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All Journal JURNAL PENDIDIKAN TAMBUSAI AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Academia Open Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) KARYA: Jurnal Pengabdian Kepada Masyarakat Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Science and Society (IJSOC) Formosa Journal of Multidisciplinary Research (FJMR) PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Journal of Finance and Business Digital (JFBD) Amkop Management Accounting Review (AMAR) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Socius: Social Sciences Research Journal Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Journal of Macroeconomics and Social Development BERBAKTI: Jurnal Pengabdian Kepada Masyarakat IIJSE Jurnal Bisnis dan Komunikasi Digital Neraca Manajemen, Akuntansi, dan Ekonomi Indonesian Journal of Public Administration Review Journal of Business Economics and Agribusiness Journal Pemberdayaan Ekonomi dan Masyarakat AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Jurnal Desain Komunikasi Visual
Kusumasari, Indah Respati
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Strategi Ekspansi Mixue di Pasar Indonesia menggunakan Pendekatan Teoritis Simon dan Mintzberg Hidayat N, Rusdi; Kusumasari, Indah Respati; Akbar, Galang Falah; Ramadhan, Baraa Ziyad; Arfian, Zeta
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3485

Abstract

Mixue, merek es krim dan minuman teh asal Tiongkok, telah mencatat pertumbuhan yang signifikan di Indonesia sejak memasuki pasar pada tahun 2020 dengan membuka lebih dari 300 gerai hingga akhir 2022. Penelitian ini bertujuan untuk menganalisis strategi ekspansi Mixue menggunakan pendekatan bounded  rationality dari Herbert Simon dan teori 5 P’s of Strategy dari Henry Mintzberg. Teori bounded rationality menjelaskan pengambilan keputusan Mixue yang didasarkan pada informasi terbatas namun relevan, seperti dalam penentuan lokasi gerai dan seleksi mitra waralaba. Sementara itu, teori 5 P’s of Strategy memberikan kerangka kerja untuk mengevaluasi strategi Mixue melalui elemen Plan, Ploy, Pattern, Position, dan Perspective. Penelitian ini juga menemukan bahwa efisiensi rantai pasok yang terintegrasi dan model bisnis waralaba memberikan kontribusi signifikan terhadap percepatan ekspansi Mixue. Efisiensi rantai pasok memungkinkan Mixue menyediakan produk berkualitas dengan harga terjangkau, sementara model waralaba mempercepat pembukaan gerai baru melalui kolaborasi dengan mitra lokal. Pendekatan pemasaran digital berbasis media sosial, seperti kolaborasi dengan influencer, meningkatkan brand awareness dan keterikatan emosional dengan konsumen. Pendekatan glokalisasi Mixue, seperti menyesuaikan produk dengan selera lokal tanpa menghilangkan identitas merek, juga memperkuat daya tariknya di pasar Indonesia. Hasil penelitian menunjukkan bahwa penerapan strategi berbasis teori Simon dan Mintzberg memungkinkan Mixue untuk mengembangkan langkah-langkah adaptif dan responsif terhadap dinamika pasar Indonesia yang kompetitif. Keberhasilan ini memberikan implikasi bagi perusahaan ritel lain yang ingin memperluas operasinya di pasar serupa.
The Influence of Influencer Marketing on Purchasing Decisions in Generation-Z (Study on Students who use TikTok at UPN "Veteran" East Java) Saputra, Mohamad Deka; Ardianto, Alvian Eka; Zanuba S.N, Moh. Ilham; Nugraha, Rusdi Hidayat; Kusumasari, Indah Respati
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3488

Abstract

In the ever-growing digital era, marketing through social media is now one of the most effective strategies to attract consumer attention, generation Z is a generation that is easy to understand today's technological advances, making it possible to attract attention by using social media marketing. This research aims to analyze and thoroughly understand the influence of influencer marketing on purchasing decisions among Generation Z using a qualitative descriptive approach. Through this analysis, it is expected to explore the views and experiences of generation z consumers towards influencer marketing in decision making. So that it can provide meaningful involvement for the development of digital marketing science and can provide a deeper understanding of consumer behavior.
Analysis of Decision Making in Business Strategy of PT GotoGojek Tokopedia Yulion, Dike Abrila Putri; Alifya, Ananta Rahma; Damayanti, Fitria Ayu Kartika; Hidayat N, Rusdi; Kusumasari, Indah Respati
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3497

