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Social Media and Tourist Decisions: A Study on Kintamani, Bali as a Leading Destination Putu Sri Darmayanti; I Made Trisna Semara; Pricilia
Journal of Business on Hospitality and Tourism Vol. 11 No. 2 (2025): December 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v11i2.525

Abstract

This study aims to analyze the influence of social media exposure on tourists’ decisions to visit Kintamani as one of Bali’s leading destinations. Social media plays an important role in shaping tourists’ perceptions and interests through visual content, reviews, and user-shared information. Kintamani was chosen as the research location because of its main attractions: Mount Batur, Lake Batur, its cool highland climate, and its status as a strategic tourism area in Bali Province. The research employed a quantitative approach with a survey method targeting tourists visiting Kintamani. The sampling technique was accidental sampling, and the research instrument was a questionnaire with a five-point Likert scale. Data were analyzed using simple linear regression via SPSS version 25. The results showed that social media exposure has a positive and significant effect on tourist decisions. The regression equation obtained was Y = 22.698 + 0.417X, with a t-test value of 2.284 and a significance level of 0.025 (<0.05), proving the hypothesis of significant influence. The correlation coefficient (R) = 0.263 indicates a low-level relationship, while R Square = 0.069 suggests that social media exposure explains only 6.9% of the variance in tourist decisions, with the remaining 93.1% influenced by other factors. Simultaneously, the ANOVA test yielded an F-value of 5.217 with significance at 0.025 (<0.05), confirming that the regression model is significant overall. The findings highlight that although the contribution of social media exposure to tourist decisions is relatively low, it remains significant and influential in encouraging tourism visits to Kintamani. Therefore, digital marketing strategies through social media should continue to be optimized but also supported by other factors such as destination quality, facilities, tourist experiences, and personal recommendations to be more effective in attracting tourists.
TRANSFORMING HEALTHCARE GOVERNANCE THROUGH LOCAL WISDOM: JENGAH NGAYAH-BASED TRADITIONAL HEALTH TOURISM MODEL AT TAMAN USADA BALI Nandaka, I Ketut Tirka; Semara, I Made Trisna; Yadnya, Ida Bagus Putra; Saputra, I Putu David Adi
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 10 No. 3 (2026): Volume 10, Nomor 3, June 2026
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v10i3.57090

Abstract

The commodification of Balinese culture in tourism and the systemic dysfunction of modern, mechanistic healthcare governance highlight a critical need for holistic healing alternatives. Although traditional health tourism (Usada) in Desa Baru, Tabanan Regency, offers significant potential as an antithesis to this issue, its management remains sub-optimal. This study aims to analyze the existing governance dynamics and design a health tourism governance model rooted in local wisdom. Employing a qualitative approach with a multi-site case study design, data were collected through participatory observation and in-depth interviews with key informants, followed by thematic analysis. The findings reveal that addressing the failure of modern medical institutions to provide equitable and empathetic care requires a fundamental paradigm shift. Consequently, this study formulates the "Integrated Governance Model Based on Jengah Ngayah," which adapts the autonomous structure of the Desa Adat (customary village) and synthesizes it with the philosophies of Tri Hita Karana, Taru Pramana, and Bayu Pramana. The novelty of this research lies in redefining the service paradigm from transactional medical interventions to yadnya (spiritual devotion), creating a unique hybrid of community-based governance and traditional healing. In conclusion, this model effectively fosters a non-discriminatory, comprehensive healing environment. The practical implications suggest that integrating indigenous spiritual values into tourism governance not only secures a competitive destination advantage but also preserves local cultural authenticity through sustainable holistic healing experiences.
Intervensi Kebudayaan Lokal melalui Keterlibatan Pecalang dalam Mempengaruhi Penerapan Protokol Kesehatan CHSE terhadap Loyalitas Wisatawan ke Desa Budaya Kertalangu Denpasar I Made Trisna Semara; I Nyoman Sunarta; I Made Sudjana
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 12 No. 2 (2022): Volume 12 No 2 Oktober 2022
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2022.v12.i02.p09

