stress as a mediating variable. A quantitative approach with a cross-sectional design was used. Descriptive analysis employed the Three Box Method, while inferential analysis used SEM-PLS. The study population consisted of all nurses at Cilincing District General Hospital (N = 113), using total sampling. The results of the study indicate that the proposed model is considered fit (p = 0.133) and appropriate for testing the influence of self-compassion and mindfulness on caring behavior, with work stress as a mediating variable. Self-compassion has a significant positive effect on caring behavior (p = 0.000), while mindfulness does not have a direct effect (p = 0.891), but shows a significant indirect effect through the reduction of work stress (p = 0.044). Both self-compassion (p = 0.029) and mindfulness (p = 0.000) negatively affect work stress. Interestingly, work stress positively influences caring behavior (p = 0.030). To enhance the influence of self-compassion and mindfulness on caring behavior, hospitals should develop psychological intervention programs based on self-compassion and mindfulness to help nurses manage stress and strengthen caring practices. A systemic approach that considers organizational factors is also necessary to support the consistent implementation of caring behavior.
Understanding Organizational Citizenship Behavior: The Roles of Personality, Work Engagement, and Work Motivation Defi Cynthia Dewi; Rokiah Kusumapradja; Duta Liana; Noorsidi Aizuddin Bin Mat Noor
International Journal of Economics, Management and Accounting Vol. 3 No. 1 (2026): International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v3i1.1161

Abstract

This study examines the impact of personality and work engagement on Organizational Citizenship Behavior (OCB), with work motivation serving as a mediating variable, among inpatient nurses at South Jakarta Type B Hospital. OCB is crucial for enhancing organizational performance and service quality, especially in healthcare settings, where nurses' extra-role behaviors significantly contribute to patient care. The research utilized a quantitative approach with a survey design, involving 143 nurses from infection and critical inpatient wards. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that personality positively influences both work motivation and OCB. Work engagement also positively impacts work motivation and OCB. Additionally, work motivation significantly affects OCB and partially mediates the relationship between personality, work engagement, and OCB. These findings suggest that fostering nurses' work engagement and motivation, supported by positive personality traits, can enhance OCB, leading to better organizational performance and improved healthcare service quality.
Co-Authors A. Stefanus Andi Pranata Abdul Kadir Agusdini Banun Saptaningsih Ahmad Fauzi Aini Nadhifah Alice Cynthia Dewi Al’adli, Aqdam Fauqo Amalia, Siti Nur Anang Suryana Andri J. Girsang Andry Andry ANDRY, ANDRY Aprianes Wijaya Arrozi Arrozi Arrozi, Muhammad Fachrudin Artha Manurung, Derty Ully Assyifa Azizah Fernendes Athika Rodhya Boby Krismanto Pello Cahyana, Misan Cahyarini, Cahyarini Candra Saputra Chandra Megah Channesya Meilinsye Sampetoding CSP Wekadigunawan Daniel Novian Dharma Setia Budi Deasy Nurindah Sari Defi Cynthia Dewi Denny Khusen Desy Trisnawati Dewi Kuraesin Dewi Oktaviani, Dewi Dharmawan, Hery Dian Gema Rizkia Dian Gema Rizkia Duta Liana Dwi Purnomo Dwi Yanti Elok Palupi Dwinijanti, Lenny Edward Marpaung, Yohan Elvina. R. M Endang Ruswanti Entin Kartikasari Erry Yudhya Mulyani Fanya Fanya Febrian Tan Jaya Febriansyah Febriansyah Feri Dian Sanubari Ferry Victor Firmansye Ika Panggulu Fransisca Fransisca Fresley Hutapea Frizky Ramadhan Girsang, Andri J. Gracesia kwannandar H. Abdul Kadir Harahap, Sabasdin Hasyim Hasyim Ahmad Hasyim Hasyim Hasyim Hasyim hasyim, hasyim Henry Andrean Herlina Herlina Herwanto Herwanto Hilmy, M. Reza Hilmy, Mohammad Reza Hutapea, Fresley Idrus Jus'at Idrus Jus'at Idrus Jus’at Indawati, Laela Indriaty, Julia Intan Silviana Mustikawati Irdan Irma Kartiani Irma Suryani Irwan Kusnanda Jenmi Silaen Johanes Johanes, Johanes Jus'at, Idrus Jusad, Idrus Jusat, Idrus JUS’AT, IDRUS Kartika Lilisantosa Karyanah, Yayah Kemala Rita Ketut Yuliani Wijaya Kharisma Berlian Sjukri Kurniasih Kurniasih Kurniasih Kurniasih Laelani, Sofi Nur Eka April Laurensia Brigitta Astinawati Lenny Dwinijanti Lia Winarti Lily Widjaya Lucki Lucki M Reza Hilm M. Reza Hilmy M. Tryanza Maulana Marcia Marcia, Marcia Meilyana Maria Isabela Kwary Melissa Melissa MF. Arrozi Adhikara Mintarsi Mintarsi Mintarsi, Mintarsi Misan Cahyana Mohamad Reza Hilmy Mohammad Munir Muhammad Arrozi Muhammad Fachruddin Arrozi Mulyanah Mulyanah Mulyanah, Mulyanah Mulyati Mulyati Mulyati Mulyati Munawar Mus Aida Mustikawati, Intan Silviana Namira Azzahra Natsir Nugroho Nofierni, Nofierni Noorsidi Aizuddin Bin Mat Noor Nora Aminayanti Nova Tri Handriyanto Nuraeni, Neli NURBANI, LISA Nursiah Nursiah Nusrat, Mavika Tarika Oscar, Rinaldi Paramina, Quintina Pathiussina, Rimba Trishuta Purba, Elida Junita Putri Sari Sumarty Meliala R. M, Elvina. Rachmad Tyas Dwinata Rasipin Rasipin Rian Adi Pamungkas Rina Anindita Rina Mutiara Rina Mutiara Rizkaully Permatasari Fitrianingsih Rizkia, Dian Gema Roro Kusnabilla Erfa Rosa, Hanifah Salma Roveny Roveny Ruga, Forestriano Bayu Putra Ruth Novia Elnasanti Sabasdin Harahap Samerdanta Pusaka Samerdanta Pusaka sandra dewi Sandra Dewi Sandra dewi Sekar Asmara Jayaning Diah Setiawan, Eka Shella Vina Putri Silviana Mustikawati, Intan Sirait, Anton MJ Siswanto Sofia Tresia Sri kurnia wati Suriviana Suriviana Susanti Sugianto Susilawati Susilawati Tantri Yanuar Rahmat Syah Titta Gusni Salim Tjipto Rini Tobias Reinaldo Toti Tresia, Sofia Ulfa, Zuriyati Utianty, Premia Veimina Surya Venera, Gaby Victor Livinus Vitasya Nusantari Vivi Silvia Wahidi, Kemala Rita Wahyudyasa, Putu Tara Judica Wahyuni Dian Wahyuni Dian Purwati Wahyuni Dian Purwati Wardani, Isma Prasetya Wekadigunawan Wekadigunawan Wekadigunawan Widjaja, Lily Wijaya, Aprianes Windy Ratu Dewi YANTI, APRILIA RINA Yanuar Ramadhan Yuni Asmi Zuriyati Ulfa