Abstract

Decision making is one of the key aspects of business strategy that can determine the success or failure of a company. The purpose of this study is to analyze the impact of strategic decisions on the business sustainability of PT GoTo Gojek Tokopedia, one of the largest technology companies in Indonesia. The focus of this research is to assess the effectiveness of decision making on operational, financial and human resource management aspects and their impact on the company's competitiveness in the market. Using a qualitative approach and secondary data analysis, the findings reveal that PT GoTo's strategic decisions have a significant impact on operational efficiency and adaptability to market trends. However, there are challenges to overcome, such as consistent strategy execution and risk management. This study provides important insights for business professionals to effectively make strategic decisions to gain a competitive advantage.
Challenges and Solutions for Decision Making in the Era of Big Data Alifia, Rivi Ananda; Safitri, Naila Rahma; Irhami, Dinda Martha; Hidayat N, Rusdi; Kusumasari, Indah Respati
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3498

Abstract

Big data has become a transformative force in the business world, revolutionizing how companies process information to make more accurate and data-driven strategic decisions. By leveraging the ability to integrate vast amounts of ever-growing data from various sources, businesses can now uncover hidden patterns that were previously difficult to detect, forecast market trends with higher precision, and enhance operational efficiency across all business lines. However, this immense potential can only be realized through a structured approach involving meticulous data management, the development of advanced analytical skills, and the adoption of cutting-edge technologies. This article explores the fundamental concepts of big data, strategies for its management, and practical applications in key sectors. Additionally, it delves into major challenges such as data privacy, infrastructure limitations, and technology integration, accompanied by case-based solutions to help companies maximize opportunities from the big data revolution.
Promotion Strategy through Live Shopping in Increasing Sales Volume of Bykiddos Sidoarjo Maharani, Liany Fari Adelia; Kusumasari, Indah Respati
Formosa Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i12.12198

Abstract

Various forms of electronic transactions known as e-commerce include individual online stores, sales websites, and other electronic trading platforms. Shopee is now one of the most popular marketplaces in Indonesia. Shopee has updated its services with the Shopee Live feature. Bykiddos is one of the sellers offering its products through the Shopee platform. Although the revenue from sales on Shopee Live varies, its turnover is quite high. Therefore, Bykiddos must continue to strive to develop its business by using the right promotional strategies, especially with the Shopee Live feature. The purpose of this research is to understand and analyze promotional strategies through live shopping in relation to sales volume on the Shopee account Bykiddos. This research adopts a qualitative descriptive approach. The researcher chose this approach to analyze the live shopping promotion strategies in enhancing the online sales of Bykiddos through SWOT analysis, which requires good interview skills and a deep understanding of the social context. This study shows that the implementation of promotional strategies through the live shopping feature on Shopee has been well managed. Based on the SWOT analysis, Bykiddos is positioned in quadrant I with the values (X;Y) (1.43;1.25), indicating that an aggressive strategy needs to be implemented  to  leverage  strengths  in  seizing available opportunities.
Analysis of the Effect of Price, Product Quality, and Promotion on Customer Loyalty with Customer Satisfaction as an Intervening Variable in the Langgano Warkop Business in Mojoagung District Suarga, Ajie Pandu; Kusumasari, Indah Respati
Formosa Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i12.12254

Abstract

This study was motivated by sales fluctuations at Warkop Langgano Mojoagung, specifically a decrease in the number of purchases by 18.3% in February. This decline was caused by the rainy season, lack of sales promotion, and the absence of online services such as Grabfood or Gofood. Although prices are affordable and product quality is good, a lack of service and facilities can reduce customer satisfaction, potentially decreasing their loyalty. Customers. The purpose of this study is to analyze how price, product quality, and promotion impact customer satisfaction and loyalty at Warkop Langgano Mojoagung. This study uses an unlimited population and a sample of 123 respondents based on the Slovin formula. The method used is quantitative, with primary and secondary data, and analysis using SPSS at a significance level of 0.05. The results of the study indicate that customer satisfaction at Warkop Langgano Mojoagung is influenced by price, product quality, and promotion. In addition, these three factors contribute significantly to customer loyalty, both directly and through customer satisfaction. Customer satisfaction functions as a mediator that connects the influence of price, product quality, and promotion on customer loyalty.
Penerapan Strategi Rebranding PT. Limbang Jaya Abadi untuk Meningkatkan Ekuitas Merek Produk UMKM Opak Telo dalam Mencapai Pasar Global Amalia, Syifani Nur; Kusumasari, Indah Respati
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan bisnis di sektor industri kecil semakin dinamis, membuka peluang bagi pelaku bisnis. Namun, persaingan ketat karena informasi barang dan jasa berkembang pesat. Apalagi saat Covid-19 masuk di Indonesia tahun 2020. Salah satu Usaha Mikro, Kecil dan Menengah yang mengalami dampak Covid-19 adalah PT. Limbang Jaya Abadi yang memproduksi produk Opak Telo. PT. Limbang Jaya Abadi sempat mengalami penurunan karena Covid 19, sehingga PT. Limbang Jaya Abadi melakukan rebranding pada merek produk Opak Telo dengan tujuan menjadikan brand awareness yang tinggi dan asosiasi merek yang kuat, disukai, dan unik, yang diingat konsumen terhadap merek tertentu. Sumber data penulisan ini adalah owner dan karyawan PT Limbang Jaya Abadi. Kepada owner dan tempat produksi dilakukan observasi, wawancara, dan pengumpulan berkas sebagai langkah dalam pengumpulan data. Hasil penulisan menunjukkan bahwa rebranding ternyata berdampak positif bagi perusahaan, karena produk yang ditawarkan mulai banyak dicari serta semakin berkembang ke pasar global.
The Influence of Conformity, Brand Image and Hedonic Life Style on Consumer Behavior and Consumer Loyalty of Shopee E-Commerce Users in the City of Surabaya Kusumasari, Indah Respati; Kusuma, Yanda Bara
International Journal of Science and Society Vol 7 No 1 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i1.974

