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All Journal JURNAL ECONOMIA jurnal ilmiah hospitality Ilomata International Journal of Management Journal of Humanities and Social Science (JHASS) Jurnal Inovasi Penelitian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Management Jurnal Pengabdian kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pusat Akses Kajian Manajemen Jurnal Cakrawala Ilmiah Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Economics and Management Scienties Multifinance Toplama Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) E-Amal: Jurnal Pengabdian Kepada Masyarakat
Agus Nurofik
STIA Adabiah Padang
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PELATIHAN KETANGGUHAN BISNIS UMKM DALAM SUASANA BENCANA KEPADA PELAKU UMKM PADANG PANJANG OLEH KOLABORASI DOSEN STIA ADABIAH DAN BEBERAPA PERGURUAN TINGGI DI SUMATERA VIA ONLINE Nurofik, Agus; Angraini, Nadia; Mulyadin, Asrul; Septrizarty, Rika; Maliha, Dabitha Wise; Yuliana, Sartika; Fadhlan, Fadhlan; Sutiyem, Sutiyem; Nini, Nini; Yadewani, Dorris
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2: Mei-Agustus 2024
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v4i2.3399

Abstract

Bencana alam dapat memberikan dampak yang signifikan bagi UMKM, termasuk kerusakan fisik, gangguan operasional, dan hilangnya pelanggan. Untuk meningkatkan ketangguhan bisnis UMKM di suasana bencana, diperlukan pelatihan yang tepat. Jurnal ini mendeskripsikan desain dan pelaksanaan pelatihan ketangguhan bisnis UMKM di suasana bencana, dengan fokus pada metode, materi, dan hasil pelatihan. STIA Adabiah Padang mengadakan pelatihan secara online kepada pelaku UMKM di Padang Panjang. Pelatihan ini bertujuan untuk membekali pelaku UMKM dengan pengetahuan dan keterampilan dalam menghadapi bencana, menyelamatkan dan memulihkan bisnis pasca bencana, serta beradaptasi dan berinovasi dalam situasi bencana.Metode pelatihan yang digunakan adalah ceramah, diskusi kelompok, studi kasus, dan simulasi. Materi pelatihan meliputi konsep ketangguhan bisnis UMKM, jenis-jenis bencana alam, mitigasi dan persiapan menghadapi bencana, penyelamatan dan pemulihan pasca bencana, serta adaptasi dan inovasi bisnis dalam situasi bencana.Setelah pelatiahan yang dilakukan dapat di analisa analisa data didapat cara supaya UMKM dan UKM dapat bertahan dengan, supaya dapat bertahan dalam kondisi bencana melakukan langkah, seperti: Menghasilkan produk sesuai dengan kebutuhan pasar (memodifikasi atau mengembangkan produk atau menghasilkan produk baru). Mengikuti pelatihan-pelatihan baik untuk pengembangan produk, memproduksi produk, maupun meningkatkan dan mengembangan kemampuan dalam menjual barang/jasa secara online, bergabung dengan group. Hasil evaluasi menunjukkan bahwa pelatihan ini berhasil meningkatkan pengetahuan dan keterampilan peserta dalam menghadapi bencana. Peserta juga merasa lebih siap untuk menyelamatkan dan memulihkan bisnis mereka pasca bencana
IMPACT OF GOVERNMENT POLICIES ON THE KNOWLEDGE BASE OF SUSTAINABLE SMALL AND MEDIUM-SIZED ENTERPRISES Yadewani, Dorris; Pandi, Oyyapan Durai; Syafrani, Syafrani; Nurofik, Agus; Poddar, Sandeep
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 8 No. 1 (2024): Volume 8, Nomor 1, June 2024
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v8i1.31884

