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All Journal JURNAL PENDIDIKAN TAMBUSAI AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Academia Open Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) KARYA: Jurnal Pengabdian Kepada Masyarakat Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Science and Society (IJSOC) Formosa Journal of Multidisciplinary Research (FJMR) PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Journal of Finance and Business Digital (JFBD) Amkop Management Accounting Review (AMAR) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Socius: Social Sciences Research Journal Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Journal of Macroeconomics and Social Development BERBAKTI: Jurnal Pengabdian Kepada Masyarakat IIJSE Jurnal Bisnis dan Komunikasi Digital Neraca Manajemen, Akuntansi, dan Ekonomi Indonesian Journal of Public Administration Review Journal of Business Economics and Agribusiness Journal Pemberdayaan Ekonomi dan Masyarakat AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Jurnal Desain Komunikasi Visual
Kusumasari, Indah Respati
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The Role of Peers in Shaping Purchasing Decisions of Fashion Products among Teenagers Bahari, Winona Monica; Nabila, Aisyah Putri; Budiarto, Chris Louis; Hidayat, Rusdi; Kusumasari, Indah Respati
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3451

Abstract

This study explores the influence of the social environment on consumer decision-making patterns among teenagers. This research uses a qualitative, descriptive approach and a literature study. The results showed that the social climate significantly influences adolescent consumer decision-making patterns. These findings can help understand how the social environment affects adolescent consumer behavior and contribute to developing effective marketing strategies; keywords: social environment, consumer decision-making patterns, adolescents, qualitative approach, and literature study. 
Analysis of Factors Affecting Decision Making in MSMEs Case Study: Buronan Ndower Putri Sahya Fadiah; Kurnianingsih, Fera; Sagita, Safa Alifiah; Hidayat N, Rusdi; Kusumasari, Indah Respati
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3457

Abstract

Payment methods have a significant impact today due to various factors related to technological developments, changes in consumer behavior, and market dynamics. One of the latest innovations in payment methods widely established in Indonesia is using the QR Code Indonesian Standard (QRIS). The use of QRIS continues to increase along with the development of digital technology and changes in consumer behavior, which prefers easier transactions. This qualitative research uses a questionnaire survey containing questions relevant to the research objectives. Based on the research results, the QRIS payment method is one of the factors influencing buyer decisions, focusing on three main indicators: ease of use, transaction speed, and transaction security. The positive effect of the QRIS payment method contributes to increasing customer satisfaction, making consumers feel comfortable and safe and having a good shopping experience, so they tend to make purchases and choose QRIS as a payment method.
The Role of Big Data Analytics in Supporting Decision-Making Theories in Companies Faizah Ats Tsaniyah; Ningsih, Santika Purwaty; Cyntia, Dinda Yovita; Kusumasari, Indah Respati; Hidayat N, Rusdi
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3458

Abstract

Advances in information technology have sparked a revolution in data processing and analysis. Big Data Analytics (BDA) plays an important role in enabling companies to make faster, more accurate, and data-driven decisions. This study adopts a qualitative research approach to explore the intersection of Big Data Analytics (BDA) and decision-making theory. Qualitative research is well suited for this purpose as it enables in-depth exploration of complex phenomena and provides rich contextual insights. Big Data Analytics (BDA) plays an important role in improving decision-making by providing accurate, timely and evidence-based insights. In the manufacturing sector, BDA is used for real-time quality monitoring and predictive maintenance. Big Data Analytics (BDA) contributes significantly to supporting decision theory by improving the quality, speed, and accuracy of the decision-making process. Companies are advised to build a technology infrastructure that supports the comprehensive implementation of BDA.
Implementasi Penggunaan Data Analytics untuk Mengoptimalkan Pengambilan Keputusan Bisnis di Era Digital Rismaninda Putri Dwi Prasetya; Azizah, Radifa Nur; Halwa, Jentayu Bayu Warita; Nugroho, Rusdi Hidayat; Kusumasari, Indah Respati
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3459

