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All Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Journal of Saintech Transfer Journal of Aquaculture and Fish Health Jurnal Ilmu Komputer dan Bisnis BJRM (Bongaya Journal of Research in Management) Jurnal Teknologi Informatika dan Komputer Indonesian Journal of Islamic Economics and Business Ascarya: Journal of Islamic Science, Culture and Social Studies Open Access Indonesian Journal of Medical Reviews Al-Mu'awanah Journal of Management and Islamic Finance Jurnal Manajemen Perbankan Keuangan Nitro Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Jurnal Pengabdian pada Masyarakat Ilmu Pengetahuan dan Teknologi Terintegrasi Jurnal Ekonomi Syariah dan Bisnis Mutanaqishah: Journal of Islamic Banking International Journal of Economics (IJEC) International Journal of Educational Research Excellence (IJERE) KENDALI: Economics and Social Humanities PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi QANUN: Journal of Islamic Laws and Studies Vokatek : Jurnal Pengabdian Masyarakat Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Pengabdian Masyarakat Quagga: Jurnal Pendidikan dan Biologi Karimah Tauhid Social, Ecology, Economy for Sustainable development goals Journal Jurnal Media Akademik (JMA) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Abdi Kimia : Jurnal Pengabdian Masyarakat Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Indonesian Journal of Research and Service Studies Indonesian Journal of Humanities and Social Sciences Al-Muamalah: Jurnal Ekonomi Islam, Filantropi dan Perbankan Syariah
Ridwansyah
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Journal : Al-Mu'awanah

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Transformasi Digital UMKM Desa Kedaung: Strategi Penguatan Ekonomi Masyarakat Ridwansyah; Nurmalia, Gustika; Mutiasari Nur Wulan; M Ammar Firas Wafiq
Al-Mu'awanah: Jurnal Pengabdian kepada Masyarakat Vol 6 No 2 (2025): Desember 2025
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/2e6jya79

Abstract

The rapid growth of the digital economy presents significant opportunities for strengthening the economic resilience of rural communities; however, many rural micro, small, and medium enterprises (MSMEs) continue to face constraints in digital literacy and technology utilization. This community service program aimed to enhance the digital capacity of MSME actors in Kedaung Village through structured training and intensive mentoring on digital literacy, online marketing, and digital payment systems. The program employed a Participatory Action Research (PAR) approach involving 30 MSME participants and was implemented through stages of needs assessment, training, mentoring, and evaluation. The results demonstrated a substantial improvement in participants’ digital literacy, with average scores increasing from 48% in the pre-test to 82% in the post-test. Furthermore, 67.5% of participants successfully established online marketplace accounts, 87.5% actively utilized social media for product promotion, and 50% adopted QRIS as a digital payment method. These findings indicate that practice-based training combined with continuous mentoring effectively accelerates digital adoption among rural MSMEs. The program contributes to the development of a sustainable digital village model by strengthening MSME competitiveness, expanding market access, and supporting inclusive rural economic growth. Keywords: digital literacy; rural community empowerment; MSMEs; digital economy; QRIS
Co-Authors Aa Juhanda Abdul Hamid Ahmad Risal Aisyah Nuraini, Siti Alifan Haqi Alya Lulu Nabila Andi Baso Kaswar Andi Baso Kaswar Andi Syamsul Bahri Albar Andri, Andriansyah Any Eliza Aprilia Indriani Ardinan Al-farizi Aulia Sabril Azizah Hasanah, Nur Bella Bevika Catur Kurniawan Darlan Sidik Darma Andayani, Dyah Darma Bakti Darma Bakti Deti Anas Talina Dina Mardiana Dirawan, Gufran Darma Elmira Dini Safira Eni Yanti Wulan Dari Erike Anggraeni Fathahillah Fhatiah Adiba Fitri Rahmadila Gunanti Mahasri Gustika Nurmalia Haripuddin Heni Verawati Hermanto Hidayat, Ravi Raya Huning Perwita Sari Husaini, Rizki Ramadhan Ifti Faiyah, Laila Indah Insani Putri Irasanty, Gufria Darma Isman Nuriadi Ispandi Jajang Jaya Purnama Jhody Wiraputra Kamaruddin, Mohd Shahrul bin Karunia, Fitria Khamim, Khamim Kori Saumanisa Kurnia Wahyu Prima Labusab Lailatul Lutfiyah, Lailatul Larasati, Anastasya Dewi Luthfi Aziz Thohir M Ammar Firas Wafiq M. Akbar Alfahrozi M. Havidz Aima M. Ma'ruf Idris M. Yusuf Bahtiar, M. Yusuf M. Zainul Arifin Marwan Eka Ramdhany Melinda Kusuma Ningrum Meri Febri Sha Fitri Muhammad Aditya Muhammad Akil, Muhammad Muhammad Iqbal Fasa Murtini Mustamin Mutiasari Nur Wulan N. Juni Triastuti NANDA PRATAMA Nazila Istifadhah Netti Herawati Nilam Maryam Nini Rahmawati Nita Septiani Lestari Nova Melinda Nurfauziah Nuridayanti Nurjannah Nurjannah Okta Sari, Okta Oky Kurniawan Palupi Pratiwi Paramita, Vilia Darma Pertiwi Mareta, Adhe PI. S. Samad Pratama, Muhammad Dika Purnamawati Putri Ida Sunaryathy Samad Ramdhan Nur Hidayat Reni MaharanI Reza Armasyah Soenendar Rosmayati Rr. Juni Triastuti Rusi Rusmiati Aliyah Ruslan Abdul Ghani, Wan Ruslan, Zuhra Adminira Ruswadi Ryas Fatiha Kesuma, Muhammad Safira, Marini Rahma Saharuddin Saharuna Salsabila, Naura Syifa Salsabilla Mutia Fortuna Sari, Yuniar Setiawan, Hengki Sitti Faika Sitti Faika Sopan Sopian Apriansah Suci Muryani Sudarmanto Jayanegara Suhardjono S Suhendar suhrawardi, suhrawardi Sulistiawaty Sumin Sutarsi Suhaeb Syara Dwi Afiana Tewa, Mustamin Weny Rosilawati Widodo, Langgeng Winarko, Fadjar Rudy Wiraputra, Jhody Wiraputra, Jhody W WULANDARI Yeni Susanti Yulia Andriani Yulia Andriani, Yulia Yulistia Devi Yusuf Bahtiar , M. Zulaikah Zulhajji