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All Journal JURNAL ECONOMIA Journal of Humanities and Social Science (JHASS) Jurnal Inovasi Penelitian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Management Jurnal Pengabdian kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pusat Akses Kajian Manajemen Jurnal Cakrawala Ilmiah Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal of Economics and Management Scienties Multifinance Toplama Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) E-Amal: Jurnal Pengabdian Kepada Masyarakat Pariwisata
Agus Nurofik
STIA Adabiah Padang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Analisis Kualitas Produk Terhadap Kepuasan Pelanggan Es Teh Hijau Elsa di Sicincin Nini, Nini; Nurofik, Agus; Merita, Elfi
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 4 No 2 (2024): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakamanajemen.v4i2.851

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk es teh hijau terhadap kepuasan pelanggan di gerai Elsa, Sicincin. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan deskriptif. Pengumpulan data dilakukan melalui wawancara kepada pelanggan. Hasil penelitian menunjukkan bahwa terdapat hubungan yang signifikan antara kualitas produk dengan kepuasan pelanggan. Kualitas produk yang baik, seperti rasa yang segar, harga yang terjangkau, dan kebersihan produk, sangat berpengaruh terhadap tingkat kepuasan pelanggan. Implikasi dari penelitian ini adalah pentingnya bagi gerai Elsa untuk terus menjaga dan meningkatkan kualitas produknya agar dapat mempertahankan dan meningkatkan jumlah pelanggan. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh kualitas produk terhadap kepuasan pelanggan di Es the hijau elsa di sicincin. Hasil yang diinginkan menunjukkan bahwa terdapat hubungan yang cukup kuat dan positif antara kualitas produk dengan kepuasan pelanggan. Variabel dalam penelitian ini adalah kualitas produk (X) dan kepuasan pelanggan (Y). Salah satu cara untuk mencapai keunggulan adalah dengan menerapkan kualitas produk yang tepat untuk meningkatkan kepuasan pelanggan. Berdasarkan kesimpulan yang diperoleh, pelanggan disarankan untuk memilih produk yang ditawarkan sesuai dengan keinginan, kebutuhan dan harapannya, agar tidak kecewa saat membeli.
PENGARUH HARGA, PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN KONSUMEN DI WARUNG MAKAN BERKAH PADANG PARIAMAN Agus Nurofik; Nini, Nini; Sutiyem, Sutiyem; Dessy Trismiyanti; Yoserizal, Yoserizal
Journal of Innovation Research and Knowledge Vol. 4 No. 2: Juli 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i2.8052

Abstract

This research aims to determine the influence of price, promotion and product quality on consumer purchasing decisions at Warung Makan Berkah. The research method used is quantitative descriptive. The research results show that price, promotion and product quality have a significant and positive influence on consumer purchasing decisions. Simultaneously, these three factors are also significantly interconnected and have a positive influence on consumer purchasing decisions. Increasing purchasing decisions is necessary to increase sales of service products in the long term. Price, promotion and product quality are factors that may have an influence on consumer purchasing choices for food. Researchers conducted this research to find out whether price, promotion and product quality have an influence on consumer decision making regarding food purchases at Warung Makan Berkah. The type of research carried out in this research is descriptive quantitative by distributing questionnaires to 100 consumers at the Makan Berkah stall. The multiple regression method was used for data analysis with the Statistical Package of Social Sciences (SPSS) application to carry out the calculations. SPSS is a statistical data processing software application. Based on research conducted by researchers, the results of this research show that the price of a food product will have a significant effect and be positively related to customer perceptions of consumer decisions. Apart from that, the quality of service products also has a significant effect and is positively related to customer perceptions of consumer decisions, and sales promotions also have a significant effect and is positively related to customer perceptions of consumer decisions. And simultaneously the factors of price, promotion and product quality are significantly interconnected and have a positive influence on customer perceptions of consumer purchasing decisions
Pengaruh Penggunaan Teknologi dan Insentif Terhadap Kinerja Karyawan Bagian Produksi di Pabrik Bumbu PT Abrofood Prima Makmur Kec. Pariaman Timur, Kota Pariaman Nurofik, Agus; Pernanda , Syerli
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 6 No 1 (2026): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The human resources play a crucial role in determining company performance, particularly in the production sector supported by the use of technology and incentive systems. However, limited mastery of technology, machine disruptions, and the suboptimal implementation of incentives can affect the achievement of employee performance. This condition also occurs at PT Abrofood Prima Makmur, making it necessary to conduct a study to examine the effect of technology utilization and incentives on the performance of production employees. This study employed a quantitative method with a population of 90 employees of PT Abrofood Prima Makmur. The sampling technique used was purposive sampling with the Slovin formula, resulting in 47 samples. The research data consisted of primary data collected through questionnaire distribution, which were tested for validity and reliability. Data analysis was conducted using multiple linear regression, classical assumption tests, t-test, F-test, and coefficient of determination with the assistance of SPSS version 26. The results show that technology utilization and incentives, both partially and simultaneously, have a positive and significant effect on employee performance, with a significance value of 0.000 < 0.005. The R² value of 0.537 indicates that these two variables explain 53.7% of employee performance, while the remaining 46.3% is influenced by other factors not examined in this study.
VALIDITAS BUKU PENGANTAR TEKNOLOGI INFORMASI DI AREA SMK PP N PADANG Agus Nurofik; Sartika Yuliana; Yeni M; Arnal Yanuardi; Nini Nini
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2290