Abstract

The development of increasingly modern times, science and technology (IPTEK) which is increasingly advanced and developing has a big impact or impact on its users. The impact can be seen in changes in people's lifestyles in this era, who tend to be active in the internet world, and information technology provides convenience and wider reach to its users. Currently, the internet is a form of technological development that is a necessity for most people. Technological developments can not only be used as a medium of information, but also make buying and selling transactions easier. The existence of an online shop is another implementation of technology to improve business or a means of buying and selling products through electronic commerce (e-commerce). Indonesia already has many e-commerce sites, including Shopee. This research uses a survey and quantitative research method approach. In accordance with the research objectives, this research approach explorative descriptive, namely research by conducting and providing descriptions of symptoms and phenomena that occur in the field. However, this research is also directed at explaining the influence between variables (explanatory) by carrying out a hypothesis test. The result of this research is conformity has a significant effect on consumer behavior of Shopee E-Commerce users in the city of Surabaya.Brand Images has a significant effect on consumer behavior of Shopee E-Commerce users in the city of Surabaya Hedonic Life Style has a significant effect on consumer behavior of Shopee E-Commerce users in the city of Surabaya conformity has a significant effect on consumer loyalty of Shopee E-Commerce users in the city of Surabaya Hedonic Life Style has a significant effect on consumer loyalty of Shopee E-Commerce users in the city of Surabaya. Consumer behavior has a significant effect on consumer loyalty of Shopee E-Commerce users in the city of Surabaya.
Influence Influence Analysis Celebrity Endorsement, Flash Sale, Live Streaming to Impulse Buying Shopee Users in Jember Kusumasari, Indah Respati; Mahendrawan, Andrias Dwi; Bara Kusuma, Yanda
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6431

Abstract

The digital era is increasingly developing rapidly, e-commerce or electronic commerce has become one of the most widely used and rapidly growing forms of commerce in Indonesia. Quoted to Ramadhan (2020), in the last year, Indonesia managed to rank 3rd in the world in the category of most internet users. Therefore, research about influencing factors impulse buying at platform e-commerce Shopee can provide valuable insights for e-commerce companies and marketers in understanding consumer preferences and needs in Indonesia. Apart from that, this research can also help Shopee to improve their services and attract consumers' interest in continuing to buy products on their platform by optimizing live streaming, and flash sales, but further research still needs to be done to determine the effect celebrity endorsers on impulse buying of platforms. e-commerce Shopee. This research uses a survey and quantitative research method approach. Following the research objectives, this research approach is explorative descriptive, namely research by conducting and providing descriptions of symptoms and phenomena that occur in the field. The results of this research show Celebrity endorsement significant effect on impulse buying Shopee E-Commerce users in Jember City. Flash Sale influential and significant to impulse buying Shopee E-Commerce users in Jember city Live streaming significant effect on impulse buying Shopee E-Commerce users in the city of Jember. And overall, celebrity endorsements, flash sales, and live streaming have a significant effect on impulse buying.
Representasi Produk “Gocook Foodprep” sebagai Pemenuhan Kebutuhan Nutrisi Pangan Anak Kos Prasetya, Rismaninda Putri Dwi; Desintawati, Alivia Dwi Vivi; Diana, Fita; Andarini, Sonja; Kusumasari, Indah Respati
Journal of Business Economics and Agribusiness Vol. 2 No. 4 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v2i4.737

Abstract

Mahasiswa kos sering mengalami keterbatasan dalam memenuhi kebutuhan gizi harian akibat padatnya aktivitas, keterbatasan fasilitas memasak, dan minimnya pengetahuan tentang pola makan sehat. Penelitian ini bertujuan untuk menganalisis representasi produk GoCook Foodprep sebagai solusi pemenuhan kebutuhan nutrisi mahasiswa kos melalui pendekatan mixed methods. Data dalam penelitian ini diperoleh melalui penyebaran kuesioner secara daring kepada mahasiswa yang tinggal di kos serta melalui studi literatur dari berbagai artikel, jurnal, dan buku yang relevan terkait nutrisi, kebiasaan konsumsi makanan mahasiswa, dan inovasi produk makanan siap masak. Hasil kuesioner menunjukkan bahwa mayoritas responden menilai produk GoCook sebagai solusi yang praktis, efisien dalam waktu, serta cukup mampu memenuhi kebutuhan gizi dasar mereka. Temuan ini diperkuat oleh hasil kajian literatur yang menunjukkan bahwa makanan siap masak yang dirancang secara tepat dapat mendukung pola makan sehat di kalangan mahasiswa, khususnya yang memiliki keterbatasan waktu dan fasilitas memasak.  GoCook dinilai mampu menjadi alternatif makanan sehat yang sesuai dengan gaya hidup mahasiswa masa kini. Penelitian ini merekomendasikan pengembangan produk foodprep serupa sebagai solusi inovatif dan berkelanjutan bagi pemenuhan nutrisi anak kos di era modern.
Co-Authors Aditya, Didan Achmad Adiwana, Andrew Wijaya Afandi, Syifa Zahra Arista Afrianti , Athika Dewi Ahmad, Dafa Ramadhani Aini, Khofifah Nur Aini, Laila Nur Akbar, Adam Akbar, Galang Falah Alexandre, Gerald Alfiah, Rizky Alifia, Rivi Ananda Alifya, Ananta Rahma Altaf, Damara Amalia, Rizkyna Amalia, Syifani Nur Anatasya, Wahyu Anaulia, Tita Rizky Andarini, Sonja Andraini, Sonja Anggraini, Ayu Dwi Aprilia, Selly Ardiansyah, Muhammad Ragil Ardiansyah, Nisa Ardianto, Alvian Eka Arfian, Zeta Arifian, William Ariyanti, Dian Ayu Aulia Rahma Safitri, Aulia Rahma Aulia, Lenita Devi Aurellia, Raihana Zahra Azizah, Radifa Nur Azzahra, Raisya Amania Bahari, Winona Monica Bahri, Ahmad Yanuar Bara Kusuma, Yanda Berliana, Nabitha Widiya Bhakti, Yogi Surya Brian, Johannes Baptista Budi Prabowo Budiarto, Chris Louis C, Adinda Putri Noer Cahyani, Aizam Syawalia Cicilia Niluh Deabona Sanjaya Cyntia, Dinda Yovita D, Evangeline Cherryl Damayanti, Fitria Ayu Kartika Desintawati, Alivia Dwi Vivi Destrina, Inggrid Devan, Muhammad Diana, Fita Dwijayanti, Isna Masmira Efendi, Regina Pinkan Evangeline Cherryl D Faizah Ats Tsaniyah Fajar, Maulita Fani, Rista Adhalia Farhan N. H, M. Arif Fatrecia S, Erika Faumara, Bebyzanna Bella Fawaz, Danas Marici Fawzia, Farah Qisma Fazrul, Fandy Ahmad Febrianto, Valentino Firdinisa, Naswa Rihadatul Firmansyah, Muhammad Fahmi Fisabilirahman, Faizah Ats Tsaniyah Fiyara, Navis Salma Gifani, Jenny Amelia Ginting, Rahella Ripatiana Br Girsang, Viola Natalia Halwa, Jentayu Bayu Warita Handoko, Fayi' Alifia HARTANTO, BAGUS Hendrawan, Hendik Herlina, Dinda Hidayat , Rusdi Hidayat N, Rusdi Hidayat, Rusdi Hidayati, Dwi Nurul Hikmah , Annisa Dwi Nur Hudiyah, Intan Fairuz Inaba, Anindita Firdaus Indra Kusuma S Indra, Felicia Aurelia Putri Irhami, Dinda Martha Jahzy, Cantika Aura Kalistarosa, Aqiela Kamila, Reghina Rahma Karyaadi, Maria Clarissa Amadearaya Khansa, Mayra Reninta Khaqiqi, Ahmad Iqbal Khasanah, Siti Sofiatul Kurnianingsih, Fera Laila, Hanin Atina Lailasari, Mutiara Wahyu Larissa B. Y, Ruth Latifah, Narulika Ris Leo, Tassya Priskilla Sara Lestari, Amelia Dwi Lia, Falimatus Mei Lunardi , Arleta Arvind Lunardi, Arleta Arvind Maghfiroh, Frisca Mei Maghfirotika, Azaaima Mahara, Cendana Izha Maharani, Annisa Fitri Maharani, Liany Fari Adelia Mahardika, Mohammad Ryan Mahendrawan, Andrias Dwi Mariyam, Aprilia Masviansyah, Reihan Masyithah N, Rachmadani Maulidha, Najwa Sekar Murdiana, Nindia N , Rusdi Hidayat N, Rusdi Hidayat Nabila, Aisyah Putri Nabila, Naila Salsa Nafisah, Alya Hastin Nafisca, Nabila Aulia Najah, Rizka Hidayatun Nandita, Naila Anggun Putri Nathasa, Khaisya Bunga Ningsih, Santika Purwaty Nisrina, Sefiyana Jihanuri Novaris, Aldo Rizky Nugraha, Rusdi Hidayat Nugroho, Septa Nuraini, Inayah Luthfiyah Olyvviane, Jesslyn Penggalih, Ragil Putri Ayu Poundra , Syah Pradika, Meiwulan Zulias Prasetya, Rismaninda Putri Dwi Prastika, Risa Bonani Pratiwi, Arifania Pratiwi, Visi Ari Puspita, Devina Rahma Putra, Bintang Dwi Putri Sahya Fadiah Putri, Anindita Maritza Putri, Dwi Maulidia Putri, Ferthalia Jovita Putri, Nifta Ardilia Putri, Pinky Arisma Qolbi, Ihfada Rahmatillah, Rieke Amaylinda Rahmawati S, Elia Rahmawati, Santi Eka Ramadani, Zulmi Fadillah Ramadhan, Baraa Ziyad Ramadhan, Givaldhi Ramadhan, Nanda Ari Ramadhana, Salza Ayu Ramadhani, Sabeta Putri Ramahani, Deva Putri Ramdhani, Muhammad Zaid Ratna Sari Revalina, RR. Viola Reyhan, Muhammad Rismaninda Putri Dwi Prasetya Rizka, Zaizatun Rosyada, Trias Amrina Rusdi Hidayat N Rusdi Hidayat Nugroho Sabiila, Hadaana Sabrina, Jihan Alya Safa, Nahwa Rahmania Zahira Safitri, Farah Adina Safitri, Maykhalis Nur Safitri, Naila Rahma Safitri, Rifasya Safira Sagala, Polarista Mariani Sagita, Safa Alifiah Sahelangi, Petra Carolline Putri Sakinah, Evfana Ayu Salsabila, Khalishah Asti Samita, Gading Rayya Saputra, Ilham Habib Daniel Saputra, Mohamad Deka Saputri, Yunida Anggun Sari, Adiva Belva Sari, Della Sari, Devina Ananta Sari, Fitria Kartika Sari, Jingga Arum Sari, Riska Widya Sari, Susanti Ratna Sari, Yeni Aprilia Satrio, Vina Margaretha Amalia Savitri, Fazhabilla Nanda Sihite, Julius Emmanual Silalahi, Zein Marsitta Rinales Sinaga, Maria Cristin Amelia Sophia, Zika Aisyantus Suarga, Ajie Pandu Suryanto, Dhia Aulia Tarigan, Krisna Melida Br Ulinnuha, Unsiah Zulfa Vebrianti, Monah Mardiana Verdiansyah, Noval Meistyafin Wardani, Nadia Putri Wati, Dwi Indra Wibowo, Devin Nabillah Ramadanty Wibowo, Rizqia Khairunnisa Wibowo, Wibi Riyandra Wilujeng , Niti Yanda Bara Kusuma Yarangga , Mitha Monik Yogi Surya Bhakti Yulion, Dike Abrila Putri Yustina, Ruth Larissa Budi Zanuba S.N, Moh. Ilham Zhafar, Raden Dzakwan Zuhria, Maulida Zakiyatuz Zuniyanto, Erniz Regi Nobelyta