Abstract

Applying the CHSE (Cleanliness, Health, Safety, Environment Sustainability) health protocol is a new practice that initially received a light rejection from the community, including when visiting tourist attractions during the pandemic Covid-19. This article aims to identify the application of CHSE, identify the effect of its application on tourist loyalty and identify local cultural interventions through the involvement of customary village security guard of ‘pecalang’ on the effect of the application of CHSE on tourist loyalty. This article used a quantitative approach, with data analysis techniques using quantitative descriptive and Partial Least Square (PLS) analysis. The results showed that the implementation of CHSE was carried out well, with an average rating of 4.09 (good), and had a positive and significant effect on tourist loyalty. The involvement of ‘pecalang’ certainly contributes to the implementation of CHSE in tourist attractions, but the uncontrolled involvement of ‘pecalang’ can reduce tourist loyalty.
Pembangunan Taman Wisata Eko-Kuliner di Daerah Aliran Sungai Badung untuk Mendukung Pariwisata Budaya di Kota Denpasar I Gusti Ketut Purnaya; Ni Luh Supartini; I Made Trisna Semara
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 9 No. 1 (2019): WACANA KRITIS BUDAYA BALI
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2019.v09.i01.p04

Abstract

The river has a substantial contribution in our life. But in reality the quality of rivers in Indonesia is in a heavily polluted condition. Various river structuring efforts have been carried out such as maintaining cleanliness, managing the smooth running of water, and educating people not to throw garbage into the river. This article aims to identify potential and determine the design in developing the Badung River basin to support the development of cultural tourism in Denpasar City. The technique of collecting data uses non-participant observation, document study, and in-depth interviews. This article concludes that Sungai Badung has a variety of tourism potential that can be developed as a new tourist attraction. The concept of development by designing eco-culinary tourism parks combines the concepts of ‘eco-tourism’ and ‘culinary tourism’ in an effort to create sustainable tourism without damaging the river ecosystem.
Analysis Of Tourism Area Life Cycle in Development of Educative Tourism in Buahan Village, Gianyar, Bali Ni Putu Ayu Saskarawati; I Kadek Artha Prismawan; I Made Trisna Semara
International Journal of Economics, Management and Accounting (IJEMA) Vol. 1 No. 1 (2023)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v1i1.28

Abstract

The rapid development of tourism has made tourism actors create and innovate in advancing rural tourism. Buahan Village is a village that has the potential to be developed as an educational tourism destination. A village that has natural beauty and extraordinary community expertise has made this village increasingly develop educational tour packages for tourists who want to experience traveling as well as gain experience and knowledge. This study focuses on the educational tourism potential of Buahan Village and TALC analysis. The method used is descriptive qualitative with participatory observation.
Enhancing Destination Branding Through Creative Digital Promotion: Community Service Program for Serangan Tourism Village via Instagram Video-Based Content I Made Trisna Semara; I Putu David Adi Saputra; I Made Krisna Adi Chandra
Jurnal Abdi Masyarakat Vol. 5 No. 2 (2025): Jurnal Abdi Masyarakat Agustus 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v5i2.86