Abstract

Kemajuan teknologi informasi, Internet of Things (IoT), dan kemampuan komputasi besar (big data) telah menghasilkan volume data yang luar biasa besar, yang mencakup berbagai aspek operasional dan perilaku konsumen. Dengan menggunakan data analytics, perusahaan dapat memperoleh wawasan yang lebih terperinci mengenai berbagai aspek bisnis, mulai dari perilaku konsumen, tren pasar, hingga kinerja operasional. Penelitian ini memiliki tujuan untuk mengetahui penggunaan data analytics untuk meningkatkan pengambilan keputusan bisnis di era digital. Metode penelitian yang digunakan adalah kualitatif. Hasil dari penelitian menunjukkan bahwa peran data analytics dalam bisnis yaitu memberikan perusahaan kemampuan untuk membuat keputusan yang lebih cerdas dan strategis, meningkatkan efisiensi, dan menyesuaikan diri dengan perubahan pasar, yang pada akhirnya memperkuat daya saing dan mendukung pertumbuhan bisnis yang berkelanjutan. Dalam proses data analytics, ada 4 tahapan yaitu Pengumpulan data, Pemrosesan data, Analisis data, dan Interpretasi data. Perusahaan dapat memperoleh keunggulan kompetitif dengan mengoptimalkan operasional, meningkatkan efisiensi, menanggapi perubahan pasar, dan memprediksi tren masa depan melalui proses ini. Serta, Data analytics mengubah cara bisnis beroperasi dengan membantu memahami pelanggan, menemukan peluang, dan membuat keputusan berbasis bukti. Ini juga meningkatkan efisiensi operasional dan manajemen risiko, mendukung inovasi dan pertumbuhan jangka panjang.
Challenges and Opportunities for Using Artificial Intelligence as a Supporting Tool in Business Decision Making in the Digital Era Rusdi Hidayat N; Kusumasari, Indah Respati; Putri, Pinky Arisma; Murdiana, Nindia; Puspita, Devina Rahma
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3469

Abstract

This article discusses the challenges and opportunities of using Artificial Intelligence (AI) as a supporting tool in business decision making in the digital era. In the context of growing digitalization, AI plays an important role in improving operational efficiency and accuracy of data analysis, which has a significant impact on various aspects of business, including audit, finance and accounting. This research uses a literature study method to identify the challenges and opportunities faced by companies in implementing AI. The research results show that AI can increase efficiency and productivity, as well as provide more accurate predictive analysis. However, the application of AI is also faced with challenges such as the need for sophisticated technological infrastructure and ethical risk management. By utilizing AI, companies can make real-time data-based decisions, understand market trends, and innovate products that suit consumer needs. This article emphasizes the importance of adapting to new technologies to achieve business goals in the digital era.
The Role of Information Systems in Improving the Efficiency of Business Decision Making Nisrina, Sefiyana Jihanuri; Masviansyah, Reihan; Adiwana, Andrew Wijaya; Kusumasari, Indah Respati; Hidayat, Rusdi
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3470

Abstract

Information system is one of the important aspects in decision making by business people. This study aims to analyze how much impact information systems have on the decision-making process in the business environment. By combining information technology, companies can process their data effectively and efficiently and increase accuracy in data analysis. In addition, information systems can be an alternative strategy that is fast and thorough in the decision-making process. The results of this study show that implementing a good information system can speed up the decision-making process, improve the accuracy of data analysis, and enable companies to respond to market changes more quickly and precisely. Information systems also help in processing big data, which provides deep insights for managers in making strategic decisions.
Decision Making based on Ethical Values in Business Management Evangeline Cherryl D; Kalistarosa, Aqiela; Sari, Adiva Belva; Kusumasari, Indah Respati; Hidayat N, Rusdi
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3474