Abstract

Small and Medium Enterprises are pivotal in academic research, policy formulation, and economic development because they drive financial growth and create employment opportunities. This study aims to evaluate the factors influencing operational performance in SMEs, focusing on the impact of knowledge and the moderating role of government policies. Utilizing a sample of 200 SME owners in Padang, selected through convenience sampling, data was collected via online questionnaires based on field studies. The analysis, conducted using Structural Equation Modeling-Partial Least Squares, explores the complex relationships between knowledge variables, government policies, and SME operations. Findings reveal that knowledge investment is crucial for the operational success of SMEs, underscoring its importance in business strategy. Government policies also positively influence SME performance, highlighting the need for supportive regulatory environments. This research contributes to a deeper understanding of the factors that support SME success and emphasizes the strategic role of government intervention. The study's novelty lies in its dual focus on knowledge and policy, offering comprehensive insights into their combined effects on SME performance. While the findings are specific to Padang, they suggest broader implications for the role of knowledge and policy in SME development globally. Future research should address the limitations of this study, including its regional focus and variable scope, to enhance our understanding of SME performance on an international scale. This study informs policymakers and SME practitioners and sets the stage for further exploration into the sustainable growth of SMEs worldwide.
TRAINING ON THE USE OF GOOGLE FORM AS A LEARNING TOOL FOR RENDANG MSMEs IN LUBUK ALUNG Nurofik, Agus; Sutiyem, Sutiyem; Indrayani, Tri Irfa; Nini, Nini; Merita, Elfi
TOPLAMA Vol. 2 No. 2 (2025): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i2.302

Abstract

The purpose of this community service is to provide training in the use of Google Forms as a learning tool for Rendang MSME actors in Lubuk Alung. The method used is the Participatory Rural Appraisal (PRA) method. This method is divided into three stages, namely preparation, implementation, and reflection. The stages of the activity begin with the implementation of several activities: 1) Preparation, including internal coordination activities, carried out by the committee to plan the implementation conceptually, operationally, and job descriptions of each member of the Rendang MSME in Lubuk Alung, determination and recruitment of training participants; 2) Implementation. Starting with the presentation of materials, practical assignments, evaluation, and refinement of Google Form media work by the team; 3) Reflection and Discussion. The location of the training was at LPK AgniCom Lubuk Alung which was attended by all Rendang MSME participants in Lubuk Alung. The results of this training can be concluded that training in the use of Google Forms as a learning medium for Rendang MSME actors in Lubuk Alung is very useful for consumers in providing positive or negative input on the rendang MSME products produced. This can be seen from the results of the questionnaire which shows that the majority of MSME actors (90%) are satisfied with the training which can ultimately provide input from the rendang products produced.
TOWARDS BUMDES 4.0: E-COMMERCE-BASED MSME PRODUCT MARKETING ASSISTANCE TRAINING AT BUMDES BALAI BATU SANDARAN VILLAGE, BARANGIN DISTRICT, SAWAHLUNTO CITY Nurofik, Agus; Amran, Ali; Tio, Lina; Permana, Hendrik; Hendri, Novi
TOPLAMA Vol. 2 No. 2 (2025): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i2.321

Abstract

This service program aims to provide product marketing assistance through an E-Commerce-based digital platform for BUMDesa Balai Batu Sandaran, Barangin District, Sawahlunto City. It is expected that this program can serve as a solution for product marketing by fostering a digital ecosystem for BUMDesa management. Additionally, BUMDesa digitization supports the achievement of the Sustainable Development Goals (SDGs), particularly point nine, which focuses on infrastructure, industry, and innovation. The implementation of this program consists of three main stages: socialization, program implementation, and monitoring and evaluation. The first stage involves socializing the program to all BUMDesa administrators and informing them of its objectives and benefits. The second stage focuses on implementation, including assistance in creating E-Commerce accounts and digital marketing training for BUMDesa products. Finally, the monitoring and evaluation phase assesses the program’s effectiveness, its impact on the community, and the alignment between planning and execution. The advancement of information technology has brought significant transformations across various sectors, including the local economy. This study explores the implementation of Bumdes 4.0 through E-Commerce-based MSME product marketing assistance training at BUMDesa Balai Batu Sandaran. The training is designed to enhance MSME actors’ ability to market their products online, leveraging E-Commerce platforms to reach a broader market. Through a participatory and collaborative approach, this training not only provides technical skills but also effective marketing strategies.
Building Brand Trust: The Role of Marketing in the Comfort of Using Tokopedia in Lampung Province Setiyarini, Elita Yuni; Rosdyanti, Titin; Pratama, Reza Hardian; Indriani, Ida Ayu Debora; Nurofik, Agus
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 2 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i2.617

Abstract

Kepercayaan merek (brand trust) merupakan faktor krusial dalam keberhasilan platform e-commerce, termasuk Tokopedia. Marketing memiliki peran penting dalam membangun kepercayaan tersebut guna meningkatkan kenyamanan pengguna dalam bertransaksi. Penelitian ini bertujuan untuk menganalisis bagaimana strategi pemasaran Tokopedia, termasuk digital marketing, program loyalitas, dan customer engagement, berkontribusi terhadap kenyamanan pengguna. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada pengguna Tokopedia dengan sampel 200 responden serta analisis data menggunakan SEM PLS. Hasil penelitian menunjukkan bahwa strategi pemasaran yang efektif berpengaruh signifikan terhadap peningkatan brand trust, yang pada akhirnya meningkatkan kenyamanan penggunaan aplikasi. Faktor seperti keamanan transaksi, kredibilitas platform, dan kualitas layanan menjadi elemen utama yang menentukan kepuasan pengguna. Dengan demikian, Tokopedia perlu terus mengembangkan strategi pemasaran yang berorientasi pada pengalaman pengguna untuk memperkuat kepercayaan dan loyalitas pelanggan. Studi ini memberikan wawasan bagi pelaku e-commerce dalam mengoptimalkan strategi pemasaran guna menciptakan pengalaman berbelanja yang lebih nyaman dan aman bagi konsumen.  
Pengaruh Kualitas Produk Terhadap Kepuasan Pelanggan pada Produk Bakso Giling Mas Agus di Padang Pariaman Nurofik, Agus; Indrayani, Tri Irfa; Nini
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 5 No 1 (2025): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In this study to understand and evaluate the extent to which the influence of product quality on customer satisfaction. Based on the results of the study through a simple Resresi Analysis test, it can be seen that product quality has a significant value of 0.001 <0.05, then Ho is rejected and Ha is accepted. Calculations through the t test state that there is an influence on consumer satisfaction on the Mas Agus minced meatball product in Padang Pariaman. It is recommended to continue to maintain the quality of the Mas Agus minced meatball product in Padang Pariaman which is already good, by continuing to prioritize product quality to achieve maximum customer satisfaction as expected.
Pengaruh Harga dan Lokasi Terhadap Keputusan Pembelian Konsumen Pada Produk Minuman Teh Nora di Sicincin Nini; Nurofik, Agus
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 5 No 1 (2025): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

With the increasing trend of contemporary drinks in various age groups, especially young people, it shows the great business opportunities in this business. However, several factors such as price and location variables must be considered for the sustainability of the business in this field. This study aims to determine the effect of price and location on consumer purchasing decisions on Teh Nora beverage products located in Sicincin, West Sumatra Province. In this study, the researcher chose a quantitative method. The population used was Teh Nora consumers with a sample of 40 people determined based on the purposive sampling technique. The data used came from primary data collected through questionnaires. And for data analysis, this study used multiple linear regression tests using SPSS version 30.0. The results of the study showed that price (X1) with a sig. <0.001 partially (alone) had a significant effect on purchasing decisions (Y), as well as location (X2) with a sig. <0.001 also partially (alone) had a significant effect on purchasing decisions (Y). While simultaneously both price (X1) and location (X2) also had a significant effect on purchasing decisions (Y) with a sig. <0.001.
PELATIHAN PENGEMBANGAN DAN IMPLEMENTASI GAME EDUKASI SEBAGAI MANAJEMEN MEDIA PEMBELAJARAN DI SMP NEGERI 2 SUNGAI BEREMAS KAB.PASAMAN BARAT Agus Nurofik; Lina Tio; Reni Wijaya; Sutiyem, Sutiyem; Hendrik Permana
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 7: Juli 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Learning using computer-based learning multimedia can increase students' learning motivation. One of them is by using digital educational games. However, the use of computer-based subject learning media at SMP Negeri 2 Sungai Beremas is still limited. This study aims to develop digital educational games as learning media on the material of classification of living things. Method: The development of learning media refers to the ADDIE model (Analyze, Design, Development, Implementation and Evaluation). Results: After going through a series of trials, the product was considered "good" and suitable for use in learning. Conclusion: Digital Educational Games show that the media developed has succeeded in increasing students' learning motivation
THE INFLUENCE OF SERVICE AND TASTE OF CAFE UNI IN PADANG PARIAMAN Nurofik, Agus; Nini, Nini; Permana, Hendrik; Indrayani, Tri Irfa
Multifinance Vol. 3 No. 1 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i1.411

Abstract

This study aims to analyze the quality of service and the taste of food at Cafe Uni, a café that serves traditional regional dishes with authentic interior design and cultural atmosphere. The focus of the research is on how Cafe Uni maintains taste consistency despite the challenge of limited availability of spices, as well as how its service strategies create customer satisfaction and loyalty. This approach is relevant given that culture-based culinary businesses have great potential to attract market interest while preserving tradition. The research employed a qualitative approach, with data collected through in-depth interviews with the owner and staff of Cafe Uni, as well as direct on-site observations. Data analysis was conducted using a descriptive qualitative method, linking field findings to relevant theories such as the SERVQUAL model for service quality, the expectancy-disconfirmation model for customer satisfaction, and the concept of experiential marketing for dining experiences. The findings reveal that Cafe Uni successfully preserves authentic flavors by sourcing spices directly from their regions of origin, either through staff traveling home or via cargo shipments. The quality of ingredients is maintained through proper temperature-controlled storage to preserve their color and texture. Friendly, smiling, and interactive service creates a welcoming atmosphere for customers, even for those dining alone. The integration of authentic taste, quality service, and cultural ambiance significantly enhances customer satisfaction and fosters repeat visits. This study provides practical insights for regional culinary business owners in managing unique dining experiences to remain competitive in the market.
Pentingnya Optimalisasi Strategi Marketing UMKM Dapoer Rendang Riery Melalui Platform Digital Di Kota Payakumbuh Henny Wati; Patria Nagara; Agus Nurofik; Deby Handayani; Sudirman, Sudirman; Syukrial, Syukrial
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service activity, focusing on the importance of optimizing the marketing strategy of Dapoer Rendang Riery, an MSME, through digital platforms in Payakumbuh City, aims to foster participants' enthusiasm for using digital platforms to increase sales and ultimately generate greater profits. Currently, many MSMEs are unfamiliar with digital platforms. Therefore, this activity aims to improve their marketing system, enabling them to gain wider recognition and international reach.
Co-Authors Ali Amran Ali Amran Arnal Yanuardi Asrul Mulyadin Azmen Kahar B.M.A.S. Anaconda Bangkara Dabitha Wise Maliha Deby Handayani Dessy Trismiyanti Dessy Trismiyanti Dessy Trismiyanti DIAN ARLUPI UTAMI Dina Patrisia Dorris Yadewani Fadhlan Fadhlan Fadhlan, Fadhlan Frans Sudirjo Hasmidar Hendri, Novi Hendrik Permana Henny Wati Ida Ayu Debora Indriani, Ida Ayu Debora indrayani, tri irfa Kartika Sari Kespandiar, Tengku M. Ridho Firnando M. Zahari Meci Nilam Sari Merita, Elfi Miranti Pradipta Utami Mulyadin, Asrul Mustika Lukman Arief, Mustika Lukman Muthia Roza Linda, Muthia Roza Nadia Angraini Ni Made Yusmini Nini Nini Nini Nini Nini, Nini Pandi, Oyyapan Durai Patria Nagara Permana, Hendrik Poddar, Sandeep Popy Putri Wiana Pratama, Reza Hardian Rahmawati, Noni Ravelby, Thesa Alif Reni Wijaya Reni Wijaya Rika Septrizarty Rio Rahmadani Rio Ramadani Rosdyanti, Titin Sartika Yuliana Sartika Yuliana seprianti eka putri Septianti Permatasari Palembang Septrizarty, Rika SETIAWAN JODI, I WAYAN GEDE ANTOK Setiyarini, Elita Yuni Sherry Adelia Sudirman Sudirman Suhery, Suhery Suroto Suroto Sutiyem Sutiyem Sutiyem, Sutiyem SYAFRANI, SYAFRANI Syukrial Tio, Lina Tomi Kurniawan Tomi Kurniawan Trismiyanti, Dessy Vivid Violin Wila Farlina Yeni M Yoserizal Yoserizal Yoserizal Yoserizal Yoserizal Yoserizal Yuli Purbaningsih Yuliana, Sartika