Abstract

The development of digital media has opened new opportunities for destination promotion through video-based content. Serangan Tourism Village, with its maritime culture, marine tourism potential, and turtle conservation, still faces challenges in increasing its digital exposure, particularly on Instagram. Through a community service program, promotional videos were designed and produced to showcase the natural beauty, marine tourism activities, and local culture of Serangan. The videos were professionally packaged with cinematography, informative narration, and supporting music, then published mainly on Instagram. This activity aims to enhance the brand awareness of Serangan Tourism Village, expand promotional reach through collaboration with influencers and tourism communities, and encourage tourist visits. The expected outcomes are not only to strengthen the village’s image in the digital space but also to create a positive economic impact for the local community and reinforce Serangan’s position as one of Bali’s leading tourism destinations.
Co-Authors A. A. Gede Wijaya A.A. Ayu Arun Suwi Arianty A.A.Ayu Suwi Arianty AA. Ayu Arun Suwi Arianty Aling, Florenza Angeli Nazaretha Amir , Firlie Lanovia Amir, Firlie Lanovia Andari, Made Ayu Widya Angelina Hartono Angelina Hartono Antara, I Gusti Bagus Guapo Padma Aprinica , Ni Putu Isha Arianty, A.A Ayu Arun Suwi Arianty, A.A.Ayu Suwi Ariastini, Ni Nengah Ayu Arun Suwi Arianty Ayu Suwita Yanti Ayu Widiya Sasmita Bayu, I Kadek Krisna Candrawati, Ni Luh Putu Asti Chandra, I Made Krisna Adi Christiawan , Ericko Mahendra Darmayanti, Putu Sri Denok Lestari Dewa Putu Oka Prasiasa Dewi, Kadek Ayu Chintya Effendie, Mahardhika Wijaya Elhanisi, Victoria Febianti , Febianti Firman Sinaga Gde Made Nugraha Regita Gunawan Gunawan Gusti Ayu Eka Suwintari Hariadi , Lisa Monica Hartono, Angelina I Gusti Ayu Eka Suwintari I Gusti Ketut Purnaya, I Gusti Ketut I Kadek Artha Prismawan I Ketut Suada I KETUT TIRKA NANDAKA I Made Budiarsa I Made Krisna Adi Chandra I Made Sudjana I Nengah Laba I Nyoman Sudiarta I Nyoman Sunarta I Nyoman Sunarta I Nyoman Sunarta I Nyoman Sunarta I Putu David Adi Saputra I Putu David Adi Saputra I Wayan Eka Mahendra I Wayan Restu Suarmana, I Wayan Restu I Wayan Sukma Winarya Prabawa Ida Ayu Etsa Pracintya Ida Ayu Etsa Pracintya IDA BAGUS GDE PRANATAYANA Ida Bagus Putra Yadnya intan Nirmalasari Jessica Aprilia Kadek Ayu Ekasani Kartika, Ni Luh Dewi Koerniawaty, Francisca Titing Komang Artana Komang Ratih Tujungsari Komang Trisna Pratiwi Arcana Kusuma, I Ketut Bayu Jaya Ladista , I Made Oldi Lestari, Ni Luh Komang Karina Dewi Luh Eka Susanti Made Suri Meiani, Ni Made Sri Puspa Moh Agus Sutiarso Mulia, I Made Prabudi Muliadiasa , I Ketut Ni Luh Helen Susani Ni Luh Putu Asti Candrawati Ni Luh Putu Eka wahyuni Ni Luh Putu Intan Nirmalasari Ni Luh Sri Mandari Ni Luh Supartini Ni Made Ayu Natih Widhiarini NI MADE AYU SULASMINI . Ni Made Yulistia Dewi Ni Nengah Ariastini Ni Nengah Ariastini Ni Nyoman Nadya Pradnyandari Ni Putu Ayu Saskarawati Ni Putu Feby Devira Permanita Ni Putu Isha Aprinica Ni Wayan Mita Damayanti Nyoman Surya Wijaya Nyoman Wibawa Saputra Pantiyasa , I Wayan Pantiyasa, I Wayan Parwati , Komang Shanty Muni Parwati, Komang Shanty Muni Permanita, Ni Putu Feby Devira Prabhaswara , I Ketut Gde Cahdrika Pramudia , Gusti Ngurah Bayu Pranatha, Gede Rio Surya Pratama , I Komang Boy Pricilia Pricilia Purba, George Michael Carona Purnama, Jesslyn Lidya Purnaya , I Gusti Ketut Purwanto, Deni Putra, I Ketut Gde Nata Adi Putra, I Wayan Rian Prasatya Putri, Ni Luh Putu Indah Amertha Putu Eka Wirawan Putu Ratih Pertiwi Rahayu, Ni Nyoman Septiana Retno Juwita Sari Santi, Ni Made Ria Utami Saputra , I Putu David Adi Saputra, I Putu David Adi Sari , Retno Juwita Sasmita, Ayu Widiya Setiawan, I Kadek Doni Solly Aryza Sonctia Fanesia Renjaan Sudarmawan, I Wayan Eka Sudjana, I Made Sugiwiyadmeika, Alit Putra Suprapto , I Nyoman Arto Suri, Made Susanti, Putu Herny Suwintari , I Gusti Ayu Eka Suwintari, I Gusti Ayu Eka Tujungsari, Komang Ratih Tunjungsari, Komang Ratih Vionita, Henny Wardana, Miko Andi Widari, Dewa Ayu Diyah Sri Widhyadanta, I Gede Dirga Surya Arya Wijaya, Bryan Masga Wiyasha , Ida Bagus Made Wua, Maria Christin Yani, Ni Wayan Mega Sari Apri Yoga , Made Ray Darma