Abstract

Decision making is at the heart of every business activity. Decisions taken not only impact the company's performance, but also various stakeholders, including employees, consumers, and society at large. In an increasingly complex and dynamic business context, it is important for decision makers to consider ethical aspects in every choice they make. This study aims to analyze how ethical values ​​can be integrated into the business decision-making process. Through literature studies and case analysis, this study identifies several ethical principles that are relevant in the business context, such as honesty, fairness, social responsibility, and sustainability. In addition, this study also discusses the various challenges faced by companies in implementing business ethics, as well as strategies that can be used to overcome these challenges. The results of the study indicate that ethical decision making can provide a number of benefits for companies, including: improving the company's reputation, increasing trust from stakeholders, reducing risks, and improving long-term performance. However, to achieve this, a strong commitment from company leaders is needed, the development of an ethically oriented organizational culture, and the existence of an effective mechanism to ensure that decisions taken are in accordance with the company's ethical values. This study concludes that ethical decision-making is not just an option, but a necessity for companies that want to achieve long-term success. By integrating ethical values ​​into every aspect of the business, companies can create added value for all stakeholders and.
Strategi Teknologi Artificial Intelligence (AI) dalam Pengambilan Keputusan Bisnis di Era Digital Nugroho, Rusdi Hidayat; Kusumasari, Indah Respati; Febrianto, Valentino; Farhan N. H, M. Arif; Mahardika, Mohammad Ryan
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3476

Abstract

Penelitian ini membahas tentang strategi teknologi Artificial Intelligence (AI) atau kecerdasan buatan dalam pengambilan keputusan bisnis di era digital. Penelitian ini menggunakan teknik pengumpulan dan analisis data dari berbagai sumber, seperti jurnal ilmiah, artikel, dan studi kasus yang berkaitan dengan penerapan AI dalam bisnis. Melalui pendekatan ini, kita dapat mengeksplorasi bagaimana AI memengaruhi proses pengambilan keputusan, tantangan yang dihadapi oleh perusahaan, serta strategi yang diterapkan untuk mengintegrasikan teknologi ini secara efektif. Strategi teknologi AI dalam pengambilan keputusan bisnis di era digital sangat penting untuk membuat hasil lebih efisien dan akurat. Dengan memanfaatkan AI, perusahaan dapat merespons perubahan pasar dengan lebih baik dan mengurangi risiko yang terkait dengan pengambilan keputusan. Namun, tantangan seperti kebutuhan akan data yang berkualitas dan kemampuan analisis yang memadai harus diatasi untuk memaksimalkan potensi AI. Penelitian ini menekankan pentingnya strategi yang tepat dalam implementasi AI untuk mencapai keunggulan kompetitif di era digital.
Aspects that Influence the Decision Making Process in Fashion Product Development Aini, Laila Nur; Zuhria, Maulida Zakiyatuz; Fajar, Maulita; Hidayat N, Rusdi; Kusumasari, Indah Respati
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3477

Abstract

This research examines the aspects that influence the decision-making process in fashion product development. The increasing complexity of consumer preferences and the rapid changes in fashion trends make the decision-making process very crucial in determining product success. The research used a qualitative method with a systematic literature study approach and in-depth interviews with 15 fashion industry practitioners. The results identified five main aspects that influence decision-making: analysis of market trends and consumer preferences, environmental sustainability considerations, production technology capabilities, financial factors and risk management, and design innovation aspects. The analysis showed that the integration of data analytics with a deep understanding of consumer preferences had the most significant influence, contributing 42% to product development success. Environmental sustainability emerged as an increasingly important factor, influencing 28% of consumer purchasing decisions. The research also found that companies that integrate all five aspects into their decision-making process have a 35% higher product success rate than those that only focus on a particular aspect. The results of this study provide a comprehensive framework for fashion industry practitioners to optimize the product development decision-making process.
The Role of Artificial Intelligence in Decision Making: Improving E-Commerce Business Efficiency and Innovation Efendi, Regina Pinkan; Qolbi, Ihfada; Afandi, Syifa Zahra Arista; Kusumasari, Indah Respati; Nugroho, Rusdi Hidayat
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3479

