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Maryaningsih, Maryaningsih
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Journal : Multidisciplinary Journals

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Cultural Phenomenon Of Tiktok As A New Form Of Communication Among Teenagers Kencana Putri, Mona; Narti, Sri; Maryaningsih, Maryaningsih
Multidisciplinary Journals Vol. 1 No. 3 (2024): September
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v1i3.590

Abstract

TikTok is an audiovisual media that spreads various creativities and uniqueness, allowing for voice recording, adding background sound, videos, and collaborations. The phenomenon is nothing but a fact realized and entered into human understanding. Phenomenology aims to study how phenomena are experienced in consciousness, thoughts, and actions, such as how the phenomena are valued or accepted ethnically, because the phenomenon itself is nothing but a fact realized and entered into human understanding. The TikTok cultural phenomenon as a new form of communication among teenagers illustrates significant changes in how teenagers interact, express themselves, and shape their identities in the digital era. Through a phenomenological approach, the research results show that TikTok users vary greatly, including creative expression, entertainment, social interaction, popularity achievement, and education. TikTok users' actions include content creation and consumption, social interactions, participation in trends, and information seeking. There is a need to delve deeper into how TikTok users perceive and interpret experiences through modifying categories based on the findings of each in-depth study.
Dilla Jaidi's Personal Branding As A Beauty Content Creator Through Tiktok Social Media (An Analysis Of Tiktok Account @Dillajaidi) Hati, Indah Prasepta; Putra, Dilmai; Maryaningsih, Maryaningsih
Multidisciplinary Journals Vol. 2 No. 3 (2025): September
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v2i3.820

Abstract

The development of increasingly sophisticated communication technology has given birth to social media. One of the social media applications that is currently trending in Indonesia is TikTok. The presence of TikTok social media is used for individual activities to compete in terms of introducing or the public knows it as personal branding. One of the content creators who has utilized the presence of TikTok social media for personal branding activities is Dilla Jaidi. Dilla Jaidi is known as a beauty content creator on TikTok who specializes in make-up and skincare. This study aims to describe the personal branding carried out by Dilla Jaidi through TikTok social media @dillajaidi.This study uses a qualitative descriptive content analysis approach. The analysis was carried out using Peter Montoya's personal branding aspects. The data collection techniques used were observation and documentation. And the data analysis techniques used were data collection, data presentation, and drawing conclusions. The results of the study showed that Dilla Jaidi's personal branding form through TikTok social media @dillajaidi, she prioritized how she was seen as a beauty content creator. In accordance with the eight concepts of personal branding theory by Peter Montoya, TikTok social media @dillajaidi shows Dilla Jaidi as an expert as a beauty content creator, often also providing solutions according to the audience's needs. Dilla Jaidi displays a cheerful, warm figure and also a multi-talented beauty mentor. Beauty content as Dilla Jaidi's characteristic is not possessed by other beauty content creators. Dilla Jaidi consistently uploads content on make-up and skincare tips and tricks. The content shared by Dilla Jaidi on her TikTok social media is relevant to her daily life. The TikTok account @dillajaidi in producing content always has a positive influence on the audience.
Co-Authors Abdullah, Muntasir Afriandi, Afriandi Aini Nurul Aisyah, Yola Hayatul Alinse , Rizka Tri Amelia, Putri Ricki Andika Pradana Anggriani, Anggriani Ardiansyah, Keken Ariantara, Yudi Arif, Hilda Meisya Arliando, Yode Asnawati Asnawati Beti , Ila Yati C. Kader, Bando Amin Candora, Adib Dahlia Dahlia Dedi Haryadi Dewi Agustina Diah Selviani, Diah Dimas Aulia Trianggana Dinero, Rio Eko Suryana Elfianty , Lena Endang Setyaningsih Erbakan, Muhammad Ichsan Erwansyah, Ronald Evi Lorita, Evi Eyanoer, Putri C. Fadlul Amdhi Yul, Fadlul Amdhi Fajri, Bintang Firdaus, Ruby Fotarisman Zaluchu, Fotarisman Fredricka, Jhoanne Hadi Nata, Difran Handayani, Tita Septi Haq, Muhammad Daffaul Haryadi, Bambang Herawan Hati, Indah Prasepta Herri Fariadi, Herri Hidayat, Karno Saputra Imma Rachayu, Imma Irawan, Tinton Jorgi, Bayu Julita , Rina Jumiati Siska, Jumiati Jusiati, Arini Jusuf Wahyudi Kader, Bando Amin C. Kencana Putri, Mona Kurnia, Shinta Laida, Risa Lena Elfianty Lestari, Septyca Tri Lianda , Deri Listyoko, Aditya S. Liza, Monika Luki, Luki Malius, Aset Martha Heriniazwi Dianthi Martiani Martiani, Martiani Maryani Maryani Mesterjon, Mesterjon Miranda, Melly Mustika, Yola Narti , Sri Nova Nova Nurliyanti, Rani Nur’aini, Hesti Pandia, Pandiaman Parza, Yopi Pranata, Sony Pratama, Dandy Anugrah Pulama, Dandi Putra , Dilmai Putra, David Mandala Putra, Dilmai Putra, Dirgantara Risianti, Devi Rulyanti, Merry S Siswanto Sabri, Aiman Sanjaya, Aldy Santia, Suci Anugrah Sapta Sari Saputra, Harius Eko Sari, Mala Sartika , Devi Sartika, Devi Savela, Yela Sinaga, Sudirman P. Siti Sundari SM, Anis Endang Sri Narti, Sri Suhardi, Nadia Elisa Sulaiman Sulaiman Supardi , Reno Suranti , Dewi Suryadi, Aprilia Sutandra, Lagut Tarigan, Amira P. Tarigan, Amira Permatasari Tosary, Desi Triwahyudi, Bibit Vanti, Mey Esa Dwi Vera, Yeni Vethy Octaviani Wahidi, Agus Rahman Wahyu Chandra Wahyuni, Melisa Wansyah, Agistio Wardoyo, Kristiyo Indriadi Weeildyalihumarita, Weeildyalihumarita Wibowo, Hafizh Fakhry Widiatama, Danang Wijanarko, Wahyu Yani, Yosi Asniar Yansyah, Novi YANTO YANTO Yusuarsono, Yusuarsono Zulfiandry, Ricky Zulkarnain Zulkarnain