Abstract

Background: Validation of the book is very important so that the shortcomings of the developed book can be identified and can correct errors in its preparation both in terms of relevance, accuracy, language, and learning. The book that will be tested for validation is an Introduction to Information Technology in the area of SMK PP N Padang. This study aims to describe the validity of the results of the development of the book Introduction to Information Technology in the area of SMK PP N Padang as a supporting material for information technology knowledge. Methods: The type of research and development used is the Borg and Gall model (1983) which consists of 7 stages: (1) Research and information gathering, (2) Planning, (3) Initial product development, (4) Initial field trials, (5) Main product revision, (6) Main field test, (7) Operational product revision. Results: The results of the development of the Introduction to Information Technology book based on its validity obtained a score of 3.65 (very valid) and the readability test obtained a score of 3.21 (very good). Conclusion: This Introduction to Information Technology is procedurally and theoretically worthy of further study and the quality of information technology developed is good.
ANALISIS PENGARUH ORIENTASI KEWIRAUSAHAAN DAN KOMPETENSI SUMBER DAYA MANUSIA TERHADAP KINERJA KARYAWAN DI SEKTOR USAHA KECIL MENENGAH Agus Nurofik; Dorris Yadewani; Nurtati Nurtati; Patria Nagara; Nini Nini
Jurnal Ilmiah Hospitality Vol 12 No 2: Desember 2023 (In Press)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v12i2.2960

Abstract

Research conducted at Agnicom Padang Pariaman aims to analyze the effect of entrepreneurial orientation and human resource competence on employee performance, analyze the effect of job satisfaction on employee performance. The population of this study were all 12 Agnicom employees, the sampling technique used was a census technique. Data analysis using multiple regression and hypothesis testing using SPSS 26. Entrepreneurial orientation has a significant effect on employee performance, human resource competency has a significant effect on Agnicom employee performance
Co-Authors Noni Rahmawati Ali Amran Ali Amran Arnal Yanuardi Asrul Mulyadin Azmen Kahar B.M.A.S. Anaconda Bangkara Dabitha Wise Maliha Deby Handayani Dessy Trismiyanti Dessy Trismiyanti Dessy Trismiyanti DIAN ARLUPI UTAMI Dina Patrisia Dorris Yadewani Fadhlan Fadhlan Fadhlan, Fadhlan Frans Sudirjo Hasmidar Hendri, Novi Hendrik Permana Henny Wati Ida Ayu Debora Indriani, Ida Ayu Debora indrayani, tri irfa Kartika Sari Kespandiar, Tengku M. Ridho Firnando M. Zahari Meci Nilam Sari Merita, Elfi Miranti Pradipta Utami Mulyadin, Asrul Mustika Lukman Arief, Mustika Lukman Muthia Roza Linda, Muthia Roza Nadia Angraini Ni Made Yusmini Nini Nini Nini Nini Nini Nini Nini, Nini Nurtati Pandi, Oyyapan Durai Patria Nagara Permana, Hendrik Pernanda , Syerli Poddar, Sandeep Popy Putri Wiana Pratama, Reza Hardian Ravelby, Thesa Alif Reni Wijaya Reni Wijaya Rika Septrizarty Rio Rahmadani Rio Ramadani Rosdyanti, Titin Sartika Yuliana Sartika Yuliana seprianti eka putri Septianti Permatasari Palembang Septrizarty, Rika SETIAWAN JODI, I WAYAN GEDE ANTOK Setiyarini, Elita Yuni Sherry Adelia Sudirman Sudirman Suhery, Suhery Suroto Suroto Sutiyem Sutiyem Sutiyem, Sutiyem SYAFRANI, SYAFRANI Syukrial Tio, Lina Tomi Kurniawan Tomi Kurniawan Trismiyanti, Dessy Vivid Violin Wila Farlina Yeni M Yoserizal Yoserizal Yoserizal Yoserizal Yuli Purbaningsih Yuliana, Sartika