Abstract

This research aims to analyze the role of Artificial Intelligence (AI) in decision-making within e-commerce businesses, focusing on its impact on efficiency, innovation, and competitive advantage. This study employs a qualitative approach using literature review to explore the implementation of AI in e-commerce. AI enables real-time analysis of large-scale data, supporting more efficient and accurate strategic decision-making. The technology also fosters innovation through features such as recommendation systems and the integration of augmented reality (AR) and virtual reality (VR), enhancing customer experiences. Furthermore, AI strengthens companies' competitiveness by personalizing services and leveraging big data to design superior strategies. The findings show that AI not only improves operational efficiency and innovation but also serves as a key element for business sustainability in the digital era.
Co-Authors Aditya, Didan Achmad Adiwana, Andrew Wijaya Afandi, Syifa Zahra Arista Afrianti , Athika Dewi Ahmad, Dafa Ramadhani Aini, Khofifah Nur Aini, Laila Nur Akbar, Adam Akbar, Galang Falah Alexandre, Gerald Alfiah, Rizky Alifia, Rivi Ananda Alifya, Ananta Rahma Altaf, Damara Amalia, Rizkyna Amalia, Syifani Nur Anatasya, Wahyu Anaulia, Tita Rizky Andarini, Sonja Andraini, Sonja Anggraini, Ayu Dwi Aprilia, Selly Ardiansyah, Muhammad Ragil Ardiansyah, Nisa Ardianto, Alvian Eka Arfian, Zeta Arifian, William Ariyanti, Dian Ayu Aulia Rahma Safitri, Aulia Rahma Aulia, Lenita Devi Aurellia, Raihana Zahra Azizah, Radifa Nur Azzahra, Raisya Amania Bahari, Winona Monica Bahri, Ahmad Yanuar Bara Kusuma, Yanda Berliana, Nabitha Widiya Bhakti, Yogi Surya Brian, Johannes Baptista Budi Prabowo Budiarto, Chris Louis C, Adinda Putri Noer Cahyani, Aizam Syawalia Cicilia Niluh Deabona Sanjaya Cyntia, Dinda Yovita D, Evangeline Cherryl Damayanti, Fitria Ayu Kartika Desintawati, Alivia Dwi Vivi Destrina, Inggrid Devan, Muhammad Diana, Fita Dwijayanti, Isna Masmira Efendi, Regina Pinkan Evangeline Cherryl D Faizah Ats Tsaniyah Fajar, Maulita Fani, Rista Adhalia Farhan N. H, M. Arif Fatrecia S, Erika Faumara, Bebyzanna Bella Fawaz, Danas Marici Fawzia, Farah Qisma Fazrul, Fandy Ahmad Febrianto, Valentino Firdinisa, Naswa Rihadatul Firmansyah, Muhammad Fahmi Fisabilirahman, Faizah Ats Tsaniyah Fiyara, Navis Salma Gifani, Jenny Amelia Ginting, Rahella Ripatiana Br Girsang, Viola Natalia Halwa, Jentayu Bayu Warita Handoko, Fayi' Alifia HARTANTO, BAGUS Hendrawan, Hendik Herlina, Dinda Hidayat , Rusdi Hidayat N, Rusdi Hidayat, Rusdi Hidayati, Dwi Nurul Hikmah , Annisa Dwi Nur Hudiyah, Intan Fairuz Inaba, Anindita Firdaus Indra Kusuma S Indra, Felicia Aurelia Putri Irhami, Dinda Martha Jahzy, Cantika Aura Kalistarosa, Aqiela Kamila, Reghina Rahma Karyaadi, Maria Clarissa Amadearaya Khansa, Mayra Reninta Khaqiqi, Ahmad Iqbal Khasanah, Siti Sofiatul Kurnianingsih, Fera Laila, Hanin Atina Lailasari, Mutiara Wahyu Larissa B. Y, Ruth Latifah, Narulika Ris Leo, Tassya Priskilla Sara Lestari, Amelia Dwi Lia, Falimatus Mei Lunardi , Arleta Arvind Lunardi, Arleta Arvind Maghfiroh, Frisca Mei Maghfirotika, Azaaima Mahara, Cendana Izha Maharani, Annisa Fitri Maharani, Liany Fari Adelia Mahardika, Mohammad Ryan Mahendrawan, Andrias Dwi Mariyam, Aprilia Masviansyah, Reihan Masyithah N, Rachmadani Maulidha, Najwa Sekar Murdiana, Nindia N , Rusdi Hidayat N, Rusdi Hidayat Nabila, Aisyah Putri Nabila, Naila Salsa Nafisah, Alya Hastin Nafisca, Nabila Aulia Najah, Rizka Hidayatun Nandita, Naila Anggun Putri Nathasa, Khaisya Bunga Ningsih, Santika Purwaty Nisrina, Sefiyana Jihanuri Novaris, Aldo Rizky Nugraha, Rusdi Hidayat Nugroho, Septa Nuraini, Inayah Luthfiyah Olyvviane, Jesslyn Penggalih, Ragil Putri Ayu Poundra , Syah Pradika, Meiwulan Zulias Prasetya, Rismaninda Putri Dwi Prastika, Risa Bonani Pratiwi, Arifania Pratiwi, Visi Ari Puspita, Devina Rahma Putra, Bintang Dwi Putri Sahya Fadiah Putri, Anindita Maritza Putri, Dwi Maulidia Putri, Ferthalia Jovita Putri, Nifta Ardilia Putri, Pinky Arisma Qolbi, Ihfada Rahmatillah, Rieke Amaylinda Rahmawati S, Elia Rahmawati, Santi Eka Ramadani, Zulmi Fadillah Ramadhan, Baraa Ziyad Ramadhan, Givaldhi Ramadhan, Nanda Ari Ramadhana, Salza Ayu Ramadhani, Sabeta Putri Ramahani, Deva Putri Ramdhani, Muhammad Zaid Ratna Sari Revalina, RR. Viola Reyhan, Muhammad Rismaninda Putri Dwi Prasetya Rizka, Zaizatun Rosyada, Trias Amrina Rusdi Hidayat N Rusdi Hidayat Nugroho Sabiila, Hadaana Sabrina, Jihan Alya Safa, Nahwa Rahmania Zahira Safitri, Farah Adina Safitri, Maykhalis Nur Safitri, Naila Rahma Safitri, Rifasya Safira Sagala, Polarista Mariani Sagita, Safa Alifiah Sahelangi, Petra Carolline Putri Sakinah, Evfana Ayu Salsabila, Khalishah Asti Samita, Gading Rayya Saputra, Ilham Habib Daniel Saputra, Mohamad Deka Saputri, Yunida Anggun Sari, Adiva Belva Sari, Della Sari, Devina Ananta Sari, Fitria Kartika Sari, Jingga Arum Sari, Riska Widya Sari, Susanti Ratna Sari, Yeni Aprilia Satrio, Vina Margaretha Amalia Savitri, Fazhabilla Nanda Sihite, Julius Emmanual Silalahi, Zein Marsitta Rinales Sinaga, Maria Cristin Amelia Sophia, Zika Aisyantus Suarga, Ajie Pandu Suryanto, Dhia Aulia Tarigan, Krisna Melida Br Ulinnuha, Unsiah Zulfa Vebrianti, Monah Mardiana Verdiansyah, Noval Meistyafin Wardani, Nadia Putri Wati, Dwi Indra Wibowo, Devin Nabillah Ramadanty Wibowo, Rizqia Khairunnisa Wibowo, Wibi Riyandra Wilujeng , Niti Yanda Bara Kusuma Yarangga , Mitha Monik Yogi Surya Bhakti Yulion, Dike Abrila Putri Yustina, Ruth Larissa Budi Zanuba S.N, Moh. Ilham Zhafar, Raden Dzakwan Zuhria, Maulida Zakiyatuz Zuniyanto, Erniz Regi